Press-Feature #Artificial Intelligence

Bosch AI future compass 2020

Dr. Michael Bolle - Bosch AI Future Compass 2020

What does Germany think about the key technology of tomorrow?

Joern Ebberg

Joern Ebberg



Artificial intelligence (AI) is a key technology for Germany and Europe. It is set to develop into one of the main drivers of our economy and of our prosperity. Unlike at the established major IT providers from the United States or China, for example, the opportunities in Germany and Europe lie not in imitating human behavior with the help of AI, but instead in using AI to optimize interaction between machines and the world of objects. AI allows machines to understand their spatial and functional environments differently than before – and correspondingly lets them respond better. The possibilities include using AI to manufacture physical products and to optimize the way they work.

The European approach to AI is closely related to the internet of things. Companies such as Bosch are looking to use industrial AI to make everyday life safer and more convenient for all of us, improve technologies, and relieve the burden on people, not change them. Bosch AI makes driving even safer, industrial production even more reliable, the energy management of buildings even more efficient, and homes even cozier.

The Bosch AI Future Compass delivers proof for the very first time that support of AI, especially industrial AI, is high in Germany. However, we also see that there are still many reservations about AI, some of them strong. This skepticism cannot be merely discounted as unreasonable by drawing parallels to the dystopian visions presented in movies. Like all technologies, AI has the potential to be misused. It is for that very reason that we need to understand at all times exactly how AI works and to place limits on its use. To do so, it is also necessary to discuss its benefits and drawbacks – publicly and on a sound factual basis.
Above all, we, the providers and users of AI, need to build trust by voicing our commitment to clear ethical red lines. In its AI code of ethics, Bosch committed in early 2020 to making sure that Bosch AI is safe, robust, and explainable – and that humans must retain control over all AI-based decisions. We see the fact that 85 percent of Germans agree as clear confirmation of our strategy.

The Bosch AI Future Compass is designed to inspire people to intensively consider and discuss the impact of AI on our society. Now is the time to set the course for our technological future in Germany and Europe. To do so, we need to agree on the direction. I look forward to a lively discussion.

To the brochure: Bosch AI Future Compass 2020

About Bosch

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant upfront investments in the safeguarding of its future. Ninety-four percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The remaining shares are held by Robert Bosch GmbH and by a corporation owned by the Bosch family. The majority of voting rights are held by Robert Bosch Industrietreuhand KG. It is entrusted with the task of safeguarding the company’s long-term existence and in particular its financial independence – in line with the mission handed down in the will of the company’s founder, Robert Bosch.

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