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Bosch uses software and AI to make its products smarter and make people’s lives safer

06.01.2025

Press release

Artificial Intelligence

Bosch uses software and AI to make its products smarter and make people’s lives safer

Las Vegas, NV, USA – Software and artificial intelligence (AI) are already shaping our present. For the future, however, they will be crucial. Bosch was quick to recognize the opportunities offered by intelligent software and services, and focused on them at an early stage: AI now features in every one of the technology company’s products – or was involved in their production. “Intelligent software and digital services have become cornerstones of our core business,” says Tanja Rueckert, member of the board of management of Robert Bosch GmbH, at the CES 2025 electronics trade fair in Las Vegas, Nevada. And the AI and software business is continuing to gain speed: Bosch expects to achieve sales of software and services of over 6 billion euros by the beginning of the next decade. The Mobility business sector will generate around two-thirds of this sales revenue. AI is playing a particularly significant role in this development. “With over 1,500 patents in just five years, Bosch leads the way in Germany and Europe,” Rueckert says. Almost 5,000 Bosch AI specialists are now working on intelligent solutions. Bosch is offering tailored courses to consistently drive forward the training of its entire workforce in the field of AI. To date, the company’s own AI Academy has trained more than 65,000 associates. This also dovetails with the results of the latest Bosch Tech Compass, an annual survey of people’s expectations of new technologies. According to the survey, four out of five of those surveyed worldwide are planning AI-related further training this year. And two-thirds believe that schools should teach AI as an independent subject. The message is clear: AI skills are fundamental to the future of the working environment. At CES 2025 in Las Vegas, Bosch is presenting products and solutions that are already making people’s lives safer, more efficient, and more convenient thanks to software and AI. Or to put it another way: with software and AI, Bosch is improving the everyday lives of people from all walks of life. Mobility, the home, health – Bosch software in all life situations Take roads, for example: Bosch has long seen itself as a company providing software for mobility. It recently programmed a new function for vehicles that allows cars to brake smoothly and without jerking. This is a boon for drivers in slow-moving traffic, as well as for passengers with motion sickness. “No one understands the requirements and needs of the automotive industry as comprehensively as Bosch,” says Paul Thomas, president of Bosch in North America, at CES 2025. “With our mobility-specific software expertise, we’re the ideal partner for the world’s major tech players.” After all, software will change not only how we use and experience cars, but how we develop them as well. In the age of software-defined mobility, Bosch programmers approach cars from a software perspective. They are developing technologies and solutions for new centralized architectures that effortlessly manage all interactions between automotive electronics and the cloud. This will be essential in the future if cars are to be able to download new functions for areas such as infotainment or driver assistance easily and conveniently over the air. At Bosch, AI has been playing an important role in assisted and automated driving for years now. For example, the MPC3 multifunctional camera has been in volume production since 2019 and is setting new standards. This camera is able to reliably recognize objects and people as well as to distinguish between the road and the edge of the road, thereby keeping the car safely in its lane. The camera combines conventional image-processing algorithms with AI methods for a complete understanding of what it is recording. “Our AI-based multifunction camera not only makes driving more relaxed, but also makes the roads safer for all users,” Thomas says. To achieve this, Bosch is combining its profound automotive engineering knowledge and its AI expertise with a vast pool of in-house sensor data. “We’re using AI to increase the efficiency of our assistance systems,” Thomas says. What’s more, Bosch is investigating how generative AI can be used to further improve automated driving functions. The expectation is that it will enable vehicles to assess situations and react accordingly, and in this way keep road users even safer. In the future, generative AI will train automated driving functions more quickly, thus reducing the number of test miles required to validate them. And by adding conditions such as snow to the road, generative AI will quickly be in a position to alter the context of a driving sequence recorded by cameras or radar sensors. In other words, systems can be trained for snow without having to wait until snow actually falls – the AI will do it itself. AI to combat worries about range and new theft protection for eBikes By merging the physical and digital worlds, software also enhances the e-bike experience. Bosch is debuting its new Battery Lock theft protection system in Las Vegas. This provides additional protection for the e-bike battery: locking it digitally by using the rider’s smartphone as a key. AI also helps allay