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Press release #Automated mobility
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Making cars an oasis of calm

Bosch solicits drivers’ opinions on automated driving

  • Almost two-thirds of drivers would primarily use self-driving cars for long distances.
  • Automated driving technology provides a greater incentive to buy a new car.
  • Drivers would rather be more relaxed behind the wheel and spend their time talking to passengers.
Joern Ebberg

Joern Ebberg >

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Stuttgart, Germany – “Don’t tailgate.” “Don’t drive so fast.” Or: “You could have easily made that light.” Drivers often have to hear sentences like these from their passengers. But soon that could be a thing of the past. Automated driving turns drivers into passengers – and cars into drivers. In the future, cars will independently pilot themselves at the touch of a button whenever drivers want. In doing so, they will obey traffic laws and speed limits, which will make driving safer. Many respondents want a self-driving car to relieve them of their stressful driving duties. Drivers are particularly interested in handing control over to the car during parking or in traffic jams, according to a recent survey on behalf of Bosch in six countries (Brazil, China, Germany, France, Japan, and the U.S.). The majority of the drivers surveyed would use the time during which the car drives itself to look out the window, enjoy the scenery (63 percent), and talk to passengers (61 percent).

More comfort and less stress behind the wheel

In just a few years’ time, self-driving cars will be a normal sight on roads. Respondents’ main hope is that automated driving will mean more comfort and significantly less stress behind the wheel. The car of the future – which will completely relieve drivers of the need to steer, operate the gas pedal, and brake – is primarily seen as something useful for long distances (67 percent) and leisure travel (61 percent). The majority of those surveyed expect a significant increase in terms of convenience (68 percent) and safety (60 percent) in many everyday situations such as searching for parking in cities. The survey also reveals an interesting ranking of the most desirable automated driving functions: parking was named particularly frequently (65 percent), as were the automated search for parking in downtown areas (60 percent) and stress-free navigation of traffic jams (59 percent).

Using the time as a passenger to relax

Relax, sit back, look out the window, and enjoy the scenery: this is how the majority of drivers picture the alternative to constant concentration behind the wheel. Of those surveyed, 63 percent said they would like to relax while their car is in self-driving mode. Having more time for conversations and for passengers thanks to automated driving was equally important to respondents. The options offered by automated driving make cars more attractive for many consumers. More than half of the participants (54 percent) in Bosch’s user survey agreed with this statement. Especially for male respondents, new technologies are an important selling point, with 52 percent of the men surveyed saying that self-driving technology would increase their interest in buying a new vehicle. In principle, the younger the driver, the greater their interest in buying a car with automated driving functions.

Survey design and methodology

For the survey on automated driving, Bosch asked roughly 6,000 licensed drivers in six countries: Brazil, China, Germany, France, Japan, and the U.S. Per country, 1,000 people aged 16 and up took part in the survey. Participants were selected on the basis of criteria defined by Bosch and Lightspeed Research.

Mobility is the largest Bosch Group business sector. It generated sales of 52.6 billion euros in 2022, and thus contributed almost 60 percent of total sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility business sector pursues a vision of mobility that is safe, sustainable, and exciting, and combines the group’s expertise in the domains of personalization, automation, electrification, and connectivity. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,000 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPress.

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