Hildesheim, Las Vegas – For years, touchscreens, handwriting recognition, and gesture control have been gradually replacing conventional mechanical buttons and switches in the car – to the detriment of road safety. After all, controlling the navigation system, the on-board computer menu, or the radio is a distraction. At CES 2018, in Las Vegas, Bosch is showcasing smart cockpit technology that lets drivers concentrate on driving. Eyes can be kept where they should be: on the road. “We are uncluttering the cockpit. The more complex the technology in modern vehicles, the simpler and more intuitive control systems need to be,” says Dr. Steffen Berns, the president of Bosch Car Multimedia. Artificial intelligence helps transform the human-machine interface (HMI) into a command center that thinks ahead. “Initial functionalities with artificial intelligence feed valuable information into the HMI about the driver, the vehicle, and the surroundings. That enables proactive adjustment of displays and controls to any given driving situation,” Berns says. Bosch also draws on this information for the development of automated driving. Here too, HMI is the core element that allows optimal interplay between people and vehicles.
Mobility is the largest Bosch Group business sector. It generated sales of 52.6 billion euros in 2022, and thus contributed almost 60 percent of total sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility business sector pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.
The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,000 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPress.