Bosch eBike Systems

Web Premiere Uphill Flow: Bosch eBike Systems presents the first interactive eMTB-Race Viewers play an active part in the course of the film

  • Trials specialist Stefan Schlie and downhill pro Marcus Klausmann take viewers with them on an action-packed eMTB tour
  • Viewers can directly influence the course and outcome of the race
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  • November 19, 2014
  • Bosch eBike Systems
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press release

The world's first interactive eMountainbike video is now online at www.bosch-ebike.de/interactive. The high-flying lead riders in this impressively produced HD film are downhill pro Marcus Klausmann and two-time team world and three-time German trials champion Stefan Schlie. Together with Bosch eBike Systems riders Jonathan Sweet and Christoph Schumacher the two professionals take viewers with them on an adventurous uphill race in Austria's Leogang Bike Park. The video features breathtaking scenes of how the eMountainbikers tackle challenging uphill and downhill trails. The video's highlight is the interactive elements that enable viewers to play an active role in the action and influence the course and outcome of the race.

After a short intro, viewers decide who they want to go with on the uphill race: an individual rider or a team. Those who want to make it to the top as fast and as dramatically as possible join trials world champion Stefan Schlie. In several sequences the viewers are called upon to control the motor assistance by mouse click and thereby influence the course of the race. Those who, for example, opt for using only the turbo mode, increasing battery usage, will be overtaken by Klausmann and the Bosch eBike Systems riders Jonathan Sweet and Christoph Schumacher on the way to the finish. So technical skills and tactics are required – just as they are in a real race.

Viewers can also choose at various stages between different camera angles. In top view they follow the course of the race from above, whereas in the rider's view their vantage point is right behind the eMountainbike's handlebars. The rider's view makes it particularly clear what extreme slopes Stefan Schlie and the others master on their eMTBs. Were it not for the Bosch eBike Systems Performance Line cruise, the uphill race in the Leogang Bike Park would be a truly gruelling undertaking. “With the eFactor I can do things that were previously possible only by taking physical input to the limit. I can now manage extreme ascents over wet roots and loose gravel. I no longer need a lift. It is still very hard work, but it is no longer impossible. eBiking on trails is a new sport in its own right – and a real sport,” says an enthusiastic Stefan Schlie.

Downhill on the single trail
The subsequent downhill race is Marcus Klausmann's showpiece discipline. While the group consisting of Stefan Schlie and the two Bosch riders take it a little easier as they head downhill into the valley, the 15-time German downhill champion really hits the pedals. Flying gravel, fast curves and spectacular switchback moves on the course thrilled the bike expert right from the first day's filming. “I was surprised by how manoeuvrable the eMountainbike is to ride,” he said. “The bike is really well thought through. You ride quite easily and feel the typical flow even more keenly.”

The production enjoyed the support of Vaude (clothing), Magura (components) and Schwalbe (tyres).

For a look behind the scenes visit www.youtube.com/boschebikesystems for the “making of” the interactive eMTB race.

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI8759 - November 19, 2014

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