Stuttgart/Reutlingen – The sun is shining, the wind is stirring the leaves, a group of bikers is setting out on a ride through the mountains: they are pedalling vigorously, taking the curves with ease, enjoying the outdoor world around them. Eventually, the group reaches the top, totally relaxed. Their faces are beaming – pure enjoyment, a sense of lightness. Their secret? Bikes with a special feature. For about the past two years, power-assisted bikes have been the latest trend in the mountain bike community. This new form of cycling has been opening up more and more previously unknown possibilities for bikers. Gary Fisher, inventor of the mountain bike and now a mountain bike legend, is a fan of the "electric tailwind" as well. He sees eMountain biking as "the next big thing". Like Fisher, more and more bikers with sporting ambitions are making the changeover. Bosch eBike Systems is actively supporting this comparatively new discipline – with the company's renowned expertise, innovative technologies and farsighted ideas, all of which are highly esteemed within the biking community. Among them professionals such as André Wagenknecht, Greta Weithaler and Nicolas Vouilloz. What is so special about eMountain biking? What motivates the bikers?
Ketchum Pleon GmbH
Jens Weller
Tel.: +49 (0)711 210 99-427
Fax: +49 (0)711 210 99-499
Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.
For more information please visit www.bosch-ebike.de
The Bosch Group is a leading global supplier of technology and services. It employs roughly 420,000 associates worldwide (as of December 31, 2022). According to preliminary figures, the company generated sales of 88.4 billion euros in 2022. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 85,000 associates in research and development, of which nearly 44,000 are software engineers.
Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPress.