Power Tools

In all regions and business segments: Bosch Power Tools achieves strong growth Growth driven by innovation

  • Sales up six percent in local currency
  • About 35 percent of sales generated with new products
  • Strategic growth segments: innovation, emerging markets and online
Add to my press materials
Save text
  • March 18, 2015
  • Power Tools
  • Press releases

press release

Leinfelden – Bosch Power Tools generated sales of 4.2 billion euros in 2014. Sales grew six percent in local currency. “2014 was a strong year for Bosch Power Tools”, said Henning von Boxberg, president of Bosch Power Tools, at the annual press conference in Leinfelden. “Our growth is being carried by all regions and business segments. The user is at the center of everything we do, and we work to develop innovative products that spark enthusiasm.” The division generates about 35 percent of its sales with products that are less than two years old. “In the years ahead, we see especially great potential in emerging markets and online.”

Growth in all regions and business segments
Bosch Power Tools grew seven percent in Europe. Western Europe contributed to this with growth of seven percent as well, driven above all by Germany with 16 and the United Kingdom with 14 percent. In Eastern Europe, the Bosch division achieved an increase of eight percent in spite of the Ukraine crisis. In North America, Bosch Power Tools increased sales by five percent. The Asia/Pacific region grew seven percent, above all thanks to strong growth of ten percent both in China and in South Korea and nine percent in Japan. Sales increased eight percent in each of the emerging markets Africa and Latin America. Overall, Bosch Power Tools generated about 85 percent of its sales in 2014 outside of Germany.

Focus on emerging markets
The emerging markets are becoming increasingly important. In these markets, Bosch Power Tools focuses especially on Africa where many tradespeople are still working with classical hand tools – they first have to be convinced that there are advantages to switching to a power tool. The key to success here are robust, reliable products which are easy to service and which take account of the available purchasing power. Bosch has defined a range of professional products which will be successively launched in Africa in 2015. By 2017, a complete series of optimally adapted products will be offered in the emerging markets, including service.

Success due to innovative products
Innovative strength is an important basis for the success of Bosch Power Tools. Bosch is therefore consistently expanding the “Wireless Charging System” for inductive charging of cordless tools – a world first that Bosch launched in 2014. In future, Bosch will be offering mobile solutions in addition to the stationary version consisting of charger and battery. “We are saving the user time. Our system enables professionals to charge batteries inductively while they are driving”, said Henk Becker, member of the executive management of Bosch Power Tools responsible for engineering, professional power tools and measuring tools. “In doing so, we are helping professional tradespeople to further increase their productivity and flexibility.” This also applies to the FlexiClick cordless drill/driver system. It is the most versatile system on the market because in addition to its drill chuck, off-set angle and angle adapters, for the first time it also includes a rotary hammer adapter which transforms the drill/driver into a powerful rotary hammer for working on concrete.

Bosch will be offering especially ergonomic cordless drill/drivers for do-it-yourselfers from autumn of this year. They feature an additional arched handle, and their tool axis and handle recess are in line with each other. This results in optimum power transfer. Innovative technology has also been used: if the sensor detects sudden jamming during work, it immediately shuts down the motor in order to protect the user’s wrist.

Connectivity at home and on the jobsite
Innovation from Bosch makes work easier – this is the claim that Bosch Power Tools aims to live up to in both the professional and DIY segments. “One of our ways of guaranteeing success is knowing the needs of users and also considering trends, such as remote controlling and using additional services via internet and smartphone”, said Henk Becker. The division is therefore focusing increasingly on the connectivity of its products. In 2013, Bosch successfully launched a professional laser measure with Bluetooth interface, which can process data using an app. Bosch is launching two models for do-it-yourselfers for the first time in 2015: the PLR 30 C and the PLR 50 C. Both tools enable measurements to be documented in completely new ways by instantly linking photos and sketches to the corresponding dimensions. This saves time and additional effort. Another example of user-oriented connectivity is the robotic lawnmower Indego 1200 Connect, which has been available since the beginning of the year. Via app it is possible, for example, to mow the lawn in time for an evening barbecue with friends.

Opening up new product segments
Innovation is also the basis for Bosch to open up new product segments. Bosch is entering the professional segment of temperature measurement with its GTC 230 C Professional thermo camera and GIS 1000 C Professional thermo detector. These tools are used to track down and digitally document energy weak spots. The thermo camera enables documentation not only by photo, but also by video. Thanks to its integrated camera, the thermo detector does so either by photo or using a matching app, enabling users to add measurements to photos and then send them.

Bosch is also catering to new target groups by launching a 3D printer that can be used by anyone: the Dremel 3D Idea Builder. It opens up new possibilities for users to transform their ideas into colors and shapes – be it decorative objects such as vases and candle holders, pen holders, missing dice or playing pieces.

At the beginning of 2015, Bosch for the first time launched lawnmowers and brushcutters for professional users. These products use powerful 36 volt batteries with 6.0 ampere hours. They are a good alternative to petrol-powered professional tools and reduce noise exposure for the user by at least half.

The Power Tools Division of the Bosch Group is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2015, its roughly 20,000 associates generated sales of 4.5 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch, Skil and Dremel, the division stands for customer focus and great engineering progress. The core success factors are innovative strength and pace of innovation. The division generated about one third of its sales in 2015 with products that have been on the market for less than two years. In 2016, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI8828 - March 18, 2015

Your contact person for journalists

Martin Steinlehner

+49 711 758-3132 Send Email

Share this information