Stuttgart – Effective July 1, 2014, the partners of Robert Bosch Industrietreuhand KG have decided to accept Dr. Wolfgang Malchow (64) as a further limited partner.
Since the start of 2012, Malchow, who has a PhD in law, has been a member of the supervisory board of Robert Bosch GmbH. Prior to that, he was director of industrial relations and a member of the board of management of Robert Bosch GmbH.
Robert Bosch Industrietreuhand KG exercises the entrepreneurial ownership rights at Robert Bosch GmbH. From July 1, 2014, it will comprise eleven partners. The two managing partners are Franz Fehrenbach and Tilman Todenhöfer.
Technological trends: a greater range of measurable variables and increased intelligence
After cars and smart phones, now the internet of things is driving market growth
Every second smart phone worldwide uses Bosch sensors
Micro-electro-mechanical systems (MEMS) sensors are indispensable in cars and smart phones today. These tiny sensors are becoming ever smarter, more compact, and more energy efficient. With help from MEMS sensors, even more things can become connected; in fact, anything can connect with anything else on the internet of things – including things that have never before featured electronics, such as windows and doors. This means more comfort, safety, and energy efficiency.
Bosch provides sensors for a range of uses in the automotive and consumer electronics industries. For instance, MEMS sensors measure pressure, acceleration, rotary motion, mass flow, and the earth's magnetic field, and act as the sensory organs for cars or smart phones. Bosch has been producing these sensors for vehicles since 1995. A yaw-rate sensor that records the rotary moments around its vertical axis is at the heart of ESP, for example, and today each modern vehicle is home to up to 50 MEMS sensors. Thanks to Bosch Sensortec acceleration sensors, a smart phone or tablet knows how it is being held, and adjusts the image accordingly. Tiny MEMS microphones made by Akustica, a wholly-owned subsidiary of the Bosch Group, detect sounds and speech. Now every second smart phone worldwide uses Bosch sensors.
Bosch has been at the forefront of MEMS technology since it first emerged, and is the world's leading supplier in this extremely dynamic market, as the experts at IHS Technology and Yole Développement have confirmed. Since the start of production in 1995, Bosch has manufactured well in excess of four billion MEMS sensors. In 2013, around one billion sensors emerged from its state-of-the-art wafer fab in Reutlingen – or three million each day. “Bosch is the only supplier that manufactures sensor types for so many different applications itself. Overall, Bosch holds more than 1,000 patents and patent applications related to MEMS technology to ensure we stay on top of our innovative capacity,” says Klaus Meder, president of the Bosch Automotive Electronics division.
Technological trends: smarter and capable of measuring more MEMS sensors can measure an ever greater range of variables. In early 2014, Bosch Sensortec unveiled a world exclusive in sensor technology – the BME280 integrated unit, which combines sensors for pressure, humidity, and temperature in a single housing. The new unit was specially developed for applications related to environmental monitoring, indoor navigation, smart homes, personalized weather stations, and sports and fitness. Within a second, it can determine humidity – the fastest response time in the industry. It also offers remarkably precise measurement of ambient temperature and impressively low energy consumption. In addition, Bosch is making its sensors increasingly smart. Production is about to begin on the first sensor for measuring physical variables, such as acceleration, rotary motion, and the earth's magnetic field, and it will also include a micro-controller for evaluating readings.
Key technology for the internet of things The introduction of MEMS sensors in automotive electronics in the 1980s and 1990s marked the first wave of their surging popularity. The second major wave has been their widespread use in smart phones since the beginning of the 21st century – and the internet of things now heralds the third wave. Sensors, signal processing, batteries, and transmitters have become so small, energy efficient, and economical – even as all-in-one units – that they can be used in their billions. At the same time, radio networks are available almost everywhere. This makes MEMS the key technology for connecting things over the internet. MEMS must be equipped with a radio chip and a battery, and they must possess software intelligence, because only relevant data should be transmitted to the internet, not raw data. This local data processing calls for the special kind of systems expertise that Bosch brings to the table. In 2013, Bosch launched a door sensor that reports suspicious movements to the home owner's smart phone. In the future, windows will control the heating or alarm system via unobtrusive sensors, and bracelets with embedded sensors will call for help if their wearer suffers a fall. Web-enabled sensor technology will be in everything that is “smart,” not just in smart phones.
