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Bosch Media Service contains press releases, press photos, videos and other materials which aim to support reporting about the Bosch Group.

“You try to focus on the road, ...”

“...but sometimes it’s almost impossible,” says Markus Linde from Sweden. He drives children to school every day on the country roads around the small village of Nykil. Sensors and the Bosch ESP have saved the day more than once.
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Bosch’s technological leap: Display-based instrument cluster Progressive new concept

  • Sophisticated high-performance dual-processor architecture
  • High flexibility when processing content
  • Mineral glass pane over the display exudes quality
The instrument cluster represents a leap in technology, just like the vehicle itself: in the BMW i8, the driver is presented with display-based instrumentation. There are no mechanically moving parts whatsoever, and, thanks to the large monitor, the cluster provides a maximum in flexibility for processing and displaying content. It joins the car on its journey into a future that is increasingly shaped by driver assistance and infotainment systems and associated connectivity capabilities. Such a future therefore requires innovative display and control concepts.

The biggest advantage of a purely display-based instrument cluster is its versatility. It gives designers and developers complete freedom when devising the graphics and layout for the display area, thus leading to unprecedented design possibilities. Almost any conceivable shapes and colors can be utilized for a wide variety of operating states. The monitor furthermore allows specific navigation and online content to be presented to the driver clearly.

When designing the instrument cluster for this plug-in hybrid vehicle, the development engineers settled on a crystal-clear high-contrast TFT display with a diagonal screen size of 8.8 inches. The monitor is positioned in the driver’s field of vision and presents the vehicle’s current speed on the left, while the instrumentation on the right changes depending on which of the i8’s driving modes has been selected.

Encouraging economical driving
In "Comfort" mode, the display shows a power meter on the right that indicates the energy utilization on a dial, including the e-boost from the electric traction motor and the recuperation via the vehicle brakes. "Eco Pro" mode is based on the "Comfort" display but provides a more detailed representation of the transition states between the propulsion technologies, which can encourage the driver to adopt a particularly economical driving style. In both modes the basic dials are displayed in gray and blue tones. In contrast, "Sport" mode presents two red instruments with a rev counter on the right, leaving no doubt of the i8 drive concept’s intrinsic power capabilities. In all modes, the space between the two sets of instruments is used flexibly to display, for example, navigation, radio or telephone information.

Perfect visual feedback
The sophistication of the instrument cluster for the BMW i8 required meticulous development work on the part of the Bosch engineers. An example of this can be seen in the exceptionally fluid motion of the pointers as they move over the dials. Both the hardware and software were carefully selected to guarantee the necessary performance for perfect visual feedback, even for highly dynamic animations.

This instrument cluster furthermore utilizes a highly innovative dual-processor architecture, with one processing unit dedicated to handling the graphics and the other for the remaining functions. A level of computing power was chosen that additionally allows the electronics of a head-up display to be controlled via the instrument cluster. Data connectivity is provided by two bus systems: CAN (Controller Area Network) and MOST (Media Oriented Systems Transport).

The TFT display is covered with an optically bonded pane of mineral glass, just like the latest smartphones and tablet PCs, thus underscoring the cutting-edge design and modern look and feel of this instrument cluster.

For the BMW i8, Bosch also supplies various sensors, a gasoline direct injection system, starter motors, the power electronics for the starter generator, the front wiper system, and electric water pumps.
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  • September 30, 2014
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Connected Horizon: The Big Picture with 360°logiQ from Bosch SoftTec Holistic anticipation of driving situations

  • Accident prevention from automatic alert when approaching congestion
  • Automatic speed regulation on country roads
  • Server connection for access to the latest traffic data
  • Improved convenience and safety when driving
Bosch SoftTec GmbH is taking advantage of the IAA Commercial Vehicles Show to present 360°logiQ, a newly developed suite of integrated solutions for motor vehicles based on the knowledge gained from the dynamic electronic horizon. The system can alert drivers that they are approaching congestion or serve as a so-called country road assistant. The combination of software and service features heightens traveling safety and driving convenience by offering drivers farsighted and intervening functions. The alert function can automatically reduce driving speed when approaching congestion, decreasing the risk of rear-end collisions, while the country road assistant offers greater convenience when driving on country roads by automatically regulating the vehicle’s speed.

Server connection provides real-time information
The connection to a server system (Bosch "Trusted Data Provisioning") offers access to dynamic map information made available by the partner TomTom, so 360°logiQ can draw on the latest real-time traffic information such as speed limits, danger points, or traffic congestion just ahead. Interacting with precise map data, 360°logiQ calculates a route forecast and can automatically adjust the vehicle’s speed appropriately.

"Combining TomTom’s technology and knowledge with Bosch’s proven advanced driving systems to create a competitive solution for drivers", said Jan Maarten de Vries, VP Automotive at TomTom. "They benefit from having the most accurate information of what’s happening on the road ahead, creating an overall safer driving experience."

Torsten Mlasko, Managing Director at Bosch SoftTec, emphasizes this aspect as well: "We make driving safer and more convenient by ideally integrating TomTom's latest information with our decades of automotive expertise, thereby creating innovative solutions. This is how we make a cutting-edge contribution to safe driving."
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  • September 29, 2014
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Ever more rear-end collisions in Germany Bosch ACC automatically maintains the right distance

  • In 2013 alone, tailgating resulted in more than 45,000 accidents
  • “This trend has to be stopped. Driver assistance systems, especially predictive ACC, can play a key role here”
  • In combination with a forward collision warning system, ACC could reduce the number of freeway incidents requiring sharp braking by 67 percent
News of severe rear-end collisions appears in newspapers and online media almost daily. The chain of events leading up to such collisions usually goes like this: high traffic density, insufficient distance to the vehicle ahead, a brief moment of distraction – and then crunch. In the last four years, there has been a dramatic increase in the number of traffic casualties caused by a failure to maintain a safe distance. In 2010, according to a report from the German federal statistics office, 42,017 motorists caused collisions by driving too close to the car in front of them; in 2013, this figure was 45,735 – an increase of 9 percent. “This trend has to be stopped. Driver assistance systems, especially ACC, can play a key role here,” says Gerhard Steiger, president of the Bosch Chassis Systems Control division.

