Business/economy

Competition for software developers Bosch organizes hackathon in Berlin New approach to software development and customer orientation

  • Bosch is seeking driver assistance apps designed for the mySPIN smartphone integration solution – ones that drivers can use safely and conveniently on vehicle displays
  • Some 30 independent software developers and designers taking part this weekend in Berlin
  • First Bosch event of its kind in Germany
Stuttgart/Berlin – On October 18 and 19, 2014, Bosch will host its first hackathon in Germany. Some 30 independent software developers, designers, and innovative web users will converge on the Rainmaking Loft in Berlin for the event. They have been invited to develop innovative apps for Bosch's mySPIN software. mySPIN makes it very easy to integrate smartphones into a car's infotainment system – good news for drivers, as it is much handier and safer to use apps on vehicles' own screens and control systems. A panel of judges will award prizes for the best new apps immediately after the final presentation on Sunday. Reports and discussions relating to the Bosch hackathon will be posted on Twitter and Facebook during and after the event. The hashtag is #BoschHackathon.

Exclusive access to Bosch software package
Bosch is using the Berlin hackathon to explore new approaches to connected driving and end-customer orientation. “This hackathon is an excellent opportunity for us to tap into the potential of creative ideas outside the company,” says Torsten Mlasko, general manager of Bosch SoftTech GmbH. Bosch will be giving the external software developers exclusive access to the developer package for its mySPIN solution. Over two days, the software developers participating will work in small project teams, using this data to develop creative ideas and initial prototypes for new mySPIN apps. “The way our software package is designed means it offers app developers a quick and uncomplicated means of transferring their applications to the vehicle – it's what makes our software so special,” Mlasko says.

Reaching out to digital target groups
At the same time, the event in Berlin is a way for Bosch to reach new digital target groups in a creative and interactive environment. “By organizing the Bosch hackathon, we're deliberately seeking to cultivate our communication with digital target groups,” explains Martin Gansert. In his work as social media manager in Bosch corporate communications, he is responsible for blogger relations. “Alongside classic press events and blogger gatherings, a hackathon allows us to work closely together with social media influencers,” Gansert says.

mySPIN – Bosch's smartphone integration solution
mySPIN is capable of integrating iOS and Android smartphone apps into vehicles. All compatible apps that are saved on a smartphone can be displayed and controlled on the screen in the vehicle. The way apps appear and are controlled via the vehicle display is adapted to the respective driving situation, and the smartphone itself is controlled using the vehicle's touch screen. By integrating the smartphone and all relevant apps into their vehicles, automakers can offer their customers an attractive range of always up-to-date services.

Apps are what drives mySPIN
A variety of popular applications are already available for Bosch's mySPIN solution, including media player, maps, calendar, and contacts apps. However, further well-known apps such as Parkopedia, Stitcher, News OnBoard, hotelseeker, eventseeker, and cityseeker can also be used at any time. And now, following their recent introduction at the Paris Motor Show, Rivet News Radio, Audiobooks, and Newsbeat have also been added as new app partners for mySPIN. This enables drivers with a compatible GPS app to benefit from all kinds of useful assistance. For example, while driving the fastest route to the next appointment in their personal calendar, they might listen to their favorite tunes on internet radio and find a suitable hotel room.

“Apps are the lifeblood of mySPIN, and more of them will be added all the time,” Mlasko says. After all, the technical hurdles for new applications are low, and Bosch provides software development kits for this purpose. Automakers are able to specify the individual apps that can be used in a vehicle and update this list flexibly whenever needed. Vehicles manufactured by Jaguar and Land Rover are already available with Bosch's smartphone integration, which can be used worldwide.

Attractive prizes up for grabs
On October 19, a panel of five judges will conclude the inaugural Bosch hackathon by awarding prizes to the best ideas and practical app solutions. Among the attractive prizes are a weekend in London, a Bosch e-bike weekend, and vouchers for Bosch products. The judges will be Nicole Y. Männl, car blogger at “auto-diva.de”; Ludovic Privat, co-founder and editor of the GPS Business News portal; Morten Faust, head of product development at the software company Aupeo!; Dietmar Meister, head of smartphone and cloud solutions at Bosch SoftTech GmbH; and Carolin Tolksdorf from Robert Bosch Venture Capital GmbH.

