Consolidated sales increase of 18 percent to a total of CNY 41.2 billion (5 billion euros)
Pioneering innovations for a connected world
Energy-saving and emissions-reducing efforts for local sustainable development
Double-digit growth expected again in 2014
Beijing – Bosch, a leading global supplier of technology and services, recorded consolidated sales of CNY 41.2 billion* (5 billion euros) in China in 2013 – a significant year-on-year growth of 18 percent. “This outstanding performance demonstrates the lasting strength and success of our innovative technologies and localized solutions for the Chinese market,” said Peter Tyroller, the member of the board of management of Robert Bosch GmbH responsible for Asia Pacific. He added: “China expects to witness further stable economic growth, which will ensure a healthy business environment with dynamic opportunities. We aim to further strengthen our position in China, and we strive to achieve double-digit growth in the years to come as well.”
Bosch’s Automotive Technology business sector grew almost twice as fast as the market in China in 2013. Sales development of Bosch’s other three business sectors in China reflects the development of the respective industries in the past year. Power Tools, part of Bosch’s Consumer Goods business sector, reports moderate sales revenue growth. In the Energy and Building Technology business sector, the Thermotechnology division performed well thanks to its expanded portfolio and energy-efficient condensing appliances, while the Security Systems division experienced a slight decrease. In the Industrial Technology business sector, the Drive and Control Technology division has not yet fully recovered: however, there are signs that the construction market is stabilizing. The Packaging Technology division achieved moderate growth.
Continuous localization efforts Bosch continues to intensify its localization strategy in its various business operations. In the last three years, Bosch has invested over CNY 10 billion in China, with the aim of further enhancing its local value chain, and especially of cultivating local R&D competence. In the past year for example, Bosch’s Automotive Aftermarket and Chassis System divisions opened plants in Nanjing and Chengdu respectively, and a new Automotive Test and Technology Center in Donghai. This year, the Bosch joint venture Bosch Mahle Turbo Systems plans to open a plant in Shanghai for the production of turbochargers for gasoline engines. There are also plans for a plant for diesel systems in Qingdao.
Bosch currently has a total of 17 technical centers in China. The number of Chinese associates working in R&D increased to 3,300 – more than 10 percent of Bosch’s total headcount in China. The more than 150 patents filed in China last year – nearly 20 percent more than in the previous year – are a sign of Bosch’s increasing local R&D competence. “We are focusing on affordable products, especially in the mid-price segment, which are tailored to local customer needs without compromising Bosch quality,” said Dr. Chen Yudong, president of Bosch (China) Investment Ltd. As an example, Bosch Thermotechnology launched its first series of air-source heat pump water heaters in China in March this year. These take account of specific local needs for relatively small volumes of 150 and 200 liters, as well as of energy-saving requirements.
Associates as cornerstone of business development By the end of 2013, Bosch had increased its workforce in China to over 32,000. Two-thirds of its local management team are Chinese. Bosch offers a comprehensive incentive package with diverse associate training programs. In 2013, Bosch Training Center offered over 900 training sessions. As a result of these efforts, Bosch has now been named “Top Employer” by the Corporate Research Foundation, an independent international human resource institute, for three years running. “Our dedicated associates are our great strength and I would like to give credit to them for Bosch’s business success in 2013,” said Dr. Chen Yudong. “It is their hard work and innovative ideas which make our success possible. The innovations provided by our talented associates will continue to be a main driver of our future success.”
Pioneering innovations for a connected world Bosch estimates more than 75 percent of the global population and 6.6 billion devices will be connected to the internet by 2015, which will bring more convenience in daily life and significantly improve energy efficiency. In line with this trend, Bosch is reaching out to new business areas and promoting new business models, especially by leveraging and combining its wide-ranging expertise in existing areas of business. “The internet of things and services is now a hot topic in China, and we expect stronger momentum in the coming years. As an innovative company, Bosch is ready for the business opportunities it brings us,” said Dr. Chen Yudong.
