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YouGov survey on behalf of Bosch Power Tools: Lawnmower instead of barbecue tong

Gardening is more popular with Germans than BBQs

  • 73% state that gardening is their favorite activity in the garden
  • Couples experience the garden as a common terrain
  • The lawnmower is the unchallenged favorite among the working equipment
  • Cordless tools make gardening simple
you gov survey power tools

Planting herbs, cutting hedges, trimming the lawn: Germans love working in the garden, as a representative YouGov survey on behalf of Bosch Power Tools shows. The survey asked people with garden access, among other things, how they like to spend their time in the garden. The result is surprising: 73 percent of the respondents named gardening as their favorite activity – even before having a barbecue (65 percent). The survey respondents were aged 18 and over, having access to a garden.

A second living room in the open air

Hardworking, accurate and tidy: German stereotypes that apparently apply to local garden owners. The respondents spend an average of 11 hours a week in the garden during the months from March to October. This includes around six and a half hours of caring for the lawn, the bed, etc. The study reveals a wide variety of reasons for the huge popularity of garden care. For two thirds of the respondents (65 percent), the prospect of good results seems to be the greatest motivator – they say they enjoy having a beautiful garden. 46 percent feel relaxed when working outdoors; 40 percent claim that gardening keeps them fit. The creative, physical work can thus also be a decelerating balance to the desk job and stressful everyday life.

Common gardening: Shared work is half the work

Do it yourself is a current trend – and this also applies to gardening. Around four out of five of the respondents get their hands dirty when relevant tasks arise – regardless of gender. What’s more: Gardening is teamwork. More than half of the respondents (53 percent) work in the garden together with their partner. The result is even clearer with married couples: 71 percent say that they can count on their partner’s support. A joint project and “quality time” experienced together could be possible reasons why cooperative garden care is so popular with Germans.

The right helpers is what counts

Of course, the Germans don’t want to do without suitable helpers, if they put on hand in the garden themselves. Nearly everyone (98 percent) is using garden tools. For almost every second person, good work equipment even increases the fun of gardening. Which device do the Germans not want to miss? The result is hardly surprising: with 85 percent, the lawnmower is the undisputed champion among the garden tools – for almost all respondents it is indispensable. But no matter whether the tool is a mower, a hedgecutter or a trimmer – in their numerous designs, they make the work easier and much more pleasant. When asked which devices the respondents wanted, cordless tools won the race (43 percent). Ergonomic devices that relieve back strain, for example, are also of interest (36 percent). Lawn mowing, trimming, cleaning, shaping hedges or trees – Bosch Power Tools makes gardening easy and offers the right tool for all tasks around the house, from noise-reduced lawnmowers to power-assisted cordless secateurs.

The data used is based on a representative online survey carried out by YouGov Deutschland GmbH with a total of 1683 respondents over the age of 18 in Germany from 19 to 27 of June 2019; 1009 persons had access to a garden directly at home, a shared garden or a garden plot.

The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2018, its roughly 20,000 associates generated sales of 4.6 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. In 2019, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 410,000 associates worldwide (as of December 31, 2018). The company generated sales of 78.5 billion euros in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 460 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At nearly 130 locations across the globe, Bosch employs some 68,700 associates in research and development.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPresse.

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