Power Tools

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  • March 18, 2015
  • Press kit
  • Power Tools
  • Press releases: 24

In all regions and business segments: Bosch Power Tools achieves strong growth Growth driven by innovation

  • Sales up six percent in local currency
  • About 35 percent of sales generated with new products
  • Strategic growth segments: innovation, emerging markets and online
Leinfelden – Bosch Power Tools generated sales of 4.2 billion euros in 2014. Sales grew six percent in local currency. “2014 was a strong year for Bosch Power Tools”, said Henning von Boxberg, president of Bosch Power Tools, at the annual press conference in Leinfelden. “Our growth is being carried by all regions and business segments. The user is at the center of everything we do, and we work to develop innovative products that spark enthusiasm.” The division generates about 35 percent of its sales with products that are less than two years old. “In the years ahead, we see especially great potential in emerging markets and online.”

Growth in all regions and business segments
Bosch Power Tools grew seven percent in Europe. Western Europe contributed to this with growth of seven percent as well, driven above all by Germany with 16 and the United Kingdom with 14 percent. In Eastern Europe, the Bosch division achieved an increase of eight percent in spite of the Ukraine crisis. In North America, Bosch Power Tools increased sales by five percent. The Asia/Pacific region grew seven percent, above all thanks to strong growth of ten percent both in China and in South Korea and nine percent in Japan. Sales increased eight percent in each of the emerging markets Africa and Latin America. Overall, Bosch Power Tools generated about 85 percent of its sales in 2014 outside of Germany.

Focus on emerging markets
The emerging markets are becoming increasingly important. In these markets, Bosch Power Tools focuses especially on Africa where many tradespeople are still working with classical hand tools – they first have to be convinced that there are advantages to switching to a power tool. The key to success here are robust, reliable products which are easy to service and which take account of the available purchasing power. Bosch has defined a range of professional products which will be successively launched in Africa in 2015. By 2017, a complete series of optimally adapted products will be offered in the emerging markets, including service.

Success due to innovative products
Innovative strength is an important basis for the success of Bosch Power Tools. Bosch is therefore consistently expanding the “Wireless Charging System” for inductive charging of cordless tools – a world first that Bosch launched in 2014. In future, Bosch will be offering mobile solutions in addition to the stationary version consisting of charger and battery. “We are saving the user time. Our system enables professionals to charge batteries inductively while they are driving”, said Henk Becker, member of the executive management of Bosch Power Tools responsible for engineering, professional power tools and measuring tools. “In doing so, we are helping professional tradespeople to further increase their productivity and flexibility.” This also applies to the FlexiClick cordless drill/driver system. It is the most versatile system on the market because in addition to its drill chuck, off-set angle and angle adapters, for the first time it also includes a rotary hammer adapter which transforms the drill/driver into a powerful rotary hammer for working on concrete.

Bosch will be offering especially ergonomic cordless drill/drivers for do-it-yourselfers from autumn of this year. They feature an additional arched handle, and their tool axis and handle recess are in line with each other. This results in optimum power transfer. Innovative technology has also been used: if the sensor detects sudden jamming during work, it immediately shuts down the motor in order to protect the user’s wrist.

Connectivity at home and on the jobsite
Innovation from Bosch makes work easier – this is the claim that Bosch Power Tools aims to live up to in both the professional and DIY segments. “One of our ways of guaranteeing success is knowing the needs of users and also considering trends, such as remote controlling and using additional services via internet and smartphone”, said Henk Becker. The division is therefore focusing increasingly on the connectivity of its products. In 2013, Bosch successfully launched a professional laser measure with Bluetooth interface, which can process data using an app. Bosch is launching two models for do-it-yourselfers for the first time in 2015: the PLR 30 C and the PLR 50 C. Both tools enable measurements to be documented in completely new ways by instantly linking photos and sketches to the corresponding dimensions. This saves time and additional effort. Another example of user-oriented connectivity is the robotic lawnmower Indego 1200 Connect, which has been available since the beginning of the year. Via app it is possible, for example, to mow the lawn in time for an evening barbecue with friends.

