Larger scope of contents reflects recent automotive developments
About 200 expert authors from industry and science
Index strongly expanded
Vienna/Karlsruhe – An updated German version of the Automotive Handbook, which generations of technology enthusiasts have used as an automotive technology reference work, is now available following a two-year revision. The 28th edition is being presented to the public on the occasion of the 35th International Vienna Motor Symposium. The book has been completely revised and enhanced to include the most recent developments in automotive technology. The standard work is now 277 pages longer. The first edition was published in 1932, and was put together when Robert Bosch was still at the helm of the company he founded. It has since grown to a 1544-page volume, which contains numerous specialist articles that give detailed explanations about the functioning of all relevant vehicle components – from the internal combustion engine to modern driver assistance systems.
About 200 specialist authors contributed to the current edition. Their expertise covers the entire range of automotive topics. Some of the authors are Bosch or other automotive industry engineers, while others work at universities or colleges of applied sciences. They received support from Karl-Heinz Dietsche, an engineer and the book's editor, as well as from a scientific advisory board. Professor Konrad Reif assumed an advisory role, just as he did for the previous edition, when the external consultant provided support for the first time. The doctor of engineering is Director of the Electronic and Mechatronic systems program at the Ravensburg/Friedrichshafen campus of Baden-Württemberg Cooperative State University. In cooperation with the editorial staff, he ensures that the high quality of the articles is consistent.
Even easier to read and look things up For the latest edition, the book's format has also been revised: it is now 20 percent longer and wider, as this allows for a larger font size. This makes the texts and graphics easier to read. The index has also been strongly expanded to make looking up technical terms easier. In the 28th edition, the Automotive Handbook's index is now 75 pages long, one and a half times longer than in previous editions.
Broad readership: engineers, students, and budding master craftsmen The Bosch Automotive Handbook is very popular with a broad readership. Students of engineering programs consult it, as do researchers and engineers in the automotive industry. Mechanics who are studying to become master craftsmen also use it as a reference work. Experts trust the well-founded and extensive expertise that can be found in the classic. The 28th edition (ISBN: 978-3-658-03800-7) will be available in bookshops at the time of book's publication on May 8, 2014. An initial 20,000 copies of the German edition have been printed. The English edition will follow in August, with an initial print run of 15,000 copies. Further licensed editions in other languages are set to follow. The Bosch Automotive Handbook is widely regarded around the world as a standard work for automotive technology. Until now, it has been translated into 11 languages.
Fleet management company CORALIX offers its customers Bosch Car Service network workshop services
Special conditions and services on offer
Bosch operates some 1100 Bosch Car Service centers in Germany, offering all manner of cross-brand car services. The range of services offered at these centers includes the traditional Bosch fields of automotive electrics, electronics and diesel servicing, as well as general mechanical repairs, inspections, air-conditioning servicing, oil servicing, tires and autoglass servicing as well as in-car multimedia servicing.
Special conditions and services for fleet customers, such as a nationwide servicing, pick-up and delivery service, complete this range of services.
CORALIX Fleet Solutions offers independent vehicle-vehicle park management in a modular system since 17 years. Now with the cooperation between CORALIX and Bosch Car Services, vehicle park-fair solutions of the highly competitive partner Bosch Car Service are available to all customers CORALIX.
In future, Bosch Car Service center fleet customers can also take advantage of the benefits offered by CORALIX fleet support. The latest software technology allows fleet managers access to online statistics and fleet data with the aim of increasing transparency and reducing fleet costs. In this way, we hope to keep true to the motto — "All you need to do is drive"
2013: without extraordinary effects, margin of 6 percent
Sales growth of roughly 7 percent in the first three months of the year
Growth between 3 and 5 percent expected for 2014
Market leader in micromechanical sensor technology, a gateway technology
Opening up new and internet-based market segments
One billion euros in sales with driver assistance systems by 2016
Sales to double in Asia Pacific and the Americas by 2020
*Note: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the previously published figures for 2012. The decision to forego the application of proportionate consolidation affects mainly BSH Bosch und Siemens Hausgeräte GmbH and ZF Lenksysteme GmbH with a consolidated sales volume of some 7.3 billion euros.
