Bosch eBike Systems

Bosch eBike Systems: Magura named as new service partner for Benelux Resources bundled to optimise service

  • Uniform service standards in key European markets
  • Retail support strengthened by additional experts and integration of a further Bosch Call Center
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  • September 29, 2014
  • Bosch eBike Systems
  • Press releases
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press release

Stuttgart/Reutlingen – Bosch eBike Systems is collaborating with Magura as its service partner in Benelux (Belgium, Netherlands, Luxembourg) from 1 November 2014 and ending its existing service cooperation with Shimano Benelux BV. In the future, Magura will handle all service issues directly, including the next round of training courses for dealers in Benelux.

Magura cooperation for a long-term improvement in service conditions
“By extending our service partnership with Magura to Benelux we can bundle resources and use our know-how to ensure optimal long-term service conditions for the retail trade in Europe. That includes both simplified spare parts procurement processes and improved service management, including repairs and the hotline,” says Armin Harttig, Head of Sales and Service at Bosch eBike Systems. In Switzerland, cooperation with Fuchs Movesa continues unchanged.

Service cooperation with Shimano Benelux BV ends by mutual agreement on 30 November 2014. To ensure a smooth transition, Bosch and Magura are in the process of setting up teams of Dutch- and French-speaking employees. Dealers can book training courses via Magura as of now.

Additional general measures are an upgrading of the service hotline, with its capacity to be doubled by the beginning of 2015, and the bundling and expansion of logistics, with additional staff to be hired to ensure that consignments are shipped faster and more flexibly.

Bosch strengthens support for retail trade in key EU markets
In the course of the next six months Bosch eBike Systems will also be deploying a further five technical representatives to provide intensive on-site support for dealers throughout Europe. Their number will thereby increase from seven to twelve in Europe. In addition to Germany, Austria, Switzerland, Benelux and Italy, separate technical representatives will then serve France and the UK. Furthermore, the integration of another Bosch Call Center will improve service capacities for, inter alia, France, Italy and the UK.

Contacts for Press enquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 35-394 64
Fax: +49 711 811 514 042

Ketchum Pleon GmbH
Jens Weller
Tel.: +49 711 210 99-427
Fax: +49 711 210 99-499

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at and,

PI8719 - September 29, 2014

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