Opening up new product segments
Innovation is also the basis for Bosch to open up new product segments. Bosch is entering the professional segment of temperature measurement with its GTC 230 C Professional thermo camera and GIS 1000 C Professional thermo detector. These tools are used to track down and digitally document energy weak spots. The thermo camera enables documentation not only by photo, but also by video. Thanks to its integrated camera, the thermo detector does so either by photo or using a matching app, enabling users to add measurements to photos and then send them.

Bosch is also catering to new target groups by launching a 3D printer that can be used by anyone: the Dremel 3D Idea Builder. It opens up new possibilities for users to transform their ideas into colors and shapes – be it decorative objects such as vases and candle holders, pen holders, missing dice or playing pieces.

At the beginning of 2015, Bosch for the first time launched lawnmowers and brushcutters for professional users. These products use powerful 36 volt batteries with 6.0 ampere hours. They are a good alternative to petrol-powered professional tools and reduce noise exposure for the user by at least half.

Bosch Power Tools is world number one in the power tools, accessories and measuring tools business segments, while in garden tools it is number two. It has a workforce of some 19,000 associates at 37 locations in 17 countries.
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  • March 18, 2015
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In all regions and business segments: Bosch Power Tools achieves strong growth Speech by Henning von Boxberg,
President of the Power Tools Division of Robert Bosch GmbH
on the occasion of the press conference in Leinfelden on March 18, 2015

Ladies and Gentlemen,
2014 was a strong year for the Bosch Power Tools Division. Globally, we generated sales of 4.2 billion euros, which equates to nominal growth of five percent year-on-year. After adjusting for currency effects, our sales grew by six percent. The overall workforce has remained steady at around 19,000. Our employees are geographically distributed across 37 locations in 17 countries.

All regions contributed to our global sales growth. Bosch Power Tools grew seven percent in Europe. Growth in Western Europe is also seven percent, driven in particular by Germany and the United Kingdom – two of our key markets, which saw strong growth of 16 and 14 percent respectively. Sales in Eastern Europe rose eight percent – despite the Ukraine crisis. In North America, we posted a five percent increase in sales. The Asia/Pacific region grew seven percent. The positive development in this region is due in particular to strong growth in China and South Korea, both of which were up ten percent, and in Japan, up nine percent. Sales rose eight percent in each of the emerging markets Africa and Latin America. Globally, Bosch Power Tools has shown very homogeneous growth. Overall, the Division generated around 85 percent of its sales outside of Germany in 2014.

In 2014 we outperformed the overall market in which we operate. While we boosted our sales by six percent, the market grew four percent to 25.6 billion euros during the same period after adjusting for currency effects. The important submarket for power tools grew five percent to 11.8 billion euros. Similar in size is the market for accessories. It came in at 10.1 billion euros, representing growth of three percent. The DIY garden tools segment also grew three percent to 2.7 billion euros. The measuring tools segment continued to develop at a particularly dynamic pace, with growth of eleven percent. Market volume is now one billion euros.

Globally, Bosch Power Tools is the market leader in three of the four business segments in which it operates: power tools, accessories and measuring tools. We are now ranked number two worldwide in the DIY gardening tools segment. In Europe, we are the market leader in all business segments.

Innovation is growth driver
Our innovative strength is the key to our current and future success. In 2014 we achieved some 35 percent of our sales with products that are less than two years old. I would like to give you three examples of these: in the professional segment, we successfully launched a system for inductive charging of batteries: the "Wireless Charging System". We have tailored this product to the specific needs of tradespeople for ease of use, robust design, more flexibility and higher productivity. This new technology allows users to work more efficiently because the charging process is integrated into the workflow.

