Greentech Manager of the Year

  • February 29, 2012
  • Sustainability
  • Press releases

press release

Business magazine Capital has presented Franz Fehrenbach, chairman of the board of management of Robert Bosch GmbH, with its "Greentech Manager of the Year 2011" award. The award is presented to entrepreneurs and managers who are outstandingly successful in promoting the growth of green technologies and whose companies have an innovative and sustainable product portfolio. In her laudatory speech, the parliamentary state secretary Katherina Reiche remarked that this year’s award was being given to a person who stood out not solely for the strategic direction he had given to a large enterprise, making it more green, but who was also an outspoken commentator on companies’ social responsibility.

Bosch pursues a two-pronged strategy in environmental protection and resource conservation. On the one hand, it is constantly striving to improve the energy efficiency of products and production. On the other, it is committed to making alternative drives and renewable energies profitable in the long run, particularly with regard to its new business activities. Bosch therefore believes it would be economically and ecologically irresponsible to neglect the many small steps in pursuit of the larger goal. In his thank-you speech, Franz Fehrenbach emphasized that the energy revolution in Germany must also pursue a two-pronged strategy and called for the consistent implementation of this. "This revolution has only just begun. Take network expansion, for example – while the objectives are clear, the means of achieving them are anything but," said Fehrenbach. "More than anything, we need a milestone plan detailing the transformation to a carbon dioxide-free energy supply – and compliance with this must be monitored at every stage."

The results of a study commissioned by Bosch and conducted by the Freiburg Institute for Applied Ecology support this call. They suggest that the energy revolution is possible using available technologies if the right political framework conditions are in place. The most important energy policy recommendations to emerge from the study relate to the increased promotion of energy storage units and greater incentives to make existing buildings more energy-efficient. "To earn its name, the energy revolution must also extend to the boiler room," summarizes Franz Fehrenbach. Provided that energy efficiency is recognized as being key in all products and processes, the Freiburg Institute for Applied Ecology believes in its optimistic outlook that it will be possible to cut energy requirements by an average of 43 percent across all sectors by 2050 while maintaining living standards and ensuring positive economic development.

NACH-046 - February 29, 2012

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