Bosch CEO Denner: “The breadth of our technological expertise and our presence in diverse sectors of the economy are crucial advantages in a connected world.”
Sales up 2.7 percent to 46.4 billion euros
Disregarding extraordinary burdens from photovoltaics, EBIT margin at roughly 6 percent
Stuttgart – According to preliminary figures, the Bosch Group increased its sales by 2.7 percent in 2013, to 46.4 billion euros, and this despite the difficult economic environment (adjusted previous-year figure: 45.2 billion euros). In the form of negative exchange-rate effects to the tune of some 1.5 billion euros, the strong euro places a considerable burden on the sales revenue disclosed by the supplier of technology and services. Earnings have developed fundamentally better, but are once again affected by the situation of the Solar Energy division, which remained difficult in 2013. In early 2013, the company announced its decision to exit its activities in crystalline photovoltaics.
*Note: Due to changes in the law, Bosch no longer includes its fifty-fifty joint ventures in its accounting. This mainly concerns Bosch Siemens Hausgeräte GmbH and ZF Lenksysteme, whose consolidated sales comes to some 7 billion euros. Due to these changes, current figures for sales, result, and headcount are only partially comparable with the figures previously published for 2012.
Progress in earnings According to preliminary figures, and leaving aside the extraordinary burdens caused by photovoltaics, the Bosch Group EBIT margin comes to some 6 percent. This is roughly one percentage point more than in the previous year. Including the extraordinary burdens as a result of photovoltaics, which are likely to total 1.3 billion euros, EBIT margin some 3 percent. “The many measures taken to improve profitability are clearly working. In fact, we have made better progress with result than expected,” said Dr. Volkmar Denner, chairman of the board of management of Robert Bosch GmbH. In 2014, Bosch will continue to work without let-up on improving its competitiveness and fitness for the future. As regards the targets for sales growth and margin, Denner said: “We have already made progress. We will continue to focus on profitability, growth, and agility.”
Seizing growth opportunities – opening up new market segments The company wants to unlock existing potential for growth and open up new market segments. Various future trends are relevant for Bosch here. Apart from energy efficiency and connectivity, there is the high-spending aging population in the industrialized countries and the rapidly growing middle class in the emerging markets of Asia and South America. Bosch is also working intensively on the mobility of the future, which will be electric, automated, and connected. In 2013, Bosch launched many products and services related to these trends. They include highly efficient gasoline and diesel injection systems, driver assistance systems such as motorcycle stability control, mySPIN smartphone integration solution, telematics services for the management of vehicle fleets, and robotics applications such as the “Indego” lawnmower.
Shaping and participating – Bosch in the connected world Bosch especially wants to open up new market segments with solutions for connected living. “The breadth of our technological expertise and our presence in diverse sectors of the economy are crucial advantages in a connected world. We want to play an active role in shaping that world, and at the same time take advantage of the business opportunities it offers. Bosch’s strategic objective is to create solutions for a connected world,” Denner said. For many, connectivity is already a reality. By 2015, some 75 percent of global population will be online, along with more than 6 billion devices. In Bosch’s view, however, this only scratches the surface of the potential opportunities. In the future, the company will make all its electronic appliances web-enabled. “Connectivity will open up new possibilities for all our areas of work. This goes for mobility, for industrial technology, and especially for energy and building technology – also in connection with our consumer goods,” Denner said.
Systematic preparation: activities and partnerships As the world’s leading sensor manufacturer in terms of sales, the web-enabled MEMS sensors supplied by Bosch are a key technical component for connectivity on the internet of things and services. Moreover, at the beginning of the year Bosch set up a subsidiary for the development and sales of connected terminal devices and solutions based on them. Bosch Connected Devices and Solutions GmbH is headquartered in Reutlingen, where the electronics competence center is based. The company was originally an innovation cluster. Bosch uses these cross-divisional clusters to develop new business ideas for a connected world. There are further clusters related to connected buildings, connected mobility, and connected energy. For example, Bosch will be working with partner companies to make a software platform available for standardized data exchange in smart homes. “Alliances are key drivers of the trend toward connectivity,” Denner said. Since November 2013, Bosch has been testing technologies that will allow the digital networking of an entire city in the “Monaco 3.0” pilot project. “Our broad footprint and technological expertise, combined with the creativity and motivation of our associates, are absolutely essential for innovation and growth,” Denner said. Apart from exploiting new market opportunities for connected living, Bosch will continue to make use of every opportunity that presents itself for its traditional business.
Volatility calls for agility Driven mainly by internet technologies, the connected world is dynamic, complex, and volatile as well. “The way the internet has risen over the past 20 years, as well as some of its repercussions, could not have been predicted. This will be true of future developments as well. As a result, we have to be fast and agile when dealing with a connected world,” Denner said. Increasingly, therefore, Bosch will be starting up new business activities to test their potential. Here, a key role will be played by Bosch Start-up GmbH, a company recently set up in Ludwigsburg, Germany. It will assume the role of an incubator for new business ideas and models. The team will help Bosch researchers quickly launch products and services. Bosch Start-up GmbH will make things such as infrastructure and business economics know-how available to new units with potential for growth. “An entrepreneurial mindset on the part of all associates and a culture that sees failure as part of the learning process are key factors for success. We want to further encourage and strengthen these factors,” Denner said. “We have to boldly venture into new territory and push back boundaries.