Our easy-to-use measuring tools are a testimonial to the fact that you can change the market with innovative products. Our new generation of laser measures has attracted many new users, from tradespeople to do-it-yourselfers. In the last two years we have launched a whole family of tools featuring self-explanatory single-button operation. They include the PLR 15 laser measure for do-it-yourselfers, its counterpart for the North American market, and the GLM 30 Professional laser measure for professional users. Overall, we have sold more than one million units of these tools since rollout in late 2013. In doing so, we not only exceeded our own expectations, but also created a new market: the market for easy-to-use, affordable laser measures. Our growth in this segment has given a substantial boost to the market for measuring tools. We have been so successful in serving the needs of our users that we have created a new market – as we did with the pioneering Ixo, the first power tool to feature the then-revolutionary lithium-ion battery.

When we launched the Indego robotic lawnmower in 2013, we started a new trend in effortless gardening. Today we are shaping this trend: in the beginning of this year, we launched a smart version of the Indego. The key word is connectivity: the Indego 1200 Connect can be operated easily and conveniently from any location using our app for smartphones and tablet devices. For instance, you can have your lawn looking it's best for an afterwork barbecue with friends – all from the convenience of your office.

These examples show that Bosch innovation meets the needs of users. They even create new markets. We will continue to hold this course in 2015. In Germany alone, we will again launch more than 100 new products onto the market.

Strategic growth segments: Innovation, emerging markets, online
We will continue to focus on innovation as a strategic growth area for Bosch Power Tools while maintaining a strong emphasis on cordless, sensors and connectivity. We have also identified great potential in emerging markets. We are already catering to markets such as Brazil, Russia, China, India and Africa with products tailored to the needs and purchasing power of users in these regions. Last but not least, we are constantly working to utilize the Internet as a rapidly growing communication and sales channel. We are incorporating technical advances in areas such as connectivity into development of new products. Our focus is always on users and their needs: this is the guiding principle behind our work and the basis for our further growth.

Forecast: The goal is further growth
In 2015 we aim to implement the Bosch slogan "Invented for life" by bringing exciting new products to our users. Our growth target for next year is once again to outpace the market, to gain further share in these highly competitive markets and to consolidate our leading position in the various business segments. We established a basis for this in 2014.

I would like to finish my speech by briefly recapitulating the main points:

  • Bosch Power Tools is the market leader – and we are still on course for success.
  • We continue to design products tailored to the needs of the user.
  • Innovative products are the key to our success. Not only that: by innovating, we continue to open up new product segments.
  • In the years ahead, we see especially great potential in emerging markets and online – with all advantages this may include.
Thank you for listening.
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  • March 18, 2015
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Focusing on the user: Bosch innovation makes work easier Speech by
Henning von Boxberg,
President of the Power Tools Division
Henk Becker,
Member of the executive management
of the Power Tools Division of Robert Bosch GmbH<
on the occasion of the press conference in Leinfelden on March 18, 2015

Ladies and Gentlemen,
Bosch innovation makes work easier – that is the standard by which we judge ourselves. Users are the focal point in this case. In order to understand and satisfy their needs, we constantly examine the following questions during market research and user tests:

  • Is the product useful?
  • Is the product easy to use?
  • Is it fun to use the product?
  • Does the product fulfill or exceed the design requirements?
Knowing the answers to these questions is the DNA of our success and the basis of our innovative strength.

Heterogeneous target groups: These are our users
But one user is not like the other. We serve different target groups who have very different requirements: do-it-yourselfers on the one hand and professionals in industrialized and emerging markets on the other.

Do-it-yourselfers do not exist as such, they cover a broad spectrum – from beginners through to keen handymen. They all have one thing in common, i.e. a desire for easy-to-use and convenient solutions. Joy of DIY is also becoming more important.

With regard to do-it-yourselfers, we see different trends in industrialized and emerging markets: since industrialized markets are a difficult economic environment, pressure on productivity is increasing. Health aspects such as dust, noise and vibrations are also increasing significantly. In emerging markets, a large number of first-time users of power tools can be found. These do-it-yourselfers must first be convinced about the advantages of a change from traditional hand-held tools such as screwdrivers, all-purpose saws, hammers and chisels to power tools. They need affordable power tools which are robust and can be easily maintained.