What is a hackathon?
A hackathon is an event in which programmers, software developers, designers, and project managers work closely together to develop software in a team. Hackathons usually last between one and seven days, and the goal is generally to develop new software for a defined purpose. The term “hackathon” is a combination of the words “hack” and “marathon.” In this context, “hack” effectively means playful, exploratory programming. The hackathon phenomenon has spread widely since the middle of the last decade. Hackathons are used by companies and venture capital firms as an agile way of quickly developing innovative software-based technologies.

Internet
Hackathon:
http://bit.ly/1lWcHs8
mySPIN in Bosch Media Service:
http://bit.ly/ZxQV5n
mySPIN on YouTube:
http://bit.ly/1vVN26K
http://bit.ly/1vVN6Dj
http://bit.ly/1oWtkB
http://bit.ly/1vQrGXl
Bosch SoftTec GmbH:
http://bit.ly/1tIzWVS
Robert Bosch Venture Capital GmbH:
http://bit.ly/1qu9zkt
Event hashtags on Twitter and Facebook:
#BoschHackathon
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  • October 17, 2014
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Innovation dialogue involving politics, industry, and academia Federal government asks Bosch CEO to join steering committee Denner: “Germany can lead the world in connectivity”

  • Dialogue participants discuss subjects with technological and future relevance
  • Bosch CEO Denner: “In the race for a connected world, Germany must use its strengths”
  • Bosch start-up platform encourages entrepreneurship in the company
Berlin – Federal Chancellor Dr. Angela Merkel has appointed the Bosch CEO Dr. Volkmar Denner to the steering committee of the innovation dialogue, in which the federal government consults with the business and academic communities. At its regular meetings, the committee focuses on technological subjects and the effect that political, economic, and social conditions will have on such things as Germany’s future innovative strength. The discussions are attended by the federal chancellor and the ministers for economic affairs, education, and special tasks on the one hand, and representatives of the business and academic communities on the other. The committee is chaired by Prof. Dr. Henning Kagermann, president of Germany’s National Academy of Science and Engineering (Acatech). “The future of German business lies in connectivity, both technologically and organizationally. It is both appropriate and necessary that politics, industry, and academia should work together to strengthen Germany’s status as a seat of innovation,” said Denner, who is both CEO and CTO of the Bosch Group. “In particular, the close networks between business and science are one of Germany’s main strengths in the global competition among knowledge-based societies,” Denner went on.

Germany needs more innovative business models
The Bosch CEO is confident that “Germany can lead the world in connectivity. We are in an excellent position to do so.” When it comes to connected manufacturing, Denner stressed that Germany still has a strong industrial base. “Our know-how in manufacturing things, combined with our expertise in IT and automation engineering, gives us a very real advantage in the race for the connected world.” However, Denner does not believe that Germany’s future competitiveness is set in stone. While German industry has always been a technological pioneer, “innovative business models still tend to be the hallmark of Silicon Valley. In the internet age, German companies also have to be innovative in their business models.”

Bosch start-up platform: encouraging entrepreneurship in the company
The Bosch CEO sees a need to catch up in two areas above all: first, in technical infrastructure (e.g. poor broadband networks) and, second, in its culture of entrepreneurship, which is still underdeveloped. “The number of start-ups in Germany has fallen constantly over the past ten years. This is clearly not the development we need,” Denner said. Increasingly, therefore, Bosch is encouraging entrepreneurship within the company. Only recently, the company’s own start-up platform went into operation. It provides support to Bosch associates wanting to set up their own company. Denner went on: “Our associates have proved that they are good researchers. Now we want them to be good businesspeople as well.” While associates focus on making their innovations ready for the market, the start-up platform helps them with administrative matters such as management accounting and financing.
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  • October 14, 2014
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New Bosch Center for Research and Advance Engineering Associates begin moving to new research campus Building project to be completed by early summer 2015

  • Some 800 associates expected to move in by the end of 2014 Project on schedule: Remaining construction and move to be completed by early summer 2015
  • Bosch CEO Denner: “The new Renningen location will enhance the Bosch Group’s innovative strength”
  • Campus-like atmosphere promotes creativity and more networking
Renningen – The time has finally come for the first researchers and engineers to move into the Bosch Center for Research and Advance Engineering in Renningen. Almost two and a half years after the groundbreaking ceremony, some 800 associates are set to start working at the new research campus by the end of 2014. The center in Renningen will be the hub of Bosch’s global research network. Until now, corporate research and advance engineering activities have been spread out at locations in Gerlingen, Schwieberdingen, and Waiblingen. With the move of the first 800 out of a total of 1,700 associates, the Bosch location is now officially open for business. By tightening its network of researchers, the global provider of technology and services aims to further enhance its innovative strength. “The new Renningen location will enhance the Bosch Group’s innovative strength. Bosch’s strategic aim is to develop solutions for a connected life. To this end, we are creating an even tighter network of researchers and engineers in Renningen and beyond,” said Dr. Volkmar Denner, the chairman of the Bosch board of management. With its new hub, the research network of the global provider of technology and services will comprise eight locations in six countries from 2015 onward. Bosch is investing some 310 million euros for the new research center, which is located outside of Stuttgart.

