Mobility Solutions

Strengthening future viability Bosch plans to realign Starter Motors and Generators division

  • Quest for joint venture partner or buyer
  • Opening up additional growth potential
  • Further expanding international presence
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  • June 09, 2015
  • Mobility Solutions
  • Press releases

press release

Stuttgart – The Bosch Group plans to seek a partner for a joint venture or a buyer for its Starter Motors and Generators division. The company is convinced that this can further improve the division’s growth prospects in a market characterized by tough competition and cost pressure.

The division develops and manufactures starters and alternators for passenger cars and commercial vehicles which help reduce fuel consumption, for example as part of the start-stop system. It employs around 6,500 associates at 13 manufacturing sites and multiple sales locations worldwide.

“The Starter Motors and Generators division has successfully managed to transform itself over the past few years and is posting positive results. The division is well positioned internationally, and has technically and commercially competitive products that are very well received by our customers,” says Dr. Rolf Bulander, the Bosch board of management member responsible for the Mobility Solutions business sector. “Nonetheless, in a market characterized by tough competition and cost pressure, the division has better growth prospects together with a partner or buyer.”

Securing long-term viability
Bosch is convinced that a partner or buyer can increase the division’s competitiveness and further stimulate growth. In recent years, the division has improved its competitiveness by making its structures simpler and more flexible, among other things. A partner or buyer may give these activities an additional boost, and further expand the division’s international presence. Furthermore, this may enable the division to tap into additional growth opportunities in those regions in which it does not yet have such a broad presence. Finding a partner or buyer for the Starter Motors and Generators division will make it possible for the Bosch Group to devote more attention to other strategic areas.

With products such as the start-stop system, highly efficient generators, and motors for the boost recuperation system, the division supplies modern technology for reducing fuel consumption. Collaboration with a partner or buyer will allow this technology to be used in the best possible way to open up additional growth potential.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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PI8949 - June 09, 2015

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