Bosch
Media Service

Bosch Media Service contains press releases, press photos, videos and other materials which aim to support reporting about the Bosch Group.

“You try to focus on the road, ...”

“...but sometimes it’s almost impossible,” says Markus Linde from Sweden. He drives children to school every day on the country roads around the small village of Nykil. Sensors and the Bosch ESP have saved the day more than once.
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Dual education system in Asia German Minister visits new Bosch training center in Vietnam

  • Proven Bosch occupational training model paves the way for professional competence development
  • Some 50 Bosch trainees in Vietnam since the center opened one year ago
  • Demand for qualified skilled workers rising in Asian growth markets
Ho Chi Minh City/Stuttgart – Sigmar Gabriel, Germany's Federal Minister for Economic Affairs and Energy, visited Bosch's training center in Vietnam today. Last year, the company became the first to introduce occupational training based on the tried-and-tested German “dual system” in Vietnam. Since then, some 50 young Vietnamese men and women have taken the first step toward their future careers by training to become industrial mechanics at Bosch. The occupational training model combines theoretical instruction at a vocational school with practical training at the company.

“The strong economic relations between Vietnam and Germany are boosting demand for an increasingly well-trained Vietnamese workforce,” Gabriel said during his visit to Bosch as part of his trip to this year's Asia Pacific Conference of German Business in Vietnam. “Initiatives such as Bosch's cooperation with a local vocational school are breaking new ground in vocational training in Vietnam.” Vietnam's prime minister Nguyen Tan Dung has also expressly encouraged Bosch to promote the system's further development in the country.

High demand for Bosch occupational training model in Asia
At Bosch, vocational training can look back on a long tradition. Robert Bosch set up the first occupational training department at his company in 1913. Today, the supplier of technology and services is training some 6,900 apprentices in a total of 20 countries. Nearly 2,000 of those apprentices are based outside Germany.

In Asia especially, the need for qualified skilled workers is growing at an increasingly rapid pace. “For Bosch, Asia Pacific is an important growth region. We see professional competence development both as a part of our localization strategy and as essential for our growing business in this dynamic region,” said Peter Tyroller, the Bosch board of management member responsible for Asia Pacific. Over the past ten years, Bosch has more than doubled its sales in Asia Pacific to 11.1 billion euros. The company aims to double its sales in the region again by 2020. In addition to large countries such as China and India, the growth markets of Southeast Asia are set to make an increasing contribution to this development.

Along with the center in Vietnam, six other Bosch locations in Asia offer training according to the German model. In Thailand, the “dual system” was introduced in 2013. In China, Bosch opened the first of four training centers in 2007. The center of excellence for vocational training in India has been in existence since 1961 and has repeatedly been named the best in the country. In light of the increasing competition for the best people, Bosch plans to continue opening additional training centers around the world in the future.

Bosch in Vietnam
Bosch has been present in Vietnam since 1994 and opened its first branch office in Ho Chi Minh City in 2008. Since July 2014, Bosch's headquarters in Vietnam have been located in Dang Nai province. The Bosch plant in Dong Nai produces pushbelts for continuously variable transmissions. In 2010, Bosch set up its first software engineering center in southeast Asia. Located in Ho Chi Minh City, the center employs around 650 associates. In July 2014, Bosch opened an additional development center for automotive technology there. Altogether, Bosch currently employs some 2,000 associates in Vietnam.
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  • November 20, 2014
  • Press releases
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Bosch corporate communications René Ziegler heads up press relations work at Bosch

Stuttgart – Effective November 17, 2014, René Ziegler is taking charge of media and public relations at Robert Bosch GmbH. Within the Bosch press department, the 34-year-old has so far been responsible for economic and business affairs as well as electronic and digital media. In the future, the politics and economics graduate will be responsible for all topics concerning the global supplier of technology and services. In this function, he will report to his predecessor Dr. Christoph Zemelka, who is now senior vice president of corporate communications. Ziegler has been working in communications in the Bosch Group for some ten years now. During this time, he has held several posts in various communications disciplines. Before moving to the press department, he worked in change and communications management.

Jörn Ebberg spokesperson for mobility issues
Jörn Ebberg has been with the Bosch press department since July 2014. The main focus of his work as press spokesperson is on automated driving. A 33-year-old social sciences and economics graduate, Ebberg gathered professional experience at various agencies following his journalistic training. Before joining Bosch, he worked for Motor Presse Stuttgart.

Nicole Neuer joins economic and business affairs team
Nicole Neuer joined Bosch as a spokesperson for economic and business affairs at the start of October 2014. The economics graduate joined the department from BSH Bosch und Siemens Hausgeräte GmbH, where she was deputy head of corporate press and public relations. Before that, the 37-year-old was involved in communications work at companies in various industries.

Agnes Grill coordinates international press work
In November 2014, Agnes Grill moved from Bosch communications in China to the corporate press department in Germany. The 31-year-old will act as spokesperson for international issues. A media management graduate, Grill has worked for Bosch since 2012, coordinating media relations in Asia Pacific from her base in Shanghai.

Christian Fronek deputy head of corporate communications
At the beginning of this month, Christian Fronek assumed the position of deputy head of corporate communications. The 41-year-old joined Bosch in 2005, initially as a spokesperson for business topics. He coordinated media relations in central and eastern Europe as well as for the Consumer Goods business sector. He was later responsible for communication on numerous change projects before being transferred to the U.S. and heading up communications there. He has been head of internal and digital communications since 2011.
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  • November 17, 2014
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German Packaging Award 2014 Bosch Packaging Technolgy two-in-one biscuit packaging line receives honors German Packaging Institute awards prize in the category “packaging machines”

Nuremberg/Beringen – Bosch Packaging Technology has been rewarded with the German Packaging Award (Deutscher Verpackungspreis) in the “packaging machines” category. Granted by the German Packaging Institute (Deutsches Verpackungsinstitut – dvi), the award recognizes the company's innovative two-in-one biscuit packaging system, first presented at Interpack 2014 in Duesseldorf earlier this year. The system is a development of the Swiss location Beringen. Daniel Bossel, product manager, and Christian Reichardt, mechanical development engineer, at Bosch Packaging Systems AG in Beringen accepted the award at a ceremony as part of the “BrauBeviale” (Trade Fair for Production and Marketing of Drinks) in Nuremberg.

Format changeover in record time
The two-in-one packaging system allows food manufacturers to switch from slug to pile packs and vice versa in less than three minutes. Additionally, product count changes can be completed quicker now than with conventional slug or pile packaging machines. Thanks to this flexibility, manufacturers are able to run special promotions with short notice and react quickly to market changes, for example for seasonal or promotional campaigns. What is more, the two-in-one system presently occupies a smaller production area than two separate conventional machines for both packaging types. The whole line is designed to be a single, Seamless System, from product discharge through to primary and secondary packaging. The speed of all components is balanced to optimize production flow and eliminate bottlenecks. The packaging line therefore contributes significantly to increasing overall equipment effectiveness (OEE).

The German Packaging Award
Since 1963, the German Packaging Award has been presented annually by the German Packaging Institute in five different categories. Under the patronage of the German Federal Ministry of Economics and Technology, the Institute honors outstanding technical solutions in packaging production that improve quality and add value to consumers, markets and the environment. To be nominated, a machine or technology must improve quality, profitability and efficiency in the packaging process. All winners of the German Packaging Award are entitled to take part in the WorldStar international competition, a prize awarded by the World Packaging Organization since 1970.

Contact:
Brigitte Salm,
phone: +41 58 674-7456
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  • November 12, 2014
  • Press releases
  • Packaging Technology
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MRR rear radar sensor enters series production Bosch helps make changing lanes safer

  • Vehicle blind spots are a constant hazard when changing lanes and cause many serious accidents
  • A leading European manufacturer is putting Bosch's MRR rear mid-range radar sensor system for rear-end applications into series production
  • MRR technology is based on fourth-generation Bosch radars
Drivers are taught to assess surrounding traffic before changing lanes by checking their rearview and side mirrors and looking over each shoulder. But even for those who scrupulously follow this sequence of checks, the vehicle's blind spot – the area alongside and just behind the vehicle – is a constant source of danger and often the cause of serious accidents. Drivers are not able to see into this area using either the rearview or side mirrors, but it is big enough for even a minivan to disappear from view and be missed by a cursory glance over the shoulder before switching lanes. To help minimize this risk, Bosch developed the lane-changing assistant, which receives the information it needs from the new mid-range radar sensor for rear-end applications. “The MRR rear means drivers are effectively looking over their shoulders all the time, because it reliably and accurately recognizes other road users in their vehicle's blind spot,” says Gerhard Steiger, president of the Bosch Chassis Systems Control division.

Sensors monitor all traffic in the area behind the vehicle
A leading global car manufacturer is currently putting the Bosch system into series production for one of its high-volume mid-sized vehicles. To make changing lanes safer, this European manufacturer has concealed two sensors in the rear bumper – one on the left, one on the right. These two MRR rear sensors monitor the area alongside and behind the car. Powerful control software collates the sensor information to produce a complete picture of all traffic in the area behind the vehicle. Whenever another vehicle approaches at speed from behind or is already present in the blind spot, a signal such as a warning light in the side mirror alerts the driver to the hazard. Should the driver still activate the turn signal with the intention of changing lanes, the lane-changing assistant issues an additional acoustic and/or haptic warning.

The MRR rear system can do much more than just assist with lane-changing, however. These sensors also form part of Bosch's cross-traffic alert system, which supports drivers reversing out of perpendicular parking spaces when their rear view is obstructed. Able to recognize cars, cyclists, and pedestrians crossing behind the reversing vehicle from the left or right at a distance of up to 50 meters, the system alerts the driver to the imminent danger of collision by issuing a timely audible or visible signal.

Significantly smaller and lighter than a pack of butter
Bosch's mid-range radar sensor has been a great success. And it is just as effective when facing forward and used to provide information for other driver assistance systems. “Both product versions are based on fourth-generation Bosch radar technology,” Steiger says. The MRR is a bistatic multi-mode radar with four independent receiver channels and digital beam forming (DBF). It operates in the 76-77 GHz frequency band that is standard for automotive radar applications in almost all countries worldwide. Whereas the MRR rear has an aperture angle of up to 150 degrees and a range of up to 90 meters, the forward-facing version looks significantly further: with an aperture angle of up to plus/minus 45 degrees, it can detect objects up to 160 meters away.

