Get Adobe Flash Player

Media Service

Bosch Media Service contains press releases, press photos, videos and other materials which aim to support reporting about the Bosch Group.


Automated production assistant: Bosch “APAS assistant”: a flexible, mobile automation solution for connected production Machine “feels” thanks to “sensor skin”

  • “APAS assistant” – the first industrial robot system certified for collaborative operations – will be presented to the general public for the first time at the Hannover trade fair for industrial automation
  • “Sensor skin” detects if a person comes too close, and a proximity-switch function stops the system
  • Features sensitive gripper system and camera-based parts recognition
  • Touchpad for intuitive operation and instruction of the system
  • Product family rounded off by APAS inspector, a mobile optical inspection system, and APAS base, a flexible automation platform
  • Equipment is networked to allow exchange of data
Hannover – Bosch's APAS family systems – “APAS assistant,” “APAS inspector,” and “APAS base” – offer a glimpse of the technologies that will be put to work in tomorrow's connected industry (“Industry 4.0”). Flexible, networked, smart factories will see people, machines, and products all communicating with each other and working together. The APAS automation solutions, which are ready to go straight away, are ideal for these factories. They can take over dangerous, strenuous, monotonous, and dirty work, leaving people free to do higher quality work. Unlike many other systems available on the market, however, they can be used as mobile and flexible solutions, without any guards.

At the heart of the “APAS family” is the “APAS assistant,” an automated production assistant which has a “sensor skin” that enables it to avoid collisions. This makes it suitable for a wide range of applications in which it will work together with people in a guard-free workplace. And it is why “APAS assistant” is the first robot system to be certified for collaborative operations by the German Social Accident Insurance (DGUV) association.

For example, the manufacturing worker can place empty pallets on a table in front of the robot. “APAS assistant” will then position them correctly and load them, while the worker performs other tasks, such as optimizing processes at other machines. The sensors fitted to “APAS assistant's” housing will detect whether its human colleague has come too close. It will stop before it touches its human colleague, and resume its work once its colleague has left the system's immediate operating zone.

Flexible, mobile, fast-learning – and connected
“APAS assistant” is designed to be slim and compact, and it has rollers and an easy-to-operate lock. This means it can be put to work quickly and easily at various locations within a production facility.

“APAS assistant's” sensitive three-finger gripper is capable of gently or firmly grasping a wide variety of parts with complex geometries. Meanwhile, integrated cameras help it not only to register its surroundings autonomously but also to recognize parts for itself and manipulate them with precision.

The machine operator can use a touchpad control panel to teach the “APAS assistant” work plans – graphical step-by-step representations of the task it is to perform – within a very short space of time. The production assistant stores tasks once it has learned them, so they can be called up at any time at the push of a button. Since the “APAS family” systems are networked with each other, they can exchange any work plans that have already been put together. The fact that all devices in the family have an Ethernet connection also allows high-performance remote maintenance.

Alongside “APAS assistant,” the “APAS family” offers two further automation devices for specific tasks, “APAS inspector” – a mobile optical testing system with 3D imaging – and “APAS base” a flexible automation platform for specific tasks such as parts labeling. These can operate to the full breadth of their flexibility when working together with “APAS assistant.”

The “APAS family” will be on display at the industrial automation trade fair in Hannover in hall 17, booth D17. APAS assistant has been nominated for the Robotics Award, which will be presented at the Hannover trade fair.
The “Bosch APAS family” homepage is

Wolfgang Pomrehn,
phone: +49 711 811-21150
Add to my press materials
  • April 07, 2014
  • Press releases
  • Business/economy
  • Images: 4

Bosch World Experience Discover the world with Bosch Wanted: six participants for a trip around the world

  • Destinations include London, Panama City, San Francisco, Shanghai, and Singapore
  • Participants will report on their experiences in a virtual travel diary
  • Deadline for applications: May 16, 2014
Stuttgart – Bosch is currently looking for six young people from across the globe to take part in the Bosch World Experience. The global supplier of technology and services will be sending participants on a 16-day trip around the world to visit well-known projects that Bosch is involved in. Destinations on this summer's trip will include London, Panama City, San Francisco, Shanghai, and Singapore. Applications will be accepted between April 7 and May 16, 2014 at

Bosch is more than you think
Since Bosch was founded more than 125 years ago, the “Workshop for Precision Mechanics and Electrical Engineering” has evolved into a global supplier of technology and services. Today, the company offers a broad range of products and services in the areas of automotive technology, industrial technology, consumer goods, as well as energy and building technology. And yet many people know Bosch only as a producer of cordless screwdrivers, washing machines, and spark plugs.
With the “Bosch is more than you think” initiative, six women and men will be travelling to three continents to discover the ways in which Bosch leaves its mark on the world with technologies that are “Invented for life.” “Many people are only familiar with a fraction of the solutions that Bosch offers to improve the quality of life and spark people's enthusiasm. Bosch World Experience will offer its international participants an exclusive look behind the scenes of six major projects in which Bosch is involved, including in areas where one might not expect to find us,” says Karoline Hagen, a Bosch marketing manager, in describing the aim of the trip. Participants will learn, for instance, how container ships will soon be lowered and lifted a total of 26 meters in the Panama Canal's new locks, which are equipped with Bosch Rexroth hydraulics. Each of the stops on the trip will include a full program of complementary activities. In London, for instance, Bosch World Experience participants will take part in a blogger workshop. And in San Francisco, they will take a tour of the city on e-bikes.

Involving the online community via social media
Participants will report on their experiences with posts, pictures, and videos on their social media channels. The online community can interact with participants via these channels, and thus also take part in the Bosch World Experience. Contributions will then be summarized in a blogumentary on a special website.

Participants should have an affinity for social media and a sense of curiosity
Applications will be accepted starting April 7, 2014, at Applicants must first register, answer questions on each of the destinations, and provide their personal details. They should have an affinity for social media and a sense of curiosity. Following the application phase, six participants from around the world will be chosen.
Add to my press materials
  • April 07, 2014
  • Press releases
  • HR and CSR issues
  • Images: 3
Add to my press materials
  • April 07, 2014
  • Press kit
  • Automotive technology
  • Images: 21
  • Videos: 1
  • Presseinformations: 5

Relocation in Japan New site for Bosch Packaging Technology Global center of competence for pharmaceuticals inspection technology

  • Musashi location near Tokyo covers an area of 3240 m2
  • More space for development and assembly
  • Capital expenditure of 1.6 million euros
Waiblingen/Tokyo – Bosch Packaging Technology, a leading provider of complete solutions for process and packaging technology, has moved into a new location at Musashi, some 70 km north of Tokyo. Since the move there in late March, over 100 associates have been developing and manufacturing inspection technology for the pharmaceuticals industry on premises covering 3,240 m2. A total of some 1.6 million euros was invested in the new site. Following relocation from Honjo to the much larger Musashi site, Bosch Packaging Technology now has considerably more space at its disposal for the development and assembly of its machines. This investment in the Musashi site underscores the company's commitment to Japan as a major market for pharmaceuticals inspection technology. “Expansion of the Bosch global center of competence in Japan is important for our innovative strength,” said Peter Tyroller, the member of the Bosch board of management with responsibility for the Asia-Pacific region. “We want to offer our customers outstanding products that are both beneficial and fascinating.”

Inspection technology by Bosch Packaging Technology
In the pharmaceuticals industry, demand for product safety and quality – and thus also for inspection solutions – is constantly rising. “We want to build on the experience we have amassed in Japan over many decades and offer our customers technology that is 'Invented for life' around the world,” said Joachim Baczewski, head of the Inspection Technology Pharma unit and general manager of Bosch Packaging Technology in Japan.

The Inspection Technology unit was established in 2012 following the acquisition of Eisai Machinery, a Japanese company. It comprises manual, semi-automated, and fully automated inspection machines designed to identify particles in pharmaceutical products. It also includes the cosmetic inspection of containers or tablets in order to detect defects such as scratches or discoloration.

Four packaging technology sites in Japan
Musashi is one of four Bosch Packaging Technology sites in Japan. Processing and packaging machines and robotics for the food and pharmaceuticals industries are developed and assembled at the Funabashi site, located east of Tokyo, while the company also has a sales office in Tokyo and one in Osaka.

Based in Waiblingen near Stuttgart, Germany, and employing 5,600 associates, the Bosch Packaging Technology division is one of the leading suppliers of process and packaging technology. At over 30 locations in more than 15 countries worldwide, a highly-qualified workforce develops and produces complete solutions for the pharmaceuticals, food, and confectionery industries. These solutions are complemented by a comprehensive after-sales service portfolio. A global service and sales network provides customers with local points of contact.

Additional information is available online at

Bosch Japan is currently represented in the country by Bosch Corporation, Bosch Rexroth Corporation, Bosch Packaging Technology K.K. and other affiliates. Bosch Corporation is responsible for the development, manufacturing, sales and services of automotive original equipment, automotive aftermarket products and power tools. Bosch Rexroth Corporation develops and produces hydraulics, FA module components and other systems which contribute to industrial technologies. Bosch Packaging Technology K.K. manufactures packaging machinery. In 2012, Bosch Japan achieved net sales of some ¥313 billion and employed approximately 7,500 associates.

