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  • April 29, 2015
  • Press kit
  • Thermotechnology
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Annual press conference 2015 Good start to the current year - Bosch improves sales in all business sectors Economic and technological strength for the business of the future

  • Growth targets surpassed in 2014, despite difficult environment
  • Sales growth in all business sectors and regions
  • Sales expected to rise by 3 to 5 percent in 2015
  • Increasing importance of software competence
  • 15,000 software engineers, 3,000 for the internet of things
Stuttgart – The Bosch Group has made a good start to 2015. In the first quarter, sales grew by roughly 13 percent.1 After adjusting for exchange-rate effects, the increase was 5.4 percent. For the current fiscal year, the global supplier of technology and services expects its sales to grow 3 to 5 percent after adjusting for exchange-rate effects. Because these effects are considerable, Bosch expects its nominal sales growth to be higher than this range. Presenting the annual financial statements in Gerlingen, Germany, Dr. Volkmar Denner, the chairman of the Bosch board of management, said: “Our economic and technological strength in our established fields of business allows us to open up new market segments.” Internet-enabled products and internet-based services are one of the focal points of the company's future sales growth. “We are driving connectivity forward in all our business sectors and playing an active role in shaping it,” Denner added. In 2014, Bosch launched many new products and connectivity solutions. They include web-enabled ovens and software solutions for connected heating systems and buildings, as well as for connected industry and connected mobility.

Business developments in 2014: significant progress
In 2014, product innovations again helped Bosch to further improve its market position in many areas. In the past business year, the company increased its sales by a nominal 6.3 percent to 49 billion euros. Adjusted for exchange-rate effects, growth was 7.4 percent. As a result of negative exchange-rate effects to the tune of some 500 million euros, the temporarily strong euro had a considerable impact on the sales figure. This strong development of sales also contributed to an improved result. Earnings before interest and taxes (EBIT) rose to 3 billion euros last year – a year-on-year increase of roughly 10 percent. Bosch thus disclosed an EBIT margin of 6.2 percent in 2014. This is roughly one percentage point better than the value for 2013, adjusted for one-off and extraordinary effects. “Our rigorous work on costs also played a part in this significant improvement in result. In 2014, we were successful despite only moderate global economic growth,” said Dr. Stefan Asenkerschbaumer, the Bosch chief financial officer and deputy chairman of the board of management. Following the complete takeover of BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH), the supplier of technology and services has strengthened its position in the area of smart homes. And with the acquisition of ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), Bosch has added to its portfolio in the growth area of automated driving.

Mobility solutions for tomorrow's traffic
For Bosch, automated driving is a significant area of growth. The company is successively launching new driver assistance systems. For example, 2015 will see the start of series production of remote-controlled parking, the traffic jam assist, and an assistance function for evasive maneuvers and turning against oncoming traffic. In the Mobility Solutions business sector, more than 2,000 engineers are working to make the auto pilot for drivers a reality. When it comes to the mobility of the future, Bosch is not only concerned with automation, but also with connectivity and electrification. As of now, the company has received 30 orders relating to electrical powertrains. Each year, Bosch invests nearly 400 million euros in electromobility, not least in further developing battery technology. “We were instrumental in the success story of the diesel. We want to do the same for the electrical powertrain,” Denner said. One key to the market success of electrical powertrains is their suitability for everyday use. For example an app developed by Bosch gives drivers access to a network covering 80 percent of all web-enabled charge spots in Germany. For users, this means that recharging their electric vehicles is easy.

Today, Bosch sees itself as a supplier of mobility solutions that cover more than just the car. In 2014, systems such as gasoline and diesel direct injection were once again extremely successful. Increasingly, they are being joined by software solutions and mobility services. “Connectivity makes completely new solutions possible for the multimodal traffic of the future. And in established areas as well, it will play a significant role in creating customer benefit and conserving resources,” Denner said. Last year, for example, Bosch debuted connected electronic engine management systems for two wheelers. Riders can use their smartphones to read and evaluate vehicle data.