Bosch uses the mid-range radar sensor for front-end application to offer solutions such as ACC adaptive cruise control and predictive emergency braking systems, either alone or in parallel. And it so happens that from 2016 onwards, radar- or camera-based predictive emergency braking systems will be a requirement for vehicles hoping to obtain the highest rating in the Euro NCAP test. The Bosch MRR system's compact design also works in its favor. Significantly smaller and lighter than a 250-gram pack of butter, the radar sensor fits into even the smallest cars. As Gerhard Steiger says: “The Bosch mid-range radar sensor is a customized, cost-effective solution that enables radar sensor technology to be fitted as standard in all vehicle segments.”
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  • November 10, 2014
  • Press releases
  • Mobility Solutions
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“Virtual Cockpit” in the new Audi TT Display-based instrument cluster bundles all of the instrument readings in the driver's field of vision Bosch is the system supplier

  • Extraordinary luminous intensity, high resolution, intense color depth
  • Maximum flexibility in the display of information
  • Automotive Interiors Expo Award: “Interior Innovation of the Year”
The new Audi TT comes equipped with an innovative display and operating concept. A display-based instrument cluster replaces the previous technology and bundles all of the instrument, navigation, and multimedia information right in the driver's field of vision. Audi calls this driver-oriented concept the “Virtual Cockpit”. Bosch is the system supplier for this instrument cluster.

The crystal-clear, high-contrast TFT display features extraordinary luminous intensity of 800 candela (cd) for perfect readability under all light conditions. The screen has a diagonal size of 12.3 inches, particularly high resolution of 1440 x 540 pixels, and color depth of 24 bits.

One of the big advantages of a display-based instrument cluster is its versatility in displaying content. The new Audi TT comes with two basic display modes. The traditional mode shows large, digitally produced round gages – but there are no mechanical pointers or other moving parts. The second mode trims down the virtual round speedometer and tachometer and shifts them to the lower corners, leaving plenty of room for a large navigation display, music selections or telephone connections. However, the flexibility inherent in the system would permit other displays as well, even allowing differences in the various vehicle models.

Three-dimensional reproduction of objects
The extremely high overall design quality of the display-based instrument cluster is in total compliance with the development requirement for the very best in display quality. It is achieved by the use of a high-performance dual-process architecture. One processor takes care of the graphics while the other handles the remaining functions. Thanks to the exceptionally high computational power, up to 60 frames per second can be generated so that even very fast changes are displayed in a completely seamless flow without any artifacts – an essential requirement for reflecting the specific driving dynamics of a sports car.

In addition, the available computer power is used for the three-dimensional display of objects on the monitor. The most striking visual effect results from the complex, spatial graphics of the round gages, including shadows, so that they appear to be almost real. The graphics module (VCM – visual computing module) has been especially modified for use in the car.

One special design feature is the display shape with the cropped corners corresponding to the installation space planned for the new Audit TT and a complex housing molded to match. The instrument cluster is connected via CAN (controller area network) and MOST (media-oriented systems transport) buses.

The innovation in the “Virtual Cockpit” of the new Audi TT also impressed the jury of the “Automotive Interiors Expo Awards 2014”, who awarded it first place in the category “Interior Innovation of the Year – Series Vehicles” in June 2014.

Bosch also supplies radar and video sensors, lambda sensors, gasoline direct injection systems, and fuel pumping modules for the new Audi TT.
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  • November 07, 2014
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World map of automotive powertrains: how people drive in Europe, the Americas, and Asia Every fifth new vehicle in Japan is a hybrid, spark-ignition engines predominate in China, diesel holds sway in Europe and India

Gasoline engines: Worldwide, gasoline engines are the most popular powertrain. China leads the field: there, nearly 100 percent of all new car purchasers choose a gasoline engine. In the U.S. and Japan, the figure is roughly 75 percent. Engines with port-fuel injection still feature in more than every second gasoline-powered vehicle. Downsizing is becoming ever more popular, and with it the efficient and economical Bosch gasoline direct injection systems. Combining gasoline direct injection with downsizing can reduce fuel consumption by up to 15 percent. At the same time, turbocharging helps the engine deliver more torque, especially at low engine speeds. This improves acceleration and adds to driving enjoyment.

Diesel: In the EU and India, every second new car is a diesel. But outside these core markets as well, the diesel is becoming increasingly popular. The United States, for example, is a growth market. Bosch estimates that diesel's market share there will rise from 3 percent today to as much as 10 percent in 2018. In South Korea as well, diesel is becoming more and more popular. For many Europeans, its benefits are already clear: a modern diesel consumes as much as 25 percent less fuel than a comparable gasoline engine, and delivers as much as 40 percent more torque.

Hybrid and electric vehicles: In Japan, nearly every fifth new car now features a hybrid powertrain. This makes the country the undisputed pioneer of electrification. In just a few years, registrations of hybrids will be significantly higher outside Japan as well. Bosch forecasts that of a predicted 113 million total vehicles sold worldwide in 2020, 6.5 million will be strong hybrids, 3 million will be plug-in hybrids, and 2.5 million will be all-electric (assuming a total of 113 million vehicles sold in 2020). Even now, Bosch is developing a broad product portfolio for this mass market. It ranges from hybrid systems to plug-in hybrids and powertrains for all-electric vehicles. In addition, Bosch is developing entry-level hybrids based on a 48-volt electrical system.

Flex fuel: Powertrains that can drive on both gasoline and alcohol (ethanol) are especially prominent in Brazil. The second largest market for this technology is the United States. The Bosch systems run on pure ethanol as well as any mixture of ethanol and gasoline. Drivers are more independent, since such a flex-fuel system allows them to choose the more affordable ethanol.

CNG: Worldwide, CNG powertrains are becoming increasingly popular. For ten years now, sales have been growing worldwide by 25 percent. In South Korea, CNG-powered vehicles have already captured an 11 percent share of the market. Bosch offers a complete system that allows vehicles to run on this inexpensive fuel at all times. This is a significant advantage for drivers, since CNG is up to 50 percent cheaper than gasoline, and can reduce CO2 emissions by up to 25 percent.
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  • November 06, 2014
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  • November 04, 2014
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Safer and more efficient road travel with Bosch Connectivity Control Units for two-wheelers Connectivity for greater safety and efficiency

  • Bosch at the EICMA 2014 in Milan
  • Connectivity is the basis for a wide variety of different services
  • Rescue control center sends help to riders at the scene of the accident
  • Operating data collected for vehicle servicing
This year’s EICMA (Esposizione Mondiale Del Motociclismo), one of the world’s most important exhibitions for two-wheelers, is the venue at which Bosch will present a Connectivity Control Unit (CCU) for two-wheelers for the first time. This innovative box acts as a communications center that can collect the operating data of individual vehicles and use an automatic emergency call system to deliver important information to rescue workers and call them to the scene of an accident with pinpoint accuracy. Thanks to its connectivity options, the Connectivity Control Unit, which was specially developed by Bosch engineers to meet the needs of two-wheelers, provides the basis for a wide variety of different services that increase safety for two-wheeler riders and can continually monitor the technical condition of the vehicle at the same time.

eCall and bCall functionality for two-wheelers and their riders
After a two-wheeler accident, every second often counts for the accident victims. Immediately after an accident, the new Bosch CCU for two-wheelers makes it possible to transmit an automatic emergency call as it is able to recognize and evaluate critical driving maneuvers on the basis of sensor information from the vehicle and rider as well as with the help of a so-called crash algorithm. The emergency call system activated in this way then automatically transmits such accident-relevant data as place, time and type of vehicle to a rescue control center or service provider – such as Bosch Service Solutions – via eCall. If the connection to the vehicle battery is interrupted, the eCall can also be transmitted by a backup battery. The control center or a service agent establishes a voice connection. If the accident makes it impossible to establish a voice connection to the rider, this information is transmitted to the nearest rescue service. It is also possible to cancel the eCall if no help is required.

In the event of a technical vehicle breakdown, the rider can send a "breakdown call" (bCall) to inform a service center. Thanks to integrated GPS and GSM modules, the Connectivity Control Unit delivers initial information on the scene of the breakdown and on the technical status as well as on any entries in the vehicle’s error memory. The service center can then initiate a repair or breakdown service as stipulated by the two-wheeler manufacturer or establish a voice connection to the rider, advise him or help him with remote diagnosis.

Intelligent connectivity for a wide variety of different services
The Bosch CCU also offers two-wheeler manufacturers an array of other services with different features that can be implemented specific to the manufacturer.

For example, the CCU can accommodate a Remote Service, which can be used in combination with bCall, as well as independently from home or when on the road. This makes it possible to access many different types of information, including the fuel level, tire pressure, oil or coolant temperature, the date of the next servicing or information from the error memory. In addition, such vehicle parameters as driving modes or the ABS mode can be conveniently configured from home.

Based on the location data transmitted, an Information Call makes it possible to obtain driving recommendations to so-called Points of Interest (iCall/POI), which could be the nearest filling station, mechanic or pharmacy, the nearest hospital, a hotel or a shopping center. The data required to reach the selected destination is transmitted to the integrated navigation system via the CCU. And what’s more – service agents can even use this feature to provide such additional services as reserving a hotel room or offering information on local tourist sights.

Other potential applications include Tour Statistics, with which the rider can document individual route information such as driving times, mountain passes and their altitudes or specific curve properties. In the event the two-wheeler is stolen, the Bosch CCU offers a Stolen Vehicle Tracking Service. The Connectivity Control Unit is able to identify an unauthorized change in location and can send a warning message to the service center, indicate the current position of the vehicle and inform the vehicle owner and the police, if desired.

In addition, the CCU is ready for future so-called Vehicle-to-Vehicle Communication (V2V) services and thus for specific Safety Features. V2V communication includes a direct connection between vehicles, whereby the CCU continually transmits information on its own location, driving direction, speed and acceleration. In the future, other vehicles with the corresponding equipment will be able to receive this information and recognize these vehicles in their immediate vicinity. As a result, warnings can be issued early in critical situations, at intersections, for example, or when overtaking – or when a traffic jam ends in a blind bend.