Bosch has been working toward the vision of accident- and injury-free driving for many years. Worldwide, more than 5,000 associates are developing new driver assistance and safety systems. The aim is to eliminate traffic accidents completely, or at least to mitigate their consequences. For instance, on freeways or overland routes, rear-end collisions can be avoided with Bosch’s ACC adaptive cruise control. Once activated, the system adjusts the vehicle’s driving speed to the flow of traffic by automatically accelerating and braking. Even in the heaviest traffic, ACC can maintain the pre-set safe distance to the vehicle in front, enabling the driver to better concentrate on the driving situation at hand.

Less need to brake sharply on freeways
Bosch’s standard ACC can be activated from speeds of around 30 kilometers per hour. In its Stop & Go version, ACC is also active below 30 kilometers per hour. In traffic jams, it can slow the car down, or even stop it completely. If the car has automatic transmission, and the traffic hold-up is only brief, ACC Stop & Go can set the vehicle in motion once again. Both versions of adaptive cruise control ensure that the vehicle is driven smoothly, fuel-efficiently, and above all safely. “In combination with forward collision warning system, ACC could reduce the number of freeway incidents requiring sharp braking by 67 percent, and the incidence of tailgating by 73 percent,” says Gerhard Steiger, quoting from the results of a four-year euroFOT field study.

A radar sensor is usually at the core of Bosch ACC. Installed at the front of the vehicle, the sensor permanently monitors the road ahead. If it spots a slower car within its detection range, the system gently reduces speed by releasing the accelerator or actively engaging the brake control system. If the car ahead speeds up or changes lanes, the ACC automatically accelerates to the driver’s desired speed. Until now, adaptive cruise control has mostly featured in high-end vehicles. But now that sensors have been customized to meet the needs of various specific requirements, and thanks to cost-cutting innovations, the cost of such systems is becoming more attractive for customers in all vehicle classes. “Our MRR mid-range radar sensor, which is already used in the VW Golf and Polo, makes functions such as ACC affordable for even compact-class vehicles, and hence for the wider market,” Gerhard Steiger says.

Emergency braking systems that slam on the brakes
The example of the radar sensor also demonstrates Bosch’s ability to fulfill several aims at once, because the sensor that makes ACC and ACC Stop & Go possible can also be used in an automatic emergency braking system. Unlike cruise control, an automatic emergency braking system is capable of triggering a full braking maneuver. Before that happens, however, the system uses visual and acoustic signals to warn the driver and then, if necessary, performs a partial braking maneuver ahead of the potential obstacle. At the same time, it puts the braking system on alert for a full emergency stop. If the driver responds, this means the maximum braking power is available immediately. If the driver doesn’t respond, the emergency braking system takes over and slams on the brakes by itself.
Since the beginning of this year, being fitted with a proactive assistance system with sensors that monitor the vehicle’s surroundings is a minimum requirement for a vehicle to qualify for Euro NCAP’s highest rating of five stars. From 2016, this top rating will also require proactive pedestrian protection. “These changes to the rating scheme support the widespread adoption of these driver assistance systems,” Gerhard Steiger says. “Installing safety technology in as many vehicles as possible brings us closer to our goal of accident- and injury-free driving.”
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Bosch to acquire Siemens’ stake in BSH Bosch und Siemens Hausgeräte GmbH

  • Purchase price of 50 percent stake to total €3 billion in addition to a distribution of €250 million
  • BSH to become wholly owned subsidiary of Bosch Group
  • BSH may continue to use Siemens brand over the long term
  • Completion of transaction expected in first half of calendar year 2015
Stuttgart/Munich - Bosch and Siemens agreed yesterday that Robert Bosch GmbH will acquire Siemens' 50 percent stake in the joint venture BSH Bosch und Siemens Hausgeräte GmbH (BSH). The transaction has been approved by the Board of Management and Supervisory Board of Bosch and the Managing Board and Supervisory Board of Siemens. The purchase price will total €3 billion. In addition, Siemens and Bosch will each receive from BSH an additional distribution of €250 million before the transaction is completed.

The transaction, which still requires regulatory approval, will probably be completed in the first half of calendar year 2015. BSH will then become a wholly owned subsidiary of the Bosch Group. Under the terms of the agreement, BSH will also be allowed to produce and market household appliances under the Siemens brand over the long term.

“BSH has been a successful and profitable company for many years. Strategically and technologically, it is a perfect match for the Bosch Group,” said Dr. Volkmar Denner, chairman of the board of management of Robert Bosch GmbH. Like the Bosch Group, BSH pursues a long-term, innovation-oriented strategy, is internationally positioned, and committed to good corporate citizenship.

“The sale of our BSH stake is part of our drive to continue focusing very intensively on our core business. In a constantly strong partnership over the last few decades, Bosch and Siemens have made BSH a successful leader in the area of household appliances. By uniting continuity with new perspectives, I’m convinced that Bosch’s complete acquisition of BSH will offer BSH’s customers, distribution partners and employees a very solid and sustainable structure,” said Siemens CFO Ralf P. Thomas. “The negotiations with Bosch were always constructive and based on a spirit of mutual trust,” he added.

In 1967, Bosch and Siemens combined their activities in the area of household appliances to create the joint venture BSH. Since then, BSH has become Europe’s largest producer of household appliances and a world-leader in its field, with revenue of about €10.5 billion in 2013 and around 50,000 employees worldwide. The BSH product portfolio comprises a wide range of household appliances – including everything from stoves, ovens and extractor hoods to dishwashers, washing machines, clothes dryers and combined refrigerator-freezers to small household devices such as vacuum cleaners, coffee machines, water kettles, clothes irons and hairdryers.

“BSH fits in very well with our guiding strategic principle: Invented for Life,” explained Denner. With its products and services, the household appliance producer wants to leverage intelligent technologies, high levels of comfort and user-friendliness in order to make the lives of people around the world easier and more enjoyable, while conserving natural resources with the help of highly efficient devices.

Technologically, there are also opportunities for intensified cooperation between Bosch and BSH in the future-oriented field of the Internet of Things and Services. “Employing Smart Home concepts, the use of household appliances can be made even more energy-efficient in the future, while user-friendliness will further increase,” said Uwe Raschke, the member of the Board of Management of Robert Bosch GmbH who is responsible for the Consumer Goods business sector to which BSH currently belongs. As an equally owned joint venture, BSH is not currently consolidated. Instead, its net income is included in profit figures on a pro rata basis.