Growing significance of software competence
In the connectivity business, there is a new “3S”: sensors, software, and services. Bosch is the globally leading manufacturer of micromechanical sensors, more commonly known as MEMS sensors. This year, it will manufacture 1.6 billion such “sensory organs,” nearly 25 percent more than in the previous year. Moreover, for some years now, the technology company has been expanding its software competence. Today, one in three of the 45,700 associates working in research and development is a software engineer. Three thousand engineers are working on the internet of things alone. “For Bosch, software expertise is a key competence for the future,” Denner said. “Embedded software is already one of our strong points, and we are successively adding to this with IT software know-how.” Only recently, Bosch acquired the connectivity specialist ProSyst, a supplier of gateway software and middleware. In smart homes, ProSyst software acts as an interpreter for the devices of different manufacturers.

Bosch IoT suite: platform for the internet of things
One central software platform for the internet of things is the Bosch IoT suite. It orchestrates communication and data exchange between web-enabled objects such as factory machinery, heating systems, and security cameras. The Bosch IoT suite can also analyze and process the kind of big data generated in areas such as connected manufacturing. Bosch also makes parts of its IoT suite accessible for open-source developers. “Our IoT suite is meant as an invitation to participate. In shaping the connected world, we put our faith in open solutions, since we believe they will drive forward the manufacturer-independent networking of devices and machines,” said Denner, whose responsibilities on the Bosch board of management include research and advance engineering.

A multitude of services on the internet of things
According to Denner, the business potential of the internet of things lies above all in the services that can be derived from connectivity. “Bosch is in equal measure a supplier of technology and services, and both are an advantage for us in the connectivity business.” Even today, Bosch offers a wide range of service solutions for many industries and customers. For example, its Security Systems division offers telematics services such as eCall for 500,000 vehicles in 16 languages. By the end of 2015, Bosch will have facilitated the connectivity of some 100,000 vehicles for the fleet management of leasing and insurance companies. At the Hannover trade fair, Bosch presented its remote service manager. In connected manufacturing, it makes the remote maintenance of machinery possible.

Data security and data protection in the connected world
With growing connectivity, there is also a growing demand for data security and data protection. “The decisive factor for the widespread acceptance of connected solutions will be data protection, and thus people's trust,” Denner said. In this context, the Bosch CEO called for rapid adoption of the EU General Data Protection Regulation. “Both legally and technologically, there is still much to be done to make Europe truly ready for the internet of things.” In the area of data security, the company is already in good shape. Bosch employs more than 100 associates who specialize in secure data transfer. The company operates a center of competence in which it brings together relevant know-how in areas such as cryptographic methods and the management of certificates.

The business year 2014 by region and business sector

Asia Pacific: growth region number one
In Asia Pacific, Bosch grew its sales 17 percent (19 percent after adjusting for exchange-rate effects) in 2014, to 13 billion euros. At just under 27 percent of total sales revenue, the region's share of sales reached a new high. Sales growth was especially strong in China, rising a nominal 27 percent to 6.4 billion euros.

Americas: significant growth in North America, difficult environment in South America
Our business in North America developed very well, growing 8.6 percent to 8.5 billion euros. Adjusted for exchange rates, the increase was as much as 9.3 percent. In South America, weak automotive production and weakness of the Brazilian real had a negative effect on sales developments. At 1.5 billion euros, sales were down by an exchange rate-adjusted 4.4 percent on the previous year. In nominal terms, the drop in sales was 13 percent.

Europe: economic situation remains difficult
Despite an economic situation that remained difficult, Bosch increased its sales in Europe by 2.1 percent to 26 billion euros. Adjusted for exchange-rate effects, growth was 2.5 percent. The region thus accounted for 53 percent of total sales. In Germany as well, sales were up year on year, at 10.8 billion euros.

Mobility Solutions: growth twice as fast as the market
The Mobility Solutions business sector was once again able to accelerate its rate of growth. Sales rose 8.9 percent (9.9 percent after adjusting for exchange-rate effects) to 33.3 billion euros. Bosch thus grew twice as fast as the automotive market. The business sector's EBIT was 2.4 billion euros, and its EBIT margin 7.2 percent. Without one-off and consolidation effects, the year-on-year improvement in operating result is roughly 0.9 percentage points.

