Increased productivity and convenience: Tools are always ready to be used
Technology provides cost savings: a second battery is no longer necessary
Charging units with no contact points are protected against water and dust
Full compatibility with the entire 18 volt professional system from Bosch
Bosch is the world's first supplier to enable the advantages of inductive energy transfer to be used with cordless tools. With the launch of its “Wireless Charging System”, Bosch is opening up a new dimension in charging technology and providing new ways to make working with cordless tools efficient, cost-saving and time-saving. “We are convinced that we can be just as successful with this pioneering achievement as we were with the first integration of lithium-ion cells in a cordless screwdriver – a technology that was known prior to 2003 only from cellphones, but which 83 percent of all hand-held cordless power tools in Europe are now equipped with”, explains Henk Becker, member of the executive management of the Power Tools Division of Robert Bosch GmbH. Bosch will kick off the “Wireless Charging System” in autumn 2014 by launching the GAL 1830 W Professional battery charger and the GBA 18 V 2.0 Ah MW-B Professional 18 volt lithium-ion battery onto the market. Bosch plans to add more system components as part of a long-term range expansion to the “Wireless Charging System”.
The operating principle of the “Wireless Charging System” from Bosch The technology, which is used in other areas in devices such as charging stations for electric toothbrushes and recently also in cellphones, is based on contactless energy transfer. An alternating magnetic field is generated in the transmitter using a coil. The receiver also contains a coil which is penetrated by the alternating magnetic field. This induces a voltage and generates a current flow. In the case of Bosch's “Wireless Charging System”, this means that the charger emits a magnetic field which is received by the battery and transformed into charging current. However, the power transferred is more than 50 times greater than that used in ordinary electric toothbrushes (one watt), in order to reach the same charging times as those provided by conventional power tool battery chargers.
Advantages of the “Wireless Charging System” from Bosch Professional tradespeople who use cordless tools are mobile, but always have to schedule time and remember to charge the energy source. An important application range of cordless tools is semi-industrial production, such as furniture manufacture, the electrical industry or vehicle construction. Contactless energy transfer is especially beneficial in these stationary applications, where it is considerably more cost-effective than conventional charging systems because it eliminates the need for a second battery or expensive industrial charging stations. The Bosch “Wireless Charging System” also offers users the following advantages:
Greater user-friendliness and productivity because the batteries stay in the tool and can be parked on the charging station during every work interruption to charge them. Integrating charging into the workflow is very straightforward. The result is that the tools are always ready to be used.
Complete flexibility because the inductive batteries within a voltage class continue to be compatible with all tools in that class.
Very robust charging stations that no longer have contact points and are therefore durable against water, dust and dirt.
The first components of the system: Charger and 18 volt battery Bosch will begin the new era of the “Wireless Charging System” with the GAL 1830 W Professional charger and the GBA 18 V 2.0 Ah MW-B Professional battery. The GAL 1830 W Professional is exceptionally compact and currently the smallest charger available on the market for 18 volt lithium-ion batteries. As with the battery, it also has “Wireless Intelligence”, an electronic system which ensures communication between charger and battery, starts the charging process and adapts it to the current state of the battery. This ensures that the battery is always optimally charged in every temperature range and has a long lifespan. The system solution also includes a frame which is especially suitable for stationary applications. It can be mounted on workbenches, shelves or other work surfaces, and serves as not only,a flexible but also a secure holder for the charger, battery and tool.
The GBA 18 V 2.0 Ah MW-B Professional from Bosch is a compact 18 volt battery which combines the advantages of the new technology with those of the previous system. This 2.0 Ah battery has a charge level indicator and is equipped with the tried-and-tested Bosch CoolPack technology which improves heat dissipation. This and the fact that lithium-ion batteries do not have memory effect have a positive effect on the battery's lifetime. Moreover, the battery is compatible with all Bosch professional power tools and chargers in the 18 volt class thanks to the “Flexible Power System”.
Bosch ProService for lithium-ion tools, batteries and chargers Bosch offers tradespeople purchasing the new system components of the “Wireless Charging System” – as with all lithium-ion batteries and chargers – a two-year service that extends beyond 24-month Pro-Service standard warranty. Spare parts and wear parts are also replaced for free within this time period. The exact warranty conditions are available at www.bosch-professional.com/warranty. The 24-month ProService applies to the entire professional lithium-ion cordless range from 3.6 to 36 volts. All services are free within the 24-month period.