“With Bosch’s acquisition of all the shares of BSH, we’ll have a strong owner in the future – an owner with a long-term orientation and one who will support us in our further strategic development,” emphasized BSH CEO Dr. Karsten Ottenberg. To achieve its goal of doubling revenue by 2025, BSH will increase investments in research and development as well as in its brands. “After more than 45 years of good partnership with Siemens, Bosch offers – through the acquisition – a long-term perspective for BSH employees,” said Raschke.

Contact for journalists:

Robert Bosch GmbH
Dr. Ingo Rapold,
Phone: +49 711 811-48905Phone: +49 711 811-7639
Email: Ingo.Rapold@bosch.com

René Ziegler,
Phone: +49 711 811-7639
Email: Rene.Ziegler@bosch.com

Siemens AG
Wolfram Trost,
Phone:+ 49 89 636-34794
Email: wolfram.trost@siemens.com

About Bosch:
The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. 92 percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com, www.bosch-press.com and http://twitter.com/BoschPresse.

About Siemens:
Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas. For over 165 years, Siemens has stood for technological excellence, innovation, quality, reliability and internationality. The company is one of the world’s largest providers of environmental technologies. Around 43 percent of its total revenue stems from green products and solutions. In fiscal 2013, which ended on September 30, 2013, revenue from continuing operations totaled €74.4 billion and income from continuing operations €4.2 billion. At the end of September 2013, Siemens had around 362,000 employees worldwide on the basis of continuing operations. Further information is available on the Internet at: www.siemens.com.

This document contains statements related to our future business and financial performance and future events or developments involving Siemens that may constitute forward-looking statements. These statements may be identified by words such as “expect,” “look forward to,” “anticipate,” “intend,” “plan,” “believe,” “seek,” “estimate,” “will,” “project” or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to shareholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of Siemens’ management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond Siemens’ control, affect Siemens’ operations, performance, business strategy and results and could cause the actual results, performance or achievements of Siemens to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or anticipated on the basis of historical trends. These factors include in particular, but are not limited to, the matters described in Item 3: Key information – Risk factors of our most recent annual report on Form 20-F filed with the SEC, in the chapter Risks of our most recent annual report prepared in accordance with the German Commercial Code, and in the chapter Risks and opportunities of our most recent interim report. Further information about risks and uncertainties affecting Siemens is included throughout our most recent annual and interim reports, as well as our most recent earnings release, which are available on the Siemens website, www.siemens.com, and throughout our most recent annual report on Form 20-F and in our other filings with the SEC, which are available on the Siemens website, www.siemens.com, and on the SEC’s website, www.sec.gov. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results, performance or achievements of Siemens may vary materially from those described in the relevant forward-looking statement as being expected, anticipated, intended, planned, believed, sought, estimated or projected. Siemens neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.

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Bosch evaluation of driver assistance systems Nearly one in four new cars recognize driver drowsiness

  • In Germany, 72 percent of all rear-end collisions that result in personal injury could be avoided
  • Euro NCAP's new rating scheme is pushing the adoption of driver assistance systems
  • Bosch expects to sell more than two million radar and video sensors in 2014
Driver assistance systems can save lives. Sometimes it's enough for the car to sound a warning signal and display a coffee cup in the dashboard to remind the driver to take a break after driving a long stretch. Nearly 680,000 – almost one-quarter – of the 2.95 million new cars registered in Germany last year can do just that: warn a tired driver before he or she causes an accident. This makes driver drowsiness detection the driver assistance function most frequently installed in new cars. That was the finding of an evaluation Bosch conducted of features in the most important vehicle models in each segment. The evaluation was based on new car registration statistics for 2013.

The “invisible passenger” continues to become more and more important.
“Driver assistance systems are an essential step on the way to 'vision zero,' the goal of eradicating road fatalities,” says Gerhard Steiger, president of the Bosch Chassis Systems Control division. This goal is also reflected in Euro NCAP's new rating scheme, which is pushing the adoption of predictive emergency braking systems and lane-keeping assistants. And it is having an effect on the production numbers for the sensors that are essential to the assistance systems: “Bosch expects to sell over two million radar and video sensors in 2014, more than twice as many as last year,” says Steiger. The six assistance systems used most often in new cars are listed below in order of increasing frequency:

ACC and ACC Stop & Go – in 4 percent of all new cars
Relaxed driving despite heavy traffic: adaptive cruise control (ACC) usually works with a radar sensor and maintains a preset safety distance to the car ahead, even in heavy traffic. By automatically accelerating and braking, the system adjusts the speed to the flow of traffic while ensuring a smooth and fuel-efficient ride. In the Stop & Go version, ACC slows a car down in a traffic jam, even stopping it completely. If the car has an automatic transmission, ACC Stop & Go restarts the engine once traffic gets moving again after a short pause. Ultimately, the driver is relieved of tiring driving tasks and remains alert for longer. Of the new cars registered in Germany in 2013, 4 percent have ACC or ACC Stop & Go. By offering more cost-effective sensors, such as the mid-range radar sensor, Bosch is increasing market penetration and making driver assistance systems such as ACC and ACC Stop & Go affordable, even for small and compact cars.

Road-sign recognition – in 4 percent of all new cars
From speed limits to no-passing zones – 4 percent of all new cars in 2013 feature road-sign recognition, which makes it easier for drivers to navigate the “road-sign jungle.” A video camera reads traffic signs and presents relevant information as symbols in the dashboard. As well as its system designed for in-vehicle installation, Bosch has also developed a free road-sign recognition solution for smartphone users. The “myDriveAssist” app, available from the App Store and Google Play, uses the smartphone's internal camera to recognize road signs.

