Success with innovative products: Bosch achieves strong growth with garden tools User is at the center of the innovation strategy

  • Ten percent sales increase in local currency
  • Market leader in garden power tools in the European core market
  • 44 percent of the increase is due to new products like intelligent cordless tools and connected lawnmowers
Stuttgart/Leinfelden – Bosch Power Tools has achieved a turnover of 277 million euros with garden tools in 2014. That corresponds to sharp growth of ten percent in local currency, a nominal growth of nine percent. “2014 was a strong year for Bosch Power Tools – especially in the garden tools business,” said Henning von Boxberg, President of Bosch Power Tools, at the Garden press conference in Stuttgart. “Our innovative strength is the basis of our success. The user is at the center of our growth strategy – and at the center of the development of every single product. Bosch innovation makes gardening easier for our users.” There is particularly high demand for easy-to-handle, lightweight, high-performance cordless tools. Networked solutions are also becoming increasingly important. In the European core market, where Bosch Power Tools sells more than 90 percent of its garden power tools, Bosch has seen twice as much growth than the market average over the last five years. In 2014, Bosch had a market share of around 35 percent. With eight out of ten, Bosch is also at the top of the bestseller list for garden power tools in European homecenters.

Success due to innovative products: full power until the end
Growth is also driven heavily by cordless tools. In 2014, Bosch Power Tools achieved a third of its turnover with cordless products. The basis for the high performance of the Bosch cordless tools is the optimum coordination of key components such as the motor and the gearbox, combined with an intelligent electronic system called the “Syneon Chip”. This ensures that optimal power and maximum endurance are always available for projects in home gardens. In addition, the tools retain their full performance until the battery is empty. The Bosch cordless tools therefore enable hobby gardeners to cut, mow and trim at full power until the end.

All Bosch products with interchangeable batteries are equipped with the “Syneon Chip”, for example the new AHS 55-20 LI hedgecutter. Its special feature is the “Quick Cut Technology”, an innovative cutting technology with an optimized cutting rhythm: The blades remain open a moment longer than the blades of conventional hegdecutters, enabling them to grip twigs and branches cleanly by first cut. The hedgecutter is a part of the “Power4All” battery system, which comprises DIY and garden tools: The same 18 volt lithium-ion battery can be used to operate a current total of 15 power tools – from leaf blower to jigsaw. This enables users to do without batteries and chargers that they do not need, thus saving money. Thanks to “Power4All”, the 10.8-volt lithium-ion batteries are also compatible for DIY and garden tools. At the Garden press conference, Bosch presented numerous new garden tools, which will be introduced in the following season. Altogether, almost half of the turnover that Bosch Power Tools has achieved with its garden tools in 2014 can be attributed to products that are less than two years old, for example, intelligent cordless tools and connected lawnmowers.

Bosch Indego Connect: Connectivity for home gardens
Autonomous lawn care at the perfect time – “Predictive Mow” with Indego Connect by Bosch. The basis for this is an extension for the “Bosch Smart Gardening” app, which calculates the best time to mow your lawn. This function uses a complex algorithm together with information on ambient conditions such as temperature and rainfall to make this calculation. By using this internet weather forecast the Indego Connect only mows your lawn when the conditions are suitable – not too hot, not too wet, not too cold. In addition to the previous manual control or scheduled mowing times in the calendar, “Predictive Mow” provides optimized autonomous lawn care.

Professional garden tools: systematic range expansion
At the beginning of 2015, Bosch launched lawnmowers and brushcutters for professional users for the first time. “Professional users expect their tools to have high performance, long runtime, to be weather-resistant, and to be robust and easy to start. In addition to this, health aspects in day-to-day use are also important,” stated Henk Becker, member of the management board of Bosch Power Tools responsible for engineering, professional power tools and measuring tools. “With our cordless garden tools for professionals, Bosch is also meeting these requirements of the professional user: high comfort, low noise, low vibrations and low emissions.”

Bosch is systematically expanding its range for commercial garden care and landscaping: the core of the system is the new 9.0 Ah battery, the most powerful 36-volt battery for garden tools in the world. The 9.0 Ah battery is equivalent in size and weight to the 6.0 Ah batteries (which are still available) while also offering a 50 percent longer running time. Alongside lawnmowers and brush cutters, Bosch will introduce three new hedgecutters and a blower: the GHE 60 T Professional, GHE 60 R Professional and GHE 70 R Professional hedgecutters and the GBL 860 Professional blower. Thanks to their high-performance batteries and EC motors, all of the tools are as powerful as petrol tools, but they also offer the many advantages of battery technology: they are at least 50 percent quieter, create less vibrations, produce no emissions and do not require maintenance. In addition, the complete system, including batteries and charger, are IP-certified as weatherproof.