Comprehensive features for a high level of user convenience and safety
Long lifetime thanks to dust protection system with labyrinth
Bosch is expanding its “Compact Generation” – a series of exceptionally handy and compact tools – to offer do-it-yourselfers three new angle grinders: the PWS 1000-125, the PWS 1000-125 CE and the PWS 1300-125 CE. These angle grinders belong to the “Expert” class and improve on their predecessors by providing longer lifetime, a higher level of user protection and optimized handling. They have powerful 1000 and 1300 watt motors, up to 40 percent less vibration and an even more compact design than the previous “Expert” models. This makes them the most user-friendly angle grinders in their class.
Tool features for a high level of user convenience and safety All three models are equipped with an anti-vibration handle and an anti-rotation, tool-free adjustable protective guard. The PWS 1000-125 CE and PWS 1300-125 CE models additionally have Constant Electronic, CE for short, which ensures that the tools deliver full power even under load. They also have a continuously variable speed for material-specific working of different building components and metals, and they possess comprehensive safety features: they start without jolting (soft start), are protected against unwanted starting after a power failure (restart protection), and switch themselves off automatically if the disc jams (kick-back and overload protection). They therefore offer do-it-yourselfers a high level of user protection.
The right tool for every application Bosch offers do-it-yourselfers the right tool for every application: the PWS 1000-125 with 1000 watts is, for example, suitable for quick and easy cutting of sheet steel, while the PWS 1000-125 CE is also designed for tougher grinding jobs or for cutting thicker metal profiles thanks to its Constant Electronic. The PWS 1300-125 CE with 1300 watts is the most powerful of the tools and additionally has an extended handle with a smaller diameter. This enables do-it-yourselfers to grind and remove rust from larger surfaces very comfortably and efficiently.
Long lifetime thanks to dust protection system with labyrinth The “Dust Protection System” reliably protects the motor bearings of the angle grinders against dirt. This is thanks to optimized airflow and an integrated dust labyrinth which prevents dust particles from reaching the ball bearing inside the tool and damaging it.
The PWS 1000-125, PWS 1000-125 CE and PWS 1300-125 CE angle grinders are available at retail outlets at the recommended retail prices of 99.99 euros, 129.99 euros and 149.99 euros including VAT. All models are supplied in a robust tool case. Accessories such as cutting and grinding discs are available in the Bosch accessory range.
Leinfelden – The Bosch Power Tools Division held its ground in 2013 and, as in the previous year, achieved worldwide sales of 4.0 billion euros. Sales grew by three percent in local currency. At the same time, the market also grew by three percent to an overall volume of 25.4 billion euros. “Even though our growth was severely affected by currency fluctuations in important regions in 2013, from a worldwide perspective we are still number one in the power tools, accessories, and measuring tools business segments, while for garden tools we place second”, said division president Henning von Boxberg at the annual press conference in Leinfelden. In 2014, the division strives to grow further by continuing to focus on strategic growth areas such as cordless technology, measuring tools, and accessories, and by continuing to concentrate on emerging markets. In recent years, this strategy has enabled the division to consistently win share in developing markets, thus setting the course for continuous growth. The size of the workforce remained constant worldwide at about 19,000 associates in 37 locations.
Proven Bosch quality for emerging markets Bosch Power Tools achieved strong growth in local currency above all in Latin America, with sales up by twelve percent in the past year. In its home and largest market, Europe, the division generated a sales increase of four percent over previous year. This was driven primarily by increasing demand in Russia where Bosch Power Tools grew at 14 percent – twice as fast as the market. “Launching products which are tailored to the needs of users in emerging markets and taking into consideration the purchasing power in these markets has enabled us to succeed in winning market share”, emphasized von Boxberg. In contrast to the Eastern, emerging markets, the Western European market was unable to register any growth in 2013. The important submarket for portable electric power tools and benchtop tools even declined by one percent, mainly due to unfavorable development in Southern Europe where the effects of the financial crisis were especially noticeable – particularly in Spain and Italy. However, Bosch Power Tools expects these markets to recover slightly this year. In Asia, sales performed well with an increase of five percent despite the economic slowdown in China. Double-digit growth rates were achieved in various countries including India, Indonesia, Vietnam, and the Philippines. Bosch achieved this success thanks to market-driven products which are very much geared towards the needs of local professional users. Sales declined by three percent in North America. This decline was due to adverse weather conditions and the conscious decision by Bosch Power Tools to favor its own profitability over giving in to prevailing pricing pressure. All other regions developed positively. All in all, Bosch Power Tools generated about 90 percent of its sales outside of Germany.
