Mobility Solutions

#MediaHackDay: collaboration between Bosch and Axel Springer Media Entrepreneurs The first hackathon dedicated to “digital media in the connected vehicle” mySPIN as the basis for current and future vehicle connectivity solutions

  • First collaboration between the Axel Springer Media Entrepreneurs and Bosch
  • More than 120 independent software developers and designers work on integrating digital media into cars
  • Bosch brings the internet into the car and the car onto the internet
  • The mySPIN smartphone integration solution serves as the basis for mobile connectivity solutions
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  • March 20, 2015
  • Mobility Solutions
  • Press releases

press release

Stuttgart/Berlin – Together with the Axel Springer company Media Entrepreneurs, Bosch is staging the first joint hackathon dedicated to the connected car from March 21-22, 2015. “Connected Car MediaHackDay” will bring together more than 120 independent software developers, designers and product visionaries at the Axel Springer Plug and Play Accelerator in Berlin. Together with Bosch and ten other interface partners, they will develop new ideas to bring digital media into the car and onto the street. A jury that includes Dr. Dirk Hoheisel, member of the board of management of Bosch responsible for vehicle connectivity, among other things, will award prizes to the best app development. The hashtag #MediaHackDay will provide live updates on the Connected Car MediaHackDay as well as a forum for related discussions, enabling everyone who is interested in the event to take part using digital media.

Direct access to Bosch system interface
Bosch is granting the participants exclusive access to the mySPIN system’s data interface for developing their ideas. The solution allows smartphones to be integrated into the car’s infotainment system quickly and conveniently. And because the apps can be operated much more comfortably and safely via the vehicle’s display and controls, this facilitates innovative functions and creative apps. “The connected car is the better kind of car,” member of the board of management Hoheisel said. “A connected car makes driving safer, more comfortable, and more efficient. Finding the fastest route with the navigation app and listening to your favorite music with online radio – all of that is already possible. I am excited to see what new and inspiring solutions the developers and designers will come up with during the hackathon,” he added.

Building on a successful concept
After a successful trial hackathon last fall, Bosch is taking advantage of this event to further pursue connected driving and collaborative product development. “It allows us to tap into the potential of innovative ideas outside Bosch and actively drive vehicle connectivity forward. This includes partnering with others across traditional industry boundaries,” Hoheisel said. He noted that the joint collaboration with Axel Springer Media Entrepreneurs is proof that Bosch is thinking beyond purely technical solutions for vehicle connectivity. “Our objective is connected mobility solutions, which also include digital content,” Hoheisel added.

Jury to award attractive prizes
At the end of the Connected Car MediaHackDay on March 22, 2015, a three-person jury will award prizes to the best ideas and their realization. The jury consists of Simon Erdem, product management team leader at, Holger Weiss, CEO of the software company Aupeo, and Dr. Dirk Hoheisel, member of the board of management of Robert Bosch GmbH. Bosch is furnishing the event’s top prize: vouchers with a value of 5,000 euros for Bosch products of the winners’ choice.

mySPIN – the smartphone integration solution from Bosch
mySPIN can integrate apps from iPhones and Android smartphones into the car. All compatible apps on the smartphone can then be displayed and operated via the vehicle’s touchscreen. The onscreen design and control concept adjusts to the driving situation. By integrating the smartphone and all relevant apps into the vehicles it manufactures, an automaker can offer customers an attractive range of services that are always up to date.

What is a hackathon?
A hackathon is an event at which programmers, software developers and designers, and project managers cooperate closely to jointly develop new software. Hackathons typically last one to two days. Generally, the objective is to develop new software for a specific purpose. The term “hackathon” is a portmanteau that combines “hack” with “marathon.” In this context, “hack” means to program in a playful or exploratory way. Hackathons have become more and more widespread since the mid-2000s and are used by companies and venture capital firms to quickly develop innovative software-based technologies.

MediaHackDay on Bosch's
ConnectedWorld blog:

MediaHackDay Homepage:

mySPIN on the Bosch Media Service:

Contact person for press inquiries:
Stephan Kraus
Phone: +49 711 811-6286

Social media contact:
Martin Gansert
Phone: +49 711 811-38095

Mobility Solutions is the largest Bosch Group business sector. In 2015, its sales came to 41.7 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. The Mobility Solutions business sector combines the group’s expertise in three mobility domains – automation, electrification, and connectivity – and offers its customers integrated mobility solutions. Its main areas of activity are injection technology and powertrain peripherals for internal-combustion engines, diverse solutions for powertrain electrification, vehicle safety systems, driver-assistance and automated functions, technology for user-friendly infotainment as well as vehicle-to-vehicle and vehicle-to-infrastructure communication, repair-shop concepts, and technology and services for the automotive aftermarket. Bosch is synonymous with important automotive innovations, such as electronic engine management, the ESP anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at and,

PI8864 - March 20, 2015

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