“best brands” award Recognition of successful brand management at Bosch Fourth place in “best international corporate brand” category

  • Bosch climbs more than ten places in corporate brand ranking
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  • February 15, 2012
  • Business/economy
  • Press releases

press release

Stuttgart / Munich – At the “best brands” awards ceremony in Munich, the Bosch Group has won recognition for its successful brand management. In the “best international corporate brand” category, the company came fourth, climbing by more than ten places in the ranking. Only three automakers – BMW, Audi, and Volkswagen – were ranked higher than Bosch. “Brand management is a special challenge, especially for a provider of technology and services as diversified as Bosch,” said Uta-Micaela Dürig, the senior vice president of corporate communications, brand management, and sustainability at Bosch. “By means of high-quality, innovative products and services for B2B and B2C customers, we have managed to cement Bosch’s reputation as an attractive brand. The award is an incentive for us to continue to inspire as many customers as possible around the world with our products, services, and brand management, and to continue to demonstrate to them how attractive Bosch is.”

The “best brands” award is not conferred by a panel of experts, but is instead the result of a consumer survey. In a representative survey by the German market researchers GfK, two core criteria of a brand are measured: actual business success in the market and brand popularity from a consumer perspective. This study design is unique to the GfK brand-ranking survey.

The German “best brands” survey was set up in 2004 by the Serviceplan Group, the GfK Group, ProSiebenSat.1 Media AG, Wirtschaftswoche, Markenverband, and iq media marketing.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of 49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.

PI7658 - February 15, 2012

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