System solution: rotation laser with a receiver which is also a remote control
Audible alarm on tool and receiver protects against theft
Simultaneous charging of rotation laser and receiver saves time and resources
Tool indicates by itself whether calibration has to be checked
Bosch is now offering two versions of a rotation laser with 500-meter working range (diameter) for all outdoor leveling work: the GRL 500 H + LR 50 Professional for horizontal leveling (H) and the GRL 500 HV + LR 50 Professional for horizontal and vertical leveling (HV). The LR 50 Professional receiver included with the tool also serves as the remote control for the laser. There is therefore no need for the user to take a separate remote control to the jobsite. Moreover, this makes the new Bosch rotation laser the first on the market to have effective theft protection. Firstly, it can only be used together with the LR 50 Professional because there are no controls on the body of the tool. Secondly, an alarm is activated as soon as the rotation laser is switched on. If the laser is moved without the LR 50 Professional being docked in the holder provided on the tool, an integrated motion sensor automatically triggers an audible signal both on the rotation laser and on the receiver. All functions of the laser are also disabled.
“All-in-one” tool is charged simultaneously Moreover, the GRL 500 H/HV Professional and LR 50 Professional can be charged simultaneously. This is done by sliding the receiver into the holder provided on the rotation laser and plugging the mains-connected power adapter into the base of the rotation laser – then the integrated lithium-ion batteries will begin to charge. After only twenty minutes, enough energy for four hours of runtime is available again. After one hour the batteries are 60 percent charged, and after three hours they are fully charged. This corresponds to a runtime of about 25 hours.
Functional features for quick, easy and precise leveling The GRL 500 H/HV + LR 50 Professional has functional features which enable quick, easy and precise leveling. For example, the user can calibrate the tool himself after it has fallen down or if it has been outside of the permitted storage temperature range. The LR 50 Professional indicates by itself whether the calibration has to be checked – this is accomplished by sensors which monitor the tool even when it is switched off.
The GRL 500 H/HV + LR 50 Professional levels itself in the horizontal or vertical position, compensating for tilts of up to ± 10 percent (5.7 degrees). The horizontal leveling accuracy is ± 0.05 millimeters per meter, while the vertical leveling accuracy is ± 0.1 millimeters per meter. The Anti-Drift System (ADS) helps to prevent errors during leveling. It is activated as soon as the accuracy of the tool might be compromised by a shock or vibration, for example from strong wind. The tool is also dust and splash protected to IP 56 and automatically goes into sleep mode if it is not used for more than 30 minutes. All settings are saved when this happens.
The LR 50 Professional is equipped with a large reception area and an illuminated display which can be read from the front and back. A “Centre Line” function enables the rotation laser to automatically find the center of the receiver and align the laser with it. The existing slope is shown in percent. Another function is the display of the relative height in millimeters. This is used, for example, when you want to check the flatness of a floor. The tool also has a slope function, which means that a known slope can be entered directly in 0.1 percent steps using the LR 50 Professional instead of having to manually measure and set the slope. In addition to this, the HV version has the “Line Control” function in vertical mode. This is used, for example, to position pillars in an exact row in hall construction projects.
The GRL 500 H + LR 50 Professional will be available at specialist retail outlets from October 2014 onwards at the recommended retail price of 899 euros plus VAT, the GRL 500 HV + LR 50 Professional at 999 euros. The tools are each supplied in a carrying case including the fastenings and clamp for a measuring rod, and a power adapter with the cables required for charging. There will also be set versions including a tripod and measuring rod.
The LR 50 Professional receiver will also be available separately from April 2015 onwards for 299 euros plus VAT. Accessories such as tripods, measuring rods or laser viewing glasses are available in the Bosch accessory range.
GRL 500 H + LR 50 Professional
GRL 500 HV + LR 50 Professional (replaces BL 200 GC Professional)
Working range with receiver
500 m (diameter)
500 m (diameter)
Horizontal leveling accuracy
± 0.05 mm/m
± 0.05 mm/m
Vertical leveling accuracy
± 0.1 mm/m
± 10% (± 5.7°)
± 10% (± 5.7°)
Laser diode / Laser class
635 nm, < 1 mW, class 2
635 nm, < 1 mW, class 2
Dust and splash protection
Integrated lithium-ion battery
Integrated lithium-ion battery
approx. 25 h
approx. 25 h
Dimensions GRL 500 H/HV Professional (length x width x height)
234 x 217 x 194 mm
234 x 217 x 194 mm
Dimensions LR 50 Professional (length x width x height)
152 x 77 x 32 mm
152 x 77 x 32 mm
Weight including LR 50 Professional receiver/remote control
Weight of LR 50 Professional receiver/remote control
About 35 percent of sales generated with new products
Strategic growth segments: innovation, emerging markets and online
Leinfelden – Bosch Power Tools generated sales of 4.2 billion euros in 2014. Sales grew six percent in local currency. “2014 was a strong year for Bosch Power Tools”, said Henning von Boxberg, president of Bosch Power Tools, at the annual press conference in Leinfelden. “Our growth is being carried by all regions and business segments. The user is at the center of everything we do, and we work to develop innovative products that spark enthusiasm.” The division generates about 35 percent of its sales with products that are less than two years old. “In the years ahead, we see especially great potential in emerging markets and online.”
