Business/economy

International presence Bosch forecasts strong growth in India Denner: We want to double our Asian business by 2020

  • More than 680 million euros invested in India since 2010
  • Substantial increase in number of innovations per year
  • Excellent growth potential for motorcycle powertrain systems
Bangalore/Stuttgart – The Bosch Group is forecasting further strong growth for India over the next few years, and expects to see positive economic development in the country over the medium and long term. Accordingly, the company sees India as a key pillar of its growth strategy in Asia Pacific. “Over the past ten years, Bosch has doubled its sales in Asia Pacific to 11.1 billion euros in 2013. By 2020, we are aiming to double our sales in the region again,” said Dr. Volkmar Denner, the chairman of the Bosch board of management, during a press briefing in Bangalore, India. Denner forecasts that after registering projected economic growth of around 4.8 percent this year, India will likely grow by 6 percent in 2015. This makes the country one of the global engines of growth alongside China. “We expect to see India establish itself as the world's fifth largest vehicle manufacturer by the end of this decade,” Denner said.

The Bosch Group has been active on the subcontinent since 1922. In 2013, the company generated sales in India of approximately 1.2 billion euros, a three-fold increase over ten years ago. Bosch currently employs 27,000 associates at ten production sites and seven R&D locations in India. Since 2010, the Bosch Group has invested around 680 million euros in the expansion of manufacturing and research facilities there, of which some 160 million were invested in the current year alone.

Innovative solutions from India
India is home to the technology and services company's largest development center outside Germany, employing 10,500 engineers. “We develop innovative solutions there which are used in products around the world,” said Steffen Berns, president of the Bosch Group in India. The rising number of patents filed testifies to the successful work at the center: from 20 registered innovations in 2008, this figure rose to 220 last year. “That's a more than ten-fold increase within five years,” Berns said. Among the innovations developed by the Bangalore-based center is a compact retina camera with special software that can detect conditions such as cataracts at an early stage. This fast and cost-effective eye diagnostic tool was specifically designed to meet the needs of the Indian market, and can be easily put into use in similar regions as well.

Dynamic growth in two-wheeler market
Bosch also sees excellent opportunities in the booming two-wheeler market: last year it registered a growth rate of 14 percent, making it one of the most dynamic markets in India. “We predict that the number of two-wheelers sold annually on the subcontinent will reach 27 million by 2020,” Denner said. Worldwide, the number of motorbikes and electric e-scooters sold is expected to increase from 100 million today to 150 million by the end of the decade. By comparison, Bosch forecasts that some 110 million new cars will be sold worldwide in 2020.

Against this backdrop, Bosch is also entering the global motorcycle market with new powertrain systems. Especially in Asia and India, efficient powertrains can play an important part in reducing environmental impact. For this reason, Bosch has developed an affordable and robust engine management system that is specially designed for the Indian and Asian markets. Currently, many machines in Asia are still fitted with carburetors. It is precisely here that Bosch believes its technology offers a decisive advantage: “Compared with the mechanically controlled carburetor, and depending on situation, the electronically controlled fuel-injection system can reduce fuel consumption by up to 16 percent,” Denner said. This also significantly reduces emissions and conserves valuable resources. In addition, Bosch already supplies safety solutions for two-wheelers including ABS and the new MSC motorcycle stability control, which improves safety when braking and accelerating, even when the rider is leaning into a bend.
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  • October 30, 2014
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2014 EFQM Forum in Brussels Bosch Group receives EFQM Excellence Award 2014 Bari location named this year’s overall winner

  • Bosch plant in Bari (Italy) named overall winner, and garners three additional prizes
  • First Italian organization to receive prestigious management award in the “Large enterprises” category
  • Bosch board member Bulander: “Recognition of the continuous efforts all our associates make for business excellence”
Brussels – At yesterday’s 2014 Excellence Award ceremony of the European Foundation for Quality Management (EFQM) in Brussels, Belgium, the Bosch Group received a total of four accolades. The winner of the Excellence award – and thus the overall winner of the competition – is the Bosch plant in Bari, Italy. The Italian plant garnered a further three prizes in the “Creating a sustainable future”, “Managing with agility,” and “Succeeding through the talent of people” categories. The Bosch plant is the first Italian organization to win the overall award in the “Large enterprises” category. “We are delighted to have received the EFQM excellence award, especially in its 25th anniversary year. We have achieved a lot: even so, I would like to encourage our associates to continue to strive for business excellence,” said Dr. Rolf Bulander after the ceremony. Bulander is the member of the Bosch Group board of management responsible for automotive powertrain and quality. He is also member of the Board of Directors of EFQM. For the Bosch Group, one of the founding members of the EFQM, the award is a further acknowledgement of its activities in the area of business excellence. Bari is the third Bosch plant to be named overall winner, following the successes of Bursa, Turkey (2003 and 2008), and Bamberg, Germany (2012).