Business developments by business sector and region in 2013 The sales developments of the business sectors are also affected by significant exchange-rate effects. The Automotive Technology and Consumer Goods business sectors are especially hard hit by these effects. Regardless of this, the Automotive Technology business sector developed extremely positively in 2013. Its business with gasoline direct injection and diesel injection systems grew significantly. The Car Multimedia division was very successful with display instruments and infotainment systems. In Industrial Technology, the packaging machinery business was able to record good growth. By contrast, the global weakness of the mechanical engineering sector caused a considerable slump in the Drive and Control Technology division. In Consumer Goods, Bosch was once again successful with power tools in 2013, both for professional and DIY users. Developments in the Energy and Building Technology business sector were overshadowed by the situation in the Solar Energy division, which was again difficult in 2013. The Security Systems division was able to generate strong growth with communications services, while the Thermotechnology division was successful with energy efficient condensing appliances.
Significant sales growth outside Europe The strong euro had significant negative effects on the development of regional sales. Nonetheless, nominal Asia Pacific sales exceeded their previous-year level by some 5 percent. After adjusting for exchange-rate effects, sales growth even reached double digits. In North America, nominal growth was more than 3 percent according to preliminary figures. At roughly minus 3 percent in nominal terms, sales developed negatively in South America. When adjusted for exchange-rate effects, however, sales grew by a high single-digit figure. Despite an economy that remained very weak, nominal sales in Europe grew slightly, by some 2 percent.
Slight increase in headcount in Asia and North America Worldwide, the Bosch Group had a total of some 281,000 associates at the beginning of 2014 (adjusted previous-year figure: 273,000 associates). In current business, headcount increased by roughly 1,000. Most of these new jobs were in Asia and North America.
Moderate economic prospects for 2014 According to current forecasts, Bosch expects the economy to develop moderately in 2014. As things stand at present, global GDP is expected to grow by 2.8 percent. The company sees risks in the further development of the countries affected by the euro crisis, as well as in a further appreciation of the euro. Against this background, the Bosch Group expects sales to grow slightly in 2014, with its earnings situation continuing to improve.
Structural work completed in only 16 months; interior work underway already
Head of Research Dr. Dieterich: “Bosch research is being networked for millions of ideas.”
Stuttgart – Construction work on the Bosch Group’s new research and advance engineering center has reached an important milestone. After only 16 months of construction, architects, builders, researchers, and many other project participants can now celebrate the site’s topping out. Structural work is finished on all the research and laboratory buildings. In some buildings, interior work has already begun. Albrecht Fischer, the head of the Bosch Real Estate and Facilities corporate department, thanked all of the project participants present: “The structural work in Renningen is proceeding according to plan. Even the long winter and cool spring couldn’t stop progress on construction.” By 2015, the new research campus on the outskirts of Stuttgart will be the new hub of the Bosch Group’s global research and advance engineering activities. The first associates are set to begin working in Renningen at the end of 2014.
In total, the supplier of technology and services is investing 310 million euros in the new location. Its roughly 1,200 associates will research new materials, methods, and technologies, and develop new systems, components, and manufacturing processes. In addition, the research center will accommodate around 500 interns and students working on diplomas and PhDs. Over the past 16 months, twelve buildings have been constructed on the approximately 31-hectare northern part of the site. When completed, they will offer around 110,000 square meters of floor space. Modeled on a university campus, the buildings are spaced generously around the northern part of the site. In this way, Bosch wants to create attractive workplaces and a modern environment in which creativity and collaboration can flourish. On the southern part of the site, the location’s own membrane wastewater treatment facility and a service building are currently under construction.
Great expectations and anticipation “We can barely wait until it’s finished. Our researchers are looking forward to their new campus, to the improved working conditions, and to being in Renningen,” said Dr. Klaus Dieterich, president of Corporate Research and Advance Engineering at Bosch. Currently, Dieterich and his approximately 1,200 engineers are spread around the Stuttgart region at locations in Gerlingen, Schwieberdingen, and Waiblingen. By bringing its research activities together under one roof, Bosch hopes to unlock considerable networking potential. As Dietrich explained, “Bosch research is being networked for millions of ideas.” The new campus will be the hub of the Bosch Group’s international research and development network. This network currently encompasses nine locations in six countries. Bosch is not just consolidating its own research activities in Renningen. The company will also focus on expanding its networking activities with other institutions in the wider scientific community.
Logistical challenge: the relocation The company plans to carry out the relocation to the new research campus over the course of six months. The time frame is so long, Dieterich said, because “very little of our researchers’ equipment can be packed in simple moving boxes. Many of our laboratories and research facilities must be first painstakingly disassembled, packed, and transported before they can be put into operation again in Renningen.” The relocation will begin in fall 2014. The main building and the research buildings on the eastern part of the site will be the first to be occupied. “By summer 2015, the last researchers will have moved onto the research campus,” Dieterich said. In total, some 12,000 moving boxes as well as 1,800 pieces of machinery and equipment from 270 laboratories at existing locations will need to be moved to Renningen.
More information on the new research and advance engineering center in Renningen can be found at www.bosch-renningen.com.