In addition to the needs of the individual target groups, there are two overlapping trends both for do-it-yourselfers and professional tradesmen.

  • Firstly, the rapid development of the Internet and the increasing use of smartphones and tablets. They are providing us with new opportunities to offer intelligent solutions and services.
  • Secondly, the fact that the demand for cordless tools is still rising. We have substantially influenced the market for efficient tools with lithium-ion battery through innovative products like the Ixo cordless screwdriver, the Indego robotic lawnmower and cordless professional tools which are as powerful as electrical power tools.

Based on some selected innovations in 2015, I would like to show you how we are tackling these trends with our products, thus making DIY easier. Henk Becker will present the professional tools afterwards.

Bosch connects measuring tools with an app
The smartphone has become a key element in communication and information for do-it-yourselfers. However, it is also being used to an increasing extent as remote control for lights, heating and consumer electronics. This development is enabling us to supply solutions which go far beyond traditional power tools.

These solutions include the PLR 30 C and PLR 50 C laser measures. They belong to the first laser measures on the DIY market to have an integrated Bluetooth interface for data transfer. This enables measurements to be quickly and easily transferred to and processed in the matching PLR measure&go app for Android and iOS smartphones and tablets. Make a photo or sketch, load the measurements directly into it, make notes on it, save it and send it by e-mail – all of this can be done with the free app. This eliminates the risk of errors resulting from transferring the measurements manually and minimizes the risk of forgetting important details. Whether you are renovating, moving house or converting a room: the PLR measure&go app replaces pencil and paper, which are easily lost, and makes measuring and documenting easy for do-it-yourselfers.

Bosch has developed the PLR 50 C for anyone who needs more functions and wants the tool to be as easy to operate as possible. It is the first laser measure for do-it-yourselfers that can be operated via the display using your fingertip. It also features an incline sensor for additional functions: if, for example, the height of a wall is to be measured, simply aim the PLR 50 C at an angle to the top edge of the wall. The laser measure than automatically calculates the actual height based on the distance and the measurement angle. Thanks to a color touchscreen, you can easily navigate through the menu and control the individual function.

Very efficient cordless tools thanks to “Syneon Chip”
We are also creating value-added for users with our cordless tools: cordless tools from Bosch for do-it-yourselfers enable up to 85 percent more applications than comparable competitor tools. Their superior performance and runtime is based on optimum coordination of key components such as the motor and gearbox combined with an intelligent electronic system called the “Syneon Chip”. This gives do-it-yourselfers optimum power and maximum endurance at all times for every project. With the PSR 18 LI-2 cordless drill driver, for example, do-it-yourselfers can drive up to 60 percent more screws (6 x 80 mm) per battery charge and drill up to 85 percent more holes (6 x 50 mm) than with comparable competitor tools. This has been confirmed by an independent testing and certification institute. Moreover, the tools retain their full performance until the battery is empty. The Bosch cordless tools therefore enable do-it-yourselfers to drive screws, drill, saw, sand or vacuum powerfully until the end.

The latest results from Stiftung Warentest also show how good our tools are: in a comparison of a total of 36 cordless drill/drivers, cordless combis, impact drills and rotary hammers, we occupied first place each time in the overall assessment. Our Uneo Maxx, the only cordless rotary hammer with no competition in the test, scored well.

Cordless tools with excellent ergonomics
Two new tools with “Syneon Chip” are the PSR 18 LI-2 Ergonomic cordless drill driver and the PSB 18 LI-2 Ergonomic cordless impact drill. Both are noticeably different at first sight. The tool axis and the recessed grip, which the hand automatically nestles into during screwdriving and drilling, are in line with each other. This results in optimum power transfer. Moreover, do-it-yourselfers can also use the drill drivers comfortably with two hands thanks to the additional arched handle that gives the tools their characteristic appearance. Another advantage: the tools are 20 percent smaller and ten percent lighter than conventional cordless drill drivers.

