Mobility Solutions

Bosch at the IAA 2013 Bosch Automotive Technology gains momentum: five percent more growth, around six percent return

  • Bosch Group's growth for this year expected to meet forecast of between two and four percent
  • Bosch is pooling its strengths for automated driving by networking different areas of business
  • Series production of 30 e-mobility projects to start by 2014
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  • September 10, 2013
  • Mobility Solutions
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press release

Stuttgart/Frankfurt am Main – In 2013, Bosch Automotive Technology's operative sales are expected to grow by some five percent, which means that the business sector will grow faster than global automobile production. Dr. Volkmar Denner, chairman of the board of management and head of research and development at Robert Bosch GmbH, spoke of the company's business development at the 65th International Motor Show (IAA) in Frankfurt am Main. This year, Bosch expects its Automotive Technology business sector to achieve a pretax return on sales of around six percent. The Bosch Group as a whole expects to register growth of two and four percent for 2013 as well, in line with forecasts. "We will also improve earnings as planned, even though considerable effort is still needed and our photovoltaics business is still taking a heavy toll," said Denner.

Growth in China and North America; gradual recovery in Europe
According to Bosch estimates, automobile production around the world will grow by an average of three percent annually in the years to come. This is still two percentage points lower than in the years leading up to the financial crisis. "North America and China will continue to drive the global automotive industry's growth, while Europe will gradually start to recover," said Denner. As an indicator of this recovery, Denner mentioned the average age of passenger cars in Europe, which has reached a record high at almost nine years. In the medium term, this will mean that drivers will replace their used cars with new vehicles. In North America, Denner said, the current fleet of registered vehicles is around eleven years old. This is why demand for new cars is already on the rise in the region. "In a country like China, the catching-up process will take place on a much larger scale," said Denner. At the moment, vehicle density in China is about one-tenth of the western European figure.

For this reason, Bosch has intensified its activities in the emerging markets, and will have invested some 2.8 billion euros in the Asia Pacific region between 2011 and 2013. This shows that Bosch strategy is in line with industry trends: between 2005 and 2015, Japanese and German automotive companies will have increased their share of foreign production from about half to two-thirds. "As a globalized supplier, Bosch is keeping up with the international strategy of its customers," said Denner. Today, Bosch is already located close to automotive industry customers around the world with a global network of 95 manufacturing and 50 development locations. By the end of this year, the company will count 36,000 research and development associates around the world. Moreover, in Renningen, which is close to Stuttgart, Bosch is investing 300 million euros to build a new research center.

From the internal combustion engine to the fully electric drive
Bosch's intensive research activities have been decisive in securing the company's position as the market and innovative leader in the realm of electronic drive and safety systems. And when it comes to diesel and gasoline engines, there is still fuel savings potential: through further downsizing and improved combustion, fuel savings of an additional 20 percent can be achieved over 2012 levels. With this optimized technology, even the strict CO2 emissions standards that are expected in Europe from 2020 can be met. Depending on the vehicle class, this objective can be achieved with varying levels of electrification. Here, Bosch offers an extensive portfolio of products. For instance, the boost recuperation system is an affordable entry-level hybrid with a 48-volt generator and a compact lithium-ion battery. The strong and plug-in hybrids complete the Bosch portfolio. By 2014, the company will have contributed to 30 series production projects related to e-mobility: from a fully electric system for compact cars to an electrified sports car.

"Bosch is pooling its strengths for automated driving"
Ever stricter environmental protection and accident prevention standards are being introduced around the world. This will stimulate growth in the realms of powertrain electrification and automated driving. In the area of driver assistance, market volumes are expected to grow by a third each year between 2013 and 2017. Today, Bosch generates annual sales of five billion euros with driver assistance and safety systems. In total, 5,000 Bosch engineers are working in these areas.

In addition to improving driver assistance systems and sensor technology, vehicle networking is one of the main technological challenges on the road to automated driving. In the future, large amounts of data will be transported via mobile communication interfaces. They will also be recorded and analyzed for the cloud and connected to other data sources. As a result, vehicles will be increasingly connected to their environment, and their systems will be able to recognize and respond to hazards more quickly. For instance, if a traffic jam starts in a bend in the road and a driver hits the brakes, the vehicle will recognize the danger and warn other road users who are headed toward the same spot.

In the area of vehicle networking, Bosch is working closely with external partners and has engaged in pre-competitive cooperation in efforts to further develop technologies that will enable fully automated driving. For instance, Bosch is a founding member of the Center for Automotive Research (CARS), an interdisciplinary research program at Stanford University.

Above all, Bosch takes advantage of the benefits of being a global company with more than 300,000 associates. Its various divisions cooperate with one another across different business areas. This cooperation is necessary when it comes to innovations such as human detection technology, which has applications in both pedestrian protection systems for automobiles and in surveillance-based security systems for buildings. Here, several Bosch divisions are working together and using a common software platform. "Bosch is pooling its strengths for automated driving. We cultivate internal alliances through informal channels," said Denner.

Bosch Software Innovations, a subsidiary that focuses on the development of software systems, offers solutions that are helping to make the internet of things and services a reality. This, in turn, is paving the way for vehicle networking. The company's applications are in use across Bosch’s business sectors. Cars on the streets will be just as much a part of the internet of things and services as refrigerators in people’s homes and packaging machines on factory floors.

Bosch compact
Bosch automotive technology at the IAA 2013
From products such as the iBooster to advances
in electromobility and highly-automated vehicles
PI8311


The future of driving:
electric, automated, connected

Presentation by Dr. Volkmar Denner,
Chairman of the Bosch Board of Management
RF00203


Click here to find further information.

At the 65th International Motor Show in Frankfurt, Bosch is showcasing technical solutions for connected mobility. A variety of innovations are helping to make road traffic cleaner and more efficient, as well as safer and more comfortable. Bosch is exhibiting its highlights at booth A04 in hall 8.

Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI8258 - September 10, 2013

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