Bosch eBike Systems

Biking holidays increasingly popular By hire pedelec in the Swabian Alb and around South Tyrol Bosch eBike Systems promotes trend-setting tourism projects

  • ADFC survey: 4.5 million Germans a year go on bicycle holidays
  • Pedelecs open up opportunities for tourism
  • Bosch eBike Systems promotes promising pilot projects
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  • March 10, 2016
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – Mobility is of decisive importance on holiday. 4.5 million Germans a year make their holiday a voyage of discovery by bicycle, according to the German cycling association ADFC’s 2016 cycle tour survey. 11 percent of them opt for a pedelec, twice as many as in the previous year. They do so because they can then go on longer tours, make short shrift of steep gradients and enjoy the electric assistance that offsets performance differences. Battery-powered bicycles are a comfortable and relaxing mode of transport and a whole lot of fun. But eBike travellers need an appropriate infrastructure, including service or maintenance facilities, charging and hire stations and eBike routes and guides. Bosch eBike Systems has assumed responsibility and is supporting pilot projects in selected holiday areas.

Well equipped on your cycling holiday
Cycle touring requires good preparation. About 90 per cent of cycle tourists download information such as digital maps from the Internet, according to the ADFC. It is not just Google maps; digital means of orientation are growing increasingly important. One in three already relies on GPS devices like Nyon, the first all-in-one on-board computer for eBikes. Well equipped and connected are key criteria for a successful cycle tour, and several initiatives are being launched this year to open up new opportunities for holidaymakers on two wheels.

eBike routes in the Swabian Alb
Assisted by Bosch eBike Systems, the town of Münsingen is launching a pilot project to promote tourism. A mobility centre is being set up in the Swabian Alb that will serve from summer 2016 as, inter alia, a pedelec hire station and starting point for five eBike tours of the Unesco-recognised biosphere region. eBike holidaymakers will be able to recharge their batteries at a large number of charging stations en route. Seventeen pedelecs are at the ready for idyllic tours of the area, each with a Bosch drive system and a Nyon on-board computer. All kinds of eBike are available – from the step-through model to the eMTB. The tours cover distances of between 25 and 60 kilometres and cumulative elevation gains of between 200 and 800 metres. With battery-powered assistance they are a relaxing eBike experience. For further information about the project visit www.muensingen.com/e-Bike

BikeHotels Südtirol – By eBike to new summits
“There is a special trend at present toward sporting activities, and electric power assistance is growing increasingly popular with mountain bikers,” says Claus Fleischer, head of the Bosch eBike Systems product division. Around 70 per cent of the tourists who visit South Tyrol do so to pursue sporting activities. This trend is now to be intensified by the support of BikeHotels Südtirol, a group of 39 bike hotels and 8 bike schools. The ten hotels that Bosch eBike Systems has certified so far offer guests a breakdown and repair service provided by Bosch-trained experts, charging stations, tour folders and special weekend or short stay arrangements. Furthermore they organise guided eBike tours with trained guides who know the area. Anyone who rather travels on his own is able to orientate himself with the all-in-one on-board computer Nyon: Enter your route and off you go. For further information about the project visit http://www.bikehotels.it/de/mountainbike-enduro-freeride/ebike-emtb.html

Strengthen eBike infrastructure sustainably
The main focus of a project launched by the German cycle dealers association ZEG is on a sustainable infrastructure for eBike tourists. “As the world market leader in eBike drive systems a smart cycling infrastructure is important for us. That is why we are supporting long-term initiatives to develop cycling networks and fit them out with charging stations. We want to provide eBikers and those who might like to become eBikers with our best possible support and service on holiday,” Fleischer says.

The main component of the project is a comprehensive network of hire stations for eBikes. From spring 2016 on, around 3,500 pedelecs with Bosch drive systems will be available for hire in Germany and Austria at selected ZEG hire stations and cycle shops and at hotels and boarding houses, holiday apartments and tourist information offices. 670 service partners will be maintaining and servicing the eBikes. A mobile app will show you where the nearest eBike hire station is and you can book on by smartphone. Bosch eBike Systems consultants will be assisting the providers in individual regions by offering training courses and sessions.

For further information about the hire station and about local availablility of bikes, visit www.travelbike.de and www.travelbike.at.

Contacts for press enquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: 07121 35-394 64
Fax: 0711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Jens Weller
Tel.: 0711 210 99-427
Fax: 0711 210 99-499
Bosch.eBike@ketchumpleon.com

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI9207 - March 10, 2016

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