Press release #Working at Bosch

The future of work: virtual expert networks boost effectiveness

Bosch enhances innovative strength during digital transformation

  • Digital transformation: agile working environment benefits from active expert networks
  • Working Out Loud (WOL): method of learning how to collaborate digitally and develop personal virtual networks
  • Director of Industrial Relations Christoph Kübel: “Working Out Loud allows us to enhance our innovative strength during the digital transformation.”
  • Globally connected: already more than 1,000 WOL participants from over 40 countries
  • Systematic approach: every year, Bosch invests 250 million euros in professional development
Trix Boehne

Trix Boehne


Employees in Germany spend roughly a third of their working hours on sharing and collaboration, increasingly in virtual networks. For efficient collaboration, the technical, organizational, and cultural conditions have to be right. Otherwise, frustration rises, the risk of burnout increases, and both productivity and innovative strength suffer. (“Collaboration of virtual teams in German companies,” 2015, PAC)
#NewWork #Collaboration #WOL

Stuttgart, Germany – Bosch is one of the first major companies worldwide to use the Working Out Loud (WOL) program to bring associates together and enhance their digital collaboration skills. The objective of the supplier of technology and services is to offer products and services for the connected world, such as smart cities. Collaboration across divisional and company boundaries, knowledge sharing, and establishing contact with an ever-growing circle of people and institutions are essential to achieving this goal. In short, one of the keys to success in a connected world is an agile working environment with active expert networks. “The digital transformation is also a cultural transformation,” says Christoph Kübel, member of the board of management and director of industrial relations at Robert Bosch GmbH. “Working Out Loud allows us to promote digital collaboration and advance our culture of learning and working, thereby enhancing our innovative strength.” The name “Working Out Loud” essentially means “be visible with your work and share your knowledge and experience.” More than 1,000 Bosch associates from over 40 countries have already taken part in the peer coaching program. Peer coaching involves colleagues advising and supporting each other. To leverage the potential of connected collaboration, associates need not only the corresponding skills, but also modern technical equipment. That is why Bosch has invested 800 million euros in IT solutions for the workplace of the future.

Working Out Loud allows us to promote digital collaboration and advance our culture of learning and working, thereby enhancing our innovative strength.

Christoph Kübel, member of the board of management and director of industrial relations at Robert Bosch GmbH

Learning skills for digital transformation in 12 weeks

Virtual collaboration promotes efficiency, as well as team spirit and a focus on innovation among associates, according to the 2017 German Social Collaboration Study. This is precisely the aim of the WOL training method. It is an integral part of everyday work, since the best way to learn about connected working is to engage in it. In small groups of four or five people, known as circles, participants spend 12 weeks working on private or professional goals. During the program, they develop a personal expert network, share knowledge, and experience connected collaboration. To do so, they make use of external social media channels and the internal social business platform Bosch Connect. “Networking with Working Out Loud does not mean randomly collecting contacts,” Katharina Krentz, an expert for digital collaboration, explains. “It is about learning how to network with experts in a targeted manner and develop stable relationships that support and advance a person when it comes to specific issues.” At the same time, participants internalize new behaviors such as sharing knowledge, giving feedback, and using feedback in their own work, allowing them to develop and enhance their virtual collaboration skills.

It is about learning how to network with experts in a targeted manner and develop stable relationships.

Katharina Krentz, expert for digital collaboration

From network to start-up incubator

Dennis Böcker, who is in charge of IT innovation at Bosch, has also benefited from WOL. His task was to develop a co-creation space in the U.S. to harness the opportunities of the internet of things (IoT) for Bosch. “The challenge was huge. I didn’t have access to the authorities or to start-ups,” he recalls. So he made his task the goal of a circle. “My circle partners shared their knowledge with me and gave me feedback on our concept, plus I suddenly also had access to the mayor of Chicago and the start-up scene.” Thanks to this collaboration, the original idea of a co-creation space has evolved into the Chicago Connectory start-up incubator, a partnership between Bosch and 1871, the largest start-up incubator in the U.S., with more than 500 technology start-ups and entrepreneurs.

Working Out Loud at Bosch

Together with WOL creator John Stepper, Bosch has further refined the method for use at companies and inaugurated its first circle in 2015. Today there are over 200 WOL circles with associates from around the world. WOL is part of Bosch’s onboarding program for new associates as well. The company has also hosted an annual in-house WOL conference since 2015. As part of a reverse mentoring program, executives receive training on the use of WOL. Together with other companies, Bosch has launched a WOL community of practice to further enhance the method and make it accessible to as many companies as possible. As a result of their efforts, Bosch and other members of the community received the HR Excellence Award in the category of employee involvement and collaboration in 2017.

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.

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