Press release #Automated mobility

The new Bosch highway assist system installed on the Maserati 2018 range

Safer and more relaxing motorway driving

  • Bosch highway assist is a partially automated driving function
  • Bosch technology combines ACC Stop & Go and Lane Centering
  • Maserati Ghibli, Levante and Quattroporte MY2018 are equipped with Bosch highway assist system
Joern Ebberg

Joern Ebberg


Stuttgart/Milan – Motorway driving is frequently boring and repetitive, and in the case of long distances or heavy traffic it can often be stressful for drivers, with the risk of loss of concentration. In these circumstances, Bosch highway assist, is a partially automated driving function, helps to make the driver's trip safer and more relaxing. The new Bosch system, installed on all the vehicles in the Maserati MY 2018 range, combines the ACC Stop & Go and Lane Centering functions to control the vehicle's speed, acceleration and braking. Thanks to the smart combination of the two functions and optimised longitudinal and lateral guidance during in-lane travel, this Bosch technology enables partially automated driving (SAE level 2) both on the straight and on bends.

“Highway Assist is a further step forward in the direction of automated driving. This, together with other innovations, meets Bosch's aims of creating technological solutions to usher in a new era in mobility, with no accidents, no stress and no emissions,” affirms Gabriele Allievi, Executive Vice President Original Equipment Sales of Robert Bosch GmbH Branch in Italy.

Bosch highway assist technology is designed to operate on the motorway at a speed which complies with the limits enforced by the Highway Code. The system provides the driver with significant support. All the driver has to do is to supervise the vehicle at all times and be ready to take over control if necessary. The technology functions are enabled through the combined action of a Bosch long-range radar sensor, a camera and GPS, which monitors the car's actual position on the motorway. Bosch electric power steering (EPS), another innovation introduced on the Maserati MY2018 range, makes a decisive contribution to implementation of the highway assist technology and other advanced driving assistance systems (ADAS).

By means of the Bosch long-range radar sensor, the highway assist system supports the driver by controlling the car's distance, direction and speed and monitoring the traffic ahead up to a speed of 145 km/h and a distance of up to 200 metres. The vehicle automatically follows the vehicle ahead in its lane at a safe speed and distance: if the vehicle ahead slows down, the system reduces speed accordingly, and if the vehicle accelerates or changes lane, the system automatically accelerates to the speed set by the driver. What's more, through lane marking recognition and the automatic action of the Bosch electric power steering, the car is kept constantly in the middle of the lane, even on bends. Although the system provides partially automated driving assistance, the driver is still responsible for the vehicle and has to supervise the system, taking over complete control of the car if necessary.

The mobility industry is experiencing a period of revolutionary technological change, in which automated driving is increasingly becoming a reality. Bosch is in the front line of this transformation process and is actively developing and offering the market solutions - such as highway assist - intended to make the mobility of today and tomorrow smarter, safer and more relaxed.

Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

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