Press release #eBike Systems

Bosch eBike Systems opens new Asia Pacific headquarters in Taichung, Taiwan

  • Inauguration of Bosch eBike Systems Asia Pacific Headquarters in Taichung, Taiwan
  • Set up of a technical training center to reinforce direct support
  • Continuing to expand its footprint in Asia Pacific
Tamara Winograd

Tamara Winograd >

Reutlingen/Taichung – Today, Bosch eBike System celebrates the inauguration of its new Asia Pacific headquarters office in Taichung, Taiwan, continuing its global expansion and success in the past decade. The manufacturer of eBike drive systems in the premium segment has already been present with their own subsidiary and office in the Asia Pacific region since 2014. Bosch eBike Systems is aiming to strengthen its presence in the Taiwan bicycle industry and push the boundaries for the future of mobility growth in the bicycle sector. A technical training center is also established in the headquarters, intensifying just-in-time support and professional trainings to their industry partners. Meanwhile, Bosch eBike Systems continues to increase its footprint in Asia Pacific after successful market entries in Australia, Japan and New Zealand within the last six years.

Better access to the bicycle industry with further commitment

Taking into account the growing demand of pedelecs worldwide and the leadership of Taiwan in the bicycle industry, Bosch established its eBike Systems Asia Pacific headquarters in Taichung this April. “Our goal is to continue to set the pace in the field of bicycle mobility and to promote further development”, said Claus Fleischer, CEO of Bosch eBike Systems. “It is important for us to be where our partners in the bicycle industry are”, Claus Fleischer continued. “Taichung is among one of the world’s most important bicycle industry clusters, it is vital for us to have a base here in strengthening the connections and reinforcing our support.”

Technical training center

To satisfy the specific requests from the OEMs, assemblers and frame manufacturers in Asia, Bosch eBike Systems is also setting up a technical training center in the new headquarters. “We are committed to supporting the growth of the industry”, said David Howard, Vice President and General Manager of Bosch eBike Systems Asia Pacific. “Given that a vast number of eBikes are manufactured and assembled in Taiwan, Vietnam, and China, we will intensify our support and training to our globally active partners. Our team is comprised of both bike industry professionals, as well as Bosch eBike experts, and we are confident to fulfill the global market requirements”, David Howard said. The new Asia Pacific headquarters is located in Taichung City, Nantun District and supports the central business functions including sales, marketing, product management, business development, quality management, technical support and service.

Expansion of the footprint in Asia Pacific

Bosch eBike Systems has been active in the Asia Pacific regions since 2014. With successful market entries in Australia, Japan and New Zealand, more than 30 well-known bicycle brands have put their trust in "epowered by Bosch" products in Asia Pacific. The company also sees more potential and is planning to expand its presence in the region by bringing innovative solutions that enrich the personal eBike experience.

Bosch eBike Systems is shaping the future of eBike mobility with innovative products and digital services ranging from highly efficient drive systems to the first production-ready ABS for eBikes and Connected Biking solutions. On the daily routes through the city, on leisurely rides through the countryside or for sporting adventures in the mountains: Bosch eBike Systems offers eBikers the right drive system (drive unit, battery, display, and app) for every requirement and every area of use, ensuring a unique riding sensation. Today, more than 100 of the world's leading bicycle brands trust the perfectly coordinated, modular product portfolio. As an independent division within the Bosch Group, Bosch eBike Systems also makes use of the Group's technology and manufacturing expertise. For healthy, safe and sustainable mobility that is fun.

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The Bosch Group is a leading global supplier of technology and services. It employs roughly 428,000 associates worldwide (as of December 31, 2023). According to preliminary figures, the company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which roughly 48,000 are software engineers.

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