Additional information:

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group's products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is "Invented for life."

Further information is available online at and,

Add to my press materials
  • April 04, 2014
  • Press releases
  • Business/economy
  • Images: 3

Hannover trade fair 2014 Bosch presents a broad range of networking solutions for industry and buildings Production assistant nominated for Robotics Award

  • German Chancellor Merkel announces visit to Bosch Rexroth booth
  • Simple machine control thanks to open core engineering
  • Efficient small-scale power stations for decentralized electricity supply
  • Early detection of faults ensures higher machine availability
Hannover/Stuttgart – At this year’s Hannover trade fair from April 7 – 11, the Bosch Group will be presenting an extensive range of networking and process optimization solutions for industrial facilities and building complexes of all sorts. “Our innovations in areas such as smart factories and the internet of things make it quite clear that we are one of the industrial sector’s leading providers of both hardware and software,” said the Bosch management board member Dr. Werner Struth. German Chancellor Angela Merkel has announced that she will be visiting the Bosch Rexroth booth (hall 17, booth B38) at 9:50 a.m. on April 7.

Bosch will be represented in Hannover by Bosch Rexroth, Bosch Thermotechnology, Bosch Energy and Building Solutions, and Bosch Software Innovations. One highlight the company will be presenting is a special automation solution that has been nominated for the 2014 Robotics Award.

Bosch Rexroth simplifies the exchange of data
Production control, traceability, quality assurance, and the vision of connected production are together driving an ever greater flow of information from automation to the world of IT and back. With its open core engineering interface technology, Bosch Rexroth makes this exchange much simpler. Users can now access all their machine controls and drives directly from their usual IT programs and languages, with no need for specialist knowledge. This reduces the effort required and increases the flexibility to use any program for demand-driven gathering and evaluation of production data beyond the field of machine automation. At its trade fair booth, Bosch Rexroth will be presenting a concept study for an assembly line that has no higher-level control system; instead, as they pass along it, parts say what needs to be done to them at each processing station. The station’s decentralized intelligence detects what kind of processing a custom product requires at any given step, with data determining for instance what color of plastic part should be fitted. In a real production environment, this kind of line will be capable of producing a wide variety of extremely complex products.

Efficient power supplies for large and small buildings
Bosch Thermotechnology will have a presence in hall 27, booth J50, on the decentralized power supply booth organized jointly by Deutsche Messe and the German combined heat and power association of the German electrical and electronics industry association (ZVEI). There, it will be exhibiting a large containerized cogeneration system and an organic Rankine cycle plant. One such plant is in operation at the Flörsheim mineral landfill site close to Frankfurt, where it is recovering the hitherto untapped waste heat from a cogeneration plant and using it to generate electricity. Bosch developed this innovative solution and installed it on the grounds of the landfill site. A smaller modular cogeneration unit suitable for business premises or buildings housing two to six families will also be on display. The decentralized, combined generation of heat and power offers a high level of overall efficiency and thus has an important part to play in any smart energy system.

Bosch Energy and Building Solutions will also be on the joint decentralized power supply booth. Experts from the energy efficiency service provider will be on hand to explain how to spot potential savings – whether in space or process heating, cooling, air conditioning, compressed air, or lighting – and thus optimize the power demand of commercial building complexes. The company achieves an average energy saving of 20 percent through a combination of tailored energy concepts, services, and modern technology.

The joint fuel cell initiative booth in hall 27, booth E51, is where Bosch Thermotechnology will be presenting the Buderus Logapower FC10 fuel cell heater. This system for decentralized generation of heat and power for single- and twin-family homes is based on a solid oxide fuel cell with an operating temperature of 700°C. It achieves an electrical efficiency of over 40 percent, which makes it more efficient than other decentralized CHP plants. The system can bring the cost of electricity in a single- or twin-family building down by 25 to 40 percent. At the same time, it lowers CO2 emissions by up to 50 percent compared to conventionally generated heat and power.

Early detection makes maintenance easier and increases productivity
Preventive maintenance: As machines and computers become increasingly networked, the prospects for maintenance are particularly exciting. Visitors to the booth of Bosch Software Innovations, the Bosch Group’s software and systems unit, will be able to experience a live demonstration of how the right software can precisely predict faults in an industrial machine. This means unplanned down times are avoided, maintenance and repair costs are optimized, and overall productivity is increased. Bosch Software Innovations is represented at the BITKOM booth in hall 7, booth C04.

“APAS assistant” mobile automation solution
Bosch’s “APAS assistant,” its automated production assistant, has been nominated for the 2014 Robotics Award. This award for innovative robot systems is presented by the Hannover trade fair, Industrieanzeiger magazine, and the Robotation Academy. Its patron is Lower Saxony’s minister for economic affairs, labor, and transport, Olaf Lies. An independent jury assesses new technologies that are applied in areas such as industrial automation.

“APAS assistant” is mobile and flexible and forms part of the “APAS family” of ready-to-go automation solutions. It has a “sensor skin” that enables it to avoid collisions. This is why it is the first robot system to be certified for collaborative operations – without the need for any other protective precautions – by the German Social Accident Insurance (DGUV) association. The “APAS family” is rounded off by “APAS inspector,” a mobile optical inspection system, and “APAS base,” a flexible automation platform. Together these systems offer a glimpse of the technologies that will be put to work in tomorrow’s connected “Industry 4.0.” In these flexible, networked smart factories, people, machines, and products will all communicate with each other and work together more closely.

The 2014 Robotics Award will be presented in hall 17, booth G24 (Forum Robotics, Automation, and Vision) between 3:30 p.m. and 5 p.m. on Tuesday, April 8, 2014. The “APAS family” can be found in hall 17, booth D17. More details on the “APAS family” are available online at

The Netherlands is the partner country of this year’s Hannover trade fair
Under the heading “Global Challenges, Smart Solutions,” the Netherlands will be presenting solutions to the industrial challenges of the future. Bosch has been represented in the Netherlands since 1903, and there are currently some 3,600 people working for the company at 16 locations there. The most important plants are in Tilburg, Boxtel, Deventer, Weert, and Schiedam. All four Bosch business sectors are active in the country: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology.

The Dutch mechanical engineering sector is made up of more than 2,600 medium sized enterprises. Bosch Rexroth is involved in numerous machine concepts and major projects in the country, acting as development and system partner for the entire automation process. Its projects range from the nanometer-scale positioning of electronic circuits to lifting machinery for offshore platforms weighing over 48,000 tons.
Add to my press materials
  • April 03, 2014
  • Press releases
  • Business/economy
  • Images: 4

Brazil – land of cars Why the host nation for the 2014 FIFA World Cup is soon to become the world’s third-largest automotive market and why alcohol is an everyday aspect of driving in Brazil.

Automotive market: Brazil currently has some 200 cars per 1,000 inhabitants. Growth in the vehicle market will be driven by the rise of the country's prosperous middle class. By 2020, the number of newly registered vehicles could double to over 6.6 million, which would make Brazil the third-largest sales market behind China and the United States. Global third place is currently held by Japan.


Infrastructure: The country boasts the world's second-longest road network. More than 50 percent all goods are transported by truck, while buses are the primary form of transportation for people. Every day, 900,000 vehicles travel on just two highways alone, "Bandeirantes" and "Anhanguera," the two main routes between the metropolises of São Paulo and Campinas. Some 160,000 million light, medium, and heavy trucks were newly in 2010, as were 28,500 buses.

Powering cars with alcohol: In 1975, the Brazilian government launched the "Proalcool" program to produce biofuel from sugar cane, in order to reduce the country's dependence on oil imports. Since then, the registration of diesel vehicles with a load capacity of under one metric ton has been prohibited, so today's cars all run on gasoline and ethanol. Bosch developed FlexFuel technology especially for the Brazilian market to allow vehicles to run on either type of fuel, or any mixture of the two. Given the huge distances in Brazil, the world's fifth-largest country by area, diesel-powered cars would make an excellent alternative.

Commercial diesel vehicles: Two figures show how important truck haulage is in Brazil: around half of the total amount of fuel used on the country's roads is diesel. And in 2013 the market for trucks over six metric tons totaled over 140,000 vehicles – equal to the volume of the U.S. market. Bosch technology can be found in four out of five trucks and buses in Brazil. What's more, Bosch is developing dual-fuel systems in the south of the country that offer a unique solution for commercial vehicles, allowing their diesel engines to be run even when CNG or ethanol is added.

FlexFuel: This combination of gasoline and ethanol was developed by Bosch specifically for the Brazilian market. The system’s distinctive feature is that the exact mixture is variable. Today, around 90 percent of all passenger cars in Brazil are equipped with this flexible fuel technology. In 2013, the twenty-millionth vehicle featuring this technology was manufactured in Brazil. Other important markets for FlexFuel vehicles are the U.S., Canada, and Mexico.

Quote: “The FlexFuel complete system is a flagship technology from Bosch. Bosch is thus represented in more than 80 percent of all the Brazilian cars that use FlexFuel.”
Stefan Seiberth, president of the Gasoline Systems division of Robert Bosch GmbH

Outlook: In the next few years, the market for advanced vehicle technology in Brazil will continue to grow. A large part of the country's heavy-goods fleet is obsolescent and can no longer meet the growing needs of Brazil's economy. What's more, the fact that Brazil is in the process of introducing the Euro 5 emission standard for heavy-goods vehicles presents an additional technological challenge. Bosch already offers solutions that stay within these limits. Should the ban on diesel engines for cars be overturned, that market holds the promise of further growth.

"The Brazilian government has traditionally banned diesel engines in cars as a way of avoiding imports of fuel. But these days the country is in a position to be self-sufficient, and we are assuming that car drivers will soon be allowed to opt for diesel as well."
Dr. Markus Heyn, president of the Diesel Systems division of Robert Bosch GmbH
Add to my press materials
  • March 31, 2014
  • Press releases
  • Automotive technology
  • Images: 4

A lifesaver’s anniversary 100 million Bosch ESP systems Almost every second new passenger vehicle worldwide is equipped with ESP

  • Current data confirm ESP’s high potential for preventing accidents
  • ESP can prevent up to 80 percent of all skidding accidents
  • Many driver assistance systems are based on ESP
  • ESP is already mandatory in a number of countries
Bosch has produced 100 million ESP systems since the start of series production in 1995. In the process, the company has made a significant contribution to making driving safer. Especially on slippery roads, but also in instances where vehicles drive into bends too quickly, the electronic stability program helps keep vehicles on course and prevent skidding accidents, which often have serious consequences. “In recent years, ESP has demonstrably saved lives,” says Gerhard Steiger, the president of the Bosch Chassis Systems Control division, summing up the findings of several effectiveness studies. “Moreover, ESP is an important building block for high-performance assistance functions and automated driving.” Bosch developed the anti-skid technology and, in 1995, was the first company worldwide to start series production of the system.

ESP becoming a standard feature
After the seatbelt, ESP is the car’s most important safety system. According to studies, it can prevent up to 80 percent of skidding accidents. A detailed analysis of the comprehensive German In-depth Accident Study’s (GIDAS) database shows that in 2011, 540 lives were saved in Germany alone as a result of ESP. This year, 60 percent of all cars on the country’s roads were equipped with the electronic guardian angel. And a growing number of countries are making the system mandatory for new vehicles. In Europe, it has been mandatory for all vehicles that have received type approval since October 2011. From November 2014, ESP will no longer be optional in the EU: it will become standard equipment in all newly registered vehicles. Even today, 78 percent of all newly produced passenger cars and light trucks in Europe are equipped with ESP. The system is also already mandatory for all vehicles up to 4.5 tons in the United States. It is also mandatory in Australia and Israel. In Japan, Korea, Russia, and Turkey, regulations will come into force within the next few years. Around the world, 55 percent of all passenger cars and light trucks are currently equipped with ESP. Even in China, almost a quarter of new passenger cars rolling off the assembly lines feature the system. A look at production figures also reflects the safety system’s growing popularity. From the start of series production in 1995 to 2010, Bosch produced a total of 50 million ESP systems. Within just four years, this figure has doubled. “Since 2010, we have been producing more ESP than ABS systems each year,” Steiger says. At present, the global supplier of technology and services manufactures the system in Germany, France, the United States, Japan, China, India, and Brazil.

Modular system covers all requirements
Since it first went into series production, Bosch has continuously improved the active safety system, gradually adding further functions. While the first version weighed 4.3 kilograms, the basic version of the current generation 9 weighs just 1.6 kilograms. Over time, the system has become significantly lighter, more compact, and less expensive. These development efforts have been a resounding success: “ESP is now affordable for all vehicle classes,” Steiger says.

The increasing electrification of the powertrain and the growing number of assistance functions have put new demands on existing braking systems. Bosch has already responded to this development with a modular system that offers the right technical solutions. Even for fully automated vehicles, the right ESP system combined with the iBooster electromechanical brake booster already offers the redundancy that is required.

Assistance systems based on ESP
New assistance systems are making driving even safer and more comfortable. Bosch is developing functions that automatically maintain the distance to the vehicle ahead, maneuver vehicles into the tightest of parking spots, and warn drivers in good time in critical situations. In the years to come, a growing number of driving maneuvers will become fully automated. Vehicles will then be able to drive into the garage on their own, or navigate their way through morning traffic on the freeway. All of these functions have one thing in common: they brake without the driver’s intervention. ESP puts their braking commands into practice. Additional safety and comfort features can thus more easily be added to vehicles that are already equipped with the system. Sensors that gather data on the vehicle’s surroundings are the decisive basis of these features. They act as the vehicle’s sensory organs: they recognize other road users and determine their distance from the vehicle, as well as their speed and direction of travel. Bosch offers a broad range of ultrasound, video, and radar sensors that serve this purpose.

Bosch supports UN campaign for greater road safety
Each year, some 1.3 million people around the world die as a result of traffic accidents, while several million more are injured. In 2011, the United Nations initiated the decade of action for road safety, which aims to stabilize and then reduce the number of road deaths around the world by 2020. Bosch has supported the project from the very beginning. In 2014 alone, the company has contributed 150,000 dollars to the initiative. The money will go toward supporting Global NCAP, which enables independent assessment programs for new vehicles, especially in emerging countries such as India. In recent years, Bosch’s commitment to the initiative has contributed to the realization of several road safety projects around the world.
Add to my press materials
  • March 26, 2014
  • Press releases
  • Automotive technology
  • Images: 2

Presentation on the workplace of the future Kübel: Flexible working models strengthen employer competitiveness

  • Employers should meet the needs of both younger and older employees
  • Bosch to hire 800 university graduates in Germany
  • Global workforce expected to grow by some 9,000 associates
  • Work-life balance a competitive advantage
Stuttgart – “If companies want to remain competitive in the labor market of the future, they must meet the needs of both younger and older employees,” said Christoph Kübel, member of the board of management and director of industrial relations at Robert Bosch GmbH, during a presentation to members of Stuttgart’s business and political communities. In a keynote speech on the working world of 2020, he emphasized the importance of work-life balance. “Flexible and varied working models can help avert the shortage of specialists and improve career prospects for women and older employees,” Kübel said. Such models will allow companies to keep important employees on board for a longer period of time, and to make management positions more attractive to women. According to Kübel, a good work-life balance stimulates employee creativity appreciably. Especially in the technical professions, women have yet to gain a strong enough foothold in specialist and management jobs.

No shortage of specialists at Bosch: 800 university graduates wanted
According to a Robert Bosch Stiftung study that Kübel cited, Germany’s population will likely decrease from 82 million today to 71 million by 2050. For this reason, the Bosch board member sees lifelong learning and occupational health management as two core building blocks of future HR policy. According to Kübel, both will make it easier to maintain the mental and physical performance of today’s workforce for a longer time. In a connected industrial world, the need for low-skilled workers will decrease. For this reason, Bosch offers programs that aim to provide such workers with specialist qualifications. Specialists, in turn, are given opportunities to gain engineering skills. “At Bosch, we have yet to feel the impact of the shortage of specialists. This year, we expect to add another 9,000 associates to our global workforce. The Asia Pacific growth region will see the biggest increase.” The company plans to welcome new associates in Germany as well: “This year, we are planning to hire some 800 university graduates at Bosch locations in Germany. In addition, we expect to offer places for 1,400 new apprentices across the country.”

According to Kübel, policymakers also play an important role in shaping the working world of the future. In particular, a retirement policy that promotes a healthier and longer life for many employees can help ensure that the demand for specialists is met in the future. A move away from a culture that makes on-site work mandatory can also help achieve a healthy work-life balance. This, in turn, also helps keep employees healthy. At the same time, expanding the number of daycare facilities and all-day schools will reduce the burden on working parents and open up professional opportunities.

Bosch as an employer:
Work-life balance at Bosch:
Add to my press materials
  • March 25, 2014
  • Press releases
  • Business/economy
  • Images: 2

Successful fiscal 2013 Bosch Packaging Technology maintains high growth rate Sales planned to reach 1.5 billion euros by 2015

  • Big boost from pharmaceuticals market
  • Bosch outpaces the packaging machinery industry
  • Contribution to better food supplies
Waiblingen/Stuttgart – Bosch Packaging Technology continued growing faster than the packaging machinery industry in 2013, breaking the one-billion-euro sales mark for the first time. “We are exactly on track,” said Friedbert Klefenz, President of Bosch Packaging Technology. The company increased its sales in fiscal 2013 from 914 million euros to 1.1 billion euros, a rise of 22 percent. Adjusted for consolidation effects, that equates to growth of 6.4 percent. Leaving aside exchange rate effects, internal growth at Packaging Technology reached ten percent. By comparison, figures from the German association of mechanical engineers (VDMA) put growth in the German packing machinery industry at only four percent. In 2013, the company employed around 5,600 people at over 30 locations, 12 percent more than in the previous year. Bosch Packaging Technology, a market leader in processing and packaging solutions, will present details of its performance in 2013 at its annual press conference. Date:

May 8, 2014, 10:00 a.m. at Interpack trade fair in Düsseldorf, Germany

“We expect to maintain our growth rate in the current business year as well and reach the target we have set ourselves of 1.5 billion euros in sales by 2015,” stated Klefenz. Bosch Packaging Technology is among the fastest-growing divisions of the Bosch Group. In addition to its main markets of Europe and North America, the company posted above-average growth in Asia, while the markets of Africa and the Middle East continue to gain in importance as well.