Lane assistance – in 10 percent of all new cars
Lane assistants are installed in 10 percent of all new cars registered in 2013. These assistants comprise three systems. The lane-departure warning system prevents accidents by warning the driver, for example by vibrating the steering wheel, when he or she unintentionally leaves the lane. The lane-keeping assistant goes a step further: when the car gets too close to the edge of the lane, the system steers gently but firmly in the opposite direction. By contrast, the lane-changing assistant monitors the area alongside and diagonally to the rear of the vehicle. A warning lamp on the side mirror warns the driver whenever another car is approaching at speed from behind or if one is already present in the blind spot. According to Germany's GIDAS accident database, lane-keeping assistants can prevent up to 28 percent of accidents caused by cars leaving the lane unintentionally.

Automatic emergency braking – in 11 percent of all new cars
Rear-end collisions are among the worst accidents on the road, especially if pedestrians or cyclists are involved. An automatic emergency braking system can avoid them or at least mitigate the consequences. When the system identifies a possible obstacle, the assistant prepares the braking system for an emergency stop, or automatically triggers one if the driver fails to react. This kind of predictive pedestrian protection will be required starting in 2016 to qualify for Euro NCAP's highest rating of five stars. The benefits of the system have already been recognized: up to 72 percent of all rear-end collisions in Germany that result in personal injury could be avoided if all vehicles had an automatic emergency braking system. In 2013, 11 percent of all new cars had one installed.

Intelligent headlight control – in 20 percent of all new cars
The objective of equipping a vehicle with intelligent headlight controls is to see and be seen better. When driving at night or in a tunnel, the assistant automatically turns the low-beam headlights on or off as required. If the headlight control sees no cars in front or oncoming traffic, it also automatically switches on the high beams (provided the vehicle isn't in a built-up area). There's more: intelligent headlight controls can also constantly adjust the headlights to the course of the road or continuously switch between low and high beams. As a result, the system ensures the best possible illumination without blinding other road users. Of all the new cars registered in 2013, 20 percent have intelligent headlight control.

Drowsiness detection – in 23 percent of all new cars
Microsleep, diminishing concentration, and fatigue while at the wheel are highly dangerous and cause many accidents. However, the initial signs can be detected early on: tired, distracted drivers steer less precisely and have to make small corrections more often. Bosch's driver drowsiness detection system constantly analyzes the driver's steering behavior using a steering angle sensor or the electrical power steering to spot patterns typical of fatigue. The system also registers any abrupt, small steering motions. Supplemented by further parameters (such as length of time already driven and time of day), the system can identify the warning signs of fatigue. It then sends an auditory or visual signal telling the driver to take a break before he or she begins to nod off. A drowsiness detection system can be found in 23 percent of new cars registered in 2013.

As one of the automotive industry's biggest suppliers, Bosch covers the entire product range of driver assistance systems. In developing the ABS and ESP systems, the company laid the foundation early on for traffic with fewer and fewer accidents. ESP also serves as a basic technology on the path to automated driving. Cars are using sensors to gradually learn how to “see” and perceive their environment. Bosch has been supplying the necessary radar and video sensors for many years. Finally, powerful computers ensure that the assistance systems react rapidly and can think as well as a good driver can.
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Change to ownership structure Bosch intends to acquire all shares in ZF Lenksysteme

  • ZF Lenksysteme: approximately 4.1 billion euros in sales, more than 13,000 associates in eight countries in 2013
  • Sales of electric steering systems growing
  • Products for more efficient, automated, and connected vehicles
Stuttgart – Bosch is planning to increase its stake in ZF Lenksysteme GmbH (ZFLS) to 100 percent. On September 15, 2014, Robert Bosch GmbH and ZF Friedrichshafen AG signed an agreement to this effect. Up to now, ZFLS, based in Schwäbisch Gmünd, Germany has been a 50:50 joint venture between Bosch and ZF. Employing more than 13,000 associates in eight countries, ZFLS develops, produces, and sells steering systems for passenger cars and commercial vehicles worldwide. In 2013, it registered sales of approximately 4.1 billion euros. With a total of 20 locations, the company is active in the world’s most important automotive markets. Alongside locations in Europe, the U.S., and China, ZFLS also produces in India, Brazil, and Malaysia. The transaction is subject to approval by the antitrust authorities. It has been agreed that the purchase price will not be disclosed.

“With its complete takeover of ZFLS, Bosch is strengthening its ability to actively shape the future of mobility. The company is a technological leader in the growth area of electric power steering, and precisely this is the core technology for automated driving, for more efficient vehicles, and also for electric cars,” said Dr. Volkmar Denner, chairman of the board of management of Robert Bosch GmbH.

ZFLS already generates some 60 percent of its total revenue with modern, fuel-efficient electric power steering systems. One reason for the success of efficient steering systems is their potential to reduce consumption: for instance, a mid-size vehicle with a two liter engine can see fuel savings of up to 0.8 liters per hundred kilometers. This also reduces emissions by up to 14 grams of CO2 per kilometer. In addition, electric power steering in cars is an essential component for many assistance systems. For example, lane-keeping assistants rely on it to automatically keep the car on course. During start-stop coasting, which involves the engine shutting off while coasting, electric support ensures that steering behavior remains the same.

Continuous growth
“Since 1999, ZFLS has experienced strong growth, and has also developed very successfully as a result of the excellent collaboration between ZF and Bosch. I would like to sincerely thank all ZFLS associates for their hard work and dedication over the years,” said Dr. Stefan Sommer, the CEO of ZF Friedrichshafen AG. “In order to continue to be able to meet the demands of an ever more dynamic business environment, Bosch and ZF have decided to change the ownership structure of ZFLS.”

The success of ZFLS does not depend only on the number of innovations the company has brought to market. “It also depends on the associates – their attention to quality, their unfailing commitment, and their identification with the products are crucial success factors for ZF Lenksysteme,” said Wolf-Henning Scheider, member of the board of management of Robert Bosch GmbH and spokesperson for the Automotive Group. “With Bosch as our parent company, we have a reliable partner on our side, with which we can continue to successfully pursue technological innovation and economic growth,” said Dr. Marcus Parche, deputy chairman of the ZFLS board of management.

Innovation-driven company
In total, around 1,400 ZFLS associates, or more than one in ten, work in engineering. In 2013, the company spent roughly 238 million euros on research and development. Since its establishment, ZFLS has filed around 750 patents. A main focus of R&D activities is the networking of components into complete systems via specific software. For example, ZFLS made a solution ready for series production using components produced by its parent companies, which allows a car hooked up to a trailer to be maneuvered from the curbside with a smartphone.