The same applies to the GEN 230 V-1500 Professional mobile power unit. This product is a world's first, and will provide users with power without needing a mains connection, enabling them to work with Bosch cordless garden tools all day long, even in places that are far from plug sockets. The mobile power unit stores up to 1,650 watt hours of energy thanks to its innovative lithium iron phosphate technology and provides a constant power output of 1,500 watts. With this energy, the GRA 53 Professional lawnmower, for example, could mow 4,500 square meters of lawn, which is equivalent to a soccer pitch. This means Bosch is fulfilling the standard requirements of professionals in commercial gardening and landscaping – uninterrupted working and independence from the grid, the whole day long. The mobile power unit has two 230-volt sockets and can also supply electricity to corded tools or chargers of other cordless tools.

Bosch Power Tools is world number one in the power tools, accessories and measuring tools business segments, while in garden tools it is number two. It has a workforce of some 19,000 associates at 37 locations in 17 countries.

Contact person for press inquiries:
Robert Bosch GmbH
Martin Steinlehner
Phone: +49 711 758-3132
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  • September 10, 2015
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Silver Medal from the AGRITECHNICA Innovation Commission More information for farmers: Bosch sensor solution for asparagus cultivation receives award System to be premiered at AGRITECHNICA trade fair in November

  • Bosch's goal: optimize growing conditions for asparagus
  • Bosch's approach: connected wireless sensors transmit field temperature to the farmer's smartphone
  • Benefits: farmers save time and money
  • Bosch pools its expertise in sensor technology and in the internet of things
Stuttgart – Bosch has developed a new type of wireless sensor that is helping to improve asparagus yields, and this achievement has been recognized with a Silver Medal from the AGRITECHNICA Innovations Commission. AGRITECHNICA is the world's largest trade fair for agricultural machinery and equipment (November 10-14, 2015, in Hannover, Germany). The sensor measures the temperature in the beds where the popular vegetable is grown and transmits it to the farmer's smartphone. Farmers can use this data to track the temperature changes of their crops in detail and optimize the growing conditions. In explaining its decision, the Commission stated that the wireless sensor increased the share of marketable produce and therefore boosted farmers' incomes. The system also saves time and money, as farmers need to visit their fields less frequently. “This practical solution improves the information farmers have at their disposal. It can either be expanded for further use in asparagus growing or transferred to other crops,” wrote the Commission.

Sensors help foil regulate temperature
Asparagus grows especially well between 18 and 22 degrees Celsius. One way farmers maintain this temperature is by covering the mounds with strips of two-sided foil: one side is black, the other white. To heat the mounds using sunlight, the foil is laid with the black side facing up. To cool them when it gets too warm, the foil is laid with the white side facing up.

The Bosch solution consists of several sensors embedded at various depths in the ground to measure the temperature. Cables send the temperature readings to a small box, which transmits the data via radio to a cloud that is based on the Bosch IoT Suite. From there the data is routed to an app on the farmer's smartphone. The Bosch IoT Suite is a comprehensive software solution that can be used to develop, provide, and operate applications in the internet of things. Developers from several Bosch divisions came together to work on the sensor solution, led by Bosch's own startup, Deepfield Robotics. “We have once again combined our expertise in sensors and in the internet of things,” said Bosch CEO Dr. Volkmar Denner about the software solution.

Premiere in November
The connected sensors will be presented to the public at AGRITECHNICA, the world's largest trade fair for agricultural equipment, running from November 10-14, 2015, in Hannover, Germany.

