Brasilia: Red dust blows across the broad and sweltering steppe, and there’s a strong smell in the air. Forty thousand head of cattle can’t help but give off a certain odor. These ones have no idea that they’re pioneering the future of livestock farming. Thankfully for those sensitive to smell, Fazenda Santa Fé, one of Brazil’s largest cattle farms, is situated far off in the Brazilian state of Goiás, some 400 kilometers southwest of the capital, Brasília. Despite its remote location, this farm could be key to shaping the future of agriculture — even far beyond Brazil. That’s because the Bosch Precision Livestock Farming system is being used here for the first time. Gustavo Ferro, wearing a light-colored shirt, jeans, and ostrich leather cowboy boots, explains what this entails. “It takes a lot of time to weigh that many cattle. However, it’s decisive to the economic success of a farm to frequently check the animals’ weight, and to be as precise as possible in doing so. And we now offer a solution that does precisely that.” Ferro has been working on the project since spring of 2014 – it now involves around 20 associates, including veterinarians, agronomists, and, of course, engineers from a variety of areas.
About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,000 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPress.