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  • October 30, 2014
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International presence Bosch forecasts strong growth in India Denner: We want to double our Asian business by 2020

  • More than 680 million euros invested in India since 2010
  • Substantial increase in number of innovations per year
  • Excellent growth potential for motorcycle powertrain systems
Bangalore/Stuttgart – The Bosch Group is forecasting further strong growth for India over the next few years, and expects to see positive economic development in the country over the medium and long term. Accordingly, the company sees India as a key pillar of its growth strategy in Asia Pacific. “Over the past ten years, Bosch has doubled its sales in Asia Pacific to 11.1 billion euros in 2013. By 2020, we are aiming to double our sales in the region again,” said Dr. Volkmar Denner, the chairman of the Bosch board of management, during a press briefing in Bangalore, India. Denner forecasts that after registering projected economic growth of around 4.8 percent this year, India will likely grow by 6 percent in 2015. This makes the country one of the global engines of growth alongside China. “We expect to see India establish itself as the world's fifth largest vehicle manufacturer by the end of this decade,” Denner said.

The Bosch Group has been active on the subcontinent since 1922. In 2013, the company generated sales in India of approximately 1.2 billion euros, a three-fold increase over ten years ago. Bosch currently employs 27,000 associates at ten production sites and seven R&D locations in India. Since 2010, the Bosch Group has invested around 680 million euros in the expansion of manufacturing and research facilities there, of which some 160 million were invested in the current year alone.

Innovative solutions from India
India is home to the technology and services company's largest development center outside Germany, employing 10,500 engineers. “We develop innovative solutions there which are used in products around the world,” said Steffen Berns, president of the Bosch Group in India. The rising number of patents filed testifies to the successful work at the center: from 20 registered innovations in 2008, this figure rose to 220 last year. “That's a more than ten-fold increase within five years,” Berns said. Among the innovations developed by the Bangalore-based center is a compact retina camera with special software that can detect conditions such as cataracts at an early stage. This fast and cost-effective eye diagnostic tool was specifically designed to meet the needs of the Indian market, and can be easily put into use in similar regions as well.

Dynamic growth in two-wheeler market
Bosch also sees excellent opportunities in the booming two-wheeler market: last year it registered a growth rate of 14 percent, making it one of the most dynamic markets in India. “We predict that the number of two-wheelers sold annually on the subcontinent will reach 27 million by 2020,” Denner said. Worldwide, the number of motorbikes and electric e-scooters sold is expected to increase from 100 million today to 150 million by the end of the decade. By comparison, Bosch forecasts that some 110 million new cars will be sold worldwide in 2020.

Against this backdrop, Bosch is also entering the global motorcycle market with new powertrain systems. Especially in Asia and India, efficient powertrains can play an important part in reducing environmental impact. For this reason, Bosch has developed an affordable and robust engine management system that is specially designed for the Indian and Asian markets. Currently, many machines in Asia are still fitted with carburetors. It is precisely here that Bosch believes its technology offers a decisive advantage: “Compared with the mechanically controlled carburetor, and depending on situation, the electronically controlled fuel-injection system can reduce fuel consumption by up to 16 percent,” Denner said. This also significantly reduces emissions and conserves valuable resources. In addition, Bosch already supplies safety solutions for two-wheelers including ABS and the new MSC motorcycle stability control, which improves safety when braking and accelerating, even when the rider is leaning into a bend.
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Electronic engine management systems New Bosch powertrain systems for motorcycles Digital intelligence now also in the commuter segment, first step toward app-based connected two-wheelers

Portfolio: The new Bosch electronic engine management systems are designed specifically for two-wheelers. They comprise components for fuel injection and supply, air control, ignition, and exhaust-gas treatment, as well as electronic control units.

Digital control center: The new Bosch fuel-injection technology is fitted with an electronic control system, which brings digital intelligence to the two-wheeler realm. Powertrain functions can now be precisely controlled via the engine control unit’s software. This ensures efficient and clean combustion.

Software sensor technology: Bosch engine management technology can replace sensors with software. This means that the pressure sensor can be integrated into the control unit, for example. With a software-based analysis of engine speed, the engine’s operating parameters can be determined. This makes the engine ECU more robust, thus reducing maintenance and costs.