Using the innovative Bosch Connectivity Control Unit can provide valuable help to keep riders safer on the road in the future. In addition, maintenance and repairs can be scheduled as needed based on the data available. As a result, it can be ensured that the two-wheeler will always be in perfect technical condition.
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  • November 03, 2014
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Expanding the company’s international presence Bosch steps up activities in Africa New branch offices in Angola and Mozambique

  • Increasing significance of Africa as major growth market
  • Growing middle class, well-educated young people, and an abundance of raw materials point toward positive development for many African countries
  • Two further locations in Algeria and Ghana planned by end of 2014
Stuttgart – Bosch is steadily expanding its presence in Africa. The supplier of technology and services opened two new African branch offices at the end of October 2014 – one in Luanda, the capital of Angola, and the other in Maputo, the capital of Mozambique. This brings the total number of African countries in which Bosch has a regional subsidiary or branch office to seven. These will soon be joined by Algeria and Ghana, where the company is opening two new locations by the middle of next year. These activities underline Africa’s growing significance as an important growth market for Bosch: “The growing middle class, ever more well-educated young people, the continent’s wealth of raw materials – all these point toward positive economic development for many African countries,” said Bosch management board member Uwe Raschke. This makes the region attractive for Bosch, he explained. “We can contribute to improving quality of life for local people with our products and services. In this respect, we are concentrating on the needs and demands of the individual markets and of our local customers,” Raschke said.

The new branch offices in Angola and Mozambique will initially focus on the sale of automotive spare parts, workshop concepts, power tools, security systems, and thermotechnology. In the future, though, machinery for the safe and resource-conserving packaging of pharmaceutical products and foodstuffs such as rice and flour will also be offered. The expansion of local know-how is also an important concern for Bosch. For instance, the company offers training for local automotive workshops. These are often jointly conducted with local partners, such as automobile associations or other institutions.

Bosch in Africa
Bosch has been present in Africa since 1906. The company’s more than 600 associates in Africa generated total sales of some 340 million euros in 2013. The focus of the company’s activities is currently South Africa, where there are two manufacturing sites, in Brits and Midrand. They primarily manufacture automotive components and assemble packaging machinery. Bosch has further regional subsidiaries and branch offices in Egypt, Morocco, Kenya, and Nigera. In addition, the company’s subsidiary Bosch Rexroth has held a 50 percent stake in its sales partner Hytec Holding since the beginning of October 2014, making it one of the leading manufacturers of hydraulics and drive and control technology in Africa.

Bosch also actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt!, an initiative of German industry for junior managers from sub-Saharan Africa. Since 2008, Bosch has been part of a group of some 20 companies who offer scholarships to African junior executives so that they can spend a year in Germany completing a professional training program. The goal of the program is to foster mutual exchange and learning between budding African executives and German companies.

Contact persons for press inquiries:
Melita Delic, Phone: +49 711 811-48617
Trix Böhne, Phone: +49 711 811-6831
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  • November 03, 2014
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  • October 30, 2014
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  • Energy and Building Technology
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International presence Bosch forecasts strong growth in India Denner: We want to double our Asian business by 2020

  • More than 680 million euros invested in India since 2010
  • Substantial increase in number of innovations per year
  • Excellent growth potential for motorcycle powertrain systems
Bangalore/Stuttgart – The Bosch Group is forecasting further strong growth for India over the next few years, and expects to see positive economic development in the country over the medium and long term. Accordingly, the company sees India as a key pillar of its growth strategy in Asia Pacific. “Over the past ten years, Bosch has doubled its sales in Asia Pacific to 11.1 billion euros in 2013. By 2020, we are aiming to double our sales in the region again,” said Dr. Volkmar Denner, the chairman of the Bosch board of management, during a press briefing in Bangalore, India. Denner forecasts that after registering projected economic growth of around 4.8 percent this year, India will likely grow by 6 percent in 2015. This makes the country one of the global engines of growth alongside China. “We expect to see India establish itself as the world's fifth largest vehicle manufacturer by the end of this decade,” Denner said.

The Bosch Group has been active on the subcontinent since 1922. In 2013, the company generated sales in India of approximately 1.2 billion euros, a three-fold increase over ten years ago. Bosch currently employs 27,000 associates at ten production sites and seven R&D locations in India. Since 2010, the Bosch Group has invested around 680 million euros in the expansion of manufacturing and research facilities there, of which some 160 million were invested in the current year alone.

Innovative solutions from India
India is home to the technology and services company's largest development center outside Germany, employing 10,500 engineers. “We develop innovative solutions there which are used in products around the world,” said Steffen Berns, president of the Bosch Group in India. The rising number of patents filed testifies to the successful work at the center: from 20 registered innovations in 2008, this figure rose to 220 last year. “That's a more than ten-fold increase within five years,” Berns said. Among the innovations developed by the Bangalore-based center is a compact retina camera with special software that can detect conditions such as cataracts at an early stage. This fast and cost-effective eye diagnostic tool was specifically designed to meet the needs of the Indian market, and can be easily put into use in similar regions as well.

Dynamic growth in two-wheeler market
Bosch also sees excellent opportunities in the booming two-wheeler market: last year it registered a growth rate of 14 percent, making it one of the most dynamic markets in India. “We predict that the number of two-wheelers sold annually on the subcontinent will reach 27 million by 2020,” Denner said. Worldwide, the number of motorbikes and electric e-scooters sold is expected to increase from 100 million today to 150 million by the end of the decade. By comparison, Bosch forecasts that some 110 million new cars will be sold worldwide in 2020.

Against this backdrop, Bosch is also entering the global motorcycle market with new powertrain systems. Especially in Asia and India, efficient powertrains can play an important part in reducing environmental impact. For this reason, Bosch has developed an affordable and robust engine management system that is specially designed for the Indian and Asian markets. Currently, many machines in Asia are still fitted with carburetors. It is precisely here that Bosch believes its technology offers a decisive advantage: “Compared with the mechanically controlled carburetor, and depending on situation, the electronically controlled fuel-injection system can reduce fuel consumption by up to 16 percent,” Denner said. This also significantly reduces emissions and conserves valuable resources. In addition, Bosch already supplies safety solutions for two-wheelers including ABS and the new MSC motorcycle stability control, which improves safety when braking and accelerating, even when the rider is leaning into a bend.
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  • October 30, 2014
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  • October 30, 2014
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ESP mandatory in the EU from November 1, 2014 Bosch invention saves thousands upon thousands of lives

  • Effective November 1, 2014, ESP will be mandatory for all newly registered passenger cars and light commercial vehicles
  • Since its introduction, ESP has prevented 190,000 accidents and saved more than 6,000 lives across Europe
  • Bosch has manufactured 100 million ESP systems since series production began in 1995
  • While 84 percent of all new vehicles in Europe were equipped with ESP in 2014, the figure for all new vehicles worldwide was only 59 percent
In the European Union, the ESP electronic stability program will soon be a universal standard. Effective November 1, 2014, all newly registered passenger cars and light commercial vehicles with a gross vehicle weight of up to 3.5 metric tons must be equipped with the anti-skid system. The regulation will take effect for all other vehicles one year later. “ESP saves lives,” says Gerhard Steiger, president of the Bosch Chassis Systems Control division. An accident research study by Bosch confirms its effectiveness. In 2011, ESP prevented more than 33,000 accidents involving injury and saved more than 1,000 lives in the EU member states (of which there were 25 at the time), even though ESP was only installed in an estimated 40 percent of vehicles. Since being launched in 1995, ESP has prevented 190,000 accidents and saved more than 6,000 lives across Europe.

After the seat belt, ESP is the most important vehicle safety system – it is even more important than the airbag. Bosch has manufactured 100 million ESP systems since series production began in 1995. While 84 percent of all new vehicles in Europe were equipped with the anti-skid system in 2014, the figure for all new vehicles worldwide was only 59 percent. “ESP is an unparalleled success story that we hope to replicate outside Europe as well,” says Gerhard Steiger. According to independent studies, up to 80 percent of skidding accidents on the road could be prevented if all vehicles were equipped with the anti-skid system.

ESP – a true all-rounder that offers a lot of added value
Swerving on dry, wet, muddy, or slippery roads often results in severe traffic accidents. Using smart sensors, ESP compares 25 times per second whether the car is actually moving in the direction that the driver is steering it in. If the measured values do not match, the anti-skid system intervenes and first reduces engine torque. If that is not sufficient, it additionally brakes individual wheels, generating the counterforce needed to keep a vehicle on course.

ESP is the logical next step in the further development of the ABS antilock braking system created by Bosch in 1978. Today, ESP is much more than a mere anti-skid system. A number of value-added functions now account for most of its performance, including the ability of ESP to prevent a vehicle from rolling backwards during hill starts. It is also able to stabilize swerving trailers and to reduce the rollover risk of sports utility and light commercial vehicles.

ESP is the basis for many driver assistance systems
The electronic stability program also plays a key role when it comes to many driver assistance systems and automated driving, which is why its development is always ongoing. Bosch offers ESP as a modular concept that offers the right system for all circumstances and requirements, which ranges from the affordable ESP light for entry-level cars in emerging markets and special systems for commercial vehicles all the way to ESP hev regenerative braking systems for hybrid and electric vehicles.

With its customized solutions, Bosch supports the worldwide efforts of manufacturers and governments to make active safety systems standard equipment in every vehicle. Other countries have also begun to recognize that ESP is extremely important for road safety. Since September 2011, ESP has been mandated for all vehicles in the United States and Canada with a gross vehicle weight up to 4.5 metric tons. Australia and Israel have also made ESP mandatory. Similar regulations will take effect in Japan, Korea, Russia, and Turkey in the years ahead.

Additional YouTube-Link:
How does ESP work? http://bit.ly/1zAaScd
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  • October 29, 2014
  • Press releases
  • Mobility Solutions
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2014 EFQM Forum in Brussels Bosch Group receives EFQM Excellence Award 2014 Bari location named this year’s overall winner

  • Bosch plant in Bari (Italy) named overall winner, and garners three additional prizes
  • First Italian organization to receive prestigious management award in the “Large enterprises” category
  • Bosch board member Bulander: “Recognition of the continuous efforts all our associates make for business excellence”
Brussels – At yesterday’s 2014 Excellence Award ceremony of the European Foundation for Quality Management (EFQM) in Brussels, Belgium, the Bosch Group received a total of four accolades. The winner of the Excellence award – and thus the overall winner of the competition – is the Bosch plant in Bari, Italy. The Italian plant garnered a further three prizes in the “Creating a sustainable future”, “Managing with agility,” and “Succeeding through the talent of people” categories. The Bosch plant is the first Italian organization to win the overall award in the “Large enterprises” category. “We are delighted to have received the EFQM excellence award, especially in its 25th anniversary year. We have achieved a lot: even so, I would like to encourage our associates to continue to strive for business excellence,” said Dr. Rolf Bulander after the ceremony. Bulander is the member of the Bosch Group board of management responsible for automotive powertrain and quality. He is also member of the Board of Directors of EFQM. For the Bosch Group, one of the founding members of the EFQM, the award is a further acknowledgement of its activities in the area of business excellence. Bari is the third Bosch plant to be named overall winner, following the successes of Bursa, Turkey (2003 and 2008), and Bamberg, Germany (2012).

Bari plant: high degree of associate commitment
The EFQM judges were particularly impressed by the strong commitment and motivation of the associates in Bari. “The plant has been able to achieve a near-perfect blend of passion and precision,” said Marc Amblard, chief executive officer of EFQM. “The speed with which they adapt to changes in their operating environment enables them to deliver sustainable and outstanding results.” On behalf of the 2,000 associates currently employed at Bari, the plant management accepted the award at the ceremony in Brussels. “We would like to thank all our associates for their great dedication and their active contribution to achieving our strategic objectives,” said Jens Last, the commercial manager of the Bari plant. “Their passion for continuous improvement is the basis of our success story.”

Ongoing work on competitiveness
After the award ceremony, Bulander quoted the company founder Robert Bosch: “In my experience, there is nothing worse for a company that wishes to prevail and remain at the cutting edge than to have no competition.” Bulander continued, “no company can afford to rest on its laurels. Only if we believe this can we continue to earn such laurels.”

About Bosch in Italy
Bosch set up operations in Italy in 1904, when the first representative office was inaugurated in Milan. The Bari plant is an operational unit of the Diesel Systems division, which itself is part of the Bosch Group’s Mobility Solutions business sector. Bari plant produces common-rail diesel injection pumps. It is the largest Bosch entity in Italy, as well as the largest manufacturing facility for automotive components in southern Italy.

About the European Foundation for Quality Management
EFQM is committed to help organizations improve performance through the EFQM Excellence Model, a management framework used by over 30,000 organizations. The objective of the EFQM Excellence Award is to recognize excellent performance by organizations, whether private, public, or non-profit.
It recognizes industry leaders who have shown an indisputable track record
of success in turning strategy into action and continuously improving their organization’s performance. All applicants are assessed by a team of independent, trained assessors, who spend an average of 500 hours assessing each applicant.
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  • October 21, 2014
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Competition for software developers Bosch organizes hackathon in Berlin New approach to software development and customer orientation

  • Bosch is seeking driver assistance apps designed for the mySPIN smartphone integration solution – ones that drivers can use safely and conveniently on vehicle displays
  • Some 30 independent software developers and designers taking part this weekend in Berlin
  • First Bosch event of its kind in Germany
Stuttgart/Berlin – On October 18 and 19, 2014, Bosch will host its first hackathon in Germany. Some 30 independent software developers, designers, and innovative web users will converge on the Rainmaking Loft in Berlin for the event. They have been invited to develop innovative apps for Bosch's mySPIN software. mySPIN makes it very easy to integrate smartphones into a car's infotainment system – good news for drivers, as it is much handier and safer to use apps on vehicles' own screens and control systems. A panel of judges will award prizes for the best new apps immediately after the final presentation on Sunday. Reports and discussions relating to the Bosch hackathon will be posted on Twitter and Facebook during and after the event. The hashtag is #BoschHackathon.

Exclusive access to Bosch software package
Bosch is using the Berlin hackathon to explore new approaches to connected driving and end-customer orientation. “This hackathon is an excellent opportunity for us to tap into the potential of creative ideas outside the company,” says Torsten Mlasko, general manager of Bosch SoftTech GmbH. Bosch will be giving the external software developers exclusive access to the developer package for its mySPIN solution. Over two days, the software developers participating will work in small project teams, using this data to develop creative ideas and initial prototypes for new mySPIN apps. “The way our software package is designed means it offers app developers a quick and uncomplicated means of transferring their applications to the vehicle – it's what makes our software so special,” Mlasko says.

Reaching out to digital target groups
At the same time, the event in Berlin is a way for Bosch to reach new digital target groups in a creative and interactive environment. “By organizing the Bosch hackathon, we're deliberately seeking to cultivate our communication with digital target groups,” explains Martin Gansert. In his work as social media manager in Bosch corporate communications, he is responsible for blogger relations. “Alongside classic press events and blogger gatherings, a hackathon allows us to work closely together with social media influencers,” Gansert says.

mySPIN – Bosch's smartphone integration solution
mySPIN is capable of integrating iOS and Android smartphone apps into vehicles. All compatible apps that are saved on a smartphone can be displayed and controlled on the screen in the vehicle. The way apps appear and are controlled via the vehicle display is adapted to the respective driving situation, and the smartphone itself is controlled using the vehicle's touch screen. By integrating the smartphone and all relevant apps into their vehicles, automakers can offer their customers an attractive range of always up-to-date services.

Apps are what drives mySPIN
A variety of popular applications are already available for Bosch's mySPIN solution, including media player, maps, calendar, and contacts apps. However, further well-known apps such as Parkopedia, Stitcher, News OnBoard, hotelseeker, eventseeker, and cityseeker can also be used at any time. And now, following their recent introduction at the Paris Motor Show, Rivet News Radio, Audiobooks, and Newsbeat have also been added as new app partners for mySPIN. This enables drivers with a compatible GPS app to benefit from all kinds of useful assistance. For example, while driving the fastest route to the next appointment in their personal calendar, they might listen to their favorite tunes on internet radio and find a suitable hotel room.

“Apps are the lifeblood of mySPIN, and more of them will be added all the time,” Mlasko says. After all, the technical hurdles for new applications are low, and Bosch provides software development kits for this purpose. Automakers are able to specify the individual apps that can be used in a vehicle and update this list flexibly whenever needed. Vehicles manufactured by Jaguar and Land Rover are already available with Bosch's smartphone integration, which can be used worldwide.

Attractive prizes up for grabs
On October 19, a panel of five judges will conclude the inaugural Bosch hackathon by awarding prizes to the best ideas and practical app solutions. Among the attractive prizes are a weekend in London, a Bosch e-bike weekend, and vouchers for Bosch products. The judges will be Nicole Y. Männl, car blogger at “auto-diva.de”; Ludovic Privat, co-founder and editor of the GPS Business News portal; Morten Faust, head of product development at the software company Aupeo!; Dietmar Meister, head of smartphone and cloud solutions at Bosch SoftTech GmbH; and Carolin Tolksdorf from Robert Bosch Venture Capital GmbH.

What is a hackathon?
A hackathon is an event in which programmers, software developers, designers, and project managers work closely together to develop software in a team. Hackathons usually last between one and seven days, and the goal is generally to develop new software for a defined purpose. The term “hackathon” is a combination of the words “hack” and “marathon.” In this context, “hack” effectively means playful, exploratory programming. The hackathon phenomenon has spread widely since the middle of the last decade. Hackathons are used by companies and venture capital firms as an agile way of quickly developing innovative software-based technologies.

Internet
Hackathon:
http://bit.ly/1lWcHs8
mySPIN in Bosch Media Service:
http://bit.ly/ZxQV5n
mySPIN on YouTube:
http://bit.ly/1vVN26K
http://bit.ly/1vVN6Dj
http://bit.ly/1oWtkB
http://bit.ly/1vQrGXl
Bosch SoftTec GmbH:
http://bit.ly/1tIzWVS
Robert Bosch Venture Capital GmbH:
http://bit.ly/1qu9zkt
Event hashtags on Twitter and Facebook:
#BoschHackathon
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  • October 17, 2014
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Chancellor Merkel convenes specialist conference Bosch Chief Personnel Officer Kübel: “Germany needs more women bosses” Mixed leadership teams boost competitiveness

  • Second “women in leadership positions” conference in Federal Chancellery
  • Flexible worktime arrangements and respect for family commitments conducive to women's careers
  • Integrated approach instead of individual actions
Stuttgart – “If more women in Germany are to opt for a leadership career, we need an integrated approach involving business, politics, and society.” This was the appeal made by Christoph Kübel, member of the board of management and director of industrial relations of Robert Bosch GmbH, at a specialist conference attended by Chancellor Angela Merkel in Berlin. “Mixed leadership teams can help Germany remain a leading economy.” Speaking at the Federal Chancellery to leading representatives of politics, academia, and business, Kübel stressed that corporate and working culture play a vital role in this context. “Germany needs more women bosses. Flexible working models, respect for family commitments, and the elimination of prejudice can all play an important role in attracting more women leadership candidates.” In his view, women play a crucial role in a company's success, yet they far too rarely manage to get a foot on the executive career ladder. Given the foreseeable lack of qualified personnel, businesses that fail to exploit this potential are shooting themselves in the foot, Kübel added.

Diversity management: casting off traditional roles and mindsets
“In everyday practice, women on a leadership career path often have to deal with adversity,” Kübel says. “Frequently, they find themselves confronted with obsolete role models and mindsets.” For this reason, Kübel is convinced that real change is needed on every level, not least to overthrow hackneyed stereotypes based on gender. Worldwide, therefore, Bosch carries out diversity management, encouraging respect for heterogeneity and non-standard career paths. By 2020, the supplier of technology and services wants to increase the share of women in leadership positions to 20 percent worldwide. Bosch as a whole has already reached a 12 percent share, with certain countries already having exceeding the target, such as China (23 percent) and Spain (21 percent). To give women permanent support on their career paths, Bosch offers special mentoring programs, networks, seminars, and training courses.

Girls' Campus: kindling young women's interest in technology
Kübel said that Bosch wants to make a contribution to society, and give it the benefit of its experience: “For us, there is no doubt that mixed leadership teams are more successful, and can thus make Germany as a whole more competitive.” This is why Bosch supports initiatives to kindle children's interest in technology at an early age. Chancellor Merkel was especially interested to hear about the “Girls' Campus” program: this project, organized jointly by Robert Bosch GmbH and Robert Bosch Stiftung GmbH, offers female high-school students a year-long program of weekend seminars, at which they gain insights into the world of work, are shown around companies, receive tuition in technical subjects, and learn presentation techniques. The aim is to kindle young women's enthusiasm for science and technology. Apart from Girls' Campus and Girls' Day, Bosch also takes part in more than 250 education alliances across the German school system as part of the “Wissensfabrik” (knowledge factory) initiative.

