11.06.2026
Press release
Business/economy
Bosch focuses on continued growth as it celebrates 120 years in the United States
Farmington Hills, Mich. – As it continues to invest for growth in the North American region, Bosch announced its final 2025 results, achieving $18.8 billion USD (16.6 billion euros) in sales . This represents a slight year-on-year increase of approximately four percent. Despite global economic challenges, the North American market once again posted growth and continues to be a focus market for growth at Bosch – particularly in the United States. Bosch has a long-standing commitment to the U.S. and is celebrating its 120th anniversary in the country in 2026. Our 2025 performance demonstrates the dedication of our team in the region and the economic resilience of our market,...said Paul Thomas, president and CEO of Bosch in North America and president of Bosch Mobility Americas. “We continue to aim for the North American region to represent 20 percent of the global turnover of Bosch as part of our global 2030 strategy.” Bosch ended the 2025 year with around 41,000 associates in North America across all its operations. Broad manufacturing footprint across U.S. supporting operations A major part of the commitment to the U.S. is in manufacturing, where Bosch manages 20 sites with manufacturing operations supporting all four of its business sectors: Mobility, Consumer Goods, Energy and Building Technology, and Industrial Technology. U.S. manufacturing for Bosch expanded in 2025 as the company closed a major acquisition. Bosch currently maintains manufacturing locations in Arkansas, California, Florida, Illinois, Indiana, Kansas, Kentucky, North Carolina, Michigan, Minnesota, Oklahoma, Pennsylvania, South Carolina and Tennessee. In 2025, several key manufacturing milestones occurred: Bosch Mobility launched production on a new, high-tech line in its Charleston, South Carolina, facility to produce the 10th generation of electronic stability control, known as ESP®. Bosch Power Tools opened the $130 million USD expansion of its facility in Lincolnton, North Carolina, for the manufacturing of power tool accessories. Prominent manufacturing locations in Norman, Oklahoma, and Wichita, Kansas, were added as Bosch Home Comfort closed a major acquisition. Construction continued for the planned $1.9 billion USD transformation of the Bosch site in Roseville, California, into a facility that produces and tests silicon carbide (SiC) semiconductors with state-of-the-art processes and equipment. AI, software and powertrain options fuel Mobility business sector The Mobility business sector achieved $11.4 billion USD in sales in North America in 2025 as demonstrated nominal growth ($10.8 billion USD in 2024) despite market headwinds. The company continues to develop software and artificial intelligence-enabled solutions for customers tied to the needs of the local market – particularly in the United States. In December 2025, Bosch Mobility introduced two new features showcasing AI as an enabler. The AI extension platform extends the capabilities of existing cockpit systems, bringing advanced AI functions into the vehicle. This allows OEMs to quickly and easily retrofit existing hardware or system architecture without costly redesign. “The AI extension platform helps to provide the features that consumers are looking for while also keeping an eye on vehicle affordability since it doesn’t require significant shifts at the system level and in the vehicle architecture,” Thomas said. At CES® 2026, the company debuted an AI cockpit that helps to transform the vehicle from a simple means of transport into an intelligent, self-learning partner that understands the driver’s routines, preference and context. Features include an AI voice assistant that anticipates needs, comprehensive scene understanding of the vehicle interior, precise navigation and extensive entertainment options. Bosch Mobility also debuted its software-driven comfort stop feature that uses intelligent software to gently manage the last portion before a vehicle comes to a complete standstill, helping to deliver braking that feels more like a chauffeured ride than a jerky commute. Comfort stop can provide up to a 70 to 90 percent reduction in end-of-stop jerk compared to conventional braking i . The comfort stop feature is built on the Bosch Vehicle Motion Management software stack, a next-generation platform that bridges physical components with intelligent motion control systems. This architecture enables automakers to add features such as smoother braking or more responsive steering through software, including over-the-air updates. The company continues to see growth in solutions to support hybrid vehicles , where the rich history and system-level expertise of Bosch in powertrain is highly applicable. Bosch Mobility integrates and modularizes a variety of components backed by development teams for both internal combustion and electrification. The company recently introduced a next-generation synchronous motor designed for traction and generation applications from hybrid through battery-electric and fuel cell powertrains that delivers a world-record gain in efficiency, with only 0.85 kWh/100 km losses in the WLTC (Worldwide Harmonized Light Vehicles Test Cycle), representing up to 30 percent reduction from the previous generation. “The U.S. market will continue to be a multi-lane highway of powertrain options,” Thomas said. “We are supporting a broad range of hybrid, internal combustion, battery-electric and hydrogen solutions so that we can help our OEM customers provide consumers with options based on the vehicle use case.” Broad new ranges of products to support Consumer Goods The Consumer Goods business sector , comprised of Home Appliances and Bosch Power Tools, registered third-party sales of $3.5 billion USD in 2025, up from $3.4 billion USD in 2024. Bosch Power Tools has introduced a series of new products across its 18V cordless, corded and accessories categories, continuing to prioritize the development of products that directly address the evolving needs of tradespeople across construction, mechanical and industrial sectors. Most recently, it introduced 60 new products at the 2026 World of Concrete show, led by the next-generation EXPERT 18V platform that features Bosch’s most advanced 18V battery technology to date and announced a major expansion into outdoor power equipment, and modular storage for the North American market. In the accessories category, Bosch Power Tools launched the world’s first 8-Cutter SDS-Plus concrete drill bit in 2025, which offers workers up to 4X Longer Life in concrete with rebar ii . Home Appliances reported strong 2025 performance, outpacing the