Proven Bosch occupational training model paves the way for professional competence development
Some 50 Bosch trainees in Vietnam since the center opened one year ago
Demand for qualified skilled workers rising in Asian growth markets
Ho Chi Minh City/Stuttgart – Sigmar Gabriel, Germany's Federal Minister for Economic Affairs and Energy, visited Bosch's training center in Vietnam today. Last year, the company became the first to introduce occupational training based on the tried-and-tested German “dual system” in Vietnam. Since then, some 50 young Vietnamese men and women have taken the first step toward their future careers by training to become industrial mechanics at Bosch. The occupational training model combines theoretical instruction at a vocational school with practical training at the company.
“The strong economic relations between Vietnam and Germany are boosting demand for an increasingly well-trained Vietnamese workforce,” Gabriel said during his visit to Bosch as part of his trip to this year's Asia Pacific Conference of German Business in Vietnam. “Initiatives such as Bosch's cooperation with a local vocational school are breaking new ground in vocational training in Vietnam.” Vietnam's prime minister Nguyen Tan Dung has also expressly encouraged Bosch to promote the system's further development in the country.
High demand for Bosch occupational training model in Asia At Bosch, vocational training can look back on a long tradition. Robert Bosch set up the first occupational training department at his company in 1913. Today, the supplier of technology and services is training some 6,900 apprentices in a total of 20 countries. Nearly 2,000 of those apprentices are based outside Germany.
In Asia especially, the need for qualified skilled workers is growing at an increasingly rapid pace. “For Bosch, Asia Pacific is an important growth region. We see professional competence development both as a part of our localization strategy and as essential for our growing business in this dynamic region,” said Peter Tyroller, the Bosch board of management member responsible for Asia Pacific. Over the past ten years, Bosch has more than doubled its sales in Asia Pacific to 11.1 billion euros. The company aims to double its sales in the region again by 2020. In addition to large countries such as China and India, the growth markets of Southeast Asia are set to make an increasing contribution to this development.
Along with the center in Vietnam, six other Bosch locations in Asia offer training according to the German model. In Thailand, the “dual system” was introduced in 2013. In China, Bosch opened the first of four training centers in 2007. The center of excellence for vocational training in India has been in existence since 1961 and has repeatedly been named the best in the country. In light of the increasing competition for the best people, Bosch plans to continue opening additional training centers around the world in the future.
Bosch in Vietnam Bosch has been present in Vietnam since 1994 and opened its first branch office in Ho Chi Minh City in 2008. Since July 2014, Bosch's headquarters in Vietnam have been located in Dang Nai province. The Bosch plant in Dong Nai produces pushbelts for continuously variable transmissions. In 2010, Bosch set up its first software engineering center in southeast Asia. Located in Ho Chi Minh City, the center employs around 650 associates. In July 2014, Bosch opened an additional development center for automotive technology there. Altogether, Bosch currently employs some 2,000 associates in Vietnam.
Stuttgart – Effective November 17, 2014, René Ziegler is taking charge of media and public relations at Robert Bosch GmbH. Within the Bosch press department, the 34-year-old has so far been responsible for economic and business affairs as well as electronic and digital media. In the future, the politics and economics graduate will be responsible for all topics concerning the global supplier of technology and services. In this function, he will report to his predecessor Dr. Christoph Zemelka, who is now senior vice president of corporate communications. Ziegler has been working in communications in the Bosch Group for some ten years now. During this time, he has held several posts in various communications disciplines. Before moving to the press department, he worked in change and communications management.
Jörn Ebberg spokesperson for mobility issues Jörn Ebberg has been with the Bosch press department since July 2014. The main focus of his work as press spokesperson is on automated driving. A 33-year-old social sciences and economics graduate, Ebberg gathered professional experience at various agencies following his journalistic training. Before joining Bosch, he worked for Motor Presse Stuttgart.
Nicole Neuer joins economic and business affairs team Nicole Neuer joined Bosch as a spokesperson for economic and business affairs at the start of October 2014. The economics graduate joined the department from BSH Bosch und Siemens Hausgeräte GmbH, where she was deputy head of corporate press and public relations. Before that, the 37-year-old was involved in communications work at companies in various industries.
Agnes Grill coordinates international press work In November 2014, Agnes Grill moved from Bosch communications in China to the corporate press department in Germany. The 31-year-old will act as spokesperson for international issues. A media management graduate, Grill has worked for Bosch since 2012, coordinating media relations in Asia Pacific from her base in Shanghai.
Christian Fronek deputy head of corporate communications At the beginning of this month, Christian Fronek assumed the position of deputy head of corporate communications. The 41-year-old joined Bosch in 2005, initially as a spokesperson for business topics. He coordinated media relations in central and eastern Europe as well as for the Consumer Goods business sector. He was later responsible for communication on numerous change projects before being transferred to the U.S. and heading up communications there. He has been head of internal and digital communications since 2011.
