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Bosch BASF Smart Farming and Stara intend to form first commercial sales collaboration in Latin America

  • Collaboration focuses on the Smart Spraying solution following successful field trials in Brazil during the 2020/21 season
  • Smart Spraying solution has been integrated with Stara’s flagship sprayer line into the Imperador 4000 Eco Spray smart sprayer
  • Main sales focus in Latin America is the Brazilian market
Cornelia Dürr

Cornelia Dürr >

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Cornelia Dürr

Cornelia Dürr
Spokesperson for Bosch Engineering GmbH, motorsports

Cologne, Germany – Bosch BASF Smart Farming GmbH, the joint venture between Bosch and BASF Digital Farming, intends to establish a commercial sales collaboration for its Smart Spraying solution with Stara, the largest agricultural machinery manufacturer in Brazil.

The commercial sales collaboration is for the Latin American market and initially focuses on Brazil. It will see the company’s Smart Spraying solution incorporated into Stara’s flagship sprayer line to create the Imperador 4000 Eco Spray smart sprayer, following successful product trials in Brazil during the 2020/21 growing season. The collaboration represents a major business milestone for Bosch BASF Smart Farming.

“The collaboration with Stara enables us to bring to market our innovative Smart Spraying solution in Latin America,” says Silvia Cifre-Wibrow, Managing Director of Bosch BASF Smart Farming.
“The Latin America market offers great business growth potential for us, with this commercial collaboration re-confirming the relevance and value the agricultural industry places in our unique technology.”

The Smart Spraying solution has a proven performance record, as demonstrated in extensive field testing conducted on several continents. By combining the know-how of Bosch and BASF Digital Farming, the Smart Spraying brings together the best of both companies. Bosch supplies state-of-the-art hardware and software, with cameras, control units and lights that make it possible to detect weeds in row crops, both day and night, and in real time. BASF Digital Farming delivers the advanced agronomic logic and intelligence in the form of a smart spraying module in xarvio® FIELD MANAGER. This enables Smart Spraying in milliseconds to precisely detect weeds and spot apply herbicide, only where needed. Its unique configuration supports a more efficient use of herbicide, with trials showing herbicide volume savings of 70% are achievable, with variability dependent on the prevailing field conditions and weed pressure of individual fields.

The integration of the Smart Spraying solution with Stara’s Imperador line of spray technology utilizes the joined expertise of the companies. It enables the creation of an innovative combined solution from Stara, the Imperador 4000 Eco Spray. In addition to being the only spot spraying solution on the market that has a data-driven support solution for decision making, the Imperador 4000 Eco Spray smart sprayer will distinguish itself from its competitors, with its ability to spray pre-crop emergence and post-crop emergence (“green-on-brown” and “green-on-green”).

The Smart Spraying solution was first trialed by Stara in Brazil during the 2020/21 growing season. “We are constantly striving to improve our products to provide the best possible solutions to farmers and, together with the team at Bosch BASF Smart Farming, we have combined the innovative Smart Spraying solution with the Imperador 4000 to ensure the delivery of even greater benefits to farmers and to the environment,” says Átila Stapelbroek Trennepohl, CEO of Stara.

“We are introducing a new digital solution to the market as well as a new approach to weed management. Our unique model is more precise compared to other technologies and more efficient in its spot application of herbicides, helping lessen environmental impacts while supporting the sustainability of farming businesses,” adds Florian Gwosdz, Managing Director of Bosch BASF Smart Farming.

“In field tests using the Imperador 4000 Eco Spray, we achieved notable reductions in the use of herbicides, while maintaining a high-quality weed control. The Smart Spraying solution, with its targeted, localized application, also enables a significant reduction in production costs for farmers,” concludes Stapelbroek Trennepohl.

Further information: https://www.smartfarming.ag

Mobility is the largest Bosch Group business sector. In 2023, its sales came to 56.2 billion euros, or just under 60 percent of total Group sales. This makes the Bosch Group one of the leading mobility suppliers. Bosch Mobility pursues a vision of mobility that is safe, sustainable, and exciting. For its customers, the outcome is integrated mobility solutions. The business sector’s main areas of activity are electrification, software and services, semiconductors and sensors, vehicle computers, advanced driver assistance systems, systems for vehicle dynamics control, repair-shop concepts, as well as technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

About Bosch BASF Smart Farming

Bosch BASF Smart Farming – a joint venture between Bosch and BASF Digital Farming – was established in 2021 to bring together the agricultural know-how of BASF and the hardware expertise of Bosch. The company has focused from the beginning on developing holistic solutions for use in the field, combining artificial intelligence with cutting edge technology to transform the future of agriculture.

About Stara

Stara is known for its strong focus on technology, as shown in its innovative product range and launches – a dynamic company which predicts the needs of rural producers, creating technologies aimed at increasing productivity and profits in this field. Stara is active throughout Brazil as well as on all five continents, and regularly exports to more than 35 countries.

About xarvio® Digital Farming Solutions – a brand by BASF Digital Farming GmbH

xarvio® Digital Farming Solutions is at the forefront of the digital transformation of agriculture, optimizing crop production. xarvio® offers digital products, based on a global leading crop modelling platform. The technology delivers independent, field-zone-specific agronomic advice that enables farmers to produce their crops most efficiently and sustainably. The products - xarvio® SCOUTING, xarvio® FIELD MANAGER and xarvio® HEALTHY FIELDS are used by farmers in more than 100 countries worldwide. More than 90,000 farmers and consultants have signed-up for xarvio® FIELD MANAGER, setting-up a field area greater than 12 million hectares in 18 countries. xarvio® SCOUTING has been downloaded by more than 7 million users. For more information please visit www.xarvio.com or any of our social media channels.

About BASF’s Agricultural Solutions division

Farming is fundamental to provide enough healthy and affordable food for a rapidly growing population while reducing environmental impacts. Working with partners and agricultural experts and by integrating sustainability criteria into all business decisions, we help farmers to create a positive impact on sustainable agriculture. That’s why we invest in a strong R&D pipeline, connecting innovative thinking with practical action in the field. Our portfolio comprises seeds and specifically selected plant traits, chemical and biological crop protection, solutions for soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we strive to find the right balance for success – for farmers, agriculture and future generations. In 2021, our division generated sales of €8.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 429,000 associates worldwide (as of December 31, 2023). The company generated sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. With its business activities, the company aims to use technology to help shape universal trends such as automation, electrification, digitalization, connectivity, and an orientation to sustainability. In this context, Bosch’s broad diversification across regions and industries strengthens its innovativeness and robustness. Bosch uses its proven expertise in sensor technology, software, and services to offer customers cross-domain solutions from a single source. It also applies its expertise in connectivity and artificial intelligence in order to develop and manufacture user-friendly, sustainable products. With technology that is “Invented for life,” Bosch wants to help improve quality of life and conserve natural resources. The Bosch Group comprises Robert Bosch GmbH and its roughly 470 subsidiary and regional companies in over 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. Bosch’s innovative strength is key to the company’s further development. At 136 locations across the globe, Bosch employs some 90,000 associates in research and development, of which nearly 48,000 are software engineers.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com.

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