Internet:
Bosch as an employer: http://bit.ly/1kuDdrM
Diversity at Bosch: http://bit.ly/1q8kzGS
Balancing work and private life at Bosch: http://bit.ly/1vQqaDN
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  • October 15, 2014
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Innovation dialogue involving politics, industry, and academia Federal government asks Bosch CEO to join steering committee Denner: “Germany can lead the world in connectivity”

  • Dialogue participants discuss subjects with technological and future relevance
  • Bosch CEO Denner: “In the race for a connected world, Germany must use its strengths”
  • Bosch start-up platform encourages entrepreneurship in the company
Berlin – Federal Chancellor Dr. Angela Merkel has appointed the Bosch CEO Dr. Volkmar Denner to the steering committee of the innovation dialogue, in which the federal government consults with the business and academic communities. At its regular meetings, the committee focuses on technological subjects and the effect that political, economic, and social conditions will have on such things as Germany’s future innovative strength. The discussions are attended by the federal chancellor and the ministers for economic affairs, education, and special tasks on the one hand, and representatives of the business and academic communities on the other. The committee is chaired by Prof. Dr. Henning Kagermann, president of Germany’s National Academy of Science and Engineering (Acatech). “The future of German business lies in connectivity, both technologically and organizationally. It is both appropriate and necessary that politics, industry, and academia should work together to strengthen Germany’s status as a seat of innovation,” said Denner, who is both CEO and CTO of the Bosch Group. “In particular, the close networks between business and science are one of Germany’s main strengths in the global competition among knowledge-based societies,” Denner went on.

Germany needs more innovative business models
The Bosch CEO is confident that “Germany can lead the world in connectivity. We are in an excellent position to do so.” When it comes to connected manufacturing, Denner stressed that Germany still has a strong industrial base. “Our know-how in manufacturing things, combined with our expertise in IT and automation engineering, gives us a very real advantage in the race for the connected world.” However, Denner does not believe that Germany’s future competitiveness is set in stone. While German industry has always been a technological pioneer, “innovative business models still tend to be the hallmark of Silicon Valley. In the internet age, German companies also have to be innovative in their business models.”

Bosch start-up platform: encouraging entrepreneurship in the company
The Bosch CEO sees a need to catch up in two areas above all: first, in technical infrastructure (e.g. poor broadband networks) and, second, in its culture of entrepreneurship, which is still underdeveloped. “The number of start-ups in Germany has fallen constantly over the past ten years. This is clearly not the development we need,” Denner said. Increasingly, therefore, Bosch is encouraging entrepreneurship within the company. Only recently, the company’s own start-up platform went into operation. It provides support to Bosch associates wanting to set up their own company. Denner went on: “Our associates have proved that they are good researchers. Now we want them to be good businesspeople as well.” While associates focus on making their innovations ready for the market, the start-up platform helps them with administrative matters such as management accounting and financing.
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  • October 14, 2014
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Taking flexible working culture further Bosch simplifies telecommuting, private phone calls, and internet use at the workplace Focus on results, not physical presence

  • Consistent rules make telecommuting easier
  • Personal e-mails, web access, and phone calls at the workplace
  • Chief personnel officer Kübel: “Flexible working models should be the norm”
  • Combined works council chairman Löckle: “A clear set of rules that gives our associates more freedom”
Stuttgart – Bosch has introduced a consistent set of rules that simplify telecommuting. It is also allowing its associates to manage personal e-mails,
surf the web, and make private phone calls at the workplace. The supplier of technology and services is aiming to continue its move away from a culture of physical presence to a more flexible one that focuses on results. At the same time, this move helps Bosch achieve a better balance between work and private life. Together with the combined works council, two new combined works agreements have been drawn up that will apply to Bosch associates in Germany. Bosch recently put in place guidelines for a flexible, family-friendly working culture.

Culture change for more freedom and creativity
“The reason we want to drive this change in our working culture forward is that we are convinced that flexible working models are beneficial,” says Christoph Kübel, member of the board of management and director of industrial relations at Robert Bosch GmbH. “Giving associates the choice of where and when to work increases job satisfaction, delivers better results, and strengthens creativity.” Kübel adds that this is why Bosch wants to make telecommuting the norm.

Simplifying flexible working
Telecommuting is already an option at Bosch. But new, simpler rules for associates and executives are set to make it even easier to choose where and when to work. Until now, associates had to get their supervisor’s individual approval before they could work temporarily at another location or from home. Now associates have the fundamental right to do so, provided this is compatible with their job. In manufacturing operations as well, management is working to introduce flexible solutions, including shift arrangements that are compatible with part-time working and systems that allow associates to stand in for one another. “We hope that flexible shift systems will benefit the company and its associates to an equal degree, serving the business interests of the one while allowing the others to reconcile the demands of family and working life,” says Alfred Löckle, the chairman of the combined works council.

Personal e-mails, phone calls, and web access at the workplace
From now on, anyone at Bosch who wants to surf the web or use internet banking during their lunch break, say, will be able to use their Bosch company PC to do so. Associates may also use their company e-mail address or company phone to conduct personal business. In a world where work and personal life are connected, Bosch wants to make its associates’ everyday work easier. “I have a smartphone of my own,” says Arne Brixel, a production planner at the Bosch plant in Stuttgart-Feuerbach, “but it’s definitely more convenient to use my work laptop to book a train ticket or quickly pay a bill.”

Guiding principle – a better balance between work and private life
Bosch already offers its associates around 100 working models, including various part-time options, job sharing, and working from home. “That’s why we have also made sure the rules make a clear distinction between work and private life,” Löckle says. “Every associate can define break times and set time periods in which they do not wish to be disturbed.” Guidelines for associates and for executives will help them both to make use of the advantages of telecommuting and to overcome their reservations. Löckle feels executives have a particular responsibility in this regard: some bosses also have to learn to let go, and to accept that mere physical presence should not be confused with hard work.

More focus on results, less physical presence
The consistent rules for telecommuting give associates clarity on issues relating to logging their working hours, insurance coverage, and information security. In accordance with employment law and collective-bargaining arrangements, hours worked while telecommuting will be logged as normal. It will even be possible to make up for free time taken during the week by catching up with work on a Saturday. Bosch sees its clear commitment to telecommuting as an important step toward achieving a better balance between work and private life. “Many of the associates in my team can work just as well from home or from the office using a laptop and a cellphone,” says Anne Cater, a department head at the Bosch Thermotechnology division’s Lollar location. “Our Bosch Connect social business network also makes it easier for associates to work together no matter where and what time of day they are working.”

Internet:
Bosch as an employer: www.bosch-career.com
Guidelines for a flexible working culture at Bosch: http://bit.ly/ZRVR5Z
Balancing work and private life at Bosch: http://bit.ly/1vQqaDN

Video:
MORE project: Bosch managers test flexible working models (German):
http://youtu.be/d5rQBjMrj_g

Background information:
Press release “Bosch adds to its family-friendly working culture”:
http://bit.ly/1r6eVqV

Press release “500 Bosch executives test flexible working models”:
http://bit.ly/1ndWeBU
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  • October 10, 2014
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New Bosch Center for Research and Advance Engineering Associates begin moving to new research campus Building project to be completed by early summer 2015

  • Some 800 associates expected to move in by the end of 2014 Project on schedule: Remaining construction and move to be completed by early summer 2015
  • Bosch CEO Denner: “The new Renningen location will enhance the Bosch Group’s innovative strength”
  • Campus-like atmosphere promotes creativity and more networking
Renningen – The time has finally come for the first researchers and engineers to move into the Bosch Center for Research and Advance Engineering in Renningen. Almost two and a half years after the groundbreaking ceremony, some 800 associates are set to start working at the new research campus by the end of 2014. The center in Renningen will be the hub of Bosch’s global research network. Until now, corporate research and advance engineering activities have been spread out at locations in Gerlingen, Schwieberdingen, and Waiblingen. With the move of the first 800 out of a total of 1,700 associates, the Bosch location is now officially open for business. By tightening its network of researchers, the global provider of technology and services aims to further enhance its innovative strength. “The new Renningen location will enhance the Bosch Group’s innovative strength. Bosch’s strategic aim is to develop solutions for a connected life. To this end, we are creating an even tighter network of researchers and engineers in Renningen and beyond,” said Dr. Volkmar Denner, the chairman of the Bosch board of management. With its new hub, the research network of the global provider of technology and services will comprise eight locations in six countries from 2015 onward. Bosch is investing some 310 million euros for the new research center, which is located outside of Stuttgart.

Logistical challenge – A move in several steps
By the end of 2014, Bosch researchers will have moved into buildings at the eastern end of the site, as well as into the main building. The buildings on the western half of the site will be completed in the first quarter of 2015, at which point associates will be moving in. The move to the new research campus is gradually taking place over a period of about six months, and involves mastering special logistical challenges. Many of the laboratories and research facilities must be carefully dismantled, packed, transported, and rebuilt for operations in Renningen. In total, some 1,800 machines and technical equipment from 270 laboratories are being moved from existing locations to Renningen. By early summer 2015, more than 12,000 boxes will be moved to the new research campus.

Campus with ideal research conditions
“For the first time, Bosch is pooling its research and advance engineering activities in the greater Stuttgart region at a single location. This highlights the importance of research at Bosch,” said Dr. Michael Bolle, president of corporate research and advance engineering at Bosch. The new research center is tailored specifically to the needs of researchers. Based on the concept of a university campus, the buildings are generously spread out across a large site. The specially developed office concept offers an attractive work environment that promotes creativity and cooperation. “The interior design of the buildings and the floor plan reflect our innovation process. For each phase of this process, our associates will have ideal working conditions,” Bolle said. Thanks to the close proximity of office spaces to workshops and laboratories, researchers can put their ideas to the test without delay.