A compact, locally-engineered, particularly cost-effective electric power steering system for Asian markets shows that the company not only offers solutions for the premium segment. This means that even customers who drive more affordable compact cars can benefit from the increased efficiency offered by ZFLS products.

Positioned to meet a broad spectrum of market demands
“ZFLS’s innovative strength and international presence – particularly in Asia and North America – enable it to benefit from growth in stronger economies,” said Scheider. “ZFLS is especially characterized by its proximity to customers. Whether as a supplier of individual components or provider of complete systems, ZFLS is a respected partner for automakers and also locates operations close to its customers wherever in the world they do business.” As part of its internationalization strategy, ZFLS has recently been focusing its investments on North America and Asia.

Contact person for press inquiries:
Robert Bosch GmbH
Udo Rügheimer,
Phone +49 711 811-6283
René Ziegler,
Phone +49 711 811-7639

ZF Friedrichshafen AG
Andreas Veil
Phone: +49 7541 77-7925
Email: andreas.veil@zf.com

About Bosch:

The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com, www.bosch-press.com, http://twitter.com/BoschPresse.

About ZF:

ZF is a worldwide leading technology company in driveline and chassis technology with 122 production companies in 26 countries. In 2013, the Group achieved a sales figure of EUR 16.8 billon with approximately 72 600 employees. In order to continue to be successful with innovative products, ZF annually invests about five percent of its sales (2013: EUR 836 million) in research and development. ZF is one of the ten largest automotive suppliers worldwide.

For further press information and photos please visit: www.zf.com.

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Euro 6 made simple Bosch explains: What changes does Euro 6 entail for drivers? From car prices to emissions stickers

Video-Link: https://www.youtube.com/watch?v=mL5gZrBwKCI

What is Euro 6?
Euro 6 is a European Union regulation that sets emission standards for vehicles. “Euro 6 will make diesel cars as clean as gasoline cars,” says Dr. Rolf Bulander, the member of the board of management of Robert Bosch GmbH responsible for powertrain technology. The main thrust of the new regulation is to set lower limits for vehicle emissions of particulates and nitrogen oxides. As of September 1, 2014, diesel vehicles may emit no more than 80 mg of nitrogen oxides per kilometer (gasoline vehicles: 60 mg per kilometer). This replaces the previous limit of 180 mg per kilometer. Starting September 1, 2015, all new vehicles sold must meet the Euro 6 limits.

Video download: Euro 6 made simple

What is the point of European emissions legislation?
Since the Euro 1 regulation was introduced in 1993, emissions from road traffic have been drastically reduced. Advanced automotive technology – as provided by Bosch – reduces emissions of substances such as CO2, nitrogen oxides, and particulates. Technical advances in powertrains are also having an effect: since 1990, particulate emissions from diesel engines have been reduced by around 99 percent, while modern diesels emit some 98 percent less nitrogen oxide than comparable vehicles from the early 1990s. As electrification of the powertrain continues to progress, emissions will fall even further.

Will cars now be more expensive?
Prices for models that comply with Euro 6 are generally in the same range as prices for comparable models that meet Euro 5. Sometimes Euro 6 models come with additional features – a different transmission, say, or different tires – that push up the price. Take away the additional cost of these extras, and there is currently no appreciable increase in the price of Euro 6 models.

How does Euro 6 change the technology of diesel vehicles?
Diesel vehicles need a perfectly tuned exhaust-treatment system in order to meet the lower limits set out in Euro 6. For vehicles weighing up to around 1,700 kilograms, a low-cost NOx storage catalytic converter is sufficient. “In heavy vehicles, only an SCR catalytic converter with AdBlue will do,” says Dr. Markus Heyn, president of the Diesel Systems division at Robert Bosch GmbH. This system injects AdBlue, an odorless urea solution, which converts the nitrogen oxides into harmless water vapor and nitrogen. AdBlue is refilled at regular service intervals.

Will my old vehicle still get the same emissions sticker?
The allocation of emissions stickers in Germany is not affected by the switch to Euro 6. Anyone who currently receives a Euro 4 or Euro 5 emissions sticker allowing access to the city center will keep the sticker after Euro 6 comes into force on January 1, 2015.

What does Euro 6 change for drivers?
For anyone who already has a car, Euro 6 changes nothing in Germany. They can continue to use their vehicle as before. According to the latest information, vehicle taxes for Euro 5 diesel vehicles will not change in Germany. It will also still be possible to drive in low-emission zones. Buyers of new vehicles, however, should be aware of the switch to Euro 6 if they want to have a model equipped with cutting-edge technology.
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  • August 25, 2014
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Annual Press Conference 2014 Bosch registers double-digit growth in China Continuous innovation and localization efforts

  • Consolidated sales increase of 18 percent to a total of CNY 41.2 billion (5 billion euros)
  • Pioneering innovations for a connected world
  • Energy-saving and emissions-reducing efforts for local sustainable development
  • Double-digit growth expected again in 2014
Beijing – Bosch, a leading global supplier of technology and services, recorded consolidated sales of CNY 41.2 billion* (5 billion euros) in China in 2013 – a significant year-on-year growth of 18 percent. “This outstanding performance demonstrates the lasting strength and success of our innovative technologies and localized solutions for the Chinese market,” said Peter Tyroller, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific. He added: “China expects to witness further stable economic growth, which will ensure a healthy business environment with dynamic opportunities. We aim to further strengthen our position in China, and we strive to achieve double-digit growth in the years to come as well.”

Bosch’s Automotive Technology business sector grew almost twice as fast as the market in China in 2013. Sales development of Bosch’s other three business sectors in China reflects the development of the respective industries in the past year. Power Tools, part of Bosch’s Consumer Goods business sector, reports moderate sales revenue growth. In the Energy and Building Technology business sector, the Thermotechnology division performed well thanks to its expanded portfolio and energy-efficient condensing appliances, while the Security Systems division experienced a slight decrease. In the Industrial Technology business sector, the Drive and Control Technology division has not yet fully recovered: however, there are signs that the construction market is stabilizing. The Packaging Technology division achieved moderate growth.