market with a more than five percent increase in turnover. It introduced new products across its range of Bosch, Thermador and Gaggenau brands. Bosch serves the premium segment and has been the world’s No. 1 dishwasher brand iii for 10 consecutive years. Thermador and Gaggenau anchor the luxury segment, where performance remained particularly strong in 2025. In January 2026, the first cordless stick vacuum for the North American market was launched. It features exclusive MicroClean Technology that can capture up to 99.9 percent of dust iv . The MicroClean Technology sensor detects microscopic particles, down to 0.3 microns – while the MicroClean LED Ring turns blue to confirm surfaces are clean. Bosch introduced a new technology concept at CES® 2026 called Bosch Cook AI . It combines agentic artificial intelligence, Bosch’s proprietary appliance technologies, sensors and a unique user experience within the Home Connect smart home app to provide live, precise guidance that helps users more easily create complex meals. Ultra-luxury brand Gaggenau revealed its Expressive Series , an entirely new built-in collection of ovens, combi-microwaves, culinary warming drawers and advanced coffee systems – as well as stunning Vario Expressive series cooling models. Reflecting German Bauhaus design principles, modern architecture and bold, sculptural forms, the series is defined by “Two frames, one circle, a piece of art” – with each element a stroke of design genius. Major portfolio shifts in Energy and Building Technology The Energy and Building Technology business sector posted $2.5 billion USD in sales in 2025 as it underwent fundamental shifts in its portfolio. In August, Bosch closed the acquisition of the residential and light-commercial heating, ventilation, and air conditioning (HVAC) business from Johnson Controls. This significantly expanded the presence of Bosch Home Comfort in the North American market, where the brand portfolio now includes YORK®, Hitachi and more alongside the Bosch brand v . In October 2025, the Bosch Home Comfort Group completed another acquisition in the North American market: US Air Conditioning Distributors, LLC, which has 52 locations and almost 500 employees in California, Arizona, Utah and Idaho. The company’s factory-direct sales model provides the Bosch Home Comfort Group with direct customer access. In October 2025, Bosch announced it would unify its global building technologies integrator operations under the unified name Bosch Building Technologies. Beginning in January of 2026, the brands Climatec and Paladin Technologies combined their branch networks under the Bosch brand. The Building Technologies business now features a wide-ranging portfolio of integrated, digital and cross-domain solutions, positioning it to expand in the areas of Building Automation, Security, Fire Life Safety, and Energy Solutions. At the end of June 2025, Bosch completed the sale of its security and communications technology product business, now named KEENFINITY Group, to Triton as Bosch Building Technologies focuses on its system integrator business. Industrial Technology grows despite market challenges The Industrial Technology business sector faced continued market headwinds, posting a nominal gain in sales of $1.4 billion USD , up from $1.3 billion in 2024. The Industrial Technology business in the U.S. includes Bosch Rexroth, which has been part of the Bosch family for 25 years, and Hydraforce, which joined the Bosch family in 2023. Bosch Rexroth is expanding into new markets, including Controlled Environment Agriculture , where its ctrlX Automation platform optimizes growing conditions, enables precision motion control and captures data to enhance operational efficiency for growers. Rexroth also continues the development of its cryopump technology , which helps to enable an economical hydrogen infrastructure by reducing boil-off during hydrogen dispensing. Hydraforce announced a new structure for its global Compact Hydraulics Business Unit headquartered in the United States. Hydraforce also introduced a new proportional pressure control valve in 2025 that helps to maintain stable control at high flow in demanding hydraulic units. Bosch Group: outlook for 2026 and strategic direction In the face of geopolitical tensions and trade barriers, the Bosch Group intends to exploit the growth prospects in its global markets with full innovative strength in the 2026 business year. The necessary upfront investments in areas of future importance are set to remain at the high level of previous years. In 2025 alone, Bosch devoted some 12 billion euros to investments in research and development and to capital expenditure. The supplier of technology and services is planning sales growth of 2 – 5 percent and an EBIT margin from operations of 4 – 6 percent for 2026. “As a global technology leader, we are committed to shaping the trends of automation, digitalization, electrification, and artificial intelligence, as this also paves the way for profitable growth in our business,” said Stefan Hartung , chairman of the board of management of Robert Bosch GmbH. Despite considerable challenges, Bosch was able to achieve sales revenue of 91.0 billion euros ($102.8 billion USD) in the 2025 business year, slightly up on the previous year (2024: 90.3 billion euros). After adjusting for exchange-rate effects, this was equivalent to 4.1 percent growth. At 2 percent, the EBIT margin from operations was below the previous year’s figure (2024: 3.5 percent). Necessary structural and personnel adjustments to increase future viability had a considerable negative impact on the result in the form of provisions of 2.7 billion euros. “Bosch can deliver the future – even under unfavorable conditions. 2026 will be a year of progress,” said Hartung. When it comes to innovative strength, Bosch is one of the strongest industrial companies in the world and, with around 6,300 patents in 2025, one of the most prolific patent applicants in Europe. Hartung sees the expansion of innovation leadership as a key success factor for expanding business and implementing the company’s Strategy 2030. i Numbers are based on a comparison with the deactivated state of the function in the same vehicle and driving maneuver ii 1/2” vs. ½” Harbor Freight SDS Warrior Masonry Bit). iii Source: Euromonitor International Limited; Consumer Appliances, retail volume sales 2016 - 2025. iv Dust pick-up measured in Turbo mode on hard floors with crevices. Tested according to IEC 62885-4:2020/A1:2023. v YORK® is a registered trademark of Johnson Controls International plc and its affiliated companies. Used under license. Hitachi Cooling & Heating products are manufactured and sold by Bosch Home Comfort Group.
