HR and CSR issues

Highlighting the benefits of diversity Bosch invites 280,000 associates to take part in day of action

  • International Bosch Diversity Day promotes greater diversity
  • Director of Industrial Relations Kübel: “Diversity improves results”
  • Share of local executives around the world to exceed 80 percent
  • Target: 20 percent share of women in management positions around the world by 2020
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  • June 20, 2014
  • HR and CSR issues
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press release

Stuttgart – For the first time ever, Bosch has invited its more than 280,000 associates to take part in a day of action promoting diversity and equal opportunities. On June 24, 2014, the global provider of technology and services will be holding the first “Bosch Diversity Day” at more than 200 locations around the world. The aim of the event is to highlight the potential of diversity within the Bosch Group over a period of 24 hours. To this end, the company is organizing participatory activities, discussion forums, and networking events. Bosch sees different people, cultures, experiences, and perspectives as an important stimulus for productivity and innovative strength. The company has already received a number of awards for its commitment to diversity, most recently the German Diversity Prize.

Appreciation of associate diversity
“Different ways of thinking and a broad range of perspectives are an asset to our company. They allow us to deliver better results for our customers and are the foundation of our business success,” said Christoph Kübel, member of the board of management and director of industrial relations at Robert Bosch GmbH. “With our global day of action, we want to show once again that we embrace our associates' commonalities and differences.” At the same time, he said, an appreciation of diversity promotes a work environment based on mutual understanding and openness.

The four dimensions of diversity management
Company founder Robert Bosch emphasized the importance of cultural diversity early on. Today, the principle of diversity is firmly anchored in the Bosch strategy, and includes the dimensions of age, sex, internationality, and working culture. Working culture occupies a particularly important position, for instance: different working models aim to help meet the needs of associates across national, divisional, and cultural boundaries. These models allow associates to strike a healthy balance between their career goals and personal aims. In addition, diverse working models promote equal opportunities between men and women.

Doing business successfully with mixed teams
Mixed teams help Bosch meet a range of customer needs with the best possible solutions and products. Thanks to the experience of its associates and creative lateral thinkers, Bosch files thousands of patents each year. In 2013, the figure was 5,000, or some 20 per working day. “A successful approach to diversity cannot be imposed,” said Heidi Stock, who is in charge of global diversity management at Bosch. “This is why we offer our associates many possibilities to experience diversity on a regular basis in their day-to-day work.”

By 2020, Bosch aims to fill 20 percent of its management positions with women. Today, one in eight executives are female. “In some countries, we have already exceeded our target. In China, for instance, we have a 23 percent share of women in management positions. In Spain, the figure is 21 percent,” said Stock. Teams with members of different ages are also increasingly common at Bosch. While the average age of Bosch associates in Europe is 40, in the Asian growth markets it is around 25. Some 1,600 Bosch retirees are already contributing their expertise as senior experts around the world.

Diverse working culture, more internationality
Bosch is also making its management team even more international. Outside of Germany, the share of local executives will be at least 80 percent in the future. At the first management level, which includes positions such as group leader, Bosch has already achieved a share of some 90 percent local executives. At the second level, which includes department heads, the figure is 74 percent. At present, some 6,000 Bosch associates are working outside their home countries. Their assignments serve knowledge-sharing purposes, and allow associates to gain new skills and intercultural experience.

Bosch as an employer:
Diversity at Bosch:

Winson Wang (USA) about diversity at Bosch:
Annette Borger (Germany) about diversity at Bosch:
Noriko Morikawa (Japan) about diversity at Bosch:
Florian Bankoley (Germany) about diversity at Bosch:

Background information
Diversity management at Bosch – Five questions for Heidi Stock

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

PI8606 - June 20, 2014

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