worries about range: with the AI-based Range Control feature, e-bike riders who are about to set out on a journey can determine the battery charge level with which they would like to arrive at their destination. And in the kitchen as well, people also have their own personal preferences. The intelligent Bosch Series 8 oven will also be on show at CES 2025. It is equipped with sensors, cameras, and AI. With their help, the oven can recognize around 80 dishes and automatically set the optimum cooking method and temperature. And for many dishes, even the degree of browning can be individually selected. Intelligent Bosch crib – a helping hand for child carers Sensors, cameras, and AI can also give parents a helping hand when caring for newborn babies. The new, intelligent Bosch Revol crib can monitor a baby’s vital signs such as heart rate and respiratory rate. The software also signals in good time if a soft toy or blanket is covering the child’s airway or if crying is detected. And should the baby have trouble falling asleep, the crib can automatically engage a gentle rocking function. Users can decide for themselves whether the data the crib records is ultimately stored in encrypted form on Bosch servers or remains offline within their own four walls. The CTA, organizer of CES 2025, has designated the intelligent Bosch crib a CES Innovation Award Honoree. Smart Bosch sensors have become an integral part of our daily lives Another example of how the rapid acceleration of AI-based innovations is changing the way people use new technologies is smart sensors. These tiny components have a big impact. Microelectromechanical sensors (MEMS), packed with Bosch software and AI, can be found in all areas of our daily lives: whether smartphones, e-bikes, fitness trackers, or cars. What do they do? They can tilt displays from vertical to horizontal, count steps, and control airbags. Modern MEMS sensors even have an integrated microprocessor and run with independent software. Without these sensors, everyday functions that we have all become accustomed to wouldn’t be possible at all – functions such as “waking up” a smartphone display or activating a voice assistant with wireless headphones. Smart sensors record data such as acceleration, rotation, and temperature and use Bosch software to process it directly in the integrated microprocessor. This means their entire functionality is contained in a compact housing – Bosch produces the world’s smallest sensor, which measures just 0.8 x 1.2 millimeters, making it barely larger than a grain of sand. Another advantage is that sensors with an integrated microprocessor draw noticeably less power from the battery of a smartphone or smartwatch. For the “wake-up” function, for example, the sensor system needs only its own microprocessor. Since it can do without the device’s central computer, this prolongs the battery’s runtime. Bosch grows with billions of units in the sensor market AI takes smart MEMS sensors to the next level: Bosch offers sensors with integrated self-learning AI software, for devices such as fitness trackers. The AI recognizes a variety of different movements and learns every repetitive fitness activity. If required, it can also provide users with qualitative feedback about how well they have done their exercises. The AI runs on the sensor itself; no connection to a cloud or smart device is needed. All data remains private and activities can be continuously recorded and analyzed without an internet connection. According to the market research institute Yole Group*, this is now the fourth year in a row that Bosch is the market leader in the MEMS sector. More than one in every two new smartphones worldwide is equipped with Bosch sensors. And the potential is still huge: according to the Yole study, the annual global demand for MEMS in the automotive and consumer electronics sectors alone is expected to grow from today’s 33 billion to over 40 billion units by 2029. Bosch wants to share in this growth and is planning to produce ten billion smart MEMS sensors with integrated microprocessors and independent software for consumer electronics by the end of 2030. Billions invested in the strategically important U.S. market CES 2025 in Las Vegas is one of the world’s biggest electronics trade fairs in a strategic growth market for Bosch. The company is making targeted investments in the U.S. to further expand its global presence. Bosch recently announced plans to acquire Johnson Controls’ global heating, ventilation, and air conditioning solutions business for residential and small commercial buildings – continuing its growth trajectory in the country. At a total of around 8 billion dollars (7.4 billion euros), this is the largest transaction in the company’s history. In Roseville, California, Bosch is currently equipping a chip factory with modern manufacturing facilities to produce silicon carbide chips, thereby expanding its manufacturing capacity in an important sales market. These special semiconductors are a key component for electrified mobility. Over the next few years, Bosch wants to invest more than 1.9 billion dollars (some 1.8 billion euros) in the Roseville location and start delivering silicon carbide chips from California in 2026. “The enormous investments in the heating and chip businesses underline the strategic importance of the U.S. market for Bosch,” Thomas says. *Source: Status of the MEMS Industry 2024, Yole Intelligence

Artificial Intelligence
Bosch Launches New Line Of Fully Automatic Espresso Machines

16.05.2024

Press release

Business/economy

Bosch Launches New Line Of Fully Automatic Espresso Machines

IRVINE, Calif., (May 16, 2024)— Bosch home appliances is launching an all-new line of fully automatic espresso machines. Designed to cater to the diverse tastes of coffee enthusiasts, the new machines offer barista-level quality and customization, dispensing a variety of beverage options with the touch of a button. Bosch’s new countertop coffee line launches with several models, providing coffee lovers with options at multiple price points. Available now in the 300 and 800 Series, Bosch’s new espresso machines bring convenience, quality, and variety straight to kitchen counters. From cappuccinos and lattes to international specialties like café con leche, flat white, and more, consumers can enjoy their favorite beverage in the comfort of their home. “We saw a great opportunity to bring our coffee machines to the countertop space with the launch of Bosch’s fully automatic espresso machines,” said Hannah Kühner, Head of Consumer Products Region North America, Bosch. “The new machines bring maximum taste with minimum effort to coffee lovers, featuring the award-winning quality and innovation that Bosch is known for.” Bosch fully automatic espresso machines will be available starting today with options ranging from $699-$2,299 at Bosch-Home.com/US and select retailers nationwide. For more information about the new fully automatic espresso machines and to find a retailer near you, please visit here . Product Features Aroma Max System combines four innovations including a ceramic grinder, a smart water pump to tailor water flow, an intelligent flow heater to optimize brewing temperatures, and a high-tech brewing unit to maximize options. Aroma Select allows you to really wake up and smell the coffee. Adjust the aroma of your brew (without adjusting the strength) of the coffee from mild, balanced, or distinctive. Milk Express , available in 300 series models, offers a simple and convenient solution for creating smooth milk foam. Calc’n Clean system combines cleaning and descaling your machine. It guides you through each step of maintaining the machine, ensuring the best coffee quality with every brew. Double Cup* brews two cups at once, convenient for anyone wanting to share the same beverage. *Available in select 300 and 800 Series models Cup Warmer* keeps your cup warm if you step away or just want to reheat. No need to make a whole new cup of coffee just because your original cup went cold. *Available in select 300 and 800 Series models 800 Series Enhanced Features Active Select Display features a 5-inch screen so users can effortlessly browse through a full range of coffee specialties. Home Connect® allows consumers to enjoy the widest variety of more than 35 beverage optionsi through Coffee World, back-to-back ordering with Coffee Playlist, voice-enabled operations, remote control, and diagnostics. The Favorites feature allows you to save up to 30 of your preferred coffee and milk specialties under unique names for easy brewing. Milk Express Comfort features an integrated milk system, making it easier to enjoy a variety of milk-based drinks, from lattes to cappuccinos.

Business/economy
IAA Mobility 2023: Bosch is growing with solutions and technology for the softwa ...

06.09.2023

Press release

Business/economy

IAA Mobility 2023: Bosch is growing with solutions and technology for the softwa ...