Both tools also have a kickback stop, which means that if during work the integrated sensor detects sudden jamming, for example due to tilting in metal or a hard object in wood or masonry, the motor immediately shuts down and prevents the tool from further turning. This is advantageous, for example, when the do-it-yourselfer is standing on a ladder and could lose his balance if the tool jolts suddenly. This unique combination of compact design, low weight, strength-saving, easy operation and kickback stop makes it so ergonomic to work with these drill drivers that Aktion Gesunder Rücken e.V. (AGR) (Campaign for Healthier Backs) has awarded the tools its seal of approval.

Cordless screwdriver with trademark: The Ixo from Bosch flies its flag
A small handy tool, which every do-it-yourselfer knows – that is our screwdriver Ixo. About 14 million units of the Ixo have been sold so far and it is much more than a classical power tool. It can even open wine bottles, season food, help ignite a BBQ, drive screws round corners and cut through different materials effortlessly thanks to the universal cutting adapter. In future, the Ixo will be wearing a trendy fashion accessory, namely a fabric label bearing its name. This will further underline this everyday helper’s uniqueness.
Along with its new trademark feature, it is also becoming even more ergonomical because the new Ixo has a shape designed to fit the hand perfectly and a new switch, light and charging concept. The on/off switch, for example, has been modified to enable the Ixo to be operated in different grip positions.

The Ixo brightens the area in front of it using its “PowerLight”. Positioned on the head of the screwdriver, the LED emits a white and therefore brighter light, which can now also be adjusted. When set to scattered light, it reliably illuminates the work area. Set to spotlight mode, the light will be cast precisely on the screw head. The new Ixo is now also charged using a micro USB cable, and its charging time has been reduced to three hours. This handy tool is therefore always ready to use for many creative ideas.

Opening up new product segments: 3D printer for all
Another of our innovative strengths is the systematic development of new product segments. One example of this is the Dremel 3D Idea Builder, a 3D printer for anyyone. It opens up entirely new opportunities for users to transform their own ideas into colors and shapes, and then implement these ideas. Whether toy figures, decorative items such as vases or candlesticks, jewelry from earrings to bracelets, Christmas tree decoration and key rings, cell phone holders and much more besides – the Dremel 3D Idea Builder prints whatever you want in 3D.

The main reasons why users have been deterred to date by 3D printing are the complex technology, less user-friendly operation, the lack of services and complex software. Many people also ask themselves whether the printing quality will actually correspond to the required result. We are breaking down these barriers with the Dremel 3D Idea Builder: the tool is suitable both for beginners and advanced users. You can start as soon as you have unpacked the 3D printer: it is installed in a few steps and uses the build material (filament). The enclosed memory card enables the user to quickly work with the first, pre-installed printing templates without connection to a computer. A touchscreen intuitively guides the user through the individual steps. Once the user has familiarized himself with the 3D printer, he will find over 100 other printing templates on the Dremel website or can give free rein to his creativity with free CAD software.

The Dremel 3D Idea Builder uses PAL, an eco-friendly vegetable based plastic. The printer melts and prints the filament, and creates an object layer by layer. It does this by applying ultra fine layers up to 100 micrometers in thickness, i.e. 0.1 millimeters – no thicker than a sheet of paper. The Dremel 3D Idea Builder therefore produces high surface quality.

Bosch makes DIY easy
All of these new products are consistently geared towards the needs and wants of users. They go by the slogan “Easy do-it-yourself with Bosch”, which we want to live up to again in 2015 to amaze and win over customers. You can test other innovations on a 1:1 basis during our product show.

Thank you for listening. I would now like to hand over to Henk Becker who will present our innovative products in the professional tool segment.

Ladies and Gentlemen,
In accordance with the requirements of users, we divide our product range for professionals into industrialized and emerging markets. We see fierce competitive pressure in industrialized markets. The focal point is therefore productivity. Tradespeople must be fast and flexible, and reduce setup times to a minimum in order to work efficiently. User comfort also plays an important role here along with low weight and tool vibration. Cordless tools ideally fulfill these requirements. They are still in great demand among professionals and their market share is rising continuously. For Bosch the cordless tool segment is an important growth area which we are systematically cultivating – and we are launching innovative products which are revolutionizing the market.