Stuttgart – The Bosch Group has started the new year with a good increase in sales. In the first quarter, sales grew by roughly 7 percent. After adjusting for exchange-rate effects, the increase was roughly 10 percent. For the current fiscal year, the global provider of technology and services expects its sales to grow 3 to 5 percent. “We continue to move forward with our traditional business and are opening up new fields of business. In so doing, we are benefiting from our broad technological and industrial expertise,” said Dr. Volkmar Denner, chairman of the Bosch board of management, at the company's annual press conference. The Bosch Automotive Technology business sector continued its strong business performance of the previous year, growing impressively in the first quarter of 2014. “We have also seen clear growth in our other business sectors. With regard to the regions, business in Asia Pacific is developing especially well,” said Dr. Stefan Asenkerschbaumer, the Bosch CFO. Bosch also aims to further improve result in 2014.
Sensor technology – global market leader for the technology of the future Internet-enabled products and internet-based services are one of the focal points of the company's future sales growth. With its hardware know-how and broad technological expertise, Denner believes Bosch is well prepared to move into this direction. “Bosch's traditional strengths – our innovative strength, high standard of quality, international presence, and the integrative force of our corporate culture – are also valuable in the connected world,” Denner said. Moreover, the company is global market leader in the area of micromechanical sensors (MEMS), a key technology when it comes to networking things on the internet. Bosch's strategic objective is to create solutions for connected mobility, connected industry, connected energy systems, and connected buildings.
Intelligent sensors – basis for the internet of things Sensors enable a new form of technical assistance in day-to-day life. Describing the strategic significance of sensor technology, Denner said: “Whether we are speaking of automated driving or the smart home, a new quality of comfort, safety, and efficiency is developing, and Bosch is creating the technical conditions for this change.” In 2013, the market leader produced one billion micromechanical sensors. This year, a further 30 percent increase is planned. Intelligent sensors are the next level of technological progress. These are equipped with a radio interface and a microcontroller. As a result, sensors are able to transmit relevant data via the internet, for instance to mobile end devices. “Smartphones will not be the only devices to be equipped with sensors. Any 'smart' object will feature internet-enabled sensor technology,” Denner said.
Automated driving – also at higher speeds from 2020 Sensor technology is also a major technological prerequisite for future driving. Modern driver assistance systems require ultrasound, radar, and video sensors. This year, Bosch will produce nearly 50 million ultrasound sensors, 25 percent more than the previous year. The number of radar and video sensors produced will double to more than two million units. As early as 2016, sales of driver assistance systems will exceed one billion euros. By 2020, the company aims to enable automated driving at higher speeds on freeways. In the coming decade, fully automated driving using an autopilot function could become possible. “Automated driving is a technology that saves lives. At the same time, it can spark drivers' enthusiasm, since it offers them support with tiresome driving tasks,” Denner said.
Connected road traffic – new services For driving to be automated, there has to be connected traffic as well as car-to-x communication. By 2025, almost every new car will be equipped with wireless data communication technology. Even now, the connected vehicle makes a broad range of services possible. In 2013, Bosch began offering its eCall emergency call system. When sensors record that a vehicle has had an accident, an automatic emergency call is made. Last year, the Bosch monitoring center processed a good 30,000 emergency calls. In the area of telematics, Bosch offers fleet management services for leasing and insurance companies. “For us, connectivity on the roads not only means efficiency and comfort, it also means safer driving,” Denner said.
Doubling sales in Asia and the Americas by 2020 Asia continues to be Bosch's number one growth region. By 2020, the company aims to double its sales in the region. For this reason, the level of capital expenditure will remain high. From 2010 to 2014, Bosch will have invested some 3.3 billion euros in the region. The company also aims to double its sales in North and South America by the end of the decade. In addition to expanding its manufacturing capacity, Bosch is strengthening its local development activities. In Guadalajara, Mexico, the company is currently opening a new development and software center. In Africa, too, Bosch aims to significantly increase its sales in the years ahead. In 2014, the company will further expand its presence on the continent. In Europe, Bosch aims to grow faster than the market despite the region's economic situation, which continues to be weak. As it expands its international presence, Bosch is also developing a growing number of products and services that are tailored to local customer needs.