Logistical challenge – A move in several steps
By the end of 2014, Bosch researchers will have moved into buildings at the eastern end of the site, as well as into the main building. The buildings on the western half of the site will be completed in the first quarter of 2015, at which point associates will be moving in. The move to the new research campus is gradually taking place over a period of about six months, and involves mastering special logistical challenges. Many of the laboratories and research facilities must be carefully dismantled, packed, transported, and rebuilt for operations in Renningen. In total, some 1,800 machines and technical equipment from 270 laboratories are being moved from existing locations to Renningen. By early summer 2015, more than 12,000 boxes will be moved to the new research campus.

Campus with ideal research conditions
“For the first time, Bosch is pooling its research and advance engineering activities in the greater Stuttgart region at a single location. This highlights the importance of research at Bosch,” said Dr. Michael Bolle, president of corporate research and advance engineering at Bosch. The new research center is tailored specifically to the needs of researchers. Based on the concept of a university campus, the buildings are generously spread out across a large site. The specially developed office concept offers an attractive work environment that promotes creativity and cooperation. “The interior design of the buildings and the floor plan reflect our innovation process. For each phase of this process, our associates will have ideal working conditions,” Bolle said. Thanks to the close proximity of office spaces to workshops and laboratories, researchers can put their ideas to the test without delay.

A powerhouse of innovation – 20 patents per working day
In 2013, Bosch filed a total of 4,964 patents, an average of 20 per working day. This makes the company one of the world’s top ranking in terms of patent applications. Last year, the global provider of technology and services spent 4.5 billion euros on research and development, almost 10 percent of its sales. The company currently employs some 42,700 researchers and engineers. At locations around the world, some 1,300 associates work for the company’s corporate research and advance engineering department.

More information on the new Center for Research and Advance Engineering can be found at www.bosch-renningen.de.

Factsheet "New research and advance engineering center in Renningen"

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  • October 09, 2014
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Bosch to acquire Siemens’ stake in BSH Bosch und Siemens Hausgeräte GmbH

  • Purchase price of 50 percent stake to total €3 billion in addition to a distribution of €250 million
  • BSH to become wholly owned subsidiary of Bosch Group
  • BSH may continue to use Siemens brand over the long term
  • Completion of transaction expected in first half of calendar year 2015
Stuttgart/Munich - Bosch and Siemens agreed yesterday that Robert Bosch GmbH will acquire Siemens' 50 percent stake in the joint venture BSH Bosch und Siemens Hausgeräte GmbH (BSH). The transaction has been approved by the Board of Management and Supervisory Board of Bosch and the Managing Board and Supervisory Board of Siemens. The purchase price will total €3 billion. In addition, Siemens and Bosch will each receive from BSH an additional distribution of €250 million before the transaction is completed.

The transaction, which still requires regulatory approval, will probably be completed in the first half of calendar year 2015. BSH will then become a wholly owned subsidiary of the Bosch Group. Under the terms of the agreement, BSH will also be allowed to produce and market household appliances under the Siemens brand over the long term.

“BSH has been a successful and profitable company for many years. Strategically and technologically, it is a perfect match for the Bosch Group,” said Dr. Volkmar Denner, chairman of the board of management of Robert Bosch GmbH. Like the Bosch Group, BSH pursues a long-term, innovation-oriented strategy, is internationally positioned, and committed to good corporate citizenship.

“The sale of our BSH stake is part of our drive to continue focusing very intensively on our core business. In a constantly strong partnership over the last few decades, Bosch and Siemens have made BSH a successful leader in the area of household appliances. By uniting continuity with new perspectives, I’m convinced that Bosch’s complete acquisition of BSH will offer BSH’s customers, distribution partners and employees a very solid and sustainable structure,” said Siemens CFO Ralf P. Thomas. “The negotiations with Bosch were always constructive and based on a spirit of mutual trust,” he added.