A powerhouse of innovation – 20 patents per working day
In 2013, Bosch filed a total of 4,964 patents, an average of 20 per working day. This makes the company one of the world’s top ranking in terms of patent applications. Last year, the global provider of technology and services spent 4.5 billion euros on research and development, almost 10 percent of its sales. The company currently employs some 42,700 researchers and engineers. At locations around the world, some 1,300 associates work for the company’s corporate research and advance engineering department.

More information on the new Center for Research and Advance Engineering can be found at www.bosch-renningen.de.

Factsheet "New research and advance engineering center in Renningen"

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  • October 09, 2014
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Every third motorcycle in Europe features ABS Bosch makes motorcycling safer MSC in the new KTM 1290 Super Adventure

  • Trend toward safety features continues undiminished
  • ABS can prevent a quarter of all motorcycling casualties
  • MSC motorcycle stability control can help in two-thirds of motorcycle accidents occurring in bends due to rider error
  • New KTM 1290 Super Adventure features Bosch MSC as standard
Performance and handling are not the only outstanding features of new motorcycle models. “The trend toward more safety features also continues undiminished,” says Gerhard Steiger, president of the Bosch Chassis Systems Control division. Over the past six years, the share of bikes equipped with an ABS antilock braking system has risen 600 percent. “Now, every third motorcycle made in Europe has ABS on board,” Steiger says. At present, MSC motorcycle stability control offers bikers the best possible safety. At the end of 2013, Bosch was the first– and so far only –supplier to start production of this safety system. “Like ESP in cars, MSC offers the best possible support for every situation, whether braking or accelerating, and even when the rider is leaning over at a steep angle,” Steiger says.

Clear evidence of the benefit of these safety systems is provided by GIDAS, the German In-Depth Accident Study. ABS can already prevent one-quarter of all motorcycle accidents involving casualties. Further GIDAS analyses show that MSC can help in two-thirds of the motorcycle accidents that occur in bends due to rider error.

Following its multiple award-winning 1190 Adventure and Adventure R, the Austrian manufacturer KTM is now offering this system in its recently debuted 1290 Super Adventure. For the first time, it will also be available with innovative optional features: hill hold control and a lean angle-dependent drag torque control.

Bosch MSC offers a new dimension of safety
MSC motorcycle stability control currently offers the best possible safety for motorcyclists. Technically, the system is based on a Bosch ABS, plus an electronic composite brake function. All the rider has to do is apply the front or back brake. The system automatically applies the second brake, ensuring that the best possible braking force is applied to each wheel. An additional lean-angle sensor measures the actual lean of the motorcycle, allowing the system to instantaneously adjust its electronic braking and acceleration interventions to suit the current riding status. In this way, it provides the best possible support in bends. Given that nearly every second fatal motorcycle accident happens in a bend, this is especially important. Precise regulation offers a smooth progression in brake pressure as the rider leans in for the corner, as well as boosting deceleration on the straight. And by analyzing tilt rate and linear acceleration, the system can tell sooner when the front or rear wheel is about to lift off, allowing MSC to intervene with a corrective action. Brake force is distributed flexibly and fast between the front and rear wheel according to the driving situation, ensuring the safest and best possible deceleration.

MSC and more in the new KTM 1290 Super Adventure
A number of additional functions make the 1290 Super Adventure stand out from its predecessor, the 1190 Adventure. As a new standard feature, the composite function in the MSC adjusts the distribution of brake force between front and rear wheel to the linear gradient of the road. When riding uphill, for example, the rear wheel is braked more than on a level stretch, since it can transfer more braking force in such a situation. A hill hold control and drag torque control are also available as options. Hill hold control automatically maintains brake pressure, even when the rider releases the hand and foot brakes. The brake is not opened until the rider has opened the throttle and engaged the clutch. There is no longer any juggling of clutch, brakes, and throttle, which is especially tricky during hill starts. For its part, the drag torque control counteracts the critical situations that arise when drive torque suddenly increases or drops. In such cases, the driven wheel can lose traction and start to skid. This can happen when engine braking torque is too high – when changing to a lower gear too soon, for example – or when the rider suddenly lets go of the throttle on a slippery road surface. MSC detects the lean angle and the risk of traction loss, and instantly computes the best possible values for acceleration and braking. This provides a considerable boost to safety in such situations.

From ABS light to MSC – a solution for every class of motorcycle
Having taken a modular approach, Bosch can offer an ABS to suit any type of motorized two-wheeler that features a hydraulic brake system. The portfolio ranges from a single hydraulic brake channel to control the front wheel, to a dual-channel system, to the top-of-the-line ABS 9 enhanced, featuring an eCBS (electronic combined brake system) function. In the latter case, all the rider has to do is apply one of the brakes, front or rear. ABS 9 enhanced then automatically activates the second brake to bring the optimum brake force to bear on both wheels.
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  • October 01, 2014
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HotPowCon research project successfully concluded Better power electronics for electric vehicles Developing packaging and interconnection technology for high operating temperatures

  • Key technology for electromobility in Germany
  • New joining process is lead-free, inexpensive, and reliable
  • Supported by the German Federal Ministry of Education and Research
Stuttgart – Thanks to a new packaging and interconnection technology (PIT), it is now possible to manufacture electronic power modules that operate reliably even at temperatures as high as 300 degrees Celsius. The new PIT is the outcome of the recently concluded three-year Hot Power Connection (HotPowCon) research project, which received funding from the German Federal Ministry of Education and Research. Since control electronics have to cope with very high operating temperatures, especially in hybrid and electric vehicles, the new PIT will serve as an important foundation for the further development of electromobility in Germany.

Saving energy and cutting costs
Electronic power modules such as inverters, DC/DC converters, and battery chargers are key components in electric vehicles. To push electromobility into the mainstream, the automotive industry needs power modules that are as inexpensive, energy efficient, and compact as possible. It also has to be possible to integrate logical entities such as microprocessors into the modules in order to enhance their functionality. Until now, there was no lead-free, reliable, and inexpensive PIT that was suitable for these combined logical power modules and could withstand their high operating temperatures. Existing joining techniques were either extremely expensive or used lead-based solders that harm the environment. What is more, power modules required complex cooling processes to manage the heat they generate as a result of working with high electrical output. The choice of joining technique determined the upper limit to their operating temperature.

Prepared for large-scale series production
The HotPowCon consortium has now developed a system of workable tin-based pastes that permits joining by way of isothermal solidification. This means all the module’s components can be soldered in a single joining process. The new PIT is lead-free and based on inexpensive materials. Because it can withstand very high temperatures, it greatly reduces cooling requirements. That in turn reduces power consumption and helps to cut costs. In their work on this PIT – choosing what materials to use and developing the necessary process and plant technology – the researchers paved the way for it to be used in industrial series production. They used demonstrators to show that the PIT is reliable at high temperatures.

Multidisciplinary research team
HotPowCon brought together large companies, medium-sized enterprises, universities, and research institutions. Robert Bosch GmbH led the project, and partners included Siemens AG, Heraeus Materials Technology GmbH & Co. KG, Chemnitzer Werkstoffmechanik GmbH, Seho Systems GmbH, the Institute of Applied Systems and Circuits at the University of Rostock, the Center for Microtechnical Production at the Dresden University of Technology, and the Fraunhofer Institutes for Reliability and Microintegration IZM and for Electronic Nano Systems ENAS. Daimler AG and Volkswagen AG were associate partners. The German Federal Ministry of Education and Research provided around half of the project’s budget of 5.5 million euros, funding the HotPowCon project as part of its “IKT 2020” research program. The newly developed PIT is also suitable for use in manufacturing inverters for photovoltaic systems, and will find application in other sectors in the future.

Background information online:
IKT 2020 program

Project partners:
Robert Bosch GmbH
Siemens AG
Heraeus Materials Technology GmbH & Co. KG
Chemnitzer Werkstoffmechanik GmbH
SEHO Systems GmbH
Fraunhofer Institute for Reliability and Microintegration IZM
Fraunhofer Institute for Electronic Nano Systems ENAS
University of Rostock, Institute of Applied Systems and Circuits
Technische Universität Dresden, Center for Microtechnical Production

Associate partners:
Volkswagen AG
Daimler AG
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  • October 01, 2014
  • Press releases
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Bosch’s technological leap: Display-based instrument cluster Progressive new concept

  • Sophisticated high-performance dual-processor architecture
  • High flexibility when processing content
  • Mineral glass pane over the display exudes quality
The instrument cluster represents a leap in technology, just like the vehicle itself: in the BMW i8, the driver is presented with display-based instrumentation. There are no mechanically moving parts whatsoever, and, thanks to the large monitor, the cluster provides a maximum in flexibility for processing and displaying content. It joins the car on its journey into a future that is increasingly shaped by driver assistance and infotainment systems and associated connectivity capabilities. Such a future therefore requires innovative display and control concepts.

The biggest advantage of a purely display-based instrument cluster is its versatility. It gives designers and developers complete freedom when devising the graphics and layout for the display area, thus leading to unprecedented design possibilities. Almost any conceivable shapes and colors can be utilized for a wide variety of operating states. The monitor furthermore allows specific navigation and online content to be presented to the driver clearly.

When designing the instrument cluster for this plug-in hybrid vehicle, the development engineers settled on a crystal-clear high-contrast TFT display with a diagonal screen size of 8.8 inches. The monitor is positioned in the driver’s field of vision and presents the vehicle’s current speed on the left, while the instrumentation on the right changes depending on which of the i8’s driving modes has been selected.

Encouraging economical driving
In "Comfort" mode, the display shows a power meter on the right that indicates the energy utilization on a dial, including the e-boost from the electric traction motor and the recuperation via the vehicle brakes. "Eco Pro" mode is based on the "Comfort" display but provides a more detailed representation of the transition states between the propulsion technologies, which can encourage the driver to adopt a particularly economical driving style. In both modes the basic dials are displayed in gray and blue tones. In contrast, "Sport" mode presents two red instruments with a rev counter on the right, leaving no doubt of the i8 drive concept’s intrinsic power capabilities. In all modes, the space between the two sets of instruments is used flexibly to display, for example, navigation, radio or telephone information.

Perfect visual feedback
The sophistication of the instrument cluster for the BMW i8 required meticulous development work on the part of the Bosch engineers. An example of this can be seen in the exceptionally fluid motion of the pointers as they move over the dials. Both the hardware and software were carefully selected to guarantee the necessary performance for perfect visual feedback, even for highly dynamic animations.

