Press release #Business/economy

Tech Compass 2023: for most people, technology is crucial in the fight against climate change

Bosch survey: In Germany, 63 percent of those polled favor solar power

  • Dr. Stefan Hartung: “People are expecting companies to help tackling climate change.”
  • Climate action and the economy: four out of five respondents regard sustainability as an economic success factor.
  • Trust in technology is growing: 75 percent of respondents believe that technological progress will make the world a better place.
  • Living in virtual worlds: 43 percent of respondents can imagine buying a car for the metaverse.
Inga Ehret

Inga Ehret


Stuttgart, Germany/Las Vegas, NV – Energy crisis and climate change: the burning question on everyone’s lips is how humanity can meet its demand for sustainable and affordable energy. This is evidenced by the Bosch Tech Compass 2023, a representative survey conducted in seven countries worldwide. The survey will be presented at CES in Las Vegas (January 5 to 8, 2023).

Combating climate change is the biggest task of our age. People are therefore right to expect companies to provide technical solutions to these issues. Bosch is tackling this challenge and is firmly committed to promising technologies such as hydrogen electrolysis

says Dr. Stefan Hartung, chairman of the Bosch board of management.

Sustainable technologies and economic success

Respondents largely agree on the economic potential of sustainable solutions and products: a full 82 percent believe that the more a company commits to sustainable technologies, the more economically successful it will be in the future. This view is most prevalent in Brazil and India (each 87 percent); by comparison, it is least prevalent in the United States (73 percent). When it comes to the business community’s commitment to climate action, the survey suggests that there is still room for improvement: more than half of those polled (58 percent) feel that only a minority of businesses are seriously committed to sustainability at present. “Combating climate change is the biggest task of our age. People are therefore right to expect companies to provide technical solutions to these issues. Bosch is tackling this challenge and is firmly committed to promising technologies such as hydrogen electrolysis,” says Dr. Stefan Hartung, chairman of the Bosch board of management.

Combating climate change with different technologies

Many parts of the world are shifting to renewable energy, but people across the globe are still reluctant to completely abandon nuclear power and fossil fuels such as gas and oil for power generation. A total of 62 percent of respondents are in favor of promoting solar power, while 44 percent want to see efforts to promote wind-power technologies. However, these opinions differ by country. In China (36 percent) and France (31 percent), support for promoting nuclear power technology is still comparatively strong (23 percent globally). People in the United States (oil: 21 percent, gas: 24 percent) and India (oil: 22 percent, gas: 23 percent) remain significantly more committed to oil and gas technologies than those in other countries (global figures: oil: 14 percent, gas: 15 percent). In Germany, by contrast, there is little desire for nuclear power (13 percent) and fossil fuels (oil: 4 percent, gas: 8 percent) – many Germans reject fossil energy and favor the expansion of solar and wind power (solar: 63 percent, wind: 50 percent) as well as hydrogen (51 percent).

Trust in technology is growing

The Tech Compass shows that, in a world beset by uncertainties, trust in technology has grown since the previous year. Worldwide, 75 percent of the people polled now believe that technological progress can make the world a better place (2022: 72 percent*). What’s more, 83 percent of respondents believe that technology holds the key to combating climate change (2022: 76 percent*). “Digitalization can play a special role in sustainability,” Hartung says. “We are investing in the development and expansion of promising new technologies, with a focus on sustainability, mobility, and Industry 4.0.”

Mobility in the metaverse

Apart from sustainability, the Tech Compass also provides interesting insights into other issues – such as the metaverse. In this virtual world, where people interact as avatars in a three-dimensional space modeled on reality, mobility will also play a role: 43 percent of respondents can imagine buying a car for the metaverse. Interest and willingness to do so are especially high in China (75 percent) and India (69 percent). And although respondents in Brazil (47 percent), the U.S. (33 percent), the U.K. (30 percent), Germany (26 percent), and France (23 percent) are still somewhat more skeptical, the numbers show that the desire for a car exists not only in the real world, but in virtual reality as well.

About the survey:

For the survey, people aged 18 and over in seven countries (Brazil, China, Germany, France, India, the U.K., and the U.S.) were polled online on behalf of Robert Bosch GmbH by the market researchers Gesellschaft für Innovative Marktforschung mbH (GIM) in September 2022. In Germany, France, and the United Kingdom, 1,000 people were polled per country; in Brazil, China, India, and the U.S., it was 2,000 people each. The random samples are representative of their respective countries in terms of region, gender, and age (Brazil, Germany, France, U.K., U.S.: 18 to 69 years / China, India: 18 to 59 years).

All results of the Bosch Tech Compass can be found here

*To make the survey easier to read and interpret, it compares the global average figures for 2023, which are based on 7 countries, with the global average figures for 2022, which are based on 5 countries. Taking the same 5 countries from the Bosch Tech Compass 2022 as the basis for calculating the global average figure for 2023 yielded a similar result.

Press kit CES 2023
Event page CES 2023

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.

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