Success due to innovative products Innovative products are one of the guarantors for success at Bosch Power Tools. The cordless segment continues to be an important core segment. Whereas one in three tools was cordless in 2007, 43 percent of all power tools worldwide, now have a battery. Lithium-ion technology is still on the increase, though 83 percent of all cordless tools in Europe are already equipped with it. Bosch managed to strengthen its market leadership in the cordless segment again in 2013. This success is especially attributable to systems of tools which use the same interchangeable battery. These systems save users from having to purchase multiple batteries as multiple tools can be operated with a single battery. Bosch will again expand this range of system tools in 2014.
Global market leadership was further strengthened in the measuring tools segment in 2013. While the market grew by eight percent, Bosch grew by 13 percent – considerably faster than the market. This success can be largely attributed to the easy use of Bosch measuring tools, an important selling point both for do-it-yourselfers and professional tradespeople alike. Launched in the autumn of 2013, the PLR 15 laser rangefinder is as small as a marker pen. With its self-explanatory, single-button operation, it for the first time makes laser technology easily accessible to people who have little experience using measuring tools. Following on the success of the PLR 15, Bosch will launch the GLM 30 Professional onto the market in 2014. The GLM 30 is the “DIY” PLR 15's professional counterpart, with a longer range adapted for professional users. A new tool for do-it-yourselfers is the PLL 2. It is the first cross line laser that can project lines at any required angle – making it especially easy to level and align objects, and providing new creative possibilities.
Although rarely a user focus, the right power tool accessories are intrinsically important for efficient work. Bosch grew in its accessories product area by five percent in 2013, which was nearly twice as fast as the market's three percent growth, thereby strengthening the market leadership in this heavily competitive segment. A range of innovative developments have been introduced to Bosch accessories to optimize the efficiency of the user's work. New products such as extra-long, plunge-cutting saw blades for removing windows with professional multi-cutters, and especially powerful saber saw blades with carbide technology will continue this development in 2014.
Bosch Power Tools will launch more than 100 new products onto the market in Germany over the course of 2014. This innovative strength is an important basis for the success of the division, as is evidenced by the fact that some 35 percent of sales in 2013 were generated with products that had been launched onto the market less than two years beforehand.
Ladies and Gentlemen, The Bosch Power Tools Division generated sales of 4.0 billion euros in 2013, a result on the same level as the preceding year. Our sales development was negatively impacted by unfavorable currency effects, especially due to the weakening of exchange positions with Brazil, Turkey, South Africa, and India. After adjusting for currency effects, sales grew by three percent.
We are still a model of great innovative strength. A total of 35 percent of our sales in 2013 was generated with products that were launched onto the market within the last two years. The size of our worldwide workforce remained constant at about 19 000 associates in 37 locations.
Sales development differed regionally. We achieved growth of four percent in Europe and five percent in Asia/Pacific, but sales in North America declined by three percent. This decline was due to adverse weather conditions and a conscious decision to favor profitability over giving in to prevailing pricing pressure. In the emerging Latin American market, however, we grew by twelve percent. In the power tools, accessories, and measuring tools business segments, we are the world market leader in value, while for garden tools we place second.
Worldwide market growth of three percent Adjusted for currency effects, our market grew worldwide by three percent overall to a total 25.4 billion euros in 2013. The larger power tools and accessories markets both registered three percent growth. The measuring tools market grew at a much stronger rate of eight percent over previous year, while the market for electric garden tools, on the other hand, shrank by one percent.
The highly important worldwide submarket for portable electric power tools and benchtop tools grew by four percent in volume to 220 million pieces and by three percent in value to 11.6 billion euros. This submarket grew in all regions except for Europe where it shrank by one percent, mainly due to declining development in Southern Europe where the effects of the financial crisis were noticeable in individual countries, especially Spain and Portugal. The regions North America, Asia/Pacific and Middle East/Africa each managed to grow by five percent. Latin America achieved a double-digit growth rate of ten percent.
The cordless strategic growth segment The share of cordless power tools in the market is continually increasing, and we continue to strengthen our leading position by focusing on this strategic growth segment. Whereas one in three tools was cordless in 2007, nearly half of them now have a battery. Lithium-ion technology is still on the increase. Of all cordless tools in Europe, 83 percent are already equipped with it. This figure was still 52 percent in 2009. In 2013 we further strengthened our market leading share in the European cordless segment from a 2012 base of 32 percent.