In 1967, Bosch and Siemens combined their activities in the area of household appliances to create the joint venture BSH. Since then, BSH has become Europe’s largest producer of household appliances and a world-leader in its field, with revenue of about €10.5 billion in 2013 and around 50,000 employees worldwide. The BSH product portfolio comprises a wide range of household appliances – including everything from stoves, ovens and extractor hoods to dishwashers, washing machines, clothes dryers and combined refrigerator-freezers to small household devices such as vacuum cleaners, coffee machines, water kettles, clothes irons and hairdryers.

“BSH fits in very well with our guiding strategic principle: Invented for Life,” explained Denner. With its products and services, the household appliance producer wants to leverage intelligent technologies, high levels of comfort and user-friendliness in order to make the lives of people around the world easier and more enjoyable, while conserving natural resources with the help of highly efficient devices.

Technologically, there are also opportunities for intensified cooperation between Bosch and BSH in the future-oriented field of the Internet of Things and Services. “Employing Smart Home concepts, the use of household appliances can be made even more energy-efficient in the future, while user-friendliness will further increase,” said Uwe Raschke, the member of the Board of Management of Robert Bosch GmbH who is responsible for the Consumer Goods business sector to which BSH currently belongs. As an equally owned joint venture, BSH is not currently consolidated. Instead, its net income is included in profit figures on a pro rata basis.

“With Bosch’s acquisition of all the shares of BSH, we’ll have a strong owner in the future – an owner with a long-term orientation and one who will support us in our further strategic development,” emphasized BSH CEO Dr. Karsten Ottenberg. To achieve its goal of doubling revenue by 2025, BSH will increase investments in research and development as well as in its brands. “After more than 45 years of good partnership with Siemens, Bosch offers – through the acquisition – a long-term perspective for BSH employees,” said Raschke.

Contact for journalists:

Robert Bosch GmbH
Dr. Ingo Rapold,
Phone: +49 711 811-48905Phone: +49 711 811-7639
Email: Ingo.Rapold@bosch.com

René Ziegler,
Phone: +49 711 811-7639
Email: Rene.Ziegler@bosch.com

Siemens AG
Wolfram Trost,
Phone:+ 49 89 636-34794
Email: wolfram.trost@siemens.com

About Bosch:
The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group's products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is "Invented for life."

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. 92 percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH

Additional information is available online at www.bosch.com, www.bosch-press.com and http://twitter.com/BoschPresse.

About Siemens:
Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas. For over 165 years, Siemens has stood for technological excellence, innovation, quality, reliability and internationality. The company is one of the world’s largest providers of environmental technologies. Around 43 percent of its total revenue stems from green products and solutions. In fiscal 2013, which ended on September 30, 2013, revenue from continuing operations totaled €74.4 billion and income from continuing operations €4.2 billion. At the end of September 2013, Siemens had around 362,000 employees worldwide on the basis of continuing operations. Further information is available on the Internet at: www.siemens.com.

This document contains statements related to our future business and financial performance and future events or developments involving Siemens that may constitute forward-looking statements. These statements may be identified by words such as “expect,” “look forward to,” “anticipate,” “intend,” “plan,” “believe,” “seek,” “estimate,” “will,” “project” or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to shareholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of Siemens’ management, and are, therefore, subject to certain risks and uncertainties. A variety of factors, many of which are beyond Siemens’ control, affect Siemens’ operations, performance, business strategy and results and could cause the actual results, performance or achievements of Siemens to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or anticipated on the basis of historical trends. These factors include in particular, but are not limited to, the matters described in Item 3: Key information – Risk factors of our most recent annual report on Form 20-F filed with the SEC, in the chapter Risks of our most recent annual report prepared in accordance with the German Commercial Code, and in the chapter Risks and opportunities of our most recent interim report. Further information about risks and uncertainties affecting Siemens is included throughout our most recent annual and interim reports, as well as our most recent earnings release, which are available on the Siemens website, www.siemens.com, and throughout our most recent annual report on Form 20-F and in our other filings with the SEC, which are available on the Siemens website, www.siemens.com, and on the SEC’s website, www.sec.gov. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results, performance or achievements of Siemens may vary materially from those described in the relevant forward-looking statement as being expected, anticipated, intended, planned, believed, sought, estimated or projected. Siemens neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.

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  • September 22, 2014
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