Core segment cordless tools: The "Wireless Charging System“ from Bosch
In fall 2014 we achieved this objective with a world innovation: the "Wireless Charging System“ for inductive charging of batteries. It opens up new ways of making work efficient, with cost and time savings. In 2015 we will advance the system by adding a mobile system component to the stationary “Wireless Charging System” solution which consists of a charger and 18 volt lithium-ion battery: the "Wireless Charging Holster“. It charges 18 volt cordless drill/drivers and impact drivers on the way to the jobsite. Craftsmen therefore use the journey time more efficiently and save valuable working time.

The holster is compatible with the in-vehicle equipment system from Sortimo. It can be mounted to pull-out rails and also to vertical or horizontal surfaces in the vehicle. Charging is performed easily and conveniently, using the twelve volt connection in the vehicle. The system includes a voltage transformer which provides the right energy transfer to the charger. Alternatively, it can also be connected directly to an existing 220 volt on-board voltage socket. As a result, your batteries are always charged on the site. In the next step we will transfer this principle of mobile charging to a complete 18 volt product range.

First cordless system with a rotary hammer adapter: FlexiClick from Bosch
We are also creating value-added for users with this cordless system: Flexiclick from Bosch is the most versatile cordless drill/driver system in the market. In addition to a drill chuck adapter, an off-set angle adapter and an angle adapter, it features a rotary hammer adapter for the first time. The GHA FC2 Professional rotary hammer adapter transforms the cordless drill/drivers GSR 14,4 V-EC FC2 Professional and GSR 18 V-EC FC2 Professional into a powerful SDS-plus rotary hammer with an impact energy of one joule. The hammer mechanism required for this is integrated into the rotary hammer adapter. Unlike conventional combi drills, the tools can therefore even drill effortlessly in concrete. The maximal drilling diameter is ten millimeters. At a length of only 270 millimeters with the adapter mounted, these tools are also much more compact than conventional rotary hammers.

The four FlexiClick adapters are connected to the cordless drill/drivers in the same way as professional tradespeople are used to connecting keyless chucks: simply place the adapter on the FlexiClick interface and turn it clockwise. Repeated clicking then indicates a secure connection between the two components – and the system is ready to use.

Entry into a new product segment: Precise temperature measurement
Our strengths is knowing the market and users' needs very precisely, observing trends and using this knowledge to provide solutions which

  • make work easier for craftsmen,
  • are very easy to operate in spite of complex functions,
  • appeal to craftsmen who enjoy using them in an ideal scenario.
Because people who enjoy their work are motivated.
With the next two tools, we have been considering two main trends: firstly, the possibility of controlling tools by means of a smartphone or processing data respectively; secondly, the desire to reduce energy and save energy costs. These tools are the GIS 1000 C Professional thermo detector and the GTC 230 C Professional thermo camera with which we are entering the business segment of temperature measurement for professionals in 2015. New to both tools in this class is the possibility to document the measuring results quickly and easily.

GIS 1000 C Professional: Precise measurements with interpretation assistance
The GIS 1000 C Professional is the first thermo detector with an integrated camera and a Bluetooth interface to process photos and measurement data in an app for Android and iOS smartphones and tablets. Individual measuring spots can be defined on a photo taken from the GIS measure&document app, and the measuring data can be transferred to the thermo detector. The photos can have notes added to them, and can be stored and sent by e-mail, for example to consult with the client or the boss.

Thanks to point measurement, the thermo detector achieves very accurate results at temperatures of up to 1,000 degrees Celsius. It detects thermal bridges and areas at risk from mold in a matter of seconds. The tool measures room temperature, surface temperature and humidity, assesses these values in relation to each other, and is the only thermo detector in its class to help professional tradespeople interpret the data, using a color scale to show the acquired temperature range and temperature deviations and therefore the dew points or thermal bridges.

