Press release #eBike Systems

Nino Schurter chooses Bosch eBike Systems

Bosch eBike Systems gains one of the most successful MTB riders as a brand ambassador

  • Elite athlete prefers the Bosch eMTB riding sensation on challenging terrain
  • Partnership underlines shared values
  • Bosch eBike Systems continues to drive eMTB innovation
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen - Nino Schurter has become the latest brand ambassador for Bosch eBike Systems. The Swiss Olympic champion is one of the most successful mountain bike riders in the sport's history - and is now also happy to rely on the strengths of the electric support on the trail. "For me, an eMTB is the perfect complement to the two-wheeled family. I especially enjoy pushing myself to the limit with the eBike on uphills. The additional power offers exciting possibilities, especially in steep and demanding terrain," says Schurter. Why did he choose a Bosch drive system? "I love working with innovative brands so I can bring my experience to the table. As one of the leading eBike drive manufacturers and a strong partner for SCOTT Bikes, Bosch is an ideal partner for me."

34-year-old Schurter won the gold medal at the 2016 Olympic Games in Rio de Janeiro, has been crowned world champion eight times so far in his career and is a seven-time winner of the UCI World Cup in cross country. He is team captain of the SCOTT-SRAM MTB Racing Team and has now been kitted out with a Ransom eRide, an enduro eMountain bike from SCOTT equipped with the Bosch Performance Line CX and the Kiox connected on-board computer.

An ambassador who stands for respectful co-existence with nature

"By recruiting Nino Schurter, we have gained an absolutely exceptional athlete as our brand ambassador," says Tamara Winograd, Head of Marketing and Communications at Bosch eBike Systems. "He embodies the passion associated with the MTB and eMTB scene. Moreover, he also shares the same values as Bosch eBike Systems: a healthy and sporty lifestyle combined with respectful co-existence with nature, forest and mountains."

This is something that is also very close to Schurter's heart: "The trails are our playground, but we have to use them with the necessary respect for others, paying particular attention to the natural environment. This holds true whether we're walking or cycling," explains Schurter. "This ensures that we and the generations to come can continue to enjoy these beautiful places."

Bosch eBike Systems is a key driver in the eMTB sector

In future, Schurter will share his eMTB adventures with his many social media followers, conveying the fascination of uphill flow. He uses the Bosch Performance Line CX for powerful and dynamic support. The system’s eMTB mode ensures that power is delivered progressively and with maximum sensitivity over a wide cadence range - for a dynamic, agile and intuitive riding sensation. Especially in alpine regions, trails can be conquered that would be impossible to ride without an electric drive.

The fact that eMountain biking is becoming increasingly popular is also reflected in the sales figures published by Germany's Bicycle Industry Association (Zweirad-Industrie-Verband): eMTBs accounted for 30 percent of all eBikes sold in Germany in 2020. In addition, almost 80 percent of all mountain bikes sold had an electric drive. Bosch eBike Systems is a key driver in the eMTB sector and has been instrumental in making eBiking a staple of the MTB scene.

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 428,000 associates worldwide (as of December 31, 2023). According to preliminary figures, the company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which roughly 48,000 are software engineers.

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