Protecting food with state-of-the-art packaging technology
One of Bosch Packaging Technology's growth drivers is its pharmaceuticals segment, which is profiting from the burgeoning global growth of this industry. “This clearly shows that ever more people around the world are gaining access to pharmaceutical products, and that can be traced back to growth in the market for generic drugs,” said Klefenz. What is more, the growing use of appropriate packaging is helping improve global food supplies. “We’re proud that our technology can make a contribution toward improving people's quality of life,” explained Klefenz. Worldwide, almost a third of all food produced is lost before it reaches consumers, and missing or inadequate packaging is one of the causes. That is why Bosch Packaging Technology was among the founding members of the United Nations' SAVE FOOD initiative launched at the Interpack trade fair in Düsseldorf in 2011.
Add to my press materials
  • March 20, 2014
  • Press releases
  • Business/economy
  • Images: 2
Add to my press materials
  • March 19, 2014
  • Press kit
  • Power Tools
  • Presseinformations: 25

Dr. Volkmar Denner at the 14th Stuttgart International Symposium Bosch putting the autopilot on the road

  • Automated driving makes traffic safer and more efficient
  • Almost 90 percent of all accidents in Germany are caused by drivers
  • By 2016, sales of one billion euros from driver assistance systems
  • Highly automated driving possible from 2020
  • Automation and connectivity will completely transform vehicle architecture
STUTTGART – In the coming years, the automobile will undergo major changes. “The traffic of the future is electric, automated, and connected,” said Dr. Volkmar Denner, the chairman of the Bosch board of management, during his March 18 presentation at “Automotive and Engine Technology,” the 14th Stuttgart International Symposium. “Automated driving can drastically reduce the number of accidents, and thus significantly increase road safety,” Denner said. “Moreover, a better flow of traffic also reduces fuel consumption.” Today, assistance functions are already assuming a broad range of driving functions. In the future, even higher-performance systems will provide drivers with increasingly comprehensive support, and gradually pave the way for fully automated driving.

The Bosch CEO highlighted the benefits of automated driving, and set out the challenges that still need to be solved. “The prospect of saving 1.2 million lives is a great source of motivation,” Denner said, in reference to the estimated number of road traffic deaths around the world each year. In Germany, almost 90 percent of all traffic accidents are caused by drivers. Here, comprehensive support in critical situations as well as in monotonous driving situations could significantly increase road safety. But more than that, automated driving is also economical. By drawing on up-to-the-minute traffic data, it can improve the flow of traffic and thus decrease the fuel consumption of every vehicle. And last, but not least: “Automated driving also keeps senior citizens mobile, and thus makes a contribution to social well-being,” Denner said.

Automated driving will come gradually
For more than ten years, adaptive cruise control has automatically controlled speed, as well as distance to vehicles ahead. The traffic jam assistant, which keeps vehicles travelling at speeds up to 60 kph in their lanes, is now being brought to market. This support for drivers will gradually be extended. “By 2020 at the latest, the technologies required for highly-automated driving will reach maturity. In the decade that follows, we expect to see fully-automated driving,” Denner said. While drivers in highly automated vehicles must take control of the vehicles after a short time, fully automated driving will allow them to sit back and let the car do the work, at least on freeways. And Bosch will be automating parking even sooner. Bosch technology will soon be easing cars into free parking spots autonomously via a smart phone app. In a few years, cars will even be able to find spots on their own in parking garages.

While technical limitations mean that the pace of development is gradual, this does have its advantages. “It gives drivers the time to gradually grasp the benefits of the new technology,” Denner said. Today’s drivers already show openness to these innovations. A Bosch survey in six European countries showed that 59 percent of respondents considered automated driving to be a good thing. However, they wanted to be able to actively switch it off. In purely economic terms, the market for driver assistance technologies is already an attractive one with excellent growth prospects. “By 2016, Bosch will be generating one billion euros in sales with driver assistance systems,” Denner said.

The Bosch “Automated Driving” project team was formed in 2011, and has since been working in Stuttgart and Palo Alto on the future of driving. And at the start of 2013, Bosch was the first automotive supplier to bring its automated driving technologies to German freeways. “The early tests in real traffic conditions have significantly sped up the development process,” Denner said.

Automated driving requires broad systems expertise
In the coming years, Bosch engineers still have a broad range of tasks ahead of them, as automated driving has an impact on all vehicle systems. “Only automakers and suppliers with broad systems expertise will succeed,” Denner said. The Bosch CEO summarized the five main development priorities as follows:
  1. Sensor concepts for 360° environment recognition:
    What types of sensor technologies are needed to capture the vehicle’s surroundings well enough to recommend the right actions? Bosch has already sold more than a million radar and video sensors. The company is drawing on this experience to develop high-performance yet economical environment recognition technology that will satisfy the demands of automated driving.
  2. Redundant system architecture:
    To maintain maximum availability in the event that one component fails, there will be a change in vehicle architecture. Bosch has already come up with the required redundancy for brakes, for instance. The iBooster electromechanical brake booster and the ESP system can bring the vehicle to a stop autonomously, independently of one another.
  3. Reliability in the event of malfunction and hacking:
    To check functional reliability, Bosch applies high-performance methods. However, the subsequent validation calls for new approaches if the effort of validating an autopilot system is to be kept at today’s level. Using the methods applied today, more than 250 million test kilometers would have to be driven. To protect vehicle systems from hacking, Bosch already relies on a dual architecture that keeps the infotainment features in the automotive electrical system separate from the systems required for driving. In addition, the electronics expert offers complementary hard- and software-based solutions for data security and access protection. “The automotive industry needs clear, consistent data-protection and data-security regulations,” Denner said.
  4. High-precision map data:
    While accuracy to the nearest meter is more than sufficient for current navigation systems, this is not sufficient for fully automated driving. For the latter, accuracy to the nearest ten centimeters are required. Moreover, the maps must be completely up to date to ensure that the vehicle can anticipate the correct route and stay on course.
  5. Legal regulations:
    According to the Vienna Convention of 1968, which serves as the basis for legislation in many countries around the world, only partly automated driving is legal. “Authorization regimes and questions related to product liability are currently the subject of intense debate among associations, governments, and insurance companies,” Denner said.
Connected vehicles are safer, more efficient, and more comfortable
Even if vehicle connectivity is not required for automated driving, it does make it safer and more efficient. A connection to the internet can provide cars with up-to-the-minute data on traffic and construction zones. It can even deliver traffic sign-related information that other vehicles have recorded. This makes it possible to optimize the navigation system’s routing. What is more, communication between vehicles enables timely warnings of potential hazards, such as the tail of a traffic jam or an approaching rescue vehicle. Vehicle connectivity will also give rise to new services, for instance when data is exchanged with monitoring centers, insurance companies, or fleet operators. The Bosch Communication Center business unit’s eCall solutions already feature in a number of automakers models. And with LeasePlan, Bosch Software Innovations, a Bosch subsidiary, is planning an entirely new fleet management concept. “In the future, connected features will be a fundamental part of the vehicle architecture, and they will make driving more comfortable, more efficient, and safer,” Denner said.

Add to my press materials
  • March 18, 2014
  • Press releases
  • Automotive technology
  • Images: 4

Bosch brings the internet into the car Bosch is networking vehicles and revolutionizing mobility

  • “A connected car is always going to be a better car,” Wolf-Henning Scheider
  • “Automotive connectivity marks the start of a new era - until now, cars were isolated from their surroundings, but in the future the two will interact,” Wolf-Henning Scheider
  • “We are bringing the mechatronic world and the digital world together,” Wolf-Henning Scheider
20 years ago, the internet revolutionized computing. Over the next few years, it will revolutionize the car. Bosch is making cars an active part of the internet – and bringing drivers a range of benefits. “A connected car is always going to be a better car,” says Wolf-Henning Scheider, the member of the board of management of Robert Bosch GmbH with responsibility for the Automotive Group. By networking vehicles, Bosch is improving the comfort, safety, and efficiency of tomorrow's mobility. At the same time, Bosch is bringing the fascination of the digital world onto the streets of the physical world. In this, the company is pursuing three strategic objectives. First, Bosch is making the internet an intuitive in-car experience. Second, Bosch is connecting cars to the internet and creating driver assistance functions with added value. And finally, Bosch is networking cars with traffic infrastructure. “Connectivity is about more than just being able to surf the net on the open road,” says Scheider. Bosch is hard at work on all the necessary technologies and has already brought a selection of solutions to series production. In the future, we will see completely new functions emerge. For instance, in-car augmented reality will connect the virtual world with the physical world. The windshield will become the car's main display area, bringing all vehicle information as well as data on the surroundings into the driver's field of vision.

Objective 1: Making the internet part of the car
Connectivity is well on the way to becoming a megatrend in the automotive industry, as digitalization changes the lives of more and more people. And cars themselves will be a factor in how digitalization spreads. This is why Bosch engineers are working on solutions that are both intuitive and sophisticated. One of them is mySPIN, a system that integrates iPhones and Android smartphones fully into the vehicle, with the phone's display appearing on the vehicle's main display. This makes using apps in the vehicle much easier, safer, and more convenient.