Continuous localization efforts
Bosch continues to intensify its localization strategy in its various business operations. In the last three years, Bosch has invested over CNY 10 billion in China, with the aim of further enhancing its local value chain, and especially of cultivating local R&D competence. In the past year for example, Bosch’s Automotive Aftermarket and Chassis System divisions opened plants in Nanjing and Chengdu respectively, and a new Automotive Test and Technology Center in Donghai. This year, the Bosch joint venture Bosch Mahle Turbo Systems plans to open a plant in Shanghai for the production of turbochargers for gasoline engines. There are also plans for a plant for diesel systems in Qingdao.

Bosch currently has a total of 17 technical centers in China. The number of Chinese associates working in R&D increased to 3,300 – more than 10 percent of Bosch’s total headcount in China. The more than 150 patents filed in China last year – nearly 20 percent more than in the previous year – are a sign of Bosch’s increasing local R&D competence. “We are focusing on affordable products, especially in the mid-price segment, which are tailored to local customer needs without compromising Bosch quality,” said Dr. Chen Yudong, president of Bosch (China) Investment Ltd. As an example, Bosch Thermotechnology launched its first series of air-source heat pump water heaters in China in March this year. These take account of specific local needs for relatively small volumes of 150 and 200 liters, as well as of energy-saving requirements.

Associates as cornerstone of business development
By the end of 2013, Bosch had increased its workforce in China to over 32,000. Two-thirds of its local management team are Chinese. Bosch offers a comprehensive incentive package with diverse associate training programs. In 2013, Bosch Training Center offered over 900 training sessions. As a result of these efforts, Bosch has now been named “Top Employer” by the Corporate Research Foundation, an independent international human resource institute, for three years running. “Our dedicated associates are our great strength and I would like to give credit to them for Bosch’s business success in 2013,” said Dr. Chen Yudong. “It is their hard work and innovative ideas which make our success possible. The innovations provided by our talented associates will continue to be a main driver of our future success.”

Pioneering innovations for a connected world
Bosch estimates more than 75 percent of the global population and 6.6 billion devices will be connected to the internet by 2015, which will bring more convenience in daily life and significantly improve energy efficiency. In line with this trend, Bosch is reaching out to new business areas and promoting new business models, especially by leveraging and combining its wide-ranging expertise in existing areas of business. “The internet of things and services is now a hot topic in China, and we expect stronger momentum in the coming years. As an innovative company, Bosch is ready for the business opportunities it brings us,” said Dr. Chen Yudong.

Leveraging its sensor and software technologies, Bosch is sparing no effort to establish the framework and foundations of connectivity. Bosch Sensortec, the Bosch subsidiary that specializes in MEMS (micro-electro-mechanical systems) technology, has had its Asia Pacific headquarters in Shanghai since 2013. Bosch Sensortec develops and markets micro-mechanical sensors for consumer electronics, mobile phones, safety systems, industrial technology, and logistics. Now every second smartphone worldwide uses Bosch sensors. While MEMS technologies are regarded as the hardware basis for connectivity, Bosch Software Innovations is capable of providing software solutions. It launched a pilot project for promoting electric vehicle application in Shanghai in 2013. Automated driving is another example of the potential and advantages of connectivity technologies. With connectivity-capable components such as sensors, cameras, and electronic control units, Bosch can offer driving assistance functions which will lead to automated driving in the future.

Energy-saving and emissions-reducing efforts for sustainable development
In China, rapid industrialization and urbanization create enormous challenges for the environment, and make immediate energy-saving and emissions-reducing efforts necessary. Stricter environmental protection regulations already show the government’s determination to tackle these challenges. “The fastest way to get results is by improving the efficiency of energy conversion. Bosch offers innovative technical solutions for energy efficiency, ranging from mobility to home appliances”, Peter Tyroller said. For example, on the path to electrification, Bosch’s aim for 2020 is to reduce the fuel consumption of gasoline- and diesel-powered vehicles by a further 20 percent from their 2012 levels. Bosch’s Thermotechnology division has also successfully developed a condensing wall-mounted boiler with thermal efficiency of as much as 111 percent.

As a sustainable manufacturer, Bosch has introduced its EHS (environment, health, and safety) standards in all its manufacturing sites in China, especially for energy saving, resource conservation, and pollution prevention. Thanks to the joint efforts of 150 fully dedicated associates involved in supervising and controlling work across China, Bosch China reduced its relative energy consumption by almost 24 percent and relative CO2 emissions by 21 percent across China in 2013, compared with their 2007 levels.

Contact person for press inquiries:
Germany:
Melita Delic
Phone: +49 (711) 811-48617
Email: melita.delic@bosch.com

Asia Pacific/China:
Ms. Hong Hong
Phone: +86 (21) 2218 1254
Email: hong.hong@cn.bosch.com

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 32,000 associates in 63 legal entities and facilities, with consolidated sales of CNY 41.2 billion in fiscal 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures).

For more information, visit www.bosch.com.cn

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

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  • April 22, 2014
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Auto China 2014 Bosch shapes the future of electric, automated, and connected driving Global innovations pave the way for sustainable development of Chinese automotive industry

  • Higher environmental and safety needs driving innovations in powertrain and automated driving technologies
  • Connected driving: safety, comfort, and convenience
  • Continuous localization efforts ensure double-digit growth of Bosch automotive business in China
Beijing – Bosch, a leading global supplier of automotive technology and services, is bringing its latest automotive technologies to the 13th Beijing International Automotive Exhibition (Auto China 2014). Focusing on electrification, automation, and connectivity, Bosch is presenting a series of future-oriented automotive technologies and solutions to meet Chinese users’ increasing needs for cleaner, safer, more efficient, and more comfortable driving experiences.

“The global automotive industry is going through a profound technological revolution, and China will be an important part of it,” said Wolf-Henning Scheider, the board of management member of Robert Bosch GmbH responsible for the company’s global automotive business. “To keep up with the trend of electric, automated, and connected driving, Bosch has developed a comprehensive portfolio of automotive technologies in these three areas. And our continuous innovations help us stay at the forefront of the industry.”