The business year 2013 – improved sales and earnings In fiscal 2013, Bosch increased its sales by 3.1 percent, to 46.1 billion euros (*based on an adjusted previous-year figure of 44.7 billion euros). The disclosed sales figure takes the exit from crystalline photovoltaics into consideration as well as consolidation effects resulting from changed accounting policies and acquisitions in the previous year. After adjusting for exchange-rate effects, sales grew 6.3 percent. As a result of negative exchange-rate effects to the tune of some 1.5 billion euros, the strong euro had a very negative impact on the sales figure. Excluding burdens from photovoltaics, Bosch disclosed a 6 percent EBIT margin. This translates into EBIT of 2.8 billion euros. The positive developments in the Automotive Technology business sector made a significant contribution to the improvement in result. “Also thanks to our many efforts to cut costs, we have taken an important step toward achieving our target EBIT margin of 8 percent,” Asenkerschbaumer said. Even including the extraordinary burden of 1.3 billion euros resulting from photovoltaics, EBIT margin increased to 3.2 percent. Bosch has discontinued the activities in the area of crystalline photovoltaics. The company has now sold most of its activities in this area. The sale of the remaining activities is planned to be finalized in the first half of 2014.
Headcount increased in 2013 – further workforce expansion planned in 2014 In 2014, Bosch expects headcount requirements to increase mainly in the Asia Pacific growth region. Altogether, some 9,000 university graduates will be hired around the world. In Germany, the company is planning to hire some 800 university graduates. The number of new apprentices in Germany will be same as the previous year, at around 1,400. In 2013, the Bosch Group's workforce grew by about 8,500, to 281,000 (*adjusted previous-year figure: 273,000).
Automotive Technology – strong growth around the world in all divisions In 2013, the Automotive Technology business sector increased its sales by 6.7 percent (10.3 percent after adjusting for exchange-rate effects), to 30.6 billion euros. Its EBIT of 2.4 billion euros and EBIT margin of 7.7 percent were considerably higher than the previous year.
Industrial Technology – packaging machinery sales of one billion euros In 2013, the Industrial Technology business sector's sales amounted to 6.8 billion euros, 9.2 percent below the previous-year level (down 6.5 percent after adjusting for exchange-rate effects). The difficult economic situation hit the Drive and Control Technology division especially hard. In contrast, the Packaging Technology division developed positively. Overall, the Industrial Technology business sector recorded a negative EBIT margin of 1.2 percent. EBIT showed a loss of 83 million euros.
Energy and Building Technology – connected products for smart heating The Energy and Building Technology business sector increased its sales by 3.9 percent (5.9 percent after adjusting for exchange-rate effects) to 4.6 billion euros. The sector improved its result to some 106 million euros. Its EBIT margin came to 2.3 percent. In particular, the Thermotechnology division developed well.
Consumer Goods – market leader for innovative power tools In 2013, the Consumer Goods business sector generated sales of 4.1 billion euros (note: as a result of changes to accounting policy, this figure includes sales of the Power Tools division only, plus some miscellaneous other sales). After adjusting for exchange-rate effects, sales were 2.9 percent higher than the previous year. In nominal terms, sales decreased slightly. The Consumer Goods business sector achieved an EBIT margin of 10.4 percent. Its EBIT of 415 million euros included the proportionate after-tax profit of the BSH Bosch und Siemens Hausgeräte GmbH joint venture. Even without this result, the business sector's EBIT margin was encouraging.
Europe – growth in a difficult economic situation In Europe, Bosch sales grew despite the ongoing difficult economic situation. The company's sales in the region increased 2.2 percent (2.9 percent after adjusting for exchange-rate effects) to 25.5 billion euros. Sales increased slightly in Germany as well. Bosch invested 1.6 billion euros in Europe in 2013. Especially in eastern Europe, the company is currently expanding its manufacturing capacity. Last year, Bosch invested more than 900 million euros in Germany.
The Americas – strong growth in North America, recovery in South America In the Americas, sales in nominal terms varied considerably in 2013. In North America, Bosch sales grew by 3.5 percent (6.8 percent after adjusting for exchange-rate effects) to 7.8 billion euros. This was in part the result of an increase in vehicle production. In contrast, sales in the South American market decreased by 3.6 percent, to 1.7 billion euros. However, after adjusting for exchange-rate effects, sales increased 8.9 percent. Bosch invested some 280 million euros in North and South America in 2013.