Leveraging its sensor and software technologies, Bosch is sparing no effort to establish the framework and foundations of connectivity. Bosch Sensortec, the Bosch subsidiary that specializes in MEMS (micro-electro-mechanical systems) technology, has had its Asia Pacific headquarters in Shanghai since 2013. Bosch Sensortec develops and markets micro-mechanical sensors for consumer electronics, mobile phones, safety systems, industrial technology, and logistics. Now every second smartphone worldwide uses Bosch sensors. While MEMS technologies are regarded as the hardware basis for connectivity, Bosch Software Innovations is capable of providing software solutions. It launched a pilot project for promoting electric vehicle application in Shanghai in 2013. Automated driving is another example of the potential and advantages of connectivity technologies. With connectivity-capable components such as sensors, cameras, and electronic control units, Bosch can offer driving assistance functions which will lead to automated driving in the future.
Energy-saving and emissions-reducing efforts for sustainable development In China, rapid industrialization and urbanization create enormous challenges for the environment, and make immediate energy-saving and emissions-reducing efforts necessary. Stricter environmental protection regulations already show the government’s determination to tackle these challenges. “The fastest way to get results is by improving the efficiency of energy conversion. Bosch offers innovative technical solutions for energy efficiency, ranging from mobility to home appliances”, Peter Tyroller said. For example, on the path to electrification, Bosch’s aim for 2020 is to reduce the fuel consumption of gasoline- and diesel-powered vehicles by a further 20 percent from their 2012 levels. Bosch’s Thermotechnology division has also successfully developed a condensing wall-mounted boiler with thermal efficiency of as much as 111 percent.
As a sustainable manufacturer, Bosch has introduced its EHS (environment, health, and safety) standards in all its manufacturing sites in China, especially for energy saving, resource conservation, and pollution prevention. Thanks to the joint efforts of 150 fully dedicated associates involved in supervising and controlling work across China, Bosch China reduced its relative energy consumption by almost 24 percent and relative CO2 emissions by 21 percent across China in 2013, compared with their 2007 levels.
Contact person for press inquiries: Germany: Melita Delic Phone: +49 (711) 811-48617 Email: firstname.lastname@example.org
Asia Pacific/China: Ms. Hong Hong Phone: +86 (21) 2218 1254 Email: email@example.com
In China, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, packaging technology, solar energy products, power tools, security and communication systems, thermotechnology, household appliances. Having established a regional presence in China since 1909, Bosch employs over 32,000 associates in 63 legal entities and facilities, with consolidated sales of CNY 41.2 billion in fiscal 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures).
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”
Dr. Rolf Bulander: “Business with gasoline direct injection technology is growing strongly”
Double-digit market growth thanks to global downsizing trend
One-third of all new cars in China will feature gasoline direct injection by 2020
From Europe to North America and China, gasoline direct injection is set to become a standard feature in key auto markets. This trend is primarily being driven by more stringent emissions standards. More and more countries around the world are introducing legislation to reduce CO2 emissions standards for new vehicles. Automakers are therefore turning to more efficient powertrain concepts, in particular compact, downsized engines featuring Bosch turbocharging and gasoline direct injection, such as the 1.0-liter EcoBoost engine from Ford and the 1.4-liter Turbo FSI engine from the Volkswagen Group. And there's plenty more to come: by 2016, half of all new vehicles in Europe alone will be equipped with gasoline direct injection.
“Business with gasoline direct injection technology is growing strongly,” says Dr. Rolf Bulander, the member of the board of management at Robert Bosch GmbH responsible for powertrain technology. In 2012 Bosch supplied more than five million systems, and this figure is set to rise to nine million by 2015. That means Bosch is already the market leader in this segment. In fact, Robert Bosch GmbH has achieved an even higher market share for gasoline direct injection systems than its already impressive figures for classic port fuel injection systems. At the same time Bosch is enjoying comfortable double-digit growth across global markets with its gasoline direct injection technology.