Bosch is also bringing the internet into the car without the help of cell phones. Today's navigation systems can, for instance, find you a French or Italian restaurant. Future Bosch services will save drivers of electric vehicles the trouble of looking for charge spots by guiding them directly to the nearest available one, as well as letting drivers reserve the nearest parking space and guiding them to it.

Bosch is even connecting the powertrain to the internet. Bosch’s eHorizon system lays the groundwork by bringing together decades of systems competence in powertrains with innovative software programming. “We are bringing the mechatronic world and the digital world together,” says Scheider. Bosch has been offering eHorizon for commercial vehicles since 2012 as a way to smooth journeys out and reduce the amount of unnecessary acceleration and deceleration. For example, when this navigation software sees that the current two-kilometer downhill stretch of road leads to a built-up area, it can tell the vehicle to enter its most fuel-efficient mode or to charge the battery. This helps drivers save up to 15 percent of fuel. In the future, navigation data will be complemented by up-to-the-minute traffic data from the internet, so that vehicles can coast to a halt before they reach a traffic jam. This kind of connected navigation, where vehicles make use of data from the internet, is the future not only for trucks but also for passenger cars.

Objective 2: Making the car part of the internet
But the data highway in cars is no one-way street. Vehicles will not only use information from the internet, they will also provide information to their environment. That's why Bosch is making vehicles part of the internet. “In connecting vehicles to the cloud, we see data protection as a fundamental requirement. The benefits have to far outweigh the potential risks,” says Scheider. To this end, Bosch subsidiary escrypt is developing security solutions that are tailored specifically to cars, such as standalone encryption.

Vehicles will in the future become sensors in their own right, gathering information about their surroundings and exchanging them with each other or with a server. Known as floating car data, this information is required both for highly dynamic maps and to improve vehicle safety. Whereas the driver sees no more than a bend ahead, the navigation system is already aware that just beyond it is a patch of ice or the tail end of a traffic jam. This means cars or trucks can be stopped from causing a pile-up or plowing into a line of standing traffic; the system can either warn the driver or automatically initiate a braking maneuver. “Connectivity is a building block in automation – and vice versa,” says Scheider.

There are already some applications in which vehicles communicate with the outside world. One example is the eCall, which will be mandatory in the European Union from 2015. When accidents occur, vehicles will automatically call the emergency services, with the call activated by the same sensors that trigger the airbag. This can reduce the time it takes for emergency crews to reach the scene by 50 percent in rural areas and by 40 percent in urban areas. Bosch's role goes far beyond the technology itself. The company serves as the interface between the accident on the one hand and the emergency services on the other. Bosch associates deal with the emergency calls in an operations center to ensure that information for the emergency services is quick and precise.

Quite apart from improving safety, this approach to collecting vehicle data will also help to save money – especially for companies and fleet operators. With Leaseplan, Bosch is networking vehicles to allow completely new forms of fleet analysis. The company is also driving forward solutions for preventive maintenance. For instance, engine data from diggers or wheeled loaders can be sent to a database, analyzed, and compared with a constantly growing archive of data from similar vehicles under similar stresses. This allows Bosch to predict whether, and more importantly when, an important component will reach its wear limit – so that the component can be replaced in good time. Taking the example of the digger, this would avoid downtime and save lots of money: every hour that this kind of machinery is out of action costs its operator up to 2,000 euros. In the future, this type of functionality could also feature in passenger cars. One application could be a wear indicator for engine parts. This would let drivers replace a damaged part before they suddenly end up stranded at the side of the road.

Objective 3: Making the car part of the internet of things
Connecting the car to the internet is something that goes far beyond even these applications. “Automotive connectivity marks the start of a new era – until now, cars were isolated from their surroundings, but now the two will interact,” says Scheider. An entire metropolis, infrastructure included, could be networked to guarantee optimum mobility. Anyone wanting to travel from downtown to the outskirts could use a train in central districts and then switch to a car-sharing scheme later in the journey. Bosch platforms with service brokering allow public transportation companies, electric car hire companies, and e-bike rental companies to work together to offer an integrated mobility service.

Bosch software platforms already manage the infrastructure for major electromobility trials. One example is Hubject, the roaming system for charge spots, which allows customers to charge their electric car at charge spots belonging to various companies and pay conveniently via their normal electricity bill. But Bosch is also active beyond electromobility. Truck Secure Parking, for instance, is an online booking service for truck parking spaces along freeways. All the spaces feature video surveillance and are networked with a Bosch call center, which guarantees safety for drivers and freight.

Bosch is even working on how to put a whole city onto the internet of things. Bosch digital networking technology has been in operation in Monaco since mid-November 2013. This was the first step in putting into action a cooperation agreement signed by the Principality of Monaco and Bosch in July 2012. The project offers a glimpse of a future in which mobility is the primary focus of the connected city. There is no shortage of suitable applications – directing drivers to the nearest charge spot, booking and paying for parking spaces, switching to e-bikes as traffic dictates – and these developments can been found in all the world's megacities.

This is why Bosch considers automotive connectivity to be a global market. Customers and car companies around the world are getting to grips with how to network the car. Automated, connected vehicles can for instance improve traffic flow by 80 percent, or guarantee safe, comfortable mobility for older people. What's more, studies suggest that the number of road traffic fatalities could be reduced by up to 90 percent as vehicles become progressively more automated. In its efforts to connect cars to the internet, Bosch is in close dialogue not just with global automakers but also with innovative companies in other sectors – in Europe, North America, and Asia.

The connected automobile:
mySPIN – in vehicle smartphone integration:
Electronic horizon: predictive navigation:
Intelligent fleet management from Bosch:
Hubject – Bosch joint venture as pioneer of e-mobility:
Internet of things and services – the connected city of the future:

Connected vehicle:
Bosch user experience – head up display of the future:
mySPIN – in vehicle smartphone integration:
Electronic horizon: predictive navigation:
Automated driving:
Add to my press materials
  • March 17, 2014
  • Press releases
  • Automotive technology
  • Images: 6
  • Videos: 6

Milestone in automotive technology 100 years of Bosch starter motors A further step in the electrification of the automobile

  • For safe, comfortable engine starts
  • 1914: start of a new line of business
  • Today: more than twelve million starter motors manufactured worldwide every year
A century ago, in March 1914, Bosch presented its first electric starter motor for automobiles. This marked a giant leap forward in automotive electrification, which would make driving safer and more comfortable. Electric starter motors were a great relief for motorists of the day. It took a lot of effort to start a heavy, large-volume engine, but now chauffeurs no longer had to work up a sweat cranking the engine. What’s more, with manual starting there was always a risk that the crank handle might slip or suddenly kick back – possibly causing serious injury.

The electric power for the new starter motor came from the vehicle battery, which was part of the Bosch automotive lighting system. Bosch had launched this independent power supply system only a year earlier. While the earliest starter motors weighed almost ten kilograms and delivered just 0.6 kilowatts of power, the starter motors in today’s portfolio weigh between 1.9 and 17 kilograms and cover a power range of 0.8 to 9.2 kilowatts, demonstrating just how far starter motor technology has advanced.

The start of a new line of business
“The starter motor is typical of the products Bosch launched in the early days of motorization. All of them were designed to eliminate shortcomings in function, operation, and safety,” says Ulrich Kirschner, president of the Bosch Starter Motors and Generators division. It was Gottlob Honold, Bosch’s chief engineer, who had the idea of using an electric motor to start the engine. Other manufacturers had already attempted to do the same; while the results of their efforts worked relatively well, they were still unsuitable for everyday use and series production. So if Bosch moved quickly, it could develop a better starter motor of its own.

No more cranking
It wasn’t uncommon for motorists to come to serious harm when, instead of turning over, the engine would kick back a short way and cause the heavy crank handle to hit them. At a time when many people were still suspicious of the recently introduced automobile, this danger might all too easily tarnish its public image. Owners – predominantly wealthy individuals who were becoming keen on driving their automobiles themselves rather than being chauffeured – demanded a more convenient alternative. The new electric starter motor could be operated safely and reliably, first by means of a foot pedal and soon after at the touch of a button.

An innovation with a future
Initially, most of the demand for electric starter motors came from North America. This was reason enough for Robert Bosch to ramp up starter motor production at the company’s plant in Plainfield, New Jersey in 1914. Initially, sales of the new device remained modest; by 1927 Bosch had sold approximately 11,000 units. Then the starter motor gradually became more widely accepted, and nearly 550,000 were sold by 1933. But still it took decades for the crank handle to disappear completely from the world’s roads.

Starter motors save fuel
Series production of starter motors specifically tailored for use in start-stop systems began in 2007. To save fuel, this function stops the engine when the vehicle is at a standstill. As soon as the driver presses the gas pedal, the engine starts again – quickly, quietly, and automatically. In order to achieve further reductions in fuel consumption and CO2 emissions, Bosch engineers are working on gradually extending the scope of engine shutoff. In what is known as coasting mode, the engine will initially be shut off whenever the vehicle is coasting to a stop. Later, the coasting function will be extended to stop the engine even while on the open road, whenever the driver’s foot is no longer on the gas pedal.

