Results of the “Imageprofile 2012” study Bosch is the most respected industrial enterprise in Germany Strong focus on sustainability and innovative strength

  • Among top five companies in overall ranking
  • Representative survey of more than 4,000 executives
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  • January 20, 2012
  • Business/economy
  • Press releases

press release

Stuttgart. In the “Imageprofile 2012” study conducted by the “Manager Magazin” business magazine, Bosch has been crowned the winner in the industry category. The technology and services provider also climbed to fifth in the overall ranking of the most respected companies, up from eleventh spot in 2008.

Bosch scored particularly highly in the categories “sound finances” and “innovative strength.” In the sustainability category, it was voted the best company. In other words, the executives polled for the survey recognized the company's dedicated efforts to balance economic, social, and ecological concerns in its business operations.

“We are delighted to be rated as the most respected industrial company and to have made it into the top five in the overall ranking. The results show that the values we consistently live by in the company also have a positive impact on our external image,” said Franz Fehrenbach, chairman of the board of management of the Bosch Group.

This is the 16th time that “Manager Magazin” has assessed the reputation and image of Germany's top companies. The 2012 survey assesses 170 companies from ten different industries, including DAX-listed companies, the leading German family-owned businesses, and major global branded companies. The survey polled 4,050 decision-makers working in their companies' first and second management tiers. Further information is available online at (in German only).

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

PI7637 - January 20, 2012

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