Internet of things offers great business potential A key aspect of Bosch's future sales growth is web-enabled products and web-based services. The company considers itself well-positioned for such growth thanks to its hardware know-how and broad technological expertise. To unlock this business area, Bosch founded Bosch Connected Devices and Solutions GmbH at the end of 2013. It supplies compact electronic products and software expertise designed to make devices intelligent and web-enabled across a broad range of applications. The focus is on the development of connected sensors and actuators. Actuators convert electrical signals from sensors and control units into a physical action, such as automatically switching a light on and off or opening and closing a valve. Initially, business activities are concentrating on sensor-based applications for intelligently networked homes, or “smart homes,” as well as activities in the fields of traffic, transportation, and logistics – because in the future, consignments of critical goods will be able to transmit data on any unusual status changes directly to logistics centers.
Technical information about MEMS sensors MEMS sensors contain the finest silicon structures. As the casing moves, these structures shift a fraction of a thousandth of a millimeter – and their electrical properties change in the process. These properties can be measured and converted into a data stream. The dimensions are incredibly small; while a human hair has a diameter of 70 thousandths of a millimeter (70 micrometers), some components measure only four micrometers – that is 17 times smaller than the diameter of a single human hair. Since the micromechanical sensor produces only weak electrical signals, the developers built in another electronic component – sometimes in the casing beside the sensor, sometimes even directly on the same chip. This second component processes, amplifies, and converts the weak signal into digital data. In this way, MEMS (micro-electro-mechanical systems) sensors can supply control units directly with readings.
Bosch Sensortec GmbH is a fully owned subsidiary of Robert Bosch GmbH, dedicated to the consumer electronics world offering a complete portfolio of micro-electro mechanical systems (MEMS) sensors and solutions that enable mobile devices to feel and sense the world around them. Bosch Sensortec develops and markets a wide portfolio of MEMS sensors and solutions for smart phones, tablets, wearable devices and IoTS (Internet of Things & Services) applications.
The product portfolio includes 3-axis acceleration, gyroscope and geomagnetic sensors, integrated 6- and 9-axis as well as environmental sensors and a comprehensive software portfolio. Since its foundation in 2005 Bosch Sensortec emerged as the technology leader in the addressed markets. The Bosch Group has been the global market leader for MEMS sensors since 1998 and has to date sold more than 4 billion MEMS sensors.
Akustica is a wholly owned subsidiary of the Bosch Group and a top supplier of silicon microphone products that are improving voice-input quality in a host of voice-enabled applications, from mobile phones, laptops, tablets, to small wearable accessories like headsets. The company offers worldwide customer support services, from design-in services to post-production quality assurance. Akustica is a global organization with corporate headquarters in Pittsburgh, PA, regional offices in Taiwan and Shanghai, and a worldwide team of distributors.
Automotive Technology is the largest Bosch Group business sector. In 2013, its sales came to 30.6 billion euros, or 66 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Automotive Technology largely operates in the following areas: injection technology for internal-combustion engines, alternative powertrain concepts, efficient and networked powertrain peripherals, systems for active and passive driving safety, assistance and comfort functions, technology for user-friendly infotainment as well as car-to-car and Car2X communication, and concepts, technology, and service for the automotive aftermarket. Bosch has been responsible for important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.
The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”
Extension of high-pressure injector manufacturing for diesel vehicles
Roughly 500 new jobs to be created by end of 2014
Stuttgart/Bursa – The Bosch Group is further expanding its presence in Turkey. Between 2013 and 2015, the international technology and services company will be investing some 300 million euros in the extension of its existing location in Bursa, 90 kilometers south of Istanbul. By the end of this year, Bosch intends to create around 500 jobs there. High-pressure injectors for diesel passenger cars will be manufactured in the new production hall, primarily for European automakers. “By making this investment, Bosch is demonstrating its confidence in the Bursa location, which is characterized by the dedication of its associates and the outstanding quality of its operations,” said Steven Young, the Bosch Group's representative in Turkey, at the opening of the new production facility.