Asia Pacific – improvement in China, severe currency effects In Asia Pacific, Bosch achieved sales growth of 5.8 percent (13.8 percent after adjusting for exchange-rate effects) to roughly 11.1 billion euros. Especially in the Chinese growth market, demand for automotive and industrial technology picked up significantly over the course of the year. Demand for automotive technology was also high in Southeast Asia. In India, poor economic conditions meant that business developed less well than forecast. The same applied to Japan. In 2013, Bosch again made considerable investments in Asia Pacific. With some 620 million euros spent, Bosch focused especially on expanding its manufacturing capacity for automotive components.
Research and development expenditure remains high Last year, Bosch spent some 4.5 billion euros, or 10 percent of sales, on research and development. Bosch researchers filed nearly 5,000 patents over the course of 2013, some 20 per working day. The company plans to continue expanding its research and development capacity this year. By the end of 2014, Bosch will have some 45,000 researchers and engineers on board. More than 2,000 additional researchers will be hired in Asia Pacific, for instance. The company is also boosting its innovative strength in Germany, with a new center for research and advance engineering in Renningen, near Stuttgart.
Maintaining cutting-edge research – rapid transfer to industrial application Denner, whose responsibilities on the Bosch board of management also include research and development, called for greater political commitment to promoting innovation: “Policymakers need to set their sights higher.” While Germany is close to spending 3 percent of GDP on research, the private sector has played a greater role in this achievement than the public sector has. Denner deplored the fact that universities were chronically underfunded. In some cases, he said, there was not enough money to pay for the buildings' upkeep. For him, the result was obvious: top researchers were leaving Germany in favor of research institutes in other countries. Denner went on: “In research and development, Germany and other European countries have to measure up to the world's leading countries.” He said that funding must above all benefit basic research, as well as its rapid transfer to industrial application. “Top universities make the regions they are located in more appealing. Companies indirectly benefit from this as well.” Bosch itself is an active member of 250 university research partnerships.
Customers past and present impressed by reliable, durable technology and quality
Their characteristic tone has made Bosch horns a global success
Wide range of horns and fanfare available for retrofitting
With their distinctive sound, Bosch horns and fanfare ensure vehicles remain safe on roads around the world. Bosch submitted its patent application for the first electric horn 100 years ago in Germany. Right from the very beginning, drivers were impressed by the reliable technology in the legendary Bosch horn. Bosch now offers a wide range of horns and fanfare for motorcycles, cars and commercial vehicles; these products are characterized by their functional reliability, long service life and attractive design.
Robert Bosch GmbH submitted its patent application for the electric horn on April 12, 1914. During development, the company wanted the product to have a long range and a pleasant sound. The horn needed to reliably emit a sound as soon as it was activated, and low power consumption and an attractive design were also important prerequisites. The new Bosch horn, which came onto the market in 1921, met all of these objectives. The horn was based on the principle of "stopped pipes" used in organ pipe building. These pipes are closed at the upper end, so they emit a lower sound than open pipes. In the Bosch horn, this principle resulted in a pleasant and very characteristic tone.
Horns Produce Sound in All Directions — Fanfare Bundle the Sound Together The original design principle has remained unchanged in each of the successors to the Bosch horn that was patented 100 years ago. The sound is generated by an electrically activated membrane and is emitted in all directions. The product range has been extended to include fanfare. The funnel in a sounder is calibrated to a precise pitch and also uses a membrane to produce an exceptionally pleasant and soft sound that, unlike the sound produced by horns, is emitted in one direction. The unmistakable sound of Bosch horns and fanfare can now be heard on roads around the world.
Wide Range Available for New and Used Cars, as well as Retro and Classic Cars Bosch horns are available in a wide variety of models and variants for original equipment, individual design and special requirements for commercial vehicles, cars, SUVs and pick-ups.
Suitable products are also available for classic car enthusiasts. Bosch Automotive Tradition, the classic division of Bosch, gave the famous Bosch horn a new and historic redesign in 2006, including slotted screws and chrome-plated horn covers. The original was used in many vehicle brands and models from the 1950s and 1960s.