Bari plant: high degree of associate commitment
The EFQM judges were particularly impressed by the strong commitment and motivation of the associates in Bari. “The plant has been able to achieve a near-perfect blend of passion and precision,” said Marc Amblard, chief executive officer of EFQM. “The speed with which they adapt to changes in their operating environment enables them to deliver sustainable and outstanding results.” On behalf of the 2,000 associates currently employed at Bari, the plant management accepted the award at the ceremony in Brussels. “We would like to thank all our associates for their great dedication and their active contribution to achieving our strategic objectives,” said Jens Last, the commercial manager of the Bari plant. “Their passion for continuous improvement is the basis of our success story.”

Ongoing work on competitiveness
After the award ceremony, Bulander quoted the company founder Robert Bosch: “In my experience, there is nothing worse for a company that wishes to prevail and remain at the cutting edge than to have no competition.” Bulander continued, “no company can afford to rest on its laurels. Only if we believe this can we continue to earn such laurels.”

About Bosch in Italy
Bosch set up operations in Italy in 1904, when the first representative office was inaugurated in Milan. The Bari plant is an operational unit of the Diesel Systems division, which itself is part of the Bosch Group’s Mobility Solutions business sector. Bari plant produces common-rail diesel injection pumps. It is the largest Bosch entity in Italy, as well as the largest manufacturing facility for automotive components in southern Italy.

About the European Foundation for Quality Management
EFQM is committed to help organizations improve performance through the EFQM Excellence Model, a management framework used by over 30,000 organizations. The objective of the EFQM Excellence Award is to recognize excellent performance by organizations, whether private, public, or non-profit.
It recognizes industry leaders who have shown an indisputable track record
of success in turning strategy into action and continuously improving their organization’s performance. All applicants are assessed by a team of independent, trained assessors, who spend an average of 500 hours assessing each applicant.
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  • October 21, 2014
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Competition for software developers Bosch organizes hackathon in Berlin New approach to software development and customer orientation

  • Bosch is seeking driver assistance apps designed for the mySPIN smartphone integration solution – ones that drivers can use safely and conveniently on vehicle displays
  • Some 30 independent software developers and designers taking part this weekend in Berlin
  • First Bosch event of its kind in Germany
Stuttgart/Berlin – On October 18 and 19, 2014, Bosch will host its first hackathon in Germany. Some 30 independent software developers, designers, and innovative web users will converge on the Rainmaking Loft in Berlin for the event. They have been invited to develop innovative apps for Bosch's mySPIN software. mySPIN makes it very easy to integrate smartphones into a car's infotainment system – good news for drivers, as it is much handier and safer to use apps on vehicles' own screens and control systems. A panel of judges will award prizes for the best new apps immediately after the final presentation on Sunday. Reports and discussions relating to the Bosch hackathon will be posted on Twitter and Facebook during and after the event. The hashtag is #BoschHackathon.

Exclusive access to Bosch software package
Bosch is using the Berlin hackathon to explore new approaches to connected driving and end-customer orientation. “This hackathon is an excellent opportunity for us to tap into the potential of creative ideas outside the company,” says Torsten Mlasko, general manager of Bosch SoftTech GmbH. Bosch will be giving the external software developers exclusive access to the developer package for its mySPIN solution. Over two days, the software developers participating will work in small project teams, using this data to develop creative ideas and initial prototypes for new mySPIN apps. “The way our software package is designed means it offers app developers a quick and uncomplicated means of transferring their applications to the vehicle – it's what makes our software so special,” Mlasko says.

Reaching out to digital target groups
At the same time, the event in Berlin is a way for Bosch to reach new digital target groups in a creative and interactive environment. “By organizing the Bosch hackathon, we're deliberately seeking to cultivate our communication with digital target groups,” explains Martin Gansert. In his work as social media manager in Bosch corporate communications, he is responsible for blogger relations. “Alongside classic press events and blogger gatherings, a hackathon allows us to work closely together with social media influencers,” Gansert says.

mySPIN – Bosch's smartphone integration solution
mySPIN is capable of integrating iOS and Android smartphone apps into vehicles. All compatible apps that are saved on a smartphone can be displayed and controlled on the screen in the vehicle. The way apps appear and are controlled via the vehicle display is adapted to the respective driving situation, and the smartphone itself is controlled using the vehicle's touch screen. By integrating the smartphone and all relevant apps into their vehicles, automakers can offer their customers an attractive range of always up-to-date services.

Apps are what drives mySPIN
A variety of popular applications are already available for Bosch's mySPIN solution, including media player, maps, calendar, and contacts apps. However, further well-known apps such as Parkopedia, Stitcher, News OnBoard, hotelseeker, eventseeker, and cityseeker can also be used at any time. And now, following their recent introduction at the Paris Motor Show, Rivet News Radio, Audiobooks, and Newsbeat have also been added as new app partners for mySPIN. This enables drivers with a compatible GPS app to benefit from all kinds of useful assistance. For example, while driving the fastest route to the next appointment in their personal calendar, they might listen to their favorite tunes on internet radio and find a suitable hotel room.