Lower emissions, reduced consumption The new 6,000-square meter hall will house production of the CRI2-20 diesel injector, which can inject fuel at pressures of up to 2,000 bar. The pressure generated is equivalent to what an elephant would exert standing on a fingernail. The higher pressure reduces emissions as well as fuel consumption. This allows the fulfillment of the more stringent requirements of the Euro-6 emissions standards, which come into force in September 2014 for all new vehicles sold in the European Union. From 2016, equivalent emissions standards will apply in Turkey as well.
Bosch already supplies injectors manufactured in Bursa for a quarter of all diesel cars produced in Europe. In addition, products such as gasoline injection systems and components for drive and control technology are manufactured at the Bursa location. The location has already been recognized numerous times for its outstanding quality. Among other things, it has already received the European Foundation for Quality Management's (EFQM) prestigious “Best Company in Europe” award twice.
Bosch in Turkey Bosch has been present in Turkey since 1910. All four Bosch business sectors – Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology – have operations in the country. The first Bosch plant in Turkey was in Bursa, where production of diesel injection components was rolled out in 1973. Since then, the plant has been expanded several times, and the floor area of its manufacturing operations has grown to more than 200,000 square meters. Today, Bosch has eight locations in Turkey. In 2013, the company generated sales in the local market of some 510 million euros with a workforce of roughly 8,200 associates. Including all exports, particularly to EU countries and Asia, the Bosch companies in Turkey registered sales of three billion euros in 2013.
For the Bosch Group's global operations, Turkey is now an important manufacturing and export location, and is growing in importance as a research and development location as well. As early as 2009, an engineering center for injection technology was established in Bursa. In Manisa and Cerkesköy, Bosch associates are also developing new products such as gas-fired boilers and household appliances. The company has spent nearly 70 million euros on R&D in Turkey over the last three years, and employs some 330 local engineers.
Bosch FlexFuel technology in nearly every Brazilian vehicle
Production primarily for the local market
Dynamic development, tremendous diversity, and warmhearted people: Brazil quite rightly is attracting the world's attention – and not only for major sporting events. With a GDP of 1.7 trillion euros, Brazil is now one of the world's seven strongest economic powers. The Bosch Group has been involved in the country's remarkable development for a very long time. The company's first agency opened in 1910 in Rio de Janeiro. Sixty years ago, the first sales office opened in São Paulo. Since then, Bosch has been officially present in Brazil. Two years later, production started at the first manufacturing facility in Campinas, around 100 kilometers from São Paulo.
Today, the Bosch Group is active in Brazil at eight locations with all four of its business sectors – Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. In 2013, the company employed 8,600 associates in the country, who generated 1.3 billion euros in sales in the local market. This is 80 percent of Bosch's total sales volume in South America. Including non-consolidated companies, the Bosch Group is present in six other South and Central American countries, including Argentina, Venezuela, Chile, and Colombia, with a total workforce of roughly 1,000 associates.
Market with long-term growth potential Thanks to its excellent long-term growth potential, South America is a strategically important region for Bosch. Over the past ten years, Bosch has invested around 750 million euros in South America, the majority of which in Brazil. Given the region's roughly 400 million inhabitants, low median age, and the increasing purchasing power of a growing middle class, the company expects to see a rise in demand for technology that is “Invented for life” – i.e. products and services for more energy efficiency, lower CO2 emissions, and improved safety and security. For example, demand for automotive technology in particular is likely to rise in Brazil, considering that not even one in four Brazilians currently own a car. In addition, ABS became mandatory in 2014 for all vehicles produced in Brazil and Argentina. The company expects this to offer an additional impetus.
