Bosch eBike Systems

To new summits of success with an electric tailwind Bosch eBike Systems provides eMountain bikers with a website of their own

  • New eMTB video “Uphill Flow II” with valuable advice on cycling technique from trials world champion Stefan Schlie
  • Launch of Bosch eMTB microsite www.bosch-uphillflow.de
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  • August 24, 2015
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – eMountain biking, still a newcomer as a sporting activity, is increasingly stepping into the spotlight in time for the Eurobike show and is one of the trend topics at the leading international trade fair in Friedrichshafen. In addition to the right drive system for eMTBs Bosch eBike Systems has now launched a dedicated Internet platform for eMountain bikers – www.bosch-uphillflow.de. For the microsite's launch the company has focussed in the “Uphill Flow II” on Alpine cycling fun in the impressive scenery of the Dolomites.

Mountain biking with an electric tailwind
Mountain biking has established itself as a sports discipline since the late 1970s. After a good 40 years the time for the next stage in its evolution has come. eMountain biking has enriched mountain biking by adding another facet and a wide range of opportunities for cyclists, bike manufacturers and the tourist trade. As a pioneer in this new discipline that combines sport, nature and technology Bosch eBike Systems promotes mountain biking with electrical assistance and helps eMountain bikers to improve their cycling skills.

“Uphill Flow II” video – Unlimited cycling pleasure
Following last year's interactive video “Uphill Flow I,” Bosch now presents “Uphill Flow II,” a further development that is something special. A little over 12 minutes long, it features eMountain bikers in breathtaking Alpine landscapes, free and independent, focussed on the essentials. The new film, with trials world champion Stefan Schlie as its presenter, combines impressive images, terrific tricks and lots of good ideas. “On an eBike,” he explains, “the right uphill technique is important for maintaining the flow on the ascent. Only those who have mastered the technique can use the electric assistance to achieve a flow that is incredible cycling fun.”
The lavishly produced high-resolution video with shots taken by drones shows how eMountain bikers can perform at their best on mountain trails while paying due regard to other trail users and the environment.

www.bosch-uphillflow.de – The new eMTB hub goes online
“Uphill Flow II“” is a major component of the new Bosch eBike Systems microsite. In future, www.bosch-uphillflow.de will serve as a central platform for eMountain bikers on the Internet. For the launch, 24 clips deal solely with the fascination of eMountain biking. Claus Fleischer, head of the Bosch eBike Systems Product Division, is convinced that “the video and the microsite make it clear how varied eMountain biking can be. eMountaing biking, a trendy discipline, is opening up a wide range of options for the eBike industry. We are developing additional market segments, serving new target groups and developing concepts for tourism. They are our starting points.”

Contacts for journalists:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 35-394 64
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Jens Weller
Tel.: +49 711 210 99-427
Fax: +49 711 210 99-499
Bosch.eBike@ketchumpleon.com

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI9048 - August 24, 2015

Your contact person for journalists

Tamara Winograd

+49 7121 35-39464 Send Email

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