Website for AGRITECHNICA 2015:
Details about the Bosch IoT Suite:
Details about the internet of things:

Contact person for press inquiries:
Thilo Resenhoeft
Phone: +49 711 811-7088
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  • September 09, 2015
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Expanding Bosch's international presence Bosch opens Thermotechnology plant in Mexico Production of gas-fired instantaneous water heaters for regional markets

  • Investment of 5 million dollars, some 100 new jobs by 2016
  • Very dynamic growth in the Mexican market
  • Bosch celebrates 60 years in Mexico
Tepotzotlán, Mexico/Stuttgart, Germany – On August 28, 2015, Bosch officially opened its first Thermotechnology plant in Mexico in the city of Tepotzotlán, located approximately 50 kilometers north of Mexico City. Since June 2015, the international supplier of technology and services has been producing gas-fired instantaneous water heaters there for the Mexican and Latin American markets. It plans to employ some 100 associates at the site by 2016. Bosch expects to see rising demand on the Mexican market for energy-efficient hot water generation. “As a result of its increasing importance as a business location, Mexico is a key pillar in our growth strategy for the North American market,” said Bosch board of management member Werner Struth at the opening in Tepotzotlán. “Locating production here allows us to position ourselves closer to our customers and better tailor our products to the local market,” Struth added.

In addition to production, the site will also house R&D and certification departments. The company is investing some five million dollars into the 8,700-square-meter site.

Bosch in Mexico experiencing very dynamic growth
Bosch is clearly on course for growth in Mexico. In 2014, the company increased its sales by nearly six percent. This trend has continued this year. “We once again saw good sales growth in Mexico during the first half of 2015. We expect to sustain this positive development through the end of the year,” Struth said.

Expansion of production and R&D
Over the past ten years, Bosch has invested more than 400 million euros into expanding production and R&D in Mexico. During this period, the number of associates has more than doubled to over 12,300. In 2014, Bosch opened its first center for software development and engineering services for the American market with a new development location in Guadalajara. In addition, the company is investing further into automotive technology production in the cities of Toluca and Juárez, Mexico, creating up to 4,000 new jobs in the process. There are also plans to expand the Bosch plants in San Luis Potosí and Mexico City, Mexico in the years ahead.

Bosch in Mexico
This year, the Bosch regional company in Mexico is celebrating its 60th anniversary. During this time, a single sales office in Mexico City has grown to nine locations, eight of which are production sites including the newly opened Thermotechnology plant. Bosch Mexico is an important part of the company's localization strategy, which aims to supply automotive customers in North and South America directly from local plants. In addition to automotive technology, Bosch also manufactures power tools, thermotechnology, and security systems in Mexico, and focuses on local product development. For instance, roughly 300 engineers in Mexico are currently working on new automotive technology solutions specifically for the North American market.

Contact persons for press inquiries:
For inquiries regarding Bosch in Mexico:
Agnes Grill, phone: +49 711 811-38140
Marco Quero, phone: +52 (55) 52 84 43 80

For inquiries regarding Bosch Thermotechnology:
Silke Bartels, phone: +49 6441 418-1711
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  • August 28, 2015
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Expanding the company's international presence Bosch steps up development activities in Hungary New Mobility Solutions development center

  • Total of 1,300 engineers at the Budapest site
  • Hungary is Bosch's second-largest development site for the Mobility Solutions business sector in Europe
  • Long-term importance of Hungary as a production and development site
Stuttgart, Germany/Budapest, Hungary – On August 7, 2015, Bosch opened its new Mobility Solutions development center in Budapest. The site boasts nearly 1,300 engineers – twice as many as four years ago – who develop electronics and components for driver assistance and engine control systems. After Germany, Bosch employs the greatest number of researchers and developers for the Mobility Solutions business sector within Europe in Hungary. Since 2011, some 100 million euros have gone towards expanding the 50,000 square meters of the Budapest site, where the company opened its new Hungarian headquarters two years ago. More than 300 associates work in sales and administration at the Hungarian headquarters.

Over the past ten years, Bosch has invested nearly one billion euros in Hungary and considerably expanded its local presence. With its ongoing investments, the international supplier of technology and services is highlighting the growing importance of the country as a development and production site within the global Bosch network. “We aim to strengthen our innovativeness both locally and globally with these investments,” said Dr. Dirk Hoheisel, member of the Bosch board of management, at the official opening. “In doing so, we are placing our trust in our highly qualified and dedicated associates.”

Bosch in Hungary
Bosch has been present in Hungary since 1899. In 2014, it generated sales there of nearly 2.7 billion euros, which includes deliveries to other Bosch companies. The company is represented in Hungary with its four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Bosch employs 10,500 associates in Hungary, approximately 1,500 of whom are researchers and developers. The company has a total of five Hungarian production sites, where it manufactures automotive technology, e-bike components, industrial technology, and power tools.

Contact persons for press inquiries:
Trix Böhne, Phone: +49 711 811-6831
Agnes Grill, Phone: +49 711 811-38140
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  • August 07, 2015
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