Press release #Mobility Aftermarket

Bosch expands its range of starters and alternators for workshops

Expansion into an all-makes program provides significantly greater market coverage

  • Bosch all-makes range offers replacements for OE starters and alternators from different manufacturers
  • Know-how and experience from over 100 years of development and production of starters and alternators
  • Bundled part numbers for a condensed program

Laura Cichecki >


Karlsruhe, Germany – Bosch’s range of new starters and alternators already covers a wide range of passenger car, commercial vehicle, and off-highway applications. This means workshops can already draw on a broad range of products for vehicles in which Bosch products were installed as original equipment. By extending this range into an all-makes program, Bosch is now greatly increasing its workshop program once again, so that in the future workshops will be able to replace various manufacturers’ defective OE starters and alternators. Thereby the extensive product and process know-how gained from more than 100 years of experience with starters and alternators is incorporated into the selection of the current program. The range expansion includes products for passenger cars and commercial vehicles of many European and Asian brands. Adapted to the requirements of the market, the program is being further expanded, so that coverage for vehicles from various manufacturers is continuously growing. At the same time, part numbers are being bundled wherever possible in order to keep the range condensed and increase product availability for the various vehicle applications.

Same quality standards and test procedures as for original equipment

The newly added starters and alternators as well as their manufacturing processes are subject to strict and consistent quality management worldwide, which is checked and ensured by regular audits. Before release, the products undergo an extensive test program in which service life and performance are tested. This involves exposing them to extreme conditions such as high and low temperatures, vibrations, salt spray and humidity. In addition, it is checked and ensured that the starters and alternators manufactured for the workshop market have the same functionality and fit as the original equipment components that the workshop has to replace. This facilitates assembly and ensures safe operation. The entire new Bosch all-makes range of starters and alternators is available to workshops worldwide through the usual distribution channels. All the new products added to the range are listed both in Bosch’s ESI[tronic] diagnostic software and in the TecDoc electronic parts catalog.

Mobility Aftermarket division (MA) provides the aftermarket and repair shops worldwide with modern diagnostic and repair-shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket-specific products and services developed and manufactured in-house. About 13,000 associates in more than 150 countries, as well as a global logistics network, ensure that spare parts reach customers quickly and on time. AA supplies testing and repair-shop technology, diagnostic software, service training courses, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair shops, with some 13,000 workshops, and more than 1,000 “AutoCrew” partners.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 428,000 associates worldwide (as of December 31, 2023). According to preliminary figures, the company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which roughly 48,000 are software engineers.

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