Fuel consumption: efficiency for all
Efficient: With its new engine management systems, Bosch is unveiling a cutting-edge solution that can be applied across the board: from the high-volume commuter segment to high-performance motorcycles in Asia, Europe and North America. Compared with the carburetor, and depending on situation, the electronically controlled fuel-injection system can reduce fuel consumption by up to 16 percent. This is an important step, especially for Asia and India.

Versatile: Combined with other innovative technologies, even more fuel can be saved: especially in dense traffic, start-stop functions reduce fuel consumption by up to 15 percent. An actively operated and actuated continuously variable transmission (CVT) can even reduce fuel consumption by almost a quarter in dynamic riding situations.

Variable: The electronic engine management system can be used to set different riding modes. This enables riders to adjust their motorcycles as desired at the press of a button. For instance, they can opt for an economical mode in everyday situations and switch to a sporty two-wheeler on weekends.

Flexible: The Bosch system also allows the engines of two-wheelers to be configured in such a way that riders can choose between ethanol and gasoline. This makes the riders of two-wheelers more independent. Such a flex-fuel system makes it possible for riders to choose the more affordable fuel.

Thrilling: The new engine management system enables spontaneous and dynamic acceleration for two-wheelers. With an actively operated and actuated CVT, the Bosch system makes it possible to accelerate from 0 to 60 kph up to 17 percent faster, thus ensuring a sporty riding experience.

Connectivity: more safety and a smartphone connection
Safe: Effective safety systems must be able to detect dangerous situations immediately and react faster than the rider. Sensor data play a decisive role in this regard. The electronic engine management system is connected to safety systems to improve their functions. One example is the Bosch motorcycle stability control system MSC.

Convenient: Frequent and long-distance riders benefit from an electronically controlled cruise control function. The Bosch system automatically regulates speed. Thanks to vehicle electronics, the throttle control no longer needs to be set mechanically, as the engine control unit regulates torque.

Smart: The two-wheeler can be connected with a smartphone. There are several ways of doing this. One is a local connection using Bluetooth. Alternatively, the connectivity control unit makes it possible to connect with the two-wheeler via the cloud.

Apps: three potential apps for the connected bike
Onboard computer: Using their smartphones, riders can read and save information on things such as fuel consumption, speed, and distance traveled. This makes it possible for motorcyclists to analyze their trips after they have returned home.

Diagnostics: The smartphone as a readout device. The vehicle data received on their smartphone displays tells riders when to take their vehicles to the workshop. They can also make repairs themselves thanks to the precise data they receive.

Immobilizer: The fuel-injection system, and thus the engine, can only be activated using the rider’s own smartphone. Two-wheelers can thus be personalized, which provides additional protection against theft.

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Rapid growth Facts about the global motorcycle market Asia in particular offers huge potential for Bosch’s efficient engine management system for two-wheelers

Growth: Today, some 60 million two-wheelers with internal-combustion engines are produced around the world each year. By 2020, the market is expected to grow to 110 million units. This is equal to average annual growth of around 5 percent. The Asian market is developing especially strongly.

Global market entry: In entering this market, Bosch is taking a global approach. The company has developed solutions for both affordable two-wheelers in Asia and high-performance bikes in Europe and North America. The electronic engine management system is at the core of this Bosch technology.

Europe: The European market comprises mainly high-performance motorcycles that represent sportiness and adventure. Motorcycling tends to be a leisure activity. Motorcycles are equipped with modern engine technology and sophisticated safety systems.

Asia: As early as 2020, four out of five new two-wheelers with internal-combustion engines will be sold in Asia. China is the exception: here, the market for two-wheelers is dominated by electric e-scooters.

Change in India: Two-wheelers with engine displacement under 250 cubic centimeters are a means of mass transportation in India. Vehicles must be cost-effective, at a price much lower than 1,000 euros, yet still have a high utility value. Many of these are still equipped with carburetor technology. However, this is changing: according to Bosch estimates, some 15 to 20 million two-wheelers featuring modern engine management technology will be sold in India in 2020. This technology reduces mobility costs and protects the environment.

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