Industrial Technology: back on a growth path
In 2014, the Industrial Technology business sector's sales amounted to 6.7 billion euros, a nominal 2 percent below the previous-year level (1 percent after adjusting for exchange-rate effects). This slight drop is due to a weak market, as well as to the divestment of the sector's pneumatics business in early 2014. Excluding this consolidation effect, sales increased by 2.5 percent, and 3.6 percent after adjusting for exchange-rate effects. All in all, Industrial Technology improved its EBIT to 67 million euros.

Consumer Goods: market leader in power tools
Encouraging growth was posted by the Consumer Goods business sector. Its sales grew 5 percent to 4.2 billion euros, or 7 percent after adjusting for exchange-rate effects. Last year, the business sector generated EBIT of some 550 million euros and an EBIT margin of 13.1 percent. Its EBIT included the pro rata after-tax profit of the BSH Bosch und Siemens Hausgeräte GmbH joint venture.

Energy and Building Technology: enhanced competitiveness
In 2014, the Energy and Building Technology business sector increased its sales by 1.7 percent (2.6 percent after adjusting for exchange-rate effects), to 4.6 billion euros. Its EBIT came to some 170 million euros. EBIT margin stood at 3.7 percent.

Headcount: 12,000 new hires this year
In 2015, Bosch plans to take on some 12,000 graduates worldwide, 1,200 of them in Germany alone. Total Bosch headcount grew by some 9,000 in 2014, to 290,000. Following the integration of the former fifty-fifty joint ventures BSH Bosch und Siemens Hausgeräte GmbH and ZF Lenksysteme GmbH, the Bosch Group now employs roughly 360,000 associates (as per April 1, 2015).

1 Sales figure assumes that the consolidated group includes BSH Hausgeräte GmbH and Robert Bosch Automotive Steering GmbH.

Video materials:
How Bosch is already putting Industry 4.0 into practice
Industry 4.0 video material – application examples
Solutions for tomorrow’s mobility –
    from fully-automatic parking to the connected city

The car as part of the internet – what benefits does this offer to drivers?
Does an electric car drive differently? 18 volunteers find out

Bosch key data
Press pictures annual press conference 2015
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  • April 29, 2015
  • Press releases
  • Thermotechnology
  • Images: 17
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Strengthening position in global HVAC market Bosch and Midea sign joint venture agreement for variable refrigerant flow systems production

  • Manufacturing facility in Hefei, China
  • Production start scheduled for January 2016
  • Sales primarily under Bosch brand
  • VRF technology for commercial business applications
Wetzlar – Bosch Thermotechnology, Germany, and Midea Commercial Air-Conditioner Division (Midea CAC), China, plan to establish a joint venture that will manufacture variable refrigerant flow (VRF) systems in China for the global HVAC (heating, ventilation, air-conditioning) market. VRF appliances use a refrigerant to cool and heat commercial buildings. The joint venture is to be headquartered at an already existing Midea production site in Hefei, Anhui province, and will employ some 100 associates in its first year. Production is scheduled to start in January 2016. The transaction will be subject to regulatory approvals. The financial terms of the agreement will not be publicly disclosed.

The joint venture will integrate Midea CAC’s technologies and Bosch Thermotechnology`s system expertise to manufacture diverse VRF systems. Research and development is a common task in the joint venture. The activities will focus on adapting the products to the differing demands of various regional markets. The VRF systems will be primarily offered under the Bosch brand by Bosch Thermotechnology worldwide.

Eric Tian, general manager of Midea CAC, has great expectations for the future joint venture: “With excellent VRF systems from this joint venture, Midea CAC will further expand its HVAC business and share of the global market.”

Uwe Glock, president of the Bosch Thermotechnology division, is equally optimistic: “With this joint venture, Bosch Thermotechnology will further expand its technology portfolio. Moreover, Bosch’s market position as a systems provider for the commercial HVAC business field will be strengthened. And finally, we believe the joint venture will offer Bosch promising growth prospects in the global HVAC market.”

Press contact Midea CAC:
Liu Hua
Phone: +86 0757-26334858
Email: mdvliuhua@midea.com.cn

Press contact Bosch:
Thomas Pelizaeus
Phone: +49 6441 418-1729
Email: thomas.pelizaeus@de.bosch.com

About Midea Group and Midea CAC:

Midea Group is a leading Chinese consumer appliances and HVAC manufacturer. Its nearly 50 years of persistent growth has contributed a global turnover of around $20 billion USD in 2013. Midea Group has more than 136,000 employees globally. As a major subsidiary of Midea Group, Midea CAC manufactures a wide range of HVAC solutions that have been installed worldwide.