Security for millions every day Bosch Security Systems technology has provided the cameras, fire alarms, and evacuation systems that ensure millions of Brazilians are able to travel safely every day. One such example is the subway system in São Paulo, South America's largest city. Every day, 900,000 people pass through the central hub at Praça da Sé. Traffic on the “Bandeirantes” and “Anhanguera” freeways – which link the metropolises of São Paulo and Campinas – is also equipped with Bosch technology. Since 2000, the private operator CCR AutoBan has been keeping an eye on 360 kilometers of freeway, and can quickly warn drivers of hazards or intervene in cases of emergency.
Bosch products also keep visitors safe at many of Brazil's stadiums. This is the case, for example, at the Arena Itaipava Fonte Nova in Salvador da Bahia. 280 cameras, 500 speakers, and 4,000 fire alarms from Bosch are installed there. Thanks to this security technology, the 50,000-seat stadium can be evacuated in eight minutes in an emergency. It is also equipped with Bosch solar collectors, which provide the facility with hot water. These products are manufactured in Alphaville, near São Paulo.
Broad product portfolio The example of the stadium in Salvador attests to the Bosch Group's key strength: the ability to use the expertise of various divisions in order to offer a broad portfolio of solutions. In South America alone, there are currently 190 such projects. Alongside sporting venues, these encompass projects in the mining and construction industries. For customers in South America, Bosch communication centers in Sao Paulo and Joinville offer a broad range of services. These include services in areas such as marketing, customer support, finances, security, and IT support in Portuguese, English, and Spanish. The two centers are part of a global network of more than 20 locations offering services in some 30 languages.
FlexFuel – a “local for local” development Bosch's Brazilian locations are an example of the company's “local for local” strategy. This means that production for the local market happens locally. As part of this, local management ensures that each region's specific demands are catered to. An example of this is the FlexFuel technology Bosch developed especially for Brazil. This technology makes it possible to run vehicles on gasoline as well as ethanol in any mixture. Since the 1970s, Brazil has relied heavily on locally-produced ethanol in order to reduce imports of gasoline and diesel. Diesel engines are still prohibited in passenger cars. Today, roughly 90 percent of all passenger cars there are equipped with FlexFuel. In 2013, the twenty-millionth vehicle featuring this Bosch technology was manufactured in Brazil. Other important markets are the U.S., Canada, and Mexico. Bosch is currently further developing FlexFuel technology for diesel engines. DualFuel is the new solution which allows trucks to run on natural gas as well. Using this technology, up to 90 percent of a vehicle's fuel needs can be covered by gas instead of diesel. Bosch components from the Curitiba location are already in use in nearly every diesel-powered truck driven in Brazil.
Qualified apprenticeships since 1960 As it does in elsewhere, Bosch offers a qualified apprenticeship program in Brazil based on the tried-and-tested German dual education model, a combination of theoretical study and practical training. As early as 1960, the company established a partnership with the state apprenticeship program SENAI (Serviço Nacional de Aprendizagem Industrial), and took on its first apprentices. Some 1,400 young people have now graduated from the technical schools at the Bosch locations in Campinas and Curitiba. Today, a total of 60 young people begin apprenticeships there each year. Over the past ten years, Bosch has hired more than 90 percent of its apprentices after the completion of their training, which is considerably higher than the national average of 50 percent.
Commitment beyond business interests The Bosch Group's activities in Brazil extend far beyond its business interests, however. Driven by a fascination with Brazilian history and culture, in the 1960s the company began building a specialist library for first editions of the most important works covering many aspects of the country. Today, the collection has around 1,000 volumes, including a letter from Columbus written in 1493 in Latin, as well as the 1482 Ulm edition of Ptolemy's Cosmographia, which does not yet include the Americas.
Since 2003, the Instituto Robert Bosch has supported apprenticeship and professional training programs at Brazilian locations. In the spirit of the company founder, the organization supports young people from disadvantaged backgrounds. For example, in conjunction with the municipal authorities in Curitiba, it runs courses for more than 500 young people. Upon completion, some 70 percent of them find work in a skilled position. The Instituto Robert Bosch also works closely with organizations such as Primavera Hilfe für Kinder in Not e.V., an aid organization established by Bosch associates to help children in need.