Press release #Connected mobility

CES world premiere: Bosch unites infotainment and driver assistance functions on one chip

CES world premiere: Bosch unites infotainment and driver assistance functions on one chip

Bosch sees great market potential for vehicle computers

  • World premiere at CES: Bosch demonstrates integrated functions from previously separate vehicle domains on a system on chip
  • Dr. Markus Heyn, member of the board of management at Robert Bosch GmbH: “Central vehicle computers are the heart of software-defined cars.”
  • Great potential: Bosch expects a market volume of 32 billion euros by 2030 for vehicle computers for infotainment and driver assistance alone
  • Hardware-independent: central vehicle computers from Bosch can use chips from different manufacturers according to customer wishes
Athanassios Kaliudis

Athanassios Kaliudis


Stuttgart – The trend toward software-defined mobility goes hand in hand with a centralized vehicle and electric/electronic (E/E) architecture. While numerous electronic control units usually control different functions in the car today, in the future just a few central vehicle computers will unite multiple system functions from previously separate domains. To do this, new computers with a powerful processor, known as a system on chip (SoC), are necessary. As an innovation and technology leader, Bosch is leading the charge and, at CES® 2024 in Las Vegas, will be the world’s first automotive supplier to demonstrate the fusion of infotainment and driver assistance functions in a software-intensive central computer on a single SoC. “We want to reduce the complexity of the electronics systems in cars and make them as secure as possible at the same time. With this demonstration of our new vehicle computer platform at CES, we are taking an important step in exactly this direction. Our goal in the medium term is to bring even more automated driving functions to the road, including to the compact and midsized car segments,” says Dr. Markus Heyn, member of the board of management at Robert Bosch GmbH and chairman of Bosch Mobility.

At the core of the new vehicle computer from Bosch – called the cockpit & ADAS integration platform – is a single SoC, which processes a variety of functions from the two domains of infotainment and driver assistance simultaneously. This includes, for example, automated parking and lane detection, paired with smart, personalized navigation and voice assistance. Advantages for vehicle manufacturers: less space and cabling required, meaning lower costs.

Central vehicle computers are the heart of software-defined cars. In the future, they will control all the domains in modern vehicles and reduce the currently high number of individual control units

says Dr. Markus Heyn, member of the board of management at Robert Bosch GmbH and chairman of Bosch Mobility.

Overall, Bosch is already doing good business with vehicle computers: in 2026, the company expects sales revenue of three billion euros just for vehicle computers for infotainment and driver assistance.

Modular system principle for maximum scalability

For its central vehicle computers, Bosch uses a modular system principle. Together with stand-alone software solutions such as video perception for surround sensing, vehicle manufacturers can modularly and scalably assemble their individual solutions in combination with hardware components. Software-intensive central computers play a decisive role here, since they enable manufacturers to implement driving and assistance features. Software integration is in strong demand here. Bosch brings integrative expertise and enables software components from various sources to be combined.

Bosch knowledge in all vehicle domains as a competitive advantage

Nearly every vehicle maker in the world is currently investing massively in software-defined vehicles. Bosch predicts that the market for automotive software will reach a volume of around 200 billion euros by 2030. In the field of vehicle computers for infotainment and driver assistance systems, the company expects a market volume of 32 billion euros in 2030. Bosch’s advantage is its extensive knowledge in all vehicle domains. This means that the company is an expert not just for software but also for hardware, and develops and manufactures key components of modern vehicles, such as for drives, brakes, steering, infotainment, and automated driving, under one roof.

Bosch’s approach allows maximum flexibility

Bosch pursues what is known as a multi-SoC approach. The company’s new vehicle computers are designed so that the required SoCs can come from different chip manufacturers. Therefore, depending on the customer’s wishes, Bosch can use exactly the SoC that is requested. “Our software runs on chips from different manufacturers. This allows software and hardware to be decoupled from each other,” says Heyn. Bosch is one of the few companies that can develop a centralized electronic architecture from start to finish and has mastered the interplay of automotive electronics, software, and the cloud. New features, such as for driver assistance, are simply and easily sent to the car through over-the-air updates. This provides drivers with a personalized digital driving experience – even long after purchasing the car.

Presskit #BoschCES 2024

Event #BoschCES 2024

Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

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