Growth in all regions and business segments Bosch Power Tools grew seven percent in Europe. Western Europe contributed to this with growth of seven percent as well, driven above all by Germany with 16 and the United Kingdom with 14 percent. In Eastern Europe, the Bosch division achieved an increase of eight percent in spite of the Ukraine crisis. In North America, Bosch Power Tools increased sales by five percent. The Asia/Pacific region grew seven percent, above all thanks to strong growth of ten percent both in China and in South Korea and nine percent in Japan. Sales increased eight percent in each of the emerging markets Africa and Latin America. Overall, Bosch Power Tools generated about 85 percent of its sales in 2014 outside of Germany.
Focus on emerging markets The emerging markets are becoming increasingly important. In these markets, Bosch Power Tools focuses especially on Africa where many tradespeople are still working with classical hand tools – they first have to be convinced that there are advantages to switching to a power tool. The key to success here are robust, reliable products which are easy to service and which take account of the available purchasing power. Bosch has defined a range of professional products which will be successively launched in Africa in 2015. By 2017, a complete series of optimally adapted products will be offered in the emerging markets, including service.
Success due to innovative products Innovative strength is an important basis for the success of Bosch Power Tools. Bosch is therefore consistently expanding the “Wireless Charging System” for inductive charging of cordless tools – a world first that Bosch launched in 2014. In future, Bosch will be offering mobile solutions in addition to the stationary version consisting of charger and battery. “We are saving the user time. Our system enables professionals to charge batteries inductively while they are driving”, said Henk Becker, member of the executive management of Bosch Power Tools responsible for engineering, professional power tools and measuring tools. “In doing so, we are helping professional tradespeople to further increase their productivity and flexibility.” This also applies to the FlexiClick cordless drill/driver system. It is the most versatile system on the market because in addition to its drill chuck, off-set angle and angle adapters, for the first time it also includes a rotary hammer adapter which transforms the drill/driver into a powerful rotary hammer for working on concrete.
Bosch will be offering especially ergonomic cordless drill/drivers for do-it-yourselfers from autumn of this year. They feature an additional arched handle, and their tool axis and handle recess are in line with each other. This results in optimum power transfer. Innovative technology has also been used: if the sensor detects sudden jamming during work, it immediately shuts down the motor in order to protect the user’s wrist.
Connectivity at home and on the jobsite Innovation from Bosch makes work easier – this is the claim that Bosch Power Tools aims to live up to in both the professional and DIY segments. “One of our ways of guaranteeing success is knowing the needs of users and also considering trends, such as remote controlling and using additional services via internet and smartphone”, said Henk Becker. The division is therefore focusing increasingly on the connectivity of its products. In 2013, Bosch successfully launched a professional laser measure with Bluetooth interface, which can process data using an app. Bosch is launching two models for do-it-yourselfers for the first time in 2015: the PLR 30 C and the PLR 50 C. Both tools enable measurements to be documented in completely new ways by instantly linking photos and sketches to the corresponding dimensions. This saves time and additional effort. Another example of user-oriented connectivity is the robotic lawnmower Indego 1200 Connect, which has been available since the beginning of the year. Via app it is possible, for example, to mow the lawn in time for an evening barbecue with friends.
Opening up new product segments Innovation is also the basis for Bosch to open up new product segments. Bosch is entering the professional segment of temperature measurement with its GTC 230 C Professional thermo camera and GIS 1000 C Professional thermo detector. These tools are used to track down and digitally document energy weak spots. The thermo camera enables documentation not only by photo, but also by video. Thanks to its integrated camera, the thermo detector does so either by photo or using a matching app, enabling users to add measurements to photos and then send them.
Bosch is also catering to new target groups by launching a 3D printer that can be used by anyone: the Dremel 3D Idea Builder. It opens up new possibilities for users to transform their ideas into colors and shapes – be it decorative objects such as vases and candle holders, pen holders, missing dice or playing pieces.
At the beginning of 2015, Bosch for the first time launched lawnmowers and brushcutters for professional users. These products use powerful 36 volt batteries with 6.0 ampere hours. They are a good alternative to petrol-powered professional tools and reduce noise exposure for the user by at least half.
Bosch Power Tools is world number one in the power tools, accessories and measuring tools business segments, while in garden tools it is number two. It has a workforce of some 19,000 associates at 37 locations in 17 countries.