About Bosch Thermotechnology and Bosch Group:

Bosch Thermotechnology is a leading European manufacturer of resource-efficient heating products and hot water solutions. In fiscal 2013, the company generated sales of 3.12 billion euros (66 percent outside Germany) and employed approx. 13,500 people. Bosch Thermotechnology has strong international and regional brands and manufactures a diversified product range in Europe, America and Asia.

Further information is available online at www.bosch-thermotechnology.com.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 290,000 associates generated sales of 48.9 billion euros in 2014. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic goal is to deliver innovations for connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com, www.bosch-press.com, http://twitter.com/BoschPresse.

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  • March 31, 2015
  • Press releases
  • Thermotechnology

ISH Energy 2015 in Frankfurt, hall 8.0, stand B31 Bosch presents Energy generation 4.0 Modular efficiency concept and intelligent controls

  • Interactive demonstration of the energy system control MEC
  • Live connection to real plants with Bosch remote technology
  • Interactive efficiency configurator for heating and process heat
Frankfurt – On the ISH Energy, the World’s leading trade fair for the sanitary, building, energy, air conditioning technology and renewable energies Bosch completely focuses on the subject Energy generation 4.0 for large systems. With the new product family Master Energy Control (MEC System) steam, hot water and combined heat and power (CHP) products from Bosch can be combined to intelligent systems. Direct communication between system components like CHPs and steam boilers ensures higher system efficiency and a long system liftetime. Maximum availability and 24/7 remote service are additional benefits of energy generation plants networked with the MEC System. The intuitive user interface allows to view and evaluate the state of systems quick and effective. With the optional remote connection MEC Remote users can safely access their systems from everywhere. If required, experts from Bosch online provide advice and suggest optimisations on demand at any time.

Thus, Bosch sets a new standard in terms of system availability, reliability and service level. At the ISH Energy visitors can interactively experience the system: A Bosch expert will give live demonstrations of the secure access to test systems, for example, in Kazakhstan.

Interactive efficiency configurator for heating and process heat
Another highlight on the trade fair are the interactive configurators for efficient heating and process heat. Whether it is the retrofitting of a heat exchanger, switching from oil to gas operation or the preheating of combustion air with waste heat, here, trade visitors can acquire an impression of the economic efficiency of different modules and combinations.

When and for whom does a combined heat and power unit pay off? What benefit does the use of waste heat from cooling units have? And which increase in efficiency can intelligent system controls and efficient hydraulics provide? At the Bosch stand on the ISH Energy interested persons receive information about the hidden saving potentials in their current system.

Industry-specific energy concepts and system solutions
With 150 years of experience Bosch has unique knowledge in the area of specific requirements of different industries and users. More than 110 000 successful projects in more than 140 countries are a clear proof of the high competence in the area of energy generation systems.

Highly specialised configuration tools and experienced experts ensure extraordinarily quick and precise customer-specific offer generation. Therefore, one of the focal topics at the Bosch stand are energy concepts for different industries. Besides technical information on thermal system solutions, our experts will demonstrate advantages of Bosch technology by providing insight into innovative reference projects.

Bosch Industrial comprises the Bosch Industriekessel GmbH, Bosch KWK Systeme GmbH and other companies from the large system segment of Bosch Thermotechnology. Whether for industry, business, private or public facilities, or for energy supply companies – Bosch Industrial offers industry-specific system solutions for efficient and reliable energy supply. The portfolio of modular products ranges from industrial boiler plants, large-scale solar plants and heat pumps, up to combined heat and power units and ORC plants. Pre-assembled and attuned systems and control technology from one source reduce the expense and effort of planning, as well as the installation time and ensure smooth commissioning. Comprehensive service support from consulting and project management up to planning and 24/7 after sales service complete the portfolio.

Additional information is available online at www.bosch-industrial.com.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 290,000 associates generated sales of 48.9 billion euros in 2014. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic goal is to deliver innovations for connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Additional information is available online at www.bosch.com, www.bosch-press.com, http://twitter.com/BoschPresse.

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  • March 10, 2015
  • Press releases
  • Thermotechnology