This instrument cluster furthermore utilizes a highly innovative dual-processor architecture, with one processing unit dedicated to handling the graphics and the other for the remaining functions. A level of computing power was chosen that additionally allows the electronics of a head-up display to be controlled via the instrument cluster. Data connectivity is provided by two bus systems: CAN (Controller Area Network) and MOST (Media Oriented Systems Transport).

The TFT display is covered with an optically bonded pane of mineral glass, just like the latest smartphones and tablet PCs, thus underscoring the cutting-edge design and modern look and feel of this instrument cluster.

For the BMW i8, Bosch also supplies various sensors, a gasoline direct injection system, starter motors, the power electronics for the starter generator, the front wiper system, and electric water pumps.
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  • September 30, 2014
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Annual Press Conference 2014 Bosch registers double-digit growth in China Continuous innovation and localization efforts

  • Consolidated sales increase of 18 percent to a total of CNY 41.2 billion (5 billion euros)
  • Pioneering innovations for a connected world
  • Energy-saving and emissions-reducing efforts for local sustainable development
  • Double-digit growth expected again in 2014
Beijing – Bosch, a leading global supplier of technology and services, recorded consolidated sales of CNY 41.2 billion* (5 billion euros) in China in 2013 – a significant year-on-year growth of 18 percent. “This outstanding performance demonstrates the lasting strength and success of our innovative technologies and localized solutions for the Chinese market,” said Peter Tyroller, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific. He added: “China expects to witness further stable economic growth, which will ensure a healthy business environment with dynamic opportunities. We aim to further strengthen our position in China, and we strive to achieve double-digit growth in the years to come as well.”

Bosch’s Automotive Technology business sector grew almost twice as fast as the market in China in 2013. Sales development of Bosch’s other three business sectors in China reflects the development of the respective industries in the past year. Power Tools, part of Bosch’s Consumer Goods business sector, reports moderate sales revenue growth. In the Energy and Building Technology business sector, the Thermotechnology division performed well thanks to its expanded portfolio and energy-efficient condensing appliances, while the Security Systems division experienced a slight decrease. In the Industrial Technology business sector, the Drive and Control Technology division has not yet fully recovered: however, there are signs that the construction market is stabilizing. The Packaging Technology division achieved moderate growth.

Continuous localization efforts
Bosch continues to intensify its localization strategy in its various business operations. In the last three years, Bosch has invested over CNY 10 billion in China, with the aim of further enhancing its local value chain, and especially of cultivating local R&D competence. In the past year for example, Bosch’s Automotive Aftermarket and Chassis System divisions opened plants in Nanjing and Chengdu respectively, and a new Automotive Test and Technology Center in Donghai. This year, the Bosch joint venture Bosch Mahle Turbo Systems plans to open a plant in Shanghai for the production of turbochargers for gasoline engines. There are also plans for a plant for diesel systems in Qingdao.

Bosch currently has a total of 17 technical centers in China. The number of Chinese associates working in R&D increased to 3,300 – more than 10 percent of Bosch’s total headcount in China. The more than 150 patents filed in China last year – nearly 20 percent more than in the previous year – are a sign of Bosch’s increasing local R&D competence. “We are focusing on affordable products, especially in the mid-price segment, which are tailored to local customer needs without compromising Bosch quality,” said Dr. Chen Yudong, president of Bosch (China) Investment Ltd. As an example, Bosch Thermotechnology launched its first series of air-source heat pump water heaters in China in March this year. These take account of specific local needs for relatively small volumes of 150 and 200 liters, as well as of energy-saving requirements.

Associates as cornerstone of business development
By the end of 2013, Bosch had increased its workforce in China to over 32,000. Two-thirds of its local management team are Chinese. Bosch offers a comprehensive incentive package with diverse associate training programs. In 2013, Bosch Training Center offered over 900 training sessions. As a result of these efforts, Bosch has now been named “Top Employer” by the Corporate Research Foundation, an independent international human resource institute, for three years running. “Our dedicated associates are our great strength and I would like to give credit to them for Bosch’s business success in 2013,” said Dr. Chen Yudong. “It is their hard work and innovative ideas which make our success possible. The innovations provided by our talented associates will continue to be a main driver of our future success.”

Pioneering innovations for a connected world
Bosch estimates more than 75 percent of the global population and 6.6 billion devices will be connected to the internet by 2015, which will bring more convenience in daily life and significantly improve energy efficiency. In line with this trend, Bosch is reaching out to new business areas and promoting new business models, especially by leveraging and combining its wide-ranging expertise in existing areas of business. “The internet of things and services is now a hot topic in China, and we expect stronger momentum in the coming years. As an innovative company, Bosch is ready for the business opportunities it brings us,” said Dr. Chen Yudong.

Leveraging its sensor and software technologies, Bosch is sparing no effort to establish the framework and foundations of connectivity. Bosch Sensortec, the Bosch subsidiary that specializes in MEMS (micro-electro-mechanical systems) technology, has had its Asia Pacific headquarters in Shanghai since 2013. Bosch Sensortec develops and markets micro-mechanical sensors for consumer electronics, mobile phones, safety systems, industrial technology, and logistics. Now every second smartphone worldwide uses Bosch sensors. While MEMS technologies are regarded as the hardware basis for connectivity, Bosch Software Innovations is capable of providing software solutions. It launched a pilot project for promoting electric vehicle application in Shanghai in 2013. Automated driving is another example of the potential and advantages of connectivity technologies. With connectivity-capable components such as sensors, cameras, and electronic control units, Bosch can offer driving assistance functions which will lead to automated driving in the future.

Energy-saving and emissions-reducing efforts for sustainable development
In China, rapid industrialization and urbanization create enormous challenges for the environment, and make immediate energy-saving and emissions-reducing efforts necessary. Stricter environmental protection regulations already show the government’s determination to tackle these challenges. “The fastest way to get results is by improving the efficiency of energy conversion. Bosch offers innovative technical solutions for energy efficiency, ranging from mobility to home appliances”, Peter Tyroller said. For example, on the path to electrification, Bosch’s aim for 2020 is to reduce the fuel consumption of gasoline- and diesel-powered vehicles by a further 20 percent from their 2012 levels. Bosch’s Thermotechnology division has also successfully developed a condensing wall-mounted boiler with thermal efficiency of as much as 111 percent.

As a sustainable manufacturer, Bosch has introduced its EHS (environment, health, and safety) standards in all its manufacturing sites in China, especially for energy saving, resource conservation, and pollution prevention. Thanks to the joint efforts of 150 fully dedicated associates involved in supervising and controlling work across China, Bosch China reduced its relative energy consumption by almost 24 percent and relative CO2 emissions by 21 percent across China in 2013, compared with their 2007 levels.

Contact person for press inquiries:
Germany:
Melita Delic
Phone: +49 (711) 811-48617
Email: melita.delic@bosch.com

Asia Pacific/China:
Ms. Hong Hong
Phone: +86 (21) 2218 1254
Email: hong.hong@cn.bosch.com

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 32,000 associates in 63 legal entities and facilities, with consolidated sales of CNY 41.2 billion in fiscal 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures).

For more information, visit www.bosch.com.cn

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

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  • April 22, 2014
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Auto China 2014 Bosch shapes the future of electric, automated, and connected driving Global innovations pave the way for sustainable development of Chinese automotive industry

  • Higher environmental and safety needs driving innovations in powertrain and automated driving technologies
  • Connected driving: safety, comfort, and convenience
  • Continuous localization efforts ensure double-digit growth of Bosch automotive business in China
Beijing – Bosch, a leading global supplier of automotive technology and services, is bringing its latest automotive technologies to the 13th Beijing International Automotive Exhibition (Auto China 2014). Focusing on electrification, automation, and connectivity, Bosch is presenting a series of future-oriented automotive technologies and solutions to meet Chinese users’ increasing needs for cleaner, safer, more efficient, and more comfortable driving experiences.

“The global automotive industry is going through a profound technological revolution, and China will be an important part of it,” said Wolf-Henning Scheider, the board of management member of Robert Bosch GmbH responsible for the company’s global automotive business. “To keep up with the trend of electric, automated, and connected driving, Bosch has developed a comprehensive portfolio of automotive technologies in these three areas. And our continuous innovations help us stay at the forefront of the industry.”

Environmental and safety regulations are shaping the future of mobility
Globally, ever-stricter regulations for fuel consumption, emissions control, as well as road safety are driving the development of powertrain and automated driving technologies. “There is still considerable potential in internal-combustion engines, if various measures are taken,” Scheider explained. “By 2020, the fuel consumption of gasoline- and diesel-powered vehicles can be further reduced by another 20 percent from its 2012 level.” Improved injection and engine management systems, turbocharged downsized engines, as well as start-stop and regenerative braking systems are some of the solutions to increase the efficiency of cars with internal combustion engines. They are all on display at the Bosch booth.

Besides improving the conventional powertrain, electrification will play an increasingly important role in the future of mobility, especially to help reduce air pollution in large cities and to aid in resource conservation. “Our portfolio of electric solutions encompasses a broad spectrum from e-bikes and e-scooters, through mild and plug-in hybrids, all the way to fully-electric powertrains,” Scheider said. “With varying levels of electrification depending on the vehicle class, Bosch is dedicated to helping China reach its stricter fuel-efficiency targets and emission standards.”

For instance, in combining the four efficient functions of recuperation, boosting, start-stop, and coasting, the boost recuperation system (BRS) can lower fuel consumption and CO2 emissions up to 15 percent. Another revolutionary new powertrain technology is the hydraulic hybrid, which features a pressure accumulator filled with nitrogen which stores deceleration energy, as well as a hydraulic motor which converts accumulated energy into propulsion. On average, the system reduces fuel consumption by 30 percent, or even up to 45 percent in city driving with frequent acceleration and breaking.

Road accidents have become one of the primary causes of injury and death. Around 60,000 people die in road accidents each year in China and a majority of traffic accidents are caused by human error. As the first supplier testing automated driving on German roads, Bosch continuously invests in developing automated safety and assistance functions, and is committed to the future of accident-free driving. Today, more than 5,000 engineers at Bosch are developing more powerful safety and assistance systems which form the basis for automated driving. In China, advanced driver-assistance systems are being marketed and increasingly installed in vehicles produced by Chinese automakers. Moreover, the Bosch iBooster is a pioneering braking solution for hybrid and electric vehicles. It is an electromechanical brake booster that doesn’t require a vacuum, but effectively provides braking assistance and allows almost all the energy lost in typical braking to be recovered.

