Press release #Internet of Things

2017: Bosch is showing what can and will be done with the Internet of Things

The “Connected World” content hub makes users of connected products and services a central focus

  • Product platform: Bosch shows product highlights from all spheres of the Internet of Things
  • Platform for visionaries: in the future, experts will be able to share their views in the connected world
  • Content marketing: From a story to an IoT product in just a few clicks
  • Link to the website:
Joern Ebberg

Joern Ebberg


Closing the front door and leaving the house is all homeowners need to do – the smart home does the rest. It turns down the heat to reduce costs and turns on the alarm system on its own. This example shows that billions of things are already communicating with each other, sharing information, and acting independently. And that’s not all: devices and technical hardware are also connected to one another via the cloud. The Internet of Things (IoT for short) is set to become a megatrend. For the Bosch Group, connectivity is a central part of corporate strategy and thus also a focus of corporate communications.

Just in time for the Consumer Electronics Show (CES) in Las Vegas, the leading trade show for connectivity, Bosch has launched a corporate content hub. “Connected World” pools all of the company’s IoT-related content at a single digital location. “With the ‘Connected World’ platform, Bosch has created an attractive content hub on all things of the IoT. We provide explanations, entertain, and offer access to the entire Bosch product catalog,” says Dr. Christoph Zemelka, head of corporate communications at Bosch.

Discussing the benefits and challenges of new technologies

The new Internet platform is geared to opinion leaders, media professionals, and influencers as well as interested customers. “We at Bosch not only want to pave the way to the connected world with technology, we also want to provide support through communication,” says Zemelka. “The benefit of IoT solutions must be emphasized even more. We must have an open discussion about the challenges of new technologies, while at the time demonstrating their potential.” In the coming months, “Connected World” will thus become a central online point of contact for topics related to the IoT. The platform will continue to grow, and it will eventually present a comprehensive overview of the Bosch portfolio of products and services. At the same time, external experts and thinkers will be invited to share their views as thought leaders on the “Connected World” platform. Moreover, the page will collate a number of discussions and posts from social networks such as Facebook and Twitter.

Tightening the links between communication and the IoT business

In designing the “Connected World” platform, special attention was paid to the content marketing strategy. A storytelling approach serves to attract users to the Bosch IoT universe while at the same time showcasing the company’s broad portfolio of products and services. “For the first time, we are offering a central overview of the Bosch IoT business. In so doing, we are highlighting the company’s connectivity expertise across spheres – from building technology and mobility to industry and connected energy systems,” says Florian Flaig, co-project manager for public relations and media communication.

Content marketing will also pave a direct path to the product. Customers and online influencers will be able to contact Bosch directly. “With the new platform, Bosch is making the links between communication and the IoT business tighter than ever,” says Katharina Sorg, who is in charge of the project in the “Digital Communication” department. To this end, the company is linking its entire product catalog to the “Connected World” content hub. Visitors and potential customers can thus access everything from the IoT story to available products and services in just a few clicks. The “Connected World” concept tightens the links between communication and conversion as much as possible, and shows how the digital transformation of communications can support corporate success.

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.

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