“In a few years’ time, America and China will also be joining in” Europe is both the cradle of this technology and its leading market. In 2013, some 40 percent of all new cars in Europe were equipped with gasoline direct injection technology. By 2020, Bosch expects to have a market share of up to 60 percent in the region. “At the moment our gasoline direct injection business is booming in Europe. But in a few years’ time a lot of the action will also be taking place in America and China,” says Bulander. Over the next few years the U.S. market for gasoline direct injection will skyrocket, largely because well over 90 percent of all vehicles in that region are powered by gasoline engines. At the same time the U.S. government has set stringent standards that automakers will be required to meet by 2025.
Legislators in China are exerting similar pressure. The percentage of gasoline engines in the passenger car segment is well over 90 percent there, too. In addition, the market will gain even more momentum from the middle of this decade onward thanks to China's burgeoning middle classes. Bosch therefore predicts that one-third of newly-registered vehicles in China will be equipped with gasoline direct injection technology by 2020.
To keep pace with this growth in all three regions, Bosch has European manufacturing sites in Bamberg and Nuremberg (Germany) and Bursa (Turkey), and also manufactures components for direct injection in Charleston (U.S.), San Luis Potosi (Mexico), Wuxi (China), and Daejeon (Korea).
“APAS assistant” – the first industrial robot system certified for collaborative operations – will be presented to the general public for the first time at the Hannover trade fair for industrial automation
“Sensor skin” detects if a person comes too close, and a proximity-switch function stops the system
Features sensitive gripper system and camera-based parts recognition
Touchpad for intuitive operation and instruction of the system
Product family rounded off by APAS inspector, a mobile optical inspection system, and APAS base, a flexible automation platform
Equipment is networked to allow exchange of data
Hannover – Bosch's APAS family systems – “APAS assistant,” “APAS inspector,” and “APAS base” – offer a glimpse of the technologies that will be put to work in tomorrow's connected industry (“Industry 4.0”). Flexible, networked, smart factories will see people, machines, and products all communicating with each other and working together. The APAS automation solutions, which are ready to go straight away, are ideal for these factories. They can take over dangerous, strenuous, monotonous, and dirty work, leaving people free to do higher quality work. Unlike many other systems available on the market, however, they can be used as mobile and flexible solutions, without any guards.
At the heart of the “APAS family” is the “APAS assistant,” an automated production assistant which has a “sensor skin” that enables it to avoid collisions. This makes it suitable for a wide range of applications in which it will work together with people in a guard-free workplace. And it is why “APAS assistant” is the first robot system to be certified for collaborative operations by the German Social Accident Insurance (DGUV) association.
For example, the manufacturing worker can place empty pallets on a table in front of the robot. “APAS assistant” will then position them correctly and load them, while the worker performs other tasks, such as optimizing processes at other machines. The sensors fitted to “APAS assistant's” housing will detect whether its human colleague has come too close. It will stop before it touches its human colleague, and resume its work once its colleague has left the system's immediate operating zone.
Flexible, mobile, fast-learning – and connected “APAS assistant” is designed to be slim and compact, and it has rollers and an easy-to-operate lock. This means it can be put to work quickly and easily at various locations within a production facility.
“APAS assistant's” sensitive three-finger gripper is capable of gently or firmly grasping a wide variety of parts with complex geometries. Meanwhile, integrated cameras help it not only to register its surroundings autonomously but also to recognize parts for itself and manipulate them with precision.
The machine operator can use a touchpad control panel to teach the “APAS assistant” work plans – graphical step-by-step representations of the task it is to perform – within a very short space of time. The production assistant stores tasks once it has learned them, so they can be called up at any time at the push of a button. Since the “APAS family” systems are networked with each other, they can exchange any work plans that have already been put together. The fact that all devices in the family have an Ethernet connection also allows high-performance remote maintenance.
