Bosch eBike Systems

Bosch eBike Systems extends service network Market expansion goes hand in hand with extension of service

  • A further 100 Bosch eBike experts to be certified in 2013
  • First certified specialist dealers in eBikes with Bosch drive system in Benelux, Austria and Switzerland
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  • August 22, 2013
  • Bosch eBike Systems
  • Press releases

press release

Stuttgart/Reutlingen – Bosch eBike Systems is certifying a further 100 cycle dealers as Bosch eBike experts this year in Germany and, for the first time, in Benelux, Austria and Switzerland. That will take the number of dealers certified as specialists in eBikes with a Bosch tailwind to 237. The characteristics they share include a high level of service orientation and many years of professional experience. “Our experience with Bosch eBike experts in Germany has been very good,” says Claus Fleischer, Head of the Bosch eBike Systems product division. “That is why we are now extending the concept to other markets. Good service provided by dealers is a decisive plus for ends customers.” Dealers offer advice not only on which bike to buy but also on subjects such as how best to handle the drive system and battery to ensure the highest level of safety and lasting pleasure with the eBike. As trade contacts Bosch relies on prestigious service partners like Magura, Fuchs-Movesa or Shimano – and on its own expert advisers. That is also to be the case in new markets.

Best service for top quality
At present there are 137 Bosch eBike experts in Germany. They are selected on the basis of a catalogue of criteria that include the size and location of the store, the number of eBike brands on offer, the opening hours and the presence of a master bicycle mechanic. Dealers must also have many years of professional experience and a particularly high level of service orientation, must have attended detailed Bosch training courses and be able to offer potential eBike buyers extensive test runs. The advantages are self-evident. Before they buy, customers receive comprehensive advice from Bosch eBike experts, and after buying they have a trained and reliable contact who can help fast if questions or problems arise. Certified experts can, for example, use diagnostic software to give eBike batteries a fitness test. The number of charging cycles can be checked and noted in a professional diagnostic report. The experts can also give eBikers comprehensive training in how to handle the battery safely and correctly. “We attach just as much importance to the quality and safety of our eBike drive systems as we do to the enjoyment of cycling,” says Claus Fleischer. Quality and safety are ensured not only by standards in the development and manufacture of Bosch eBike Systems; dealers also contribute to both by advising and training eBikers. Customers can check on the Bosch website which cycle dealers are Bosch eBike experts.

Service partners across Europe
Bosch service partners in individual markets are there to ensure that dealers can offer their customers optimal service. They assist European cycle dealers from handling guarantee claims and organising training sessions to providing technical support. For the Benelux countries Bosch eBike Systems has enlisted the support of Shimano and for Switzerland that of Fuchs-Movesa, while Magura is responsible for the rest of Europe. “We rely deliberately on our service partners because they combine a strong regional presence and a high level of logistical and technical competence,” says Claudia Wasko, who is in charge of Sales and Service at Bosch eBike Systems. “They can use existing distribution channels and relationships with dealers, thereby achieving synergy effects for all concerned.” Cycle dealers benefit from the partnership in the form of significantly shorter processing times and simpler logistics in, say, guarantee cases or battery returns. “The structure works superbly with our service partners. That is why we will be extending it in the course of our market expansion,” Claudia Wasko adds. Bosch also provides dealers with its online dealers' portal for booking training courses and training videos, for example, and relies on its regional presence. A team of five Bosch employees is at hand to assist eBike dealers on all matters in Germany, Austria, Switzerland and the Netherlands. They maintain constant personal contact with the dealers.

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About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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PI8245 - August 22, 2013

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