Ladies and Gentlemen, 2014 was a strong year for the Bosch Power Tools Division. Globally, we generated sales of 4.2 billion euros, which equates to nominal growth of five percent year-on-year. After adjusting for currency effects, our sales grew by six percent. The overall workforce has remained steady at around 19,000. Our employees are geographically distributed across 37 locations in 17 countries.
All regions contributed to our global sales growth. Bosch Power Tools grew seven percent in Europe. Growth in Western Europe is also seven percent, driven in particular by Germany and the United Kingdom – two of our key markets, which saw strong growth of 16 and 14 percent respectively. Sales in Eastern Europe rose eight percent – despite the Ukraine crisis. In North America, we posted a five percent increase in sales. The Asia/Pacific region grew seven percent. The positive development in this region is due in particular to strong growth in China and South Korea, both of which were up ten percent, and in Japan, up nine percent. Sales rose eight percent in each of the emerging markets Africa and Latin America. Globally, Bosch Power Tools has shown very homogeneous growth. Overall, the Division generated around 85 percent of its sales outside of Germany in 2014.
In 2014 we outperformed the overall market in which we operate. While we boosted our sales by six percent, the market grew four percent to 25.6 billion euros during the same period after adjusting for currency effects. The important submarket for power tools grew five percent to 11.8 billion euros. Similar in size is the market for accessories. It came in at 10.1 billion euros, representing growth of three percent. The DIY garden tools segment also grew three percent to 2.7 billion euros. The measuring tools segment continued to develop at a particularly dynamic pace, with growth of eleven percent. Market volume is now one billion euros.
Globally, Bosch Power Tools is the market leader in three of the four business segments in which it operates: power tools, accessories and measuring tools. We are now ranked number two worldwide in the DIY gardening tools segment. In Europe, we are the market leader in all business segments.
Innovation is growth driver Our innovative strength is the key to our current and future success. In 2014 we achieved some 35 percent of our sales with products that are less than two years old. I would like to give you three examples of these: in the professional segment, we successfully launched a system for inductive charging of batteries: the "Wireless Charging System". We have tailored this product to the specific needs of tradespeople for ease of use, robust design, more flexibility and higher productivity. This new technology allows users to work more efficiently because the charging process is integrated into the workflow.
Our easy-to-use measuring tools are a testimonial to the fact that you can change the market with innovative products. Our new generation of laser measures has attracted many new users, from tradespeople to do-it-yourselfers. In the last two years we have launched a whole family of tools featuring self-explanatory single-button operation. They include the PLR 15 laser measure for do-it-yourselfers, its counterpart for the North American market, and the GLM 30 Professional laser measure for professional users. Overall, we have sold more than one million units of these tools since rollout in late 2013. In doing so, we not only exceeded our own expectations, but also created a new market: the market for easy-to-use, affordable laser measures. Our growth in this segment has given a substantial boost to the market for measuring tools. We have been so successful in serving the needs of our users that we have created a new market – as we did with the pioneering Ixo, the first power tool to feature the then-revolutionary lithium-ion battery.
When we launched the Indego robotic lawnmower in 2013, we started a new trend in effortless gardening. Today we are shaping this trend: in the beginning of this year, we launched a smart version of the Indego. The key word is connectivity: the Indego 1200 Connect can be operated easily and conveniently from any location using our app for smartphones and tablet devices. For instance, you can have your lawn looking it's best for an afterwork barbecue with friends – all from the convenience of your office.
These examples show that Bosch innovation meets the needs of users. They even create new markets. We will continue to hold this course in 2015. In Germany alone, we will again launch more than 100 new products onto the market.
Strategic growth segments: Innovation, emerging markets, online We will continue to focus on innovation as a strategic growth area for Bosch Power Tools while maintaining a strong emphasis on cordless, sensors and connectivity. We have also identified great potential in emerging markets. We are already catering to markets such as Brazil, Russia, China, India and Africa with products tailored to the needs and purchasing power of users in these regions. Last but not least, we are constantly working to utilize the Internet as a rapidly growing communication and sales channel. We are incorporating technical advances in areas such as connectivity into development of new products. Our focus is always on users and their needs: this is the guiding principle behind our work and the basis for our further growth.
Forecast: The goal is further growth In 2015 we aim to implement the Bosch slogan "Invented for life" by bringing exciting new products to our users. Our growth target for next year is once again to outpace the market, to gain further share in these highly competitive markets and to consolidate our leading position in the various business segments. We established a basis for this in 2014.
I would like to finish my speech by briefly recapitulating the main points:
Bosch Power Tools is the market leader – and we are still on course for success.
We continue to design products tailored to the needs of the user.
Innovative products are the key to our success. Not only that: by innovating, we continue to open up new product segments.
In the years ahead, we see especially great potential in emerging markets and online – with all advantages this may include.