Connected driving: safety, comfort, and convenience
To achieve the vision of fully automated driving, vehicle connectivity is one of the prerequisites. “Fully automated driving will be possible only with connected driving. For it to work, at least 50 percent of the vehicles in flowing traffic have to be sharing data with each other in real time.” explained Scheider. “The aim of vehicle connectivity is accident-free, comfortable, and informed driving, as well as the convenience of an increased range of services for users.” By 2025, Bosch expects that almost all newly-registered vehicles will be “connected” and share data with each other in traffic.

One of the solutions Bosch offers in this field is the new connectivity control unit (CCU). For an efficient fleet management, the CCU helps to monitor vehicles and analyze their condition. Another example is Bosch mySPIN, which features a system for integrating smart phones into the vehicle. Compatible with both IOS and Android operating systems, mySPIN enables smart phone apps to be operated on the dashboard display exactly as they are on the phone. This means they can be used safely while driving, thus increasing comfort and safety.

Increasing localization for sustainable development in China
“Thanks to long-term cooperation with local car makers, Bosch has been increasing localization, particularly in research and development as well as manufacturing,” said Dr. Xu Daquan, the executive vice president of Bosch (China) Investment Ltd. “We will continue to work with our partners in China closely and support them by providing innovative automotive solutions and services.” Thanks to its product excellence and close partnerships, Bosch China received a total of over 40 excellent supplier awards from more than 20 original equipment manufacturers (OEM) in 2013.

Over the last five years, Bosch’s automotive business in China registered a compound annual growth rate of 17 percent, achieving sales of CNY 32 billion in 2013. In addition, three new automotive operations were inaugurated in China last year, involving a total investment of around CNY 2.5 billion. By the end of 2013, Bosch China had established 26 automotive manufacturing sites, 11 automotive technical centers, two automotive test centers, and over 1,600 Bosch Car Service workshops.

Contact person for press inquiries:
Yinguang Yuan, phone: +86 21 2218-1370
Udo Rügheimer, phone: +49 711 811-6283

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 30,000 associates in 58 legal entities and facilities fiscal 2012.

For more information, visit www.bosch.com.cn.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

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  • April 22, 2014
  • Press releases
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Double-digit growth over the past decade Bosch China continues steady business performance in 2012 Increasing local agility to sustain long-term growth

  • Total revenue at CNY 41.7 billion (5.1 billion euros)
  • Compound annual growth rate of 25 percent makes China a Bosch success story over the past decade
  • Double-digit growth expected in 2013
Shanghai – Bosch, a leading global supplier of technology and services, generated consolidated sales revenue of CNY 41.7 billion (5.1 billion euros) in China in 2012. “After many years of strong growth, our business in China stagnated on a high level in 2012. Even so, China remains Bosch’s second largest overseas market. For 2013, we again expect to see considerable growth in China,” said Uwe Raschke, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific. He added: “The compound annual growth rate of 25 percent over the past decade makes China a Bosch success story. And we strive to achieve double-digit growth in the future.” A number of measures were introduced to improve local agility in 2012, and these will continue in 2013. They include greater local decision-making powers, a higher share of local value add and supplies, more products oriented to local markets, and a continuation of the company’s long-established policy of substantial local R&D activities.

2012 is a mixed year in terms of business development for Bosch in China. With the lasting strength of innovative technologies and localization solutions for the Chinese market, the Automotive Technology business sector managed to grow in line with the market. The Industrial Technology business sector, however, felt the effects of the downturn in mechanical engineering. And as the real estate market recovered, the Consumer Goods and Building Technology business sector witnessed moderate growth.

Bosch Group business developments 2012-2013
For 2013, Bosch expects global sales growth of 2 to 4 percent. The measures to improve result that were started in 2012 – such as limits on fixed costs, capital expenditure, and company acquisitions – are to be continued. The supplier of technology and services will also continue to rigorously pursue the main lines of its strategy – with systems for environmental protection, energy efficiency, and safety. Bosch believes that there is huge energy-efficiency potential, as well as sales potential, in modernizing buildings’ power supply, energy management, and insulation.

On January 1, 2013, Bosch brought together the areas of its business that deal with this to form a fourth business sector, Energy and Building Technology. This new business sector generated sales of 5 billion euros in 2012. The company also expects sales growth to come from innovative and beneficial products, web-based business models, and the further expansion of its international presence. At the company’s recent annual press conference in Germany, Dr. Volkmar Denner, the chairman of the Bosch board of management, said: “Bosch’s broad footprint has never been as valuable as in the age of connected life.”

Comprehensive localization efforts
“Bosch continued to step up its localization activities in China, paying increasing attention to prospects for long-term growth,” said Dr. Chen Yudong, president of Bosch (China) Investment Ltd. “We see talent and innovation as the two main drivers of our future development. And in view of the results, our efforts have paid off,” he added. Bosch continued to invest heavily in China in 2012, with investments reaching a total of CNY 3.6 billion (440 million euros). Bosch’s localization policy manifests itself in various ways.

There has been continuous investment in R&D and local engineering competence has improved. In 2012, Bosch filed 126 local patents in China, 75 percent more than in the previous year. By the beginning of 2013, headcount was over 34,000 – 11 percent more than in the year before. And at 16 percent, the increase in Chinese associates working in R&D was even higher. They now number 3,200.

By appointing Chinese executives the new local presidents of a number of divisions in mid 2012, Bosch strengthened its local decision-making power. To meet regional market demands, Bosch stepped up its “Go West” strategy, especially in Chengdu, where Bosch established a communication center that will act as a service hub for the entire country. In addition, a plant for the Chassis Systems Control division will open this year, and further plants for Packaging Technology and Power Tools will be completed in 2014. In Nanjing, the Automotive Aftermarket division just opened a new plant, which will be the Bosch Group’s biggest spark-plug production base as well as the R&D hub for Asia Pacific.

Tailoring solutions to customers’ requirements
As domestic consumption becomes increasingly important in the economy, China is undergoing a profound transition. “Consumers with increasingly differentiated demands are flexing their economic muscle, and their purchasing behavior is evolving dramatically,” said Dr. Chen Yudong, and continued: “With a focus on these customers, Bosch has broadened and intensified its access to end-users through products and technologies, channels and market presence.”

Local innovations that make products more affordable without compromising Bosch quality performed a prominent role in the expansion of the company’s portfolio. Products such as the inexpensive AB light airbag control unit and the mid-price T-edition power tools for Chinese tradespeople were developed using Bosch expertise from a number of areas. The Thermotechnology division is developing a low output wall-mounted boiler for the Chinese housing market. To further strengthen its bond with consumers, Bosch is attaching more importance to its B2C platforms, and has opened new gates for customer communications, such as the Bosch Car Service’s newly inaugurated Beijing workshop.

In the future, Bosch wants to progress from customer satisfaction to customer enthusiasm. User experience, with a focus on connectivity, will be the primary contributor to meeting this objective. As of January 1, the company has established a fourth business sector, Energy and Building Technology. This sector shows great potential, from both an economic and an environmental perspective. It will focus on two main areas: the control of heating and security systems, and energy-management services.

Enduring and comprehensive efforts to support industrial upgrading
Rapid industrialization has made China the world’s leading manufacturing base, but also places enormous pressure on the environment. “As China seeks to transform its economic growth pattern to one of lower environmental impact and greater innovative competence, industrial upgrading is essential,” said Dr. Chen Yudong. “Besides technical innovations, talent is the key to the success, especially the blue-collar workers who are the bedrock of our manufacturing operations,” he added.Thanks to its dual system for training blue-collar workers, Bosch has sustained its competitiveness for over a century in the manufacturing world. Since its Chinese equivalent, the "Apprentice Class Program," was introduced in 2007, the system has been made available in Suzhou, Beijing, Changsha, and Nanjing. More than 200 apprentices have completed the program and showcased the skills they acquired.

In addition to manufacturing quality, Bosch provides innovative solutions for energy efficiency. For mobility, Bosch proactively develops cleaner technologies. Locally made products include the Denoxtronic 6-5 exhaust-gas treatment system and the start-stop system. For manufacturers, Bosch has introduced its “Rexroth for Energy Efficiency” program, which allows industrial systems to be optimized and offers an energy saving potential of up to 44 percent.

By partnering with customers and suppliers, Bosch intends to boost the competence of related industries along the value chain. The more than 60 “best supplier” awards it has received are evidence of Bosch’s successful cooperative practices with customers. On the other hand, Bosch spares no effort in cultivating local suppliers that meet Bosch’s global standards. As an incentive, Bosch confers preferred-supplier status on suppliers that deliver outstanding products or services every year.

Actively taking on social responsibility
In each of the past two years, the independent international human resource institute Corporate Research Foundation has named Bosch a “Top Employer.” It is Bosch’s aim to offer its associates attractive working conditions and career development opportunities. As a corporate citizen, and in accordance with its wider presence in China, Bosch makes a valuable contribution to society. In 2012, Bosch China Charity Center kicked off its three-year plan, increasing its efforts in the less developed mid-western regions and focusing on areas such as poverty and vocational training. By integrating its responsibilities for both associates and society into its daily activities, Bosch is determined to drive forward a sustainable and mutually beneficial development in and with China.

Bosch at the International Automobile Exhibition in Shanghai, Hall E2
Under the theme of “Clean and Economical, Safe and Comfort”, Bosch will present a series of leading automotive technologies and system solutions on the 15th International Automobile Exhibition in Shanghai, April 21 - April 29, including innovative safety technologies and driver assistance systems committed to “accident-free” driving, powertrain electrification systems, diesel common rail systems, gasoline direct injection systems, start/stop systems, CNG system for natural gas and combined diesel-gas-drivetrains.
The press release will be available here on April 20:
http://www.bosch.com.cn/new/web/press/press_release_en.htm

Contact person for press inquiries:
Agnes Grill
Phone: +86 18501675033
In Germany:
Melita Delic
Phone: +49 711 811-48617

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 34,000 associates in 58 legal entities and facilities, with consolidated sales of CNY 41.7 billion in fiscal 2012.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at www.bosch.com and www.bosch-press.com.

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  • April 19, 2013
  • Press releases
  • Business/economy
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