Environmental and safety regulations are shaping the future of mobility
Globally, ever-stricter regulations for fuel consumption, emissions control, as well as road safety are driving the development of powertrain and automated driving technologies. “There is still considerable potential in internal-combustion engines, if various measures are taken,” Scheider explained. “By 2020, the fuel consumption of gasoline- and diesel-powered vehicles can be further reduced by another 20 percent from its 2012 level.” Improved injection and engine management systems, turbocharged downsized engines, as well as start-stop and regenerative braking systems are some of the solutions to increase the efficiency of cars with internal combustion engines. They are all on display at the Bosch booth.

Besides improving the conventional powertrain, electrification will play an increasingly important role in the future of mobility, especially to help reduce air pollution in large cities and to aid in resource conservation. “Our portfolio of electric solutions encompasses a broad spectrum from e-bikes and e-scooters, through mild and plug-in hybrids, all the way to fully-electric powertrains,” Scheider said. “With varying levels of electrification depending on the vehicle class, Bosch is dedicated to helping China reach its stricter fuel-efficiency targets and emission standards.”

For instance, in combining the four efficient functions of recuperation, boosting, start-stop, and coasting, the boost recuperation system (BRS) can lower fuel consumption and CO2 emissions up to 15 percent. Another revolutionary new powertrain technology is the hydraulic hybrid, which features a pressure accumulator filled with nitrogen which stores deceleration energy, as well as a hydraulic motor which converts accumulated energy into propulsion. On average, the system reduces fuel consumption by 30 percent, or even up to 45 percent in city driving with frequent acceleration and breaking.

Road accidents have become one of the primary causes of injury and death. Around 60,000 people die in road accidents each year in China and a majority of traffic accidents are caused by human error. As the first supplier testing automated driving on German roads, Bosch continuously invests in developing automated safety and assistance functions, and is committed to the future of accident-free driving. Today, more than 5,000 engineers at Bosch are developing more powerful safety and assistance systems which form the basis for automated driving. In China, advanced driver-assistance systems are being marketed and increasingly installed in vehicles produced by Chinese automakers. Moreover, the Bosch iBooster is a pioneering braking solution for hybrid and electric vehicles. It is an electromechanical brake booster that doesn’t require a vacuum, but effectively provides braking assistance and allows almost all the energy lost in typical braking to be recovered.

Connected driving: safety, comfort, and convenience
To achieve the vision of fully automated driving, vehicle connectivity is one of the prerequisites. “Fully automated driving will be possible only with connected driving. For it to work, at least 50 percent of the vehicles in flowing traffic have to be sharing data with each other in real time.” explained Scheider. “The aim of vehicle connectivity is accident-free, comfortable, and informed driving, as well as the convenience of an increased range of services for users.” By 2025, Bosch expects that almost all newly-registered vehicles will be “connected” and share data with each other in traffic.

One of the solutions Bosch offers in this field is the new connectivity control unit (CCU). For an efficient fleet management, the CCU helps to monitor vehicles and analyze their condition. Another example is Bosch mySPIN, which features a system for integrating smart phones into the vehicle. Compatible with both IOS and Android operating systems, mySPIN enables smart phone apps to be operated on the dashboard display exactly as they are on the phone. This means they can be used safely while driving, thus increasing comfort and safety.

Increasing localization for sustainable development in China
“Thanks to long-term cooperation with local car makers, Bosch has been increasing localization, particularly in research and development as well as manufacturing,” said Dr. Xu Daquan, the executive vice president of Bosch (China) Investment Ltd. “We will continue to work with our partners in China closely and support them by providing innovative automotive solutions and services.” Thanks to its product excellence and close partnerships, Bosch China received a total of over 40 excellent supplier awards from more than 20 original equipment manufacturers (OEM) in 2013.

Over the last five years, Bosch’s automotive business in China registered a compound annual growth rate of 17 percent, achieving sales of CNY 32 billion in 2013. In addition, three new automotive operations were inaugurated in China last year, involving a total investment of around CNY 2.5 billion. By the end of 2013, Bosch China had established 26 automotive manufacturing sites, 11 automotive technical centers, two automotive test centers, and over 1,600 Bosch Car Service workshops.

Contact person for press inquiries:
Yinguang Yuan, phone: +86 21 2218-1370
Udo Rügheimer, phone: +49 711 811-6283

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 30,000 associates in 58 legal entities and facilities fiscal 2012.

For more information, visit www.bosch.com.cn.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

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  • April 22, 2014
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Double-digit growth over the past decade Bosch China continues steady business performance in 2012 Increasing local agility to sustain long-term growth

  • Total revenue at CNY 41.7 billion (5.1 billion euros)
  • Compound annual growth rate of 25 percent makes China a Bosch success story over the past decade
  • Double-digit growth expected in 2013
Shanghai – Bosch, a leading global supplier of technology and services, generated consolidated sales revenue of CNY 41.7 billion (5.1 billion euros) in China in 2012. “After many years of strong growth, our business in China stagnated on a high level in 2012. Even so, China remains Bosch’s second largest overseas market. For 2013, we again expect to see considerable growth in China,” said Uwe Raschke, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific. He added: “The compound annual growth rate of 25 percent over the past decade makes China a Bosch success story. And we strive to achieve double-digit growth in the future.” A number of measures were introduced to improve local agility in 2012, and these will continue in 2013. They include greater local decision-making powers, a higher share of local value add and supplies, more products oriented to local markets, and a continuation of the company’s long-established policy of substantial local R&D activities.

2012 is a mixed year in terms of business development for Bosch in China. With the lasting strength of innovative technologies and localization solutions for the Chinese market, the Automotive Technology business sector managed to grow in line with the market. The Industrial Technology business sector, however, felt the effects of the downturn in mechanical engineering. And as the real estate market recovered, the Consumer Goods and Building Technology business sector witnessed moderate growth.

Bosch Group business developments 2012-2013
For 2013, Bosch expects global sales growth of 2 to 4 percent. The measures to improve result that were started in 2012 – such as limits on fixed costs, capital expenditure, and company acquisitions – are to be continued. The supplier of technology and services will also continue to rigorously pursue the main lines of its strategy – with systems for environmental protection, energy efficiency, and safety. Bosch believes that there is huge energy-efficiency potential, as well as sales potential, in modernizing buildings’ power supply, energy management, and insulation.

