25 years of the Bosch charity organization Primavera Bosch associates offer children in slums a new perspective Good education key to successfully combating poverty

  • Bosch associates show more than 30,000 children a way out of poverty
  • Currently around 30 projects in 12 countries worldwide
  • Around 8 million euros in donations collected in 25 years
  • Primavera – Hilfe für Kinder in Not e.V. founded by ten Bosch associates on March 5, 1990
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  • March 05, 2015
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“The women who took care of us taught us that you have to believe in yourself. And that you can find power you never thought you had before if you have goals,” the 21-year-old Crisllei from Brazil recalls. “Without Primavera, I don’t know what would have become of me.”

Stuttgart – The charitable organization Primavera – Hilfe für Kinder in Not e.V. (Primavera – helping children in need) has helped more than 30,000 children over the past 25 years. Bosch associates set up the organization in 1990, with the aim of offering children from slums in developing and emerging countries a new perspective. Apart from helping provide for children’s basic needs, the initiative focuses on supporting education and vocational training. “Good school education and vocational training are the key to successfully combating poverty,” says Christoph Kübel, chairman of Primavera and director of industrial relations at Robert Bosch GmbH. With its own staff of volunteers and in collaboration with social institutions, Primavera provides support for around 30 projects in 12 countries.

Ways out of the poverty trap
Primavera supports several thousand children every year. Its main focus is on Asia, South America, South Africa, and eastern Europe. The initiative supports children and young people from the start of preschool to completion of high school or university. The organization also supports projects for street children and initiatives aimed at offering young adults vocational training. Its staff also educates children, young people, and their families about hygiene, proper nutrition, social behavior, and interpersonal skills. “We want to give young people the opportunity to find their place in society so that they can lead independent lives and take responsibility for their own fate,” Kübel explains. Praising the commitment of all involved, the Bosch CEO Dr. Volkmar Denner said: “Since the organization’s founding, Bosch associates have helped more than 30,000 children. That’s something Primavera and everyone involved can be proud of. And it makes me proud, too.”

Discovering new horizons
Crisllei Santos de Assis, a 21-year-old native of Brazil, has succeeded in breaking out of the poverty trap. Growing up in a favela on the outskirts of a major Brazilian city, poverty, drugs, and violence shaped her everyday life. At the age of 12, Crisllei was given a place in Grupo Primavera, which was also Primavera’s first ever aid project. Among other things, she received tutoring and courses in public speaking and presentation skills. “The women who took care of us taught us that you have to believe in yourself. And that you can find power you never thought you had before if you have goals,” the young woman says, describing her most pivotal experiences. Today, she studies business administration at a renowned private university in Campinas, Brazil, and is enrolled in an internship at the city’s Bosch location. She has words of encouragement for the young people at Grupo Primavera: “Keep at it. If you do, you can take a different path and discover new horizons.”

About the organization
Primavera – Hilfe für Kinder in Not e.V. was founded by ten Bosch associates in Germany on March 5, 1990. Today, the organization has 880 members around the world. All Primavera projects are situated near Bosch locations to allow associates to personally volunteer and help promote alliances and projects. Bosch associates are free to recommend projects for the organization’s support. Since the organization is staffed entirely by volunteers, 100 percent of all collected donations – around 650,000 euros in 2014 – can go to supporting projects. Donations come from private individuals or are raised at events such as concerts, plays, or company parties. In 2009, future business leaders enrolled in the Junior Managers Program also set up their own project group to support Primavera e.V. In 2011, this led to the creation of the Primavera photo calendar, which is published every year and is regularly sold out well in advance of publication.

Kopano Day Care Center in Mmakau, South Africa

Additional information:
Primavera on Facebook:
Social commitment at Bosch:

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

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PI8826 - March 05, 2015

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