Bosch eBike Systems

Solothurn Bike Days Bosch eBike Systems strengthens Swiss presence Regional marketing team expanded

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  • April 29, 2015
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – Bosch eBike Systems is strengthening its presence in the important Swiss pedelec market. In future a technical and a marketing expert will be dealing solely with the concerns of Swiss customers. To underscore the increased importance of the Swiss market the company is also represented for the first time with a stand of its own, K 80, at the Solothurn Bike Days. From 8 to 10 May 2015 more than 20,000 people are expected at Switzerland’s largest bike festival.

eBikes are an established feature of the Swiss cycling culture
In 2014, 17% more eBikes were sold in Switzerland than in the previous year. Already, one bike in six sold between Zurich and Zermatt benefits from an electric “tailwind”. “In Switzerland the eBike is already an established feature of the cycling culture. In order to deal even more specifically with the needs of current and prospective eBike owners we are intensifying our marketing activities and our presence at events such as the Bike Days in Switzerland,” says Tamara Winograd, in charge of marketing communication at Bosch eBike Systems. That is why the Swiss Bosch team has since April 2015 been strengthened by the marketing pro Beat Brechbühl. The first contact for retailers is technical expert Markus Schleszies.

Test connected eBikes at the Bike Days
Connecting eBike and rider is the main focus at the Bosch eBike Systems stand. The all-in-one Nyon on-board computer marks the next step in eBiking by recommending the right route and recording fitness and route data. Visitors are more than welcome to try it out at the Bike Days. On Nyon handlebars they can test the functions of the on-board computer and on an adjoining test circuit they can put different makes of eBike with Bosch drive systems through their paces. Bosch experts will be there to answer any questions that visitors interested in an eBike with a Bosch drive system may have.

For further information about Bosch eBike Systems visit
For more information about the Solothurn Bike Days visit

Contacts for journalists:
Robert Bosch GmbH
Tamara Winograd
Tel.: 07121 35-394 64
Fax: 0711 811 514 042

Ketchum Pleon GmbH
Jens Weller
Tel.: 0711 210 99-427
Fax: 0711 210 99-499

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at and,

PI8911 - April 29, 2015

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Tamara Winograd

+49 7121 35-39464 Send Email

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