Press release #Automated mobility

The new Bosch highway assist system installed on the Maserati 2018 range

Safer and more relaxing motorway driving

  • Bosch highway assist is a partially automated driving function
  • Bosch technology combines ACC Stop & Go and Lane Centering
  • Maserati Ghibli, Levante and Quattroporte MY2018 are equipped with Bosch highway assist system
Joern Ebberg

Joern Ebberg >


Stuttgart/Milan – Motorway driving is frequently boring and repetitive, and in the case of long distances or heavy traffic it can often be stressful for drivers, with the risk of loss of concentration. In these circumstances, Bosch highway assist, is a partially automated driving function, helps to make the driver's trip safer and more relaxing. The new Bosch system, installed on all the vehicles in the Maserati MY 2018 range, combines the ACC Stop & Go and Lane Centering functions to control the vehicle's speed, acceleration and braking. Thanks to the smart combination of the two functions and optimised longitudinal and lateral guidance during in-lane travel, this Bosch technology enables partially automated driving (SAE level 2) both on the straight and on bends.

“Highway Assist is a further step forward in the direction of automated driving. This, together with other innovations, meets Bosch's aims of creating technological solutions to usher in a new era in mobility, with no accidents, no stress and no emissions,” affirms Gabriele Allievi, Executive Vice President Original Equipment Sales of Robert Bosch GmbH Branch in Italy.

Bosch highway assist technology is designed to operate on the motorway at a speed which complies with the limits enforced by the Highway Code. The system provides the driver with significant support. All the driver has to do is to supervise the vehicle at all times and be ready to take over control if necessary. The technology functions are enabled through the combined action of a Bosch long-range radar sensor, a camera and GPS, which monitors the car's actual position on the motorway. Bosch electric power steering (EPS), another innovation introduced on the Maserati MY2018 range, makes a decisive contribution to implementation of the highway assist technology and other advanced driving assistance systems (ADAS).

By means of the Bosch long-range radar sensor, the highway assist system supports the driver by controlling the car's distance, direction and speed and monitoring the traffic ahead up to a speed of 145 km/h and a distance of up to 200 metres. The vehicle automatically follows the vehicle ahead in its lane at a safe speed and distance: if the vehicle ahead slows down, the system reduces speed accordingly, and if the vehicle accelerates or changes lane, the system automatically accelerates to the speed set by the driver. What's more, through lane marking recognition and the automatic action of the Bosch electric power steering, the car is kept constantly in the middle of the lane, even on bends. Although the system provides partially automated driving assistance, the driver is still responsible for the vehicle and has to supervise the system, taking over complete control of the car if necessary.

The mobility industry is experiencing a period of revolutionary technological change, in which automated driving is increasingly becoming a reality. Bosch is in the front line of this transformation process and is actively developing and offering the market solutions - such as highway assist - intended to make the mobility of today and tomorrow smarter, safer and more relaxed.

Mobility is the largest Bosch Group business sector. It generated sales of 52.6 billion euros in 2022, and thus contributed almost 60 percent of total sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility business sector pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 421,000 associates worldwide (as of December 31, 2022). The company generated sales of 88.2 billion euros in 2022. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 85,500 associates in research and development, of which nearly 44,000 are software engineers.

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