Alongside “APAS assistant,” the “APAS family” offers two further automation devices for specific tasks, “APAS inspector” – a mobile optical testing system with 3D imaging – and “APAS base” a flexible automation platform for specific tasks such as parts labeling. These can operate to the full breadth of their flexibility when working together with “APAS assistant.”
The “APAS family” will be on display at the industrial automation trade fair in Hannover in hall 17, booth D17. APAS assistant has been nominated for the Robotics Award, which will be presented at the Hannover trade fair. The “Bosch APAS family” homepage is http://www.bosch-apas.com.
Contact: Wolfgang Pomrehn, phone: +49 711 811-21150
Musashi location near Tokyo covers an area of 3240 m2
More space for development and assembly
Capital expenditure of 1.6 million euros
Waiblingen/Tokyo – Bosch Packaging Technology, a leading provider of complete solutions for process and packaging technology, has moved into a new location at Musashi, some 70 km north of Tokyo. Since the move there in late March, over 100 associates have been developing and manufacturing inspection technology for the pharmaceuticals industry on premises covering 3,240 m2. A total of some 1.6 million euros was invested in the new site. Following relocation from Honjo to the much larger Musashi site, Bosch Packaging Technology now has considerably more space at its disposal for the development and assembly of its machines. This investment in the Musashi site underscores the company's commitment to Japan as a major market for pharmaceuticals inspection technology. “Expansion of the Bosch global center of competence in Japan is important for our innovative strength,” said Peter Tyroller, the member of the Bosch board of management with responsibility for the Asia-Pacific region. “We want to offer our customers outstanding products that are both beneficial and fascinating.”
Inspection technology by Bosch Packaging Technology In the pharmaceuticals industry, demand for product safety and quality – and thus also for inspection solutions – is constantly rising. “We want to build on the experience we have amassed in Japan over many decades and offer our customers technology that is 'Invented for life' around the world,” said Joachim Baczewski, head of the Inspection Technology Pharma unit and general manager of Bosch Packaging Technology in Japan.
The Inspection Technology unit was established in 2012 following the acquisition of Eisai Machinery, a Japanese company. It comprises manual, semi-automated, and fully automated inspection machines designed to identify particles in pharmaceutical products. It also includes the cosmetic inspection of containers or tablets in order to detect defects such as scratches or discoloration.
Four packaging technology sites in Japan Musashi is one of four Bosch Packaging Technology sites in Japan. Processing and packaging machines and robotics for the food and pharmaceuticals industries are developed and assembled at the Funabashi site, located east of Tokyo, while the company also has a sales office in Tokyo and one in Osaka.
Based in Waiblingen near Stuttgart, Germany, and employing 5,600 associates, the Bosch Packaging Technology division is one of the leading suppliers of process and packaging technology. At over 30 locations in more than 15 countries worldwide, a highly-qualified workforce develops and produces complete solutions for the pharmaceuticals, food, and confectionery industries. These solutions are complemented by a comprehensive after-sales service portfolio. A global service and sales network provides customers with local points of contact.
Bosch Japan is currently represented in the country by Bosch Corporation, Bosch Rexroth Corporation, Bosch Packaging Technology K.K. and other affiliates. Bosch Corporation is responsible for the development, manufacturing, sales and services of automotive original equipment, automotive aftermarket products and power tools. Bosch Rexroth Corporation develops and produces hydraulics, FA module components and other systems which contribute to industrial technologies. Bosch Packaging Technology K.K. manufactures packaging machinery. In 2012, Bosch Japan achieved net sales of some ¥313 billion and employed approximately 7,500 associates.
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, its roughly 281,000 associates generated sales of 46.4 billion euros in 2013 (Note: due to a change in the legal rules governing consolidation, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, Bosch applied for some 5,000 patents worldwide. The Bosch Group's products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is "Invented for life."