Stuttgart and Munich, Germany – Software is the linchpin for the future of mobility. No other company can match the solutions and technology Bosch offers for the software-defined vehicle across all domains – from central vehicle computers to cloud solutions to semiconductors. Here, Bosch benefits from its strength not only in automotive software but also in the hardware required for it, and is already posting robust growth in vehicle computers. The company expects sales of $3.2 billion in 2026 from computers for driver assistance and infotainment alone. Overall, business developments for Bosch are positive, even though the environment remains volatile and challenging.In the Mobility business sector, sales are expected to grow by a solid 10 percent in 2023, after adjusting for exchange-rate effects. This growth includes price effects, but also marked volume increases. “Bosch knows its way around software and is using it to shape the future of mobility. Our technology will make the software-defined vehicle a reality and help get it onto the road,” said Dr. Stefan Hartung, chairman of the Bosch board of management, at IAA Mobility 2023 in Munich. “In the software-defined future of mobility, it’s not only hardware that will be vital, but the interaction of software from various sources as well,” Hartung continued. More than ever, Bosch is also positioning itself as a software company for mobility, while at the same time further developing its hardware expertise. As part of this effort, the company is reorganizing its Mobility business sector effective January 1, 2024. This will strengthen cross-divisional collaboration. Bosch employs 38,000 software developers in its mobility operations alone – more than any other company in the automotive industry.Bosch software makes mobility safer and more sustainable Software-defined vehicles call for a new, centralized IT and electronic architecture. Bosch is one of the few companies that is developing this architecture – and that knows how to control the interaction between automotive electronics and the cloud. The company offers hardware-agnostic software that runs on chips made by different manufacturers. One result of this is special middleware for driver assistance and automated driving systems, which also helps decouple software and hardware. Vehicles in which software is the starting point of design and development can give drivers a personalized, digital driving experience. New functions in areas such as driver assistance can be added to the car over the air via software updates. “We’ve gotten used to constant updates on our smart devices. Cars, too, should be able to receive new functions at any time, regardless of any facelifts or model changes. With Bosch solutions for automotive software, cars will be capable of more,” said Dr. Markus Heyn, member of the board of management and chairman of the Mobility business sector. “That’s because software is the key to further enhancing convenience and sustainability,” he continued. In electric cars, for example, software facilitates connected energy and thermal management, thus reducing battery charging time by up to 20 percent. The electromobility business is developing well for Bosch. The company is on track to achieve sales of $6.3 billion in 2026. Even last year, Bosch was able to increase its output of components for electric cars by some 50 percent. In 2023, production of electric motors alone will double. Bosch software plays a key role in the wider electromobility industry as well; for example, in automated battery recycling systems. Not only is software able to identify the origin and condition of batteries, but by guiding users through process steps, it also enables quick and safe disassembly of battery packs.New control concept independent of any hardware Although hardware and software engineering are becoming separated, they are also mutually beneficial. This is particularly evident in modern accident protection systems such as the new ESP generation. The key innovation here is a new control concept: Vehicle Dynamics Control 2.0. This software can intervene not only in the braking system, but also in the electric powertrain and electric steering system. This means less countersteering and shorter braking distances, and thus greater safety for drivers. The major benefit for automakers is that the new control system can be integrated into either a central vehicle computer or the ESP control unit, and will be available in the future as a discrete software package. It will be part of vehicle motion management, a software solution that coordinates all aspects of vehicle motion by centrally controlling the brakes, steering, powertrain, and chassis.Bosch industrial technology along the entire value chain However, it is not only driving that Bosch software will change, but also the way vehicles are manufactured. For example, the company secures automotive supply chains with the help of a track and trace solution. By recording the position and condition of transport crates in real time, this solution provides for transparent and secure tracking. The industry 4.0 software Nexeed helps significantly reduce scrap rates in battery-cell factories from their current level of 10 to 15 percent. In addition, Bosch can use artificial intelligence (AI) to detect anomalies and errors in automotive production at an early stage, thereby reducing manufacturing costs. Bosch is already using such AI software at 50 of its own plants. At the company’s location in Bursa, Turkey, the software has already helped reduce manufacturing costs significantly.BOSCH PRESS CONFERENCE: Monday, September 4, 2023, 11:20–11:40 CEST: with Dr. Stefan Hartung, chairman of the board of management of Robert Bosch GmbH , and Dr. Markus Heyn, member of the Bosch board of management and chairman of Bosch Mobility , at the Bosch booth D10 in Hall B3 and via livestream on the Bosch Media Service. Panels with Bosch experts at the IAA Conference: Wednesday, September 6, 10:00–10:15 CEST on the Main Stage: Keynote: “Life in motion – Why sustainable mobility is about more than just technology,” with Dr. Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. Thursday, September 7, 11:15–11:30 CEST on the Main Stage: Keynote: “Paving the way to centralized architectures & software-defined vehicles,” with Dr. Mathias Pillin, Bosch Mobility CTO. Thursday, September 7, 15:00–15:45 CEST on the Yellow Stage: Session on data & next-level user experience: “Software-defined mobility enabling a completely new vehicle motion experience” with Mariella Minutolo, member of the board of management, ETAS GmbH, and Stephan Stass, member of the divisional board of management, Chassis Systems Control, Robert Bosch GmbH. Bosch at the IAA Experience: The IAA Experience at the IAA Open Space in downtown Munich will be open from September 5 to 9, 2023, from 10:00 to 20:00 CEST . On Sunday, September 10, 2023, the IAA Experience is open until 17:00 CEST . During the IAA, the new Performance Line SX and other products from Bosch eBike Systems can be taken for a test ride on the cycling test track in Munich’s Englischer Garten park. In addition, Bosch e-bike product experts will be on hand to answer questions in the Open Space at Odeonsplatz. moveID, a project led by Bosch within the “Gaia-X 4 Future Mobility” project family, will be holding a live demo with two electric vehicles. moveID will give its first insight into the MOBIX app, which allows users to park and charge anonymously at any location in compliance with the general data protection regulation. It will also showcase novel mobility services and business opportunities created by the use of decentralized technologies. FOLLOW the Bosch IAA 2023 highlights at www.bosch-iaa.com and on Twitter: @BoschPress, #BoschIAA

Business/economy