Users trust Bosch products. We have been a technology leader for lithium-ion tools since launching the Ixo in 2003. With this cordless screwdriver, we were the first manufacturer to launch a power tool with lithium-ion technology onto the market. Numerous other cordless products from Bosch were the first in their respective categories to use the innovative lithium-ion technology. Examples of these are the Rotak LI cordless lawnmower, the Uneo “all-in-one” cordless power tool, the Ciso pruning shears, the AHS 54-20 LI hedgecutter, the PSR Select cordless screwdriver with integrated bit cylinder, and the Indego robotic mower with navigation system for systematic mowing in parallel lines.
Our unending enhancement of cordless technology drives us to apply our innovative strength to solve the problems of our users, including both tradespeople and do-it-yourselfers alike. For example, tradespeople can use our powerful and compact cordless tools to work freely without an annoying cord and without having to constantly recharge their battery. With our “Power4All” cordless system, do-it-yourselfers no longer have to buy and store a battery and a charger for each of their tools. One battery and one charger are enough for all power tools within a given voltage class.
Success with easy-to-use measuring tools We have also further strengthened our market leadership in measuring tools. While the market grew by eight percent, Bosch grew by 13 percent – considerably faster than the market. As a result, in 2013 we further increased our market share from a 2012 basis of 21 percent. We offer professional tradespeople simple solutions for complex processes. For example, the GLM 100 C Professional laser rangefinder enables a tradesperson to easily measure without the assistance of another tradesman, and to save the results to a marked photo on his or her smartphone. Its exceptionally easy handling also makes this tool attractive to first-time users of this technology.
We have also been able to win over many new DIY users with our handy, easy-to-operate measuring tools. Our PLR 15 laser rangefinder, for example, has for the first time made laser technology accessible to people who have little experience with using measuring tools thanks to its self-explanatory, single-button operation.
Strong growth with accessories The accessories market is also an area of particular strategic focus for us. Whereas this market grew worldwide by three percent in 2013, Bosch achieved a growth of almost double that rate, growing by five percent. Our market share has continually increased in recent years and we further strengthened our 2012 market leading twelve percent share (in value) in 2013.
In the accessories market we continue to focus on differentiation, innovation, and presentation. Through our portfolio of strong brands, we are able to offer tailor-made solutions for do-it-yourselfers, tradespeople, and industry. We use our innovative strength in the accessories segment to increase application effectiveness and therefore also the efficiency of the user's work. With clearly arranged, self-explanatory, and attractive product presentations we make it easier for the user to find the right accessory for the task at hand, and we help retailers to increase sales.
Success in emerging markets We are also dedicated to further developing our sales and the state of the industry in emerging markets such as China, India, Brazil or Russia. In the area of portable electric power tools and benchtop tools, these markets grew in total by seven percent in 2013. Our sales, however, grew by eleven percent, well ahead of the market and therefore indicating a further increase over our 2012 market share of 27 percent. In Russia we even managed to grow twice as fast as the market to achieve a sales increase of 14 percent, therefore successfully further increasing upon our 2012 market share of 20 percent.
Launching products which are tailored to the needs of users in emerging markets and taking into consideration the purchasing power in these markets has enabled us to succeed in winning market share. For example, we offer a cordless drill/driver for professional users in Russia, which has a narrower range of features than the tools offered in industrialized markets, but is robust and reliable to work with. Its charging time is longer, its torque lower, the chuck is smaller and it does not have convenience features such as an LED light or a belt clip. However, because of these feature adaptations it costs less than half that of a comparable cordless drill/driver which we sell in markets with higher purchasing power and “feature focus”. In Russia, we currently offer a total of ten such products which are tailored to the needs of users in emerging markets – including rotary hammers, angle grinders, an impact drill, a hand-held circular saw, a jigsaw, and a dust extractor.
Forecast We will again launch more than 100 new products onto the German market in 2014. These launches will come across the power tools, accessories, measuring tools, and garden tools segments, and will once again create new markets and amaze users. Our goal is to strengthen our leading position by again growing faster than the market and wining additional share in what will surely be a tough, competitive environment. We will do so by relying on systematic analysis of user needs, the innovative strength of our associates, and our customer's trust in our strong brands.