Bosch eBike Systems

Riding technique and safety for eMountain bikers Bosch eBike Systems helps Swiss Cycling to develop cycle training courses

  • eMountain bike courses in Switzerland
  • Specific mountain bike safety and cycle training for the general public
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  • March 17, 2016
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – Bosch eBike Systems is helping the Swiss cycling association Swiss Cycling to develop specific safety and cycle training courses for eMountain bikers. In early summer 2016, the first eMountain bike guides will be trained to run the courses. In the pilot year, courses for about 200 eBikers are planned in five Swiss mountain bike regions.

Comprehensive training as the basis
“With a first-class experience of nature on trails and paths and over 300 well trained mountain bike guides, Switzerland offers optimal preconditions for our commitment to eMountain biking,” says Claus Fleischer, head of the Bosch eBike Systems product division. Jointly with Swiss Cycling, Bosch is promoting sustainable eMTB development in the Alpine region. Swiss Cycling, founded in 1883, has excellent training and further training references. It has offered courses for mountain bike guides since 2004 and in the forthcoming season they will be joined by courses for eMountain biking. Markus Pfisterer, Managing Director of Swiss Cycling, has this to say about the reason for the new courses: “eMountain bikes are growing increasingly popular and are used by an ever wider range of user groups. Swiss Cycling sees in this trend an opportunity and a significant demand. We are delighted to be working on the eMountain bike course project jointly with Bosch eBike Systems.”

On the brink of a breakthrough: eMountain biking in Switzerland
According to a current market survey1 by GfK Switzerland in collaboration with the Swiss cycle dealers’ association Velosuisse, 86% of dealers anticipate the highest level of growth in the eMountain bike segment. Having developed the Performance Line CX, a drive system designed specially for eMountain bikers, Bosch leads the field in this segment and is ready to take on responsibility. For Bosch eBike Systems, professional structures and teaching know-how are the basis on which to shape a trend sustainably. “eMountain bike courses provide prospective eMTB bikers with an opportunity to get to know the new cycling experience, to train and to really enjoy eBiking on mountain paths and trails”, Fleischer says. The main focus of the courses is on the rules of the road, on behaviour and on eBike handling. This offering is the first time a national provider has implemented specific safety and cycle training courses for the general public. “We would like to teach course participants to behave responsibly and considerately toward the environment and other user groups in order to countervail uncertainties and reservations,” Pfisterer says.

1 Link to the study: http://www.velosuisse-event.ch/downloads/unterlagen/GfK_exklusiv%20InfoTech%202016_Fazit.pdf

Contacts for press inquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 (0)7121 35-394 64
Fax: +49 (0)711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Jens Weller
Tel.: +49 (0)711 210 99-427
Fax: +49 (0)711 210 99-499
Bosch.eBike@ketchumpleon.com

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI9211 - March 17, 2016

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