Ready to start at any time
Today, Bosch offers a broad spectrum of robust, reliable starter motors for gasoline and diesel engines – for passenger cars and commercial vehicles, supporting both 12 and 24 volt vehicle electrical systems. In addition to ease of integration, Bosch starter motors are lightweight, compact, and powerful, reducing fuel consumption and emissions. Bosch manufactures more than twelve million starter motors every year, and these are installed in at least one in every five newly manufactured vehicles worldwide.
Add to my press materials
  • March 17, 2014
  • Press releases
  • Automotive technology
  • Images: 1
Add to my press materials
  • March 17, 2014
  • Press kit
  • Bosch Power Tec
  • Presseinformations: 3
Add to my press materials
  • March 14, 2014
  • Press kit
  • Spare parts, diagnostics, workshop equipment, workshop concepts
  • Presseinformations: 3

Bosch market outlook The new American way of driving - downsizing, diesel, and electrical powertrains gain momentum

  • Dr. Rolf Bulander: “We are seeing a sea-change in North America” - engines are becoming smaller, and efficiency ever more important
  • Dr. Rolf Bulander: “Electric cars are about the wow factor, not pure economics”
  • Gasoline direct injection saves fuel yet delivers high torque and agility in every vehicle class
Big-block and V8 are not the only engines – American attitudes are changing. The alternatives are modern, downsized engines with gasoline direct injection, diesel engines, and even all-electric powertrains. Just out, “Ward's 10 Best Engines” confirms this trend. This long-standing publication, compiled annually by U.S. automotive journalists, recognizes outstanding powertrain achievement and singles out engines that feature pioneering technology. The list is a litmus test of the way mobility is developing in the United States.

For many years, the ranking was dominated by V6 and V8 engines. But this year, most of the engines singled out by Ward's automotive journalists are no bigger than three liters – and the list even includes a purely electric motor. One other striking feature of the list is that no less than three diesel engines have made it into the top ten. Up to now, diesel has suffered from a negative reputation in the country. The general trend is clear: the U.S. is moving to embrace highly efficient powertrains. “We are seeing a sea-change in the Amercian way of driving. Cars no longer have to be simply big, they have to be very economical as well,” says Dr. Rolf Bulander, member of the Bosch Board of Management. Bosch's Automotive Technology business sector is the beneficiary of this trend – after all, its technology makes this change possible. Bosch technologies are an essential feature of eight out of ten of the Ward's ten Best Engines.

“Electric cars are about the wow factor, not economics”
The first electric motor to make the list – the SMG 180/120 in the Fiat 500e – is made by Bosch itself. As soon as the driver steps on the gas, the compact electric car delivers acceleration of the kind only powerful gasoline engines can equal. The electric Fiat has been praised to the skies by journalists. Its electrical powertrain is clearly in tune with the spirit of the times, as well as with the wishes of many Americans. “Electromobility is not just about emissions and cost, but also about dynamism, torque, and driving enjoyment. In short: electric cars are about the wow factor, not pure economics,” Bulander says. Especially in states such as California, who have introduced legislation to encourage electromobility, electric vehicles are equally about driving enjoyment and ecological sense. However, Bosch regards electrification as the wave of the future in many parts of the world, and is thus driving the development of electrical powertrains forward outside the U.S. as well. The Fiat 500e is one of 30 projects going into production with Bosch technology in 2014.

“The Americans are ready for diesel engines”
The revival of the diesel engine is a sign of a second development in North America. “America has diesel in its sights again. We are confident that the diesel is now ready for the U.S., and Amercans are ready for diesel,” Dr. Rolf Bulander says. Here as well, the automotive journalists singled out three turbo-diesels for the first time. All of them are equipped with modern high-pressure diesel injection systems made by Bosch. But it is not only journalists who are interested in diesels. Car buyers are also taking notice. Even today, where there is a diesel variant available in a model series, 30 percent of car buyers are opting for this efficient powertrain. Just a few years ago, this figure was only ten percent.

There has been a change in public attitudes: for many years, Americans regarded the diesel as a sluggish, noisy industrial engine, unsuitable for accelerating quickly at traffic lights or for leisurely driving. Over the same period in Europe, the diesel developed into a dynamic, economical, and sophisticated powertrain. Now, many Americans have woken up to this trend. More and more, they are coming to appreciate the diesel engine's low consumption and powerful torque. This is why it is no longer just European automakers that are offering diesel-powered vehicles, but U.S. ones as well. Beacon projects include models such as the Chevrolet Cruze, Jeep Cherokee, and Dodge Ram 1500. At present, 37 diesel models are available in the United States. By 2017, this number is set to rise to 60.

“In the U.S. automotive market, gasoline direct injection is where the future lies”
In the U.S., emissions legislation is a significant driver of the change in mindset relating to powertrains. To give an example, a large sedan had to be able to drive at least 28 miles to the gallon in 2012. By 2025, new vehicles will have to have extended this range to nearly 55 miles on average. In European terms, this is equivalent to fuel consumption of roughly 4.3 liters of gasoline per 100 kilometers. And as Americans mainly drive gasoline-powered vehicles – despite the increasing popularity of hybrids, electric cars, and diesels – there will also be a sea-change in the classic American powertrain.

Currently, most of the classic big-block engines in the U.S. are fitted with port fuel injection systems, and consumption is correspondingly high. Pressure from legislators will mean that more efficient combustion processes, such as direct injection, will gain in importance. “In the U.S. automotive market, gasoline direct injection is where the future lies. Drivers are realizing that compact, efficient engines with fewer cylinders can also deliver a lot of power and driving enjoyment,” Bulander says. One example of this new generation of engines is Ford's 1.0 liter EcoBoost engine. There is a clear trend toward powerful, downsized turbo engines fitted with direct injection. Here, displacement is giving way to technology. More efficient combustion means that gasoline direct injection saves fuel while at the same time delivering high torque, and this in every vehicle class. This makes it perfect for U.S. drivers' needs, and is the reason Bosch believes gasoline direct injection can capture a market share of as much as 50 percent in new vehicles.
Add to my press materials
  • March 13, 2014
  • Press releases
  • Automotive technology
  • Images: 2

Good performance in 2013 Bosch Thermotechnology increases market shares globally Innovative smart heating solutions

  • Sales revenues up by 3.5 percent in exchange rate-adjusted terms
  • Dynamic development in Asia
  • Thermotechnology Head Glock: “Buildings are the most important starting point to reach the climate targets”
Stuttgart – Bosch Thermotechnology performed well in the past year and projects even stronger growth for 2014. “The anticipated recovery in Europe is slow, but there have recently been more and more positive signs in key thermotechnology markets,” says Uwe Glock, President of the Board of Management of the Thermotechnology Division. “We are satisfied with the performance in the past year, although the economic situation in Europe, our main market, remains difficult. We were able to improve our cost position significantly. This allowed us to start the year 2014 in a stronger state and we now want to further expand our good market positions, especially as the world market leader in heating systems for residential buildings.” Last year, global sales revenues from heating systems, air-conditioning technology and DHW heating systems for private and commercial buildings, public and industrial facilities increased by 2 percent to EUR 3.12 billion. In exchange rate-adjusted terms, they picked up by as much as 3.5 percent. At 13,500, Bosch Thermotechnology's headcount was slightly down by 1.5 percent on the previous year.

Bosch Thermotechnology expects good growth opportunities to arise also from intelligently networked energy technology in buildings: “Our innovations are setting technological standards in smart heating,” says Glock. An installed base of over 25,000 networked products means that Bosch Thermotechnology has great experience in this market. “The Internet of Things allows devices and systems in a building to communicate with each other. This trend will transform the market significantly in the coming years and also enable new services,” says Uwe Glock. The EasyControl Pro app is a practical example, which permits to monitor several systems from a distance. This way, operating faults are identified at an early stage and the installer can procure the required spare parts without previously having to be on site. Users can rely on the very high security and data protection standards developed by Bosch.

Recovery in important European markets
Sales in the UK, Turkey and Russia showed a very positive trend in 2013. Russian production of industrial boilers and heating appliances starts in Russia in July 2014 and will help to further stimulate growth in this region. A moderate recovery was reported in Spain, Portugal, Poland and the Czech Republic, while demand in the Netherlands continued to decline for market-related reasons. France, the Benelux countries and Italy also reported moderate demand. Bosch Thermotechnology was able to grow in its most important market, Germany, and expects the recovery to accelerate in 2014. Overall, the European market will be stable in 2014. This market accounts for 90 percent of Bosch Thermotechnology's revenues.

Asia a growth driver
In China, Bosch Thermotechnology's sales revenues increased by over 50 percent in 2013 – just like in 2012. Bosch Thermotechnology meanwhile holds a market-leading position as a systems supplier for heating and air-conditioning technology and DHW heating. “We benefit from the fact that we are the first European company to produce gas condensing boilers for the region in China,” says Glock. The same applies to locally produced air-conditioning systems for commercial and industrial use and industrial boilers: “Our high quality standards and the excellent education enjoyed by installers as well as our service are very much appreciated in China.” Sales in North America, where highly-efficient heating and air-conditioning systems are only slowly becoming accepted, were disappointing.

