Bosch eBike Systems

One new bike in three will be an eBike in the medium term, Bosch forecasts Bosch eBike Systems with a tailwind in the market

  • “The eBike is increasingly becoming a lifestyle product”
  • More than 500,000 pedelecs expected to have been sold in Germany in 2015
  • Risk Pulse study forecasts global market growth of nearly one third by 2023
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  • January 19, 2016
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – The market for eBikes achieved further significant growth in 2015. For the first time, more than half a million pedelecs are expected to be sold in Germany. One driving force in this growth market is Bosch eBike Systems. “We achieved double-digit growth again, a higher rate than the market average,” says Claus Fleischer, Head of the Bosch eBike Systems business unit. “We remain confident for the years ahead. The potential is enormous. In the medium run, one new bicycle in three sold in Central Europe is likely to be an eBike.”

For many people, the eBike is more than just a means of getting from A to B. “The eBike is increasingly becoming a lifestyle product,” says Fleischer. A glance at cycle stores shows: from comfortable step-through and everyday models to sporty eMountain and practical eCargo-bikes, the range of eBikes on offer is individual and varied. “One trend to watch is sporting use. Electric is now gaining momentum among mountain bikers.”

Successful electromobility on two wheels
The eBike is also highly significant in terms of traffic policy. “eBikes are the entry point to efficient, emission-free mobility,” Fleischer is positive. Battery power helps eBikers to reach their daily destinations more efficiently, more economically, and in an ecologically more sustainable manner. The 2.1 million pedelecs on German roads are proof of how viable this concept is. According to the latest estimates by the industry association ZIV1, some 520,000 pedelecs have been sold across Germany in 2015. In Europe, eBike sales are set to treble by 2023, while world sales are expected to increase by around 27 per cent within the same period of time (Risk Pulse Study 20152).

Growth markets: Firm focus on Europe, America and Asia
Bosch eBike Systems has set itself the target of establishing the pedelec around the globe. Founded as a start-up within the Bosch Group in 2009, Bosch eBike Systems is now the world market leader in the premium segment. “This makes us proud. It is also a major motivation for future projects. We are represented in the North American market and in Asia by our branch offices since 2014. We are expanding our activities consistently and continuing to develop components and the overall system further,” Fleischer says.

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1 Cf. latest ZIV market data at http://bit.ly/1J6TH7H.
2 The Risk Pulse study includes in its forecast both power-assisted bikes that require an insurance plate and eBikes/pedelecs, which do not: cf. http://bit.ly/1I6sHop.


Contacts for journalists:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 35-394 64
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Jens Weller
Tel.: +49 711 210 99-427
Fax: +49 711 210 99-499
Bosch.eBike@ketchumpleon.com

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI9106 - January 19, 2016

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