Press release #eBike Systems

Focus on urban mobility

Bosch eBike Systems at E BIKE DAYS in Munich

  • Wide range of products and services for pedelec enthusiasts
  • eBike test trails for beginners and professionals
  • Active promotion of urban mobility
Tamara Winograd

Tamara Winograd >

Stuttgart/Reutlingen – Bikes with electric tailwind will again be the centre of attention in Munich's Olympic Park from May 19-21, 2017. More than 100 bicycle brands, manufacturers, retailers and tourist regions will have a presence at the E BIKE DAYS, which are taking place for the second time in the Bavarian capital, traditionally an important centre for cyclists. Bosch eBike Systems will again be strongly represented there and, as an exhibitor and main sponsor, will be providing information on the latest developments and products. There will also be an opportunity for all visitors to try out their skills on two test trails specially designed for eBikes and also to take part in riding technique courses.

Enjoying the eBike experience at first hand

The Uphill Flow test trail is a sporting challenge. eMountain bikers can master steep ascents and experience the so-called Uphill Flow. The route, which is 2.4 kilometres in length with a difference in height of about 100 metres, is a mixture of paved pathways and sections on grass and cobblestones. Just as in more typical mountain bike terrain, the challenge here is to use the correct riding technique. The former trial professional Stefan Schlie will be giving professional tips to help visitors learn to ride correctly with power assistance. In addition, Bosch will be providing an urban test trail that crosses the Olympic Park and is ideally suited for eBike beginners in particular. This will give visitors an opportunity to experience for themselves the unique sensation of riding an eBike.

Munich shows the way

According to Tamara Winograd, Head of Marketing and Communication at Bosch eBike Systems, "The E BIKE DAYS in Munich are an ideal platform for us to demonstrate Bosch's eBike system to an interested audience. The advantages of eBikes are particularly evident in urban areas: the pedelec is the fastest means of transport in cities." Pedelecs can also play a significant role in promoting sustainable urban development and creating agreeable inner-city space. A further advantage is that they conserve resources and reduce emissions.

Major cities such as Munich have already recognised these benefits and are actively encouraging the use of eBikes. Since April 2016 there has been a €22.2-million programme in place to encourage the commercial use of electric vehicles: this scheme also includes eBikes and charging facilities. Specifically, those companies which acquire pedelecs receive a subsidy of up to €500 per vehicle. In January 2017 Munich's City Council extended the subsidies to include eCargo bikes used purely for private purposes. As far as cycling infrastructure is concerned, the Bavarian capital can certainly claim to be a role model: there are already 58 cycle highways in Munich, more than in any other German city, while the network of cycle paths extends over more than 1,200 kilometres. And it is planned that bikes will account for 25 percent of inner-city traffic by the year 2021. Here is further information here about the "cycling capital" Munich.

Commitment to urban mobility

Bosch eBike Systems is also getting involved. As Claus Fleischer, CEO of Bosch eBike Systems, explains: "Since our market entry in 2009, Bosch eBike Systems has been encouraging sustainable change in many areas of life and work through the development of efficient eBike drive systems. To ensure the lasting success of eBikes, we require an intelligent cycling infrastructure and a modern cycling policy." Accordingly, Bosch lends its support to various cycling associations, including the European Cyclists' Federation (ECF), the German Cyclists' Association (ADFC) and ARGE Fahrrad, the Austrian cycle industry's largest organisation of manufacturers and dealers. With the Active Line and the Performance Line, Bosch eBike Systems provides the ideal products for pedelec travel in downtown districts – from moderate and harmonious to powerful and dynamic. Bosch is also to be found at trade shows and other events, such as the E BIKE DAYS in Munich, at which visitors can obtain detailed information and try out the electric bikes for themselves.

Contact for press enquiries:
Ketchum Pleon GmbH
Jens Weller
Tel.: +49 (0)711 210 99-427
Fax: +49 (0)711 210 99-499

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 428,000 associates worldwide (as of December 31, 2023). According to preliminary figures, the company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which roughly 48,000 are software engineers.

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