On January 1, 2013, Bosch brought together the areas of its business that deal with this to form a fourth business sector, Energy and Building Technology. This new business sector generated sales of 5 billion euros in 2012. The company also expects sales growth to come from innovative and beneficial products, web-based business models, and the further expansion of its international presence. At the company’s recent annual press conference in Germany, Dr. Volkmar Denner, the chairman of the Bosch board of management, said: “Bosch’s broad footprint has never been as valuable as in the age of connected life.”

Comprehensive localization efforts
“Bosch continued to step up its localization activities in China, paying increasing attention to prospects for long-term growth,” said Dr. Chen Yudong, president of Bosch (China) Investment Ltd. “We see talent and innovation as the two main drivers of our future development. And in view of the results, our efforts have paid off,” he added. Bosch continued to invest heavily in China in 2012, with investments reaching a total of CNY 3.6 billion (440 million euros). Bosch’s localization policy manifests itself in various ways.

There has been continuous investment in R&D and local engineering competence has improved. In 2012, Bosch filed 126 local patents in China, 75 percent more than in the previous year. By the beginning of 2013, headcount was over 34,000 – 11 percent more than in the year before. And at 16 percent, the increase in Chinese associates working in R&D was even higher. They now number 3,200.

By appointing Chinese executives the new local presidents of a number of divisions in mid 2012, Bosch strengthened its local decision-making power. To meet regional market demands, Bosch stepped up its “Go West” strategy, especially in Chengdu, where Bosch established a communication center that will act as a service hub for the entire country. In addition, a plant for the Chassis Systems Control division will open this year, and further plants for Packaging Technology and Power Tools will be completed in 2014. In Nanjing, the Automotive Aftermarket division just opened a new plant, which will be the Bosch Group’s biggest spark-plug production base as well as the R&D hub for Asia Pacific.

Tailoring solutions to customers’ requirements
As domestic consumption becomes increasingly important in the economy, China is undergoing a profound transition. “Consumers with increasingly differentiated demands are flexing their economic muscle, and their purchasing behavior is evolving dramatically,” said Dr. Chen Yudong, and continued: “With a focus on these customers, Bosch has broadened and intensified its access to end-users through products and technologies, channels and market presence.”

Local innovations that make products more affordable without compromising Bosch quality performed a prominent role in the expansion of the company’s portfolio. Products such as the inexpensive AB light airbag control unit and the mid-price T-edition power tools for Chinese tradespeople were developed using Bosch expertise from a number of areas. The Thermotechnology division is developing a low output wall-mounted boiler for the Chinese housing market. To further strengthen its bond with consumers, Bosch is attaching more importance to its B2C platforms, and has opened new gates for customer communications, such as the Bosch Car Service’s newly inaugurated Beijing workshop.

In the future, Bosch wants to progress from customer satisfaction to customer enthusiasm. User experience, with a focus on connectivity, will be the primary contributor to meeting this objective. As of January 1, the company has established a fourth business sector, Energy and Building Technology. This sector shows great potential, from both an economic and an environmental perspective. It will focus on two main areas: the control of heating and security systems, and energy-management services.

Enduring and comprehensive efforts to support industrial upgrading
Rapid industrialization has made China the world’s leading manufacturing base, but also places enormous pressure on the environment. “As China seeks to transform its economic growth pattern to one of lower environmental impact and greater innovative competence, industrial upgrading is essential,” said Dr. Chen Yudong. “Besides technical innovations, talent is the key to the success, especially the blue-collar workers who are the bedrock of our manufacturing operations,” he added.Thanks to its dual system for training blue-collar workers, Bosch has sustained its competitiveness for over a century in the manufacturing world. Since its Chinese equivalent, the "Apprentice Class Program," was introduced in 2007, the system has been made available in Suzhou, Beijing, Changsha, and Nanjing. More than 200 apprentices have completed the program and showcased the skills they acquired.

In addition to manufacturing quality, Bosch provides innovative solutions for energy efficiency. For mobility, Bosch proactively develops cleaner technologies. Locally made products include the Denoxtronic 6-5 exhaust-gas treatment system and the start-stop system. For manufacturers, Bosch has introduced its “Rexroth for Energy Efficiency” program, which allows industrial systems to be optimized and offers an energy saving potential of up to 44 percent.

By partnering with customers and suppliers, Bosch intends to boost the competence of related industries along the value chain. The more than 60 “best supplier” awards it has received are evidence of Bosch’s successful cooperative practices with customers. On the other hand, Bosch spares no effort in cultivating local suppliers that meet Bosch’s global standards. As an incentive, Bosch confers preferred-supplier status on suppliers that deliver outstanding products or services every year.

Actively taking on social responsibility
In each of the past two years, the independent international human resource institute Corporate Research Foundation has named Bosch a “Top Employer.” It is Bosch’s aim to offer its associates attractive working conditions and career development opportunities. As a corporate citizen, and in accordance with its wider presence in China, Bosch makes a valuable contribution to society. In 2012, Bosch China Charity Center kicked off its three-year plan, increasing its efforts in the less developed mid-western regions and focusing on areas such as poverty and vocational training. By integrating its responsibilities for both associates and society into its daily activities, Bosch is determined to drive forward a sustainable and mutually beneficial development in and with China.

Bosch at the International Automobile Exhibition in Shanghai, Hall E2
Under the theme of “Clean and Economical, Safe and Comfort”, Bosch will present a series of leading automotive technologies and system solutions on the 15th International Automobile Exhibition in Shanghai, April 21 - April 29, including innovative safety technologies and driver assistance systems committed to “accident-free” driving, powertrain electrification systems, diesel common rail systems, gasoline direct injection systems, start/stop systems, CNG system for natural gas and combined diesel-gas-drivetrains.
The press release will be available here on April 20:
http://www.bosch.com.cn/new/web/press/press_release_en.htm

Contact person for press inquiries:
Agnes Grill
Phone: +86 18501675033
In Germany:
Melita Delic
Phone: +49 711 811-48617

In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 34,000 associates in 58 legal entities and facilities, with consolidated sales of CNY 41.7 billion in fiscal 2012.

The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

Additional information is available online at www.bosch.com and www.bosch-press.com.

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  • April 19, 2013
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