Business/economy

Connectivity megatrend Bosch CEO Denner: seizing opportunities presented by digital networking together Collaborations on joint innovations

  • Digitalization of daily life is also generating business for small and medium-sized companies
  • Networking changes the competitive landscape
  • A dynamic world needs a new culture of entrepreneurialism – in established companies too
  • Politics must be “open to technology”
Reutlingen – German companies need to work together to seize the opportunities and possibilities presented by networking over the internet. These were the words of Dr. Volkmar Denner, chairman of the Bosch board of management, at a gathering of industry representatives in Reutlingen. He went on to say how important it is to work together in both interdisciplinary and cross-sector ways, and that collaborations between companies with complementary know-how are a major driver of the connectivity trend. Bosch, for example, is working with ABB, Cisco, and LG to develop a software platform for the smart home. The networking of industrial production also holds out the promise of joint innovations and joint successes.

Digital networking: Seizing opportunities together
Denner stressed that the opportunities presented by the trend of connectivity are not reserved for major international corporations. “We all need to get a handle on these opportunities – in industry, trade, the service sector, and skilled trades. And we need to go about it in a more ‘connected’ way.” Denner challenged the 750 guests in the audience to take a chance on something new more often – perhaps even together. “Our goal must be to develop new products and new business models that enhance the quality of life.” Digital networking offers undreamed-of technological possibilities, he went on. The economic order and the competitive landscape will also increasingly be subject to change.

A new culture of entrepreneurialism – in established companies too
According to Denner, the connected world is a highly volatile and dynamic one, and the task for entrepreneurs is to actively shape this world and make the most of the opportunities it presents. At the same time, external changes are demanding a more dynamic process of development within companies. “What we need is a new culture of entrepreneurialism – in established companies too. We need entrepreneurs who dare to sail uncharted waters, who aren’t put off by the risk of failing from time to time, and who have the experience to limit the fallout from any setbacks.” When Bosch enters new and generally highly dynamic markets, it does so with units that are small, agile, and independent. One recent example is the company it has founded to cater to the internet of things and services. Bosch Connected Devices and Solutions GmbH develops and sells networked end-user devices as well as solutions based on them.

A task for politics: openness to technology
Denner wants policymakers to support the development of technology across the board. “Politicians should avoid backing certain technologies over others, as it is becoming less and less clear which technologies will ultimately win out and prove successful.” Denner had words of praise for the German government’s aim of expanding its high-tech strategy to become an interdepartmental strategy to support innovation. “What’s important now is to see these policies fleshed out. We need a little less bureaucracy and a little more dialog and collaboration between science and business, as well as a more flexible way to award funding.” In Denner’s view, the primary role for politics is to create a climate of openness to issues of relevance to the future.
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2014 International CES Sustainability in a Connected World is Bosch focus Featured products highlight home, mobility and future innovations

  • Bosch booth, # 20812 in South Hall 1, features “Invented for life” products
  • Unveils the BME280 sensor, world's first integrated environmental unit that combines sensors for pressure, humidity and temperature in a single package.
  • Bosch, sponsor of first-ever CES Driverless Car Experience, showcases technologies that support the future of automated driving.
  • Bosch contributes $70,000 and Bosch power tools worth $10,000 to Habitat for Humanity for Illinois rebuilding efforts.
Las Vegas – In today's world, consumers stay connected as a way to monitor and enhance all aspects of their daily lives – from personal interactions, to home security, vehicle performance and more. As early as 2015, more than six billion devices will be connected to the Internet.

According to Dr. Werner Struth, chairman of Robert Bosch LLC and member of the Board of Management, Robert Bosch GmbH, some may be overwhelmed by the magnitude of change: “At Bosch, however, we feel that this is our time and we look forward to supporting consumers as they become ever more connected. The research we have done, the investments we have made and the people who are part of our team are ready for this challenge. CES is a great place to showcase what Bosch has to offer, today and into the future.”

Increasingly, consumer electronics are connected to the Internet as they provide data to the cloud. This is known as the Internet of Things and Services.

“The Internet of Things and Services makes it possible to network our know-how in a way that was unimaginable only a few years ago,” Struth said. “It will give rise to new solutions that offer a better quality of life. However, this opportunity also involves a challenge: Networked technology in this connected world must not become more complex, but rather simpler.”

To that end, Bosch Sensortec announced today its new BME280 sensor, the first integrated environmental unit that combines sensors for pressure, humidity and temperature in a single package.

Measuring just 2.5 millimeters on each side, this state-of-the-art sensor was developed to support a broad range of high-performance applications, such as indoor navigation, home automation control, personalized weather stations, innovative sport and fitness applications, and telemedicine. For the past 20 years, Bosch has been recognized as a leader in producing micromechanical sensors or MEMS technology. In fact, Bosch produces more than one billion micromechanical sensors annually.

At the 2014 International CES, Bosch will demonstrate how its products make sustainable lives more attainable in today's connected world.

Automotive Technology: Taking driving to the next level
Automotive Technology, Bosch's largest business sector, strives to make driving safer and cleaner, as well as more economical, comfortable and convenient through its wide variety of advanced technologies.

For example, Bosch's Power Max is its first electric vehicle charging station. At a price of $449, the Power Max is nearly half the cost of most Level 2 charging stations and twice as fast as Level 1 chargers. The end result is the Power Max allows drivers of electric vehicles to get on the road more quickly. This charging station is only one of the many sustainable automotive products Bosch offers.

With much attention on autonomous driving and speculation on when it will be widely available, Bosch produces several technologies that, in fact, enable autonomous vehicles. The company is taking significant steps toward developing fully automated vehicles through its many active safety technologies, including automatic park assist, collision avoidance,

emergency braking and much more. These technologies are featured at CES's Driverless Car Experience, sponsored by Bosch. The Driverless Car Experience will be held at the Gold Lot, next to the North Hall of the Las Vegas Convention Center (LVCC).

From home to any travel destination, Bosch makes products to enhance quality of life. But, the commitment to sustainable living does not stop there: Bosch strives to make a positive impact in communities across the U.S.

Community: Giving back to where we live and work
Bosch was founded on the principle that companies and their associates have responsibility to give back to the communities in which they live and work.

The Bosch Community Fund and Robert Bosch LLC are contributing $70,000 to Habitat for Humanity to be used for rebuilding efforts in Peoria, Ill., after devastating tornadoes hit the area in November. From helping with disaster efforts, to supporting academic institutions, Bosch makes a positive difference in the community.

The Bosch Community Fund, a U.S.-based foundation established in September 2011, awards up to $3 million annually in grants to various 501(c)(3) organizations and educational institutions. The Bosch Community Fund focuses primarily on the enrichment of science, technology, engineering and math education and the advancement of environmental sustainability initiatives.

Other activities at CES in which Bosch is involved, include:

  • The Driverless Car Experience also will feature a panel session, “Road to Driverless Mobility,” exploring the market, technological and regulatory milestones on the road to making autonomous driving a reality. Dr. Dirk Hoheisel, member of the Board of Management of Robert Bosch GmbH, will be speaking on Tuesday, Jan. 7, at 3 p.m. in the North Hall of the LVCC, Room N262.
  • CEO of Bosch Sensortec, Dr. Stefan Finkbeiner, will be speaking at the “MEMS Sensor Fusion – Revolutionizing the Internet of Things” event on Wednesday, Jan. 8, at 2:25 p.m. on the topic of “hardware-software co-designs and the secret to sensor fusion” in the LVCC, North Hall room N261.
For more information on Bosch's involvement at CES, visit www.BoschUSA.com.

Click here to find further information.

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