“Apps are the lifeblood of mySPIN, and more of them will be added all the time,” Mlasko says. After all, the technical hurdles for new applications are low, and Bosch provides software development kits for this purpose. Automakers are able to specify the individual apps that can be used in a vehicle and update this list flexibly whenever needed. Vehicles manufactured by Jaguar and Land Rover are already available with Bosch's smartphone integration, which can be used worldwide.

Attractive prizes up for grabs
On October 19, a panel of five judges will conclude the inaugural Bosch hackathon by awarding prizes to the best ideas and practical app solutions. Among the attractive prizes are a weekend in London, a Bosch e-bike weekend, and vouchers for Bosch products. The judges will be Nicole Y. Männl, car blogger at “auto-diva.de”; Ludovic Privat, co-founder and editor of the GPS Business News portal; Morten Faust, head of product development at the software company Aupeo!; Dietmar Meister, head of smartphone and cloud solutions at Bosch SoftTech GmbH; and Carolin Tolksdorf from Robert Bosch Venture Capital GmbH.

What is a hackathon?
A hackathon is an event in which programmers, software developers, designers, and project managers work closely together to develop software in a team. Hackathons usually last between one and seven days, and the goal is generally to develop new software for a defined purpose. The term “hackathon” is a combination of the words “hack” and “marathon.” In this context, “hack” effectively means playful, exploratory programming. The hackathon phenomenon has spread widely since the middle of the last decade. Hackathons are used by companies and venture capital firms as an agile way of quickly developing innovative software-based technologies.

Internet
Hackathon:
http://bit.ly/1lWcHs8
mySPIN in Bosch Media Service:
http://bit.ly/ZxQV5n
mySPIN on YouTube:
http://bit.ly/1vVN26K
http://bit.ly/1vVN6Dj
http://bit.ly/1oWtkB
http://bit.ly/1vQrGXl
Bosch SoftTec GmbH:
http://bit.ly/1tIzWVS
Robert Bosch Venture Capital GmbH:
http://bit.ly/1qu9zkt
Event hashtags on Twitter and Facebook:
#BoschHackathon
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  • October 17, 2014
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Innovation dialogue involving politics, industry, and academia Federal government asks Bosch CEO to join steering committee Denner: “Germany can lead the world in connectivity”

  • Dialogue participants discuss subjects with technological and future relevance
  • Bosch CEO Denner: “In the race for a connected world, Germany must use its strengths”
  • Bosch start-up platform encourages entrepreneurship in the company
Berlin – Federal Chancellor Dr. Angela Merkel has appointed the Bosch CEO Dr. Volkmar Denner to the steering committee of the innovation dialogue, in which the federal government consults with the business and academic communities. At its regular meetings, the committee focuses on technological subjects and the effect that political, economic, and social conditions will have on such things as Germany’s future innovative strength. The discussions are attended by the federal chancellor and the ministers for economic affairs, education, and special tasks on the one hand, and representatives of the business and academic communities on the other. The committee is chaired by Prof. Dr. Henning Kagermann, president of Germany’s National Academy of Science and Engineering (Acatech). “The future of German business lies in connectivity, both technologically and organizationally. It is both appropriate and necessary that politics, industry, and academia should work together to strengthen Germany’s status as a seat of innovation,” said Denner, who is both CEO and CTO of the Bosch Group. “In particular, the close networks between business and science are one of Germany’s main strengths in the global competition among knowledge-based societies,” Denner went on.

Germany needs more innovative business models
The Bosch CEO is confident that “Germany can lead the world in connectivity. We are in an excellent position to do so.” When it comes to connected manufacturing, Denner stressed that Germany still has a strong industrial base. “Our know-how in manufacturing things, combined with our expertise in IT and automation engineering, gives us a very real advantage in the race for the connected world.” However, Denner does not believe that Germany’s future competitiveness is set in stone. While German industry has always been a technological pioneer, “innovative business models still tend to be the hallmark of Silicon Valley. In the internet age, German companies also have to be innovative in their business models.”

Bosch start-up platform: encouraging entrepreneurship in the company
The Bosch CEO sees a need to catch up in two areas above all: first, in technical infrastructure (e.g. poor broadband networks) and, second, in its culture of entrepreneurship, which is still underdeveloped. “The number of start-ups in Germany has fallen constantly over the past ten years. This is clearly not the development we need,” Denner said. Increasingly, therefore, Bosch is encouraging entrepreneurship within the company. Only recently, the company’s own start-up platform went into operation. It provides support to Bosch associates wanting to set up their own company. Denner went on: “Our associates have proved that they are good researchers. Now we want them to be good businesspeople as well.” While associates focus on making their innovations ready for the market, the start-up platform helps them with administrative matters such as management accounting and financing.
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  • October 14, 2014
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