Increased energy efficiency for effective climate protection
“Unfortunately, politicians in many countries are still reluctant to promote refurbishment measures in buildings in order to improve energy efficiency and, hence, climate protection”, says Uwe Glock, who believes that, if things stay this way, the European Union will miss its target of cutting energy requirements by 20 percent by the year 2020. Accounting for 40 percent of the worldwide energy requirements, buildings are the most important starting point when it comes to reaching the climate targets. Commercial and industrial plants also offer huge potential. Optimised energy management can help reduce the energy requirements of large plants by 20 to 30 percent. This would be a major step towards a successful change in energy policy.

Smart heating helps optimise heating systems in buildings
“Smart heating” opens up additional possibilities to optimise heating systems in buildings. The term refers to the intelligent networking of heating systems, which can be controlled using a smart phone or tablet computer, for instance. Bosch Thermotechnology already offers many smart heating products meeting the specific requirements of the individual local markets.

In Germany, for instance, the “Buderus Easy Control” and “Junkers Home” apps for heating control were launched back in 2011, and three boiler series are Internet-enabled as a standard feature. Buderus boilers can be integrated into building control systems such as RWE Smart Home or MyGekko. In Sweden, Bosch Thermotechnology offers an app which finds the most favourable electricity tariff for the operation of electric heat pumps. Smart grids whose electricity prices change during the day are already common practice in Sweden. The app makes it possible to operate heat pumps primarily at times when power is particularly cheap. In the Netherlands, Bosch Thermotechnology offers the WLAN-enabled “Nefit Easy” controller with modern touch screen design, which allows users to control their heating systems from the comfort of their smart phone. It meets the special requirements of the Dutch market, e.g. the definition of a room that is relevant for temperature control.
Add to my press materials
  • March 13, 2014
  • Press releases
  • Thermotechnology

CeBIT 2014 – Connected industry Bosch board member Struth: “Realizing economies of scale in how we grow our knowledge base” Implementation of 50 projects and use cases

  • Bosch is a leading supplier and leading user of connected industry
  • Bosch pools its own expertise and benefits from a broad-based footing
  • The real Industry 4.0 revolution is in business models
Hannover – “At Bosch, we’re not just making connected industry a reality, it already is – and its future is bright around the world.” These were the words of Bosch board of management member Dr. Werner Struth at the CeBIT Global Conference. The technology and services company is relying on its own expertise and on its broad-based footing to implement connected industry (“Industry 4.0”). “We have all the competencies we need to turn connected industry into reality, both for ourselves and for our customers and partners,” Struth continued. Bosch is not only a leading supplier but also a leading user of these technologies. The company already offers software and hardware solutions for connected industry, and has successfully introduced aspects of connected industry at its own plants, including standardized data exchange between companies.

Exploratory approach and broad-based footing
“Worldwide, we’re currently running some 50 pilot projects to put beneficial use cases for connected industry to the test,” said Struth, whose responsibilities as a member of the Bosch board of management include manufacturing systems. The company’s approach is both centralized and decentralized: it gives the various projects attached to different Bosch units a great deal of freedom in how the functional specifics of each use case are defined. Meanwhile, it sets up a central organizational unit to act as global coordinator for the various initiatives, in particular as regards a unified software and hardware architecture. “Working in this way allows us to realize economies of scale in how we grow our knowledge base,” Struth continued. “The exploratory approach we’re taking leads to new, inspiring, and innovative solutions.” He went on to say that from the user’s point of view it is important for technical standards to be defined that allow easy configuration of systems, and that it is also essential to give due weight to security considerations.

With more than 260 manufacturing sites worldwide, Bosch has extensive manufacturing know-how, stretching from the manufacturing of millions of automotive components to the customized manufacturing of packaging machinery. This know-how is complemented by the software expertise of the company’s own software and systems unit, Bosch Software Innovations.

The real revolution is in business models
Struth pointed out that the current phase is centered on two key tasks. One of them is to develop further enablers for connected industry, for instance data recording and transmission using RFID (radio-frequency identification) tags or web-enabled sensors, along with data mining. The other task is to develop beneficial use cases and new business models. “In what people are calling the fourth industrial revolution, the real revolution will be in new business models. And those who stand to gain from connected industry are those who can develop user-oriented solutions,” Struth stressed.

Additional information:
Background: Connected industry / Industry 4.0
Practical example: Virtual representation of supply chains
The internet of things – what is it?
The commercial potential of the internet of things
Sensors – the sensory organs of the internet of things
Add to my press materials
  • March 12, 2014
  • Press releases
  • Business/economy
  • Images: 3

1,000 out of 1,400 jobs preserved in all Sale of Bosch Solar Energy’s cell and module production in Arnstadt to SolarWorld Bosch to manufacture automotive electronic product in Arnstadt from the autumn

  • Instead of site closure, good prospects for great majority of associates
  • Consummation of purchase agreement signed in November 2013
  • Bosch service organization and trading company have begun operations
Stuttgart/Arnstadt – The deal under which the production of crystalline photovoltaic cells and modules in Arnstadt will be sold by Bosch to SolarWorld has been closed. All the conditions for consummating the purchasing agreement signed in November 2013 have been fulfilled, including the approval of the antitrust authorities and the conclusion of a reconciliation of interests for the Bosch Solar Energy associates transferring to SolarWorld Industries-Thüringen GmbH. The parties have agreed not to disclose any details of contractual conditions.

In total, 1,000 of the currently 1,400 jobs at the Arnstadt location have been preserved. “We have achieved our goal of selling parts of the operation and relocating an alternative Bosch business, and in this way of offering jobs to as many associates as possible,” said Dr. Volkmar Denner, Chairman of the Board of Management of Robert Bosch GmbH. “In this way, we can offer a perspective for the large majority of associates instead of closing the site. We have invested a lot of time and considerable sums of money in making this possible.”

In addition to the roughly 800 associates who are transferring to SolarWorld, Bosch will employ a total of roughly 250 associates at the Arnstadt location. The Bosch service organization and trading company have already commenced operations. From the autumn of 2014, Bosch will also be manufacturing an automotive electronic product in Arnstadt. The preliminary preparations are currently underway.

In addition, negotiations are being held with the employee representatives to discuss the reconciliation of interests and social compensation plan for those associates not transferring to SolarWorld Industries-Thüringen GmbH.

Despite increased efforts by Bosch, together with the Thuringian government and state development corporation, the potential investor from the pharmaceuticals industry has abandoned its original plans to manufacture in Arnstadt, citing business reasons.

For the module plant in Vénissieux, France, it is planned to offer a comparable solution to the one for Arnstadt. Talks with a potential investor have now reached an advanced stage.

On February 5, 2014, aleo solar AG, based in Oldenburg and Prenzlau, Germany, signed an agreement to sell its module production in Prenzlau to SCP Solar GmbH. SCP Solar GmbH is a joint venture of the Taiwanese company Sunrise Global Solar Energy Co., Ltd., the Japanese company CHOSHU Industry Co., Ltd., and the U.K.-based Pan Asia Solar, Ltd. The buyer will also take over the “aleo” brand, and intends to create jobs for roughly 200 associates. As the main shareholder (90.7 percent stake), Bosch is providing finance to help aleo put this deal into practice. The aleo board of management has examined several options, including completely winding up the business operations. To give roughly 200 associates the chance of finding employment with the acquiring company, Bosch is accepting additional costs for this transaction running into seven figures. Financially, a complete winding up would have been the far more favorable option. Bosch is providing aleo with financial support for the transaction and for dissolving the residual business not included in the transation. This means that the bankruptcy of aleo can be avoided. The transaction is subject to approval by general shareholders meeting and the antitrust authorities, among other things.
Add to my press materials
  • March 12, 2014
  • Press releases
  • Solar Energy

Simplifying development of airbag systems New Bosch acceleration sensors SMA6xy's standardized housing makes design-in more straightforward

  • Greatly improved protection against microcuts
  • Increased design freedom thanks to flexible orientation
  • For use in ASIL D airbag systems in accordance with ISO 26262
Bosch's latest generation of acceleration sensors makes developing airbag systems easier. With versions for use in the airbag control unit and versions for peripheral use in the vehicle's front, sides, and rear, the SMA6xy sensor platform simplifies the release approval process by giving sensors a common housing design whatever the application. All the sensors in the new SMA6xy product family are ideally suited to Bosch ASICs for airbag systems.

Better protection against microcuts
The PSI5 sensor for peripheral use comes in versions offering measurement ranges of 120, 240, or 480 g (type SMA68x and SMA69x). In addition to the normal x and y channels, these sensors are now also available with a z channel for measuring acceleration in the vertical axis. So whatever the desired orientation of the sensor's installation, there is a version to match. This gives airbag system developers greater design freedom. Compared to previous versions, the new sensors are much better protected against microcuts – extremely brief interruptions in power supply to the sensor following an impact – and can now tolerate interruptions of up to 10 microseconds.