Increasing significance of Africa as major growth market
Growing middle class, well-educated young people, and an abundance of raw materials point toward positive development for many African countries
Two further locations in Algeria and Ghana planned by end of 2014
Stuttgart – Bosch is steadily expanding its presence in Africa. The supplier of technology and services opened two new African branch offices at the end of October 2014 – one in Luanda, the capital of Angola, and the other in Maputo, the capital of Mozambique. This brings the total number of African countries in which Bosch has a regional subsidiary or branch office to seven. These will soon be joined by Algeria and Ghana, where the company is opening two new locations by the middle of next year. These activities underline Africa’s growing significance as an important growth market for Bosch: “The growing middle class, ever more well-educated young people, the continent’s wealth of raw materials – all these point toward positive economic development for many African countries,” said Bosch management board member Uwe Raschke. This makes the region attractive for Bosch, he explained. “We can contribute to improving quality of life for local people with our products and services. In this respect, we are concentrating on the needs and demands of the individual markets and of our local customers,” Raschke said.
The new branch offices in Angola and Mozambique will initially focus on the sale of automotive spare parts, workshop concepts, power tools, security systems, and thermotechnology. In the future, though, machinery for the safe and resource-conserving packaging of pharmaceutical products and foodstuffs such as rice and flour will also be offered. The expansion of local know-how is also an important concern for Bosch. For instance, the company offers training for local automotive workshops. These are often jointly conducted with local partners, such as automobile associations or other institutions.
Bosch in Africa Bosch has been present in Africa since 1906. The company’s more than 600 associates in Africa generated total sales of some 340 million euros in 2013. The focus of the company’s activities is currently South Africa, where there are two manufacturing sites, in Brits and Midrand. They primarily manufacture automotive components and assemble packaging machinery. Bosch has further regional subsidiaries and branch offices in Egypt, Morocco, Kenya, and Nigera. In addition, the company’s subsidiary Bosch Rexroth has held a 50 percent stake in its sales partner Hytec Holding since the beginning of October 2014, making it one of the leading manufacturers of hydraulics and drive and control technology in Africa.
Bosch also actively promotes talented young people in sub-Saharan Africa. In 2008, it was one of the initiators of Afrika kommt!, an initiative of German industry for junior managers from sub-Saharan Africa. Since 2008, Bosch has been part of a group of some 20 companies who offer scholarships to African junior executives so that they can spend a year in Germany completing a professional training program. The goal of the program is to foster mutual exchange and learning between budding African executives and German companies.
More than 680 million euros invested in India since 2010
Substantial increase in number of innovations per year
Excellent growth potential for motorcycle powertrain systems
Bangalore/Stuttgart – The Bosch Group is forecasting further strong growth for India over the next few years, and expects to see positive economic development in the country over the medium and long term. Accordingly, the company sees India as a key pillar of its growth strategy in Asia Pacific. “Over the past ten years, Bosch has doubled its sales in Asia Pacific to 11.1 billion euros in 2013. By 2020, we are aiming to double our sales in the region again,” said Dr. Volkmar Denner, the chairman of the Bosch board of management, during a press briefing in Bangalore, India. Denner forecasts that after registering projected economic growth of around 4.8 percent this year, India will likely grow by 6 percent in 2015. This makes the country one of the global engines of growth alongside China. “We expect to see India establish itself as the world's fifth largest vehicle manufacturer by the end of this decade,” Denner said.
The Bosch Group has been active on the subcontinent since 1922. In 2013, the company generated sales in India of approximately 1.2 billion euros, a three-fold increase over ten years ago. Bosch currently employs 27,000 associates at ten production sites and seven R&D locations in India. Since 2010, the Bosch Group has invested around 680 million euros in the expansion of manufacturing and research facilities there, of which some 160 million were invested in the current year alone.
Innovative solutions from India India is home to the technology and services company's largest development center outside Germany, employing 10,500 engineers. “We develop innovative solutions there which are used in products around the world,” said Steffen Berns, president of the Bosch Group in India. The rising number of patents filed testifies to the successful work at the center: from 20 registered innovations in 2008, this figure rose to 220 last year. “That's a more than ten-fold increase within five years,” Berns said. Among the innovations developed by the Bangalore-based center is a compact retina camera with special software that can detect conditions such as cataracts at an early stage. This fast and cost-effective eye diagnostic tool was specifically designed to meet the needs of the Indian market, and can be easily put into use in similar regions as well.
Dynamic growth in two-wheeler market Bosch also sees excellent opportunities in the booming two-wheeler market: last year it registered a growth rate of 14 percent, making it one of the most dynamic markets in India. “We predict that the number of two-wheelers sold annually on the subcontinent will reach 27 million by 2020,” Denner said. Worldwide, the number of motorbikes and electric e-scooters sold is expected to increase from 100 million today to 150 million by the end of the decade. By comparison, Bosch forecasts that some 110 million new cars will be sold worldwide in 2020.
Against this backdrop, Bosch is also entering the global motorcycle market with new powertrain systems. Especially in Asia and India, efficient powertrains can play an important part in reducing environmental impact. For this reason, Bosch has developed an affordable and robust engine management system that is specially designed for the Indian and Asian markets. Currently, many machines in Asia are still fitted with carburetors. It is precisely here that Bosch believes its technology offers a decisive advantage: “Compared with the mechanically controlled carburetor, and depending on situation, the electronically controlled fuel-injection system can reduce fuel consumption by up to 16 percent,” Denner said. This also significantly reduces emissions and conserves valuable resources. In addition, Bosch already supplies safety solutions for two-wheelers including ABS and the new MSC motorcycle stability control, which improves safety when braking and accelerating, even when the rider is leaning into a bend.