GTC 230 C Professional: Find weak spots using thermal imaging
We are going one step further with the GTC 230 C Professional thermo camera: compared with point measurement, the thermo camera maps the temperature distribution of an area. It provides a fast overview of weak points. The tool can be used, for example, to quickly find overheated, defective components in a switch cabinet. Thanks to regular testing and documentation, changes can be detected immediately and outages or fires can be prevented.

The thermo camera excels compared with comparable competitor models due to its 3.5-inch color display with editing function via touchscreen and can capture not only photos, but also videos with sound. Since every pixel in the stored thermal images is a measuring point, the temperature of any point can be displayed with just a touch. The tool also automatically marks the coldest and warmest pixel. This makes it possible to find, for example, leaks in water pipes.

Operating the tool via the screen and the four buttons is self-explanatory. At the press of a button, for example, you can activate the picture-in-picture function. This displays the thermal image within the context of the original image, which makes it easier to assign measurements. The micro SD card or micro USB port can then be used to load the acquired data onto a PC where it can be processed further.

We satisfy three main demands with these thermo measuring tools:

  • They are reliable and precise.
  • They help to document and interpret data.
  • They are easy to operate despite complex technology.
These are the criteria which our current measuring tools already fulfill and make our company so successful. We are convinced that the thermo measuring tools will also set standards.

Future model: Intelligent stock management
We are already using connectivity with products such as the Bosch Toolbox app or the GLM 100 C Professional laser measure. The Toolbox app offers tradespeople functions such as a measurement camera, building documentation and digital reporting notes. The laser measure makes it easier for tradespeople to dimension and document building sites by combining the tool and the app. Connectivity has immense potential: just imagine you are an entrepreneur and could see at a glance what power tools are available to your employees and where the tools are located. Just imagine you are a tradesman and want to go to a building site. Simply looking at the app is sufficient for you to know whether you have all the required tools with you. Forgotten tools are therefore a thing of the past. Your tool has just failed and you require a replacement? In this case too, just look at the app and in a few seconds you receive the information as to which colleague has the required tool. These are just a few examples of what we regard as intelligent stock management: we optimize work processes, save time and increase productivity. We are intending to launch such a system in fall 2015.

Bosch makes it easy to work efficiently
Innovation using new technologies has always been an important factor in our growth. Our new products are consistently geared towards the needs and wants of users. They go by the slogan “Efficiently working with Bosch”, which we want to live up to again in 2015 to amaze and win over customers. You can test other innovative products for industrialized markets during our product show afterwards. Beforehand I would like to give you a brief insight into emerging markets.

Success in emerging markets
We are also dedicated to further developing our sales and the state of the industry in emerging markets such as China, India, Russia, Africa and Brazil. A large number of craftsmen in these countries still work with traditional hand-held tools such as screwdrivers, hammers and chisels. They must first be convinced that switching over to power tools is advantageous – and they must also be able to afford these power tools. The key to success is found in robust, reliable products which can be easily maintained and take into consideration the purchasing power. Following successful pilot projects in China and Russia, we want to launch a complete product series, including service and distribution, in these emerging markets. We are planning more than 20 products, both in the power tool and cordless tool segments, which cover all current applications. These products include rotary hammers, drill/drivers, impact drills, angle grinders and hand-held circular saws. The product range will be gradually introduced and will be available in the emerging markets in 2017. This portfolio is a good basis for further growth.

At the end of this speech, I would now like to briefly recap the most important points

  • We are utilizing the rapid development of the Internet and the increasing use of smartphones and tablets to provide intelligent solutions and services.
  • In industrialized markets we are relying heavily on innovation, especially in the areas of batteries and connectivity. In emerging markets we are focusing on affordable products.
  • We know the needs of users who are always the focal point of our actions. That is the basis of our innovation strength and our success.
Thank you for listening.

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  • March 18, 2015
  • Presentations
  • Power Tools