Designed to be installed in the airbag control unit, the SPI sensors can measure accelerations of up to 120 g (type SMA66x) and their readings have 12-bit resolution. An arming pin helps developers to initiate the airbag algorithm by showing when readings exceed a defined threshold value.

All sensors in the SMA6xy product family have a compact SOIC8n housing and are available in 1-channel (x, y or z axis) or 2-channel (x-y or y-z axes) versions. Since they are designed for use in safety-critical airbag systems, the sensors meet the criteria stipulated for the ASIL D safety level in accordance with ISO 26262.

Samples of the SMA6xy are already available.

Background to MEMS technology
Bosch has been at the forefront of MEMS (microelectromechanical systems) technology since the very beginning. Since the start of production in 1995, the company has manufactured well in excess of three billion MEMS sensors, with production volumes hitting new highs year after year. In 2013, more than a billion sensors rolled off the production lines at the company's Reutlingen plant. The range includes sensors for measuring pressure, acceleration, humidity, temperature, yaw rate, inertia, and geomagnetic field, as well as MEMS microphones for a wide range of applications in the consumer electronics and automotive industries. More information on Bosch sensors is available online at

Readers' contact:
Jochen Volm,
Phone +49 7121 35-6651
Add to my press materials
  • March 10, 2014
  • Press releases
  • Automotive technology
  • Images: 1

Double-digit growth over the past decade Bosch China continues steady business performance in 2012 Increasing local agility to sustain long-term growth

  • Total revenue at CNY 41.7 billion (5.1 billion euros)
  • Compound annual growth rate of 25 percent makes China a Bosch success story over the past decade
  • Double-digit growth expected in 2013
Shanghai – Bosch, a leading global supplier of technology and services, generated consolidated sales revenue of CNY 41.7 billion (5.1 billion euros) in China in 2012. “After many years of strong growth, our business in China stagnated on a high level in 2012. Even so, China remains Bosch’s second largest overseas market. For 2013, we again expect to see considerable growth in China,” said Uwe Raschke, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific. He added: “The compound annual growth rate of 25 percent over the past decade makes China a Bosch success story. And we strive to achieve double-digit growth in the future.” A number of measures were introduced to improve local agility in 2012, and these will continue in 2013. They include greater local decision-making powers, a higher share of local value add and supplies, more products oriented to local markets, and a continuation of the company’s long-established policy of substantial local R&D activities.

2012 is a mixed year in terms of business development for Bosch in China. With the lasting strength of innovative technologies and localization solutions for the Chinese market, the Automotive Technology business sector managed to grow in line with the market. The Industrial Technology business sector, however, felt the effects of the downturn in mechanical engineering. And as the real estate market recovered, the Consumer Goods and Building Technology business sector witnessed moderate growth.

Bosch Group business developments 2012-2013
For 2013, Bosch expects global sales growth of 2 to 4 percent. The measures to improve result that were started in 2012 – such as limits on fixed costs, capital expenditure, and company acquisitions – are to be continued. The supplier of technology and services will also continue to rigorously pursue the main lines of its strategy – with systems for environmental protection, energy efficiency, and safety. Bosch believes that there is huge energy-efficiency potential, as well as sales potential, in modernizing buildings’ power supply, energy management, and insulation.

On January 1, 2013, Bosch brought together the areas of its business that deal with this to form a fourth business sector, Energy and Building Technology. This new business sector generated sales of 5 billion euros in 2012. The company also expects sales growth to come from innovative and beneficial products, web-based business models, and the further expansion of its international presence. At the company’s recent annual press conference in Germany, Dr. Volkmar Denner, the chairman of the Bosch board of management, said: “Bosch’s broad footprint has never been as valuable as in the age of connected life.”

Comprehensive localization efforts
“Bosch continued to step up its localization activities in China, paying increasing attention to prospects for long-term growth,” said Dr. Chen Yudong, president of Bosch (China) Investment Ltd. “We see talent and innovation as the two main drivers of our future development. And in view of the results, our efforts have paid off,” he added. Bosch continued to invest heavily in China in 2012, with investments reaching a total of CNY 3.6 billion (440 million euros). Bosch’s localization policy manifests itself in various ways.

There has been continuous investment in R&D and local engineering competence has improved. In 2012, Bosch filed 126 local patents in China, 75 percent more than in the previous year. By the beginning of 2013, headcount was over 34,000 – 11 percent more than in the year before. And at 16 percent, the increase in Chinese associates working in R&D was even higher. They now number 3,200.

By appointing Chinese executives the new local presidents of a number of divisions in mid 2012, Bosch strengthened its local decision-making power. To meet regional market demands, Bosch stepped up its “Go West” strategy, especially in Chengdu, where Bosch established a communication center that will act as a service hub for the entire country. In addition, a plant for the Chassis Systems Control division will open this year, and further plants for Packaging Technology and Power Tools will be completed in 2014. In Nanjing, the Automotive Aftermarket division just opened a new plant, which will be the Bosch Group’s biggest spark-plug production base as well as the R&D hub for Asia Pacific.

Tailoring solutions to customers’ requirements
As domestic consumption becomes increasingly important in the economy, China is undergoing a profound transition. “Consumers with increasingly differentiated demands are flexing their economic muscle, and their purchasing behavior is evolving dramatically,” said Dr. Chen Yudong, and continued: “With a focus on these customers, Bosch has broadened and intensified its access to end-users through products and technologies, channels and market presence.”

Local innovations that make products more affordable without compromising Bosch quality performed a prominent role in the expansion of the company’s portfolio. Products such as the inexpensive AB light airbag control unit and the mid-price T-edition power tools for Chinese tradespeople were developed using Bosch expertise from a number of areas. The Thermotechnology division is developing a low output wall-mounted boiler for the Chinese housing market. To further strengthen its bond with consumers, Bosch is attaching more importance to its B2C platforms, and has opened new gates for customer communications, such as the Bosch Car Service’s newly inaugurated Beijing workshop.

In the future, Bosch wants to progress from customer satisfaction to customer enthusiasm. User experience, with a focus on connectivity, will be the primary contributor to meeting this objective. As of January 1, the company has established a fourth business sector, Energy and Building Technology. This sector shows great potential, from both an economic and an environmental perspective. It will focus on two main areas: the control of heating and security systems, and energy-management services.

Enduring and comprehensive efforts to support industrial upgrading
Rapid industrialization has made China the world’s leading manufacturing base, but also places enormous pressure on the environment. “As China seeks to transform its economic growth pattern to one of lower environmental impact and greater innovative competence, industrial upgrading is essential,” said Dr. Chen Yudong. “Besides technical innovations, talent is the key to the success, especially the blue-collar workers who are the bedrock of our manufacturing operations,” he added.Thanks to its dual system for training blue-collar workers, Bosch has sustained its competitiveness for over a century in the manufacturing world. Since its Chinese equivalent, the "Apprentice Class Program," was introduced in 2007, the system has been made available in Suzhou, Beijing, Changsha, and Nanjing. More than 200 apprentices have completed the program and showcased the skills they acquired.

In addition to manufacturing quality, Bosch provides innovative solutions for energy efficiency. For mobility, Bosch proactively develops cleaner technologies. Locally made products include the Denoxtronic 6-5 exhaust-gas treatment system and the start-stop system. For manufacturers, Bosch has introduced its “Rexroth for Energy Efficiency” program, which allows industrial systems to be optimized and offers an energy saving potential of up to 44 percent.

By partnering with customers and suppliers, Bosch intends to boost the competence of related industries along the value chain. The more than 60 “best supplier” awards it has received are evidence of Bosch’s successful cooperative practices with customers. On the other hand, Bosch spares no effort in cultivating local suppliers that meet Bosch’s global standards. As an incentive, Bosch confers preferred-supplier status on suppliers that deliver outstanding products or services every year.

Actively taking on social responsibility
In each of the past two years, the independent international human resource institute Corporate Research Foundation has named Bosch a “Top Employer.” It is Bosch’s aim to offer its associates attractive working conditions and career development opportunities. As a corporate citizen, and in accordance with its wider presence in China, Bosch makes a valuable contribution to society. In 2012, Bosch China Charity Center kicked off its three-year plan, increasing its efforts in the less developed mid-western regions and focusing on areas such as poverty and vocational training. By integrating its responsibilities for both associates and society into its daily activities, Bosch is determined to drive forward a sustainable and mutually beneficial development in and with China.

Bosch at the International Automobile Exhibition in Shanghai, Hall E2
Under the theme of “Clean and Economical, Safe and Comfort”, Bosch will present a series of leading automotive technologies and system solutions on the 15th International Automobile Exhibition in Shanghai, April 21 - April 29, including innovative safety technologies and driver assistance systems committed to “accident-free” driving, powertrain electrification systems, diesel common rail systems, gasoline direct injection systems, start/stop systems, CNG system for natural gas and combined diesel-gas-drivetrains.
The press release will be available here on April 20:

Contact person for press inquiries:
Agnes Grill
Phone: +86 18501675033
In Germany:
Melita Delic
Phone: +49 711 811-48617

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 34,000 associates in 58 legal entities and facilities, with consolidated sales of CNY 41.7 billion in fiscal 2012.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at and

Add to my press materials
  • April 19, 2013
  • Press releases
  • Business/economy
  • Images: 2