Spare parts, diagnostics, workshop equipment, workshop concepts

50 000 workshops all over Europe are registered in the “extra” reward system Rapid development since the introduction in 2009

  • Workshops in 19 European countries use the “extra” reward system
  • Reward points now also available for tow bars and carrier systems by the Westfalia-Automotive GmbH
  • Fall campaign in Germany, Austria and Switzerland
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  • September 16, 2014
  • Spare parts, diagnostics, workshop equipment, workshop concepts
  • Press releases
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press release

The “extra” reward system has developed rapidly since its introduction by Bosch in 2009. As of this year, also workshops in Poland, the Czech Republic and Slovakia can participate in the program. Thus, “extra” now has participants in 19 countries and so far 50 000 workshops all over Europe have registered for the reward system.

In Germany, “extra” has in the meantime become the largest reward system in the workshop area. ZF Services with its brands Sachs, Lemförder and ZF Parts has been partner of the program already since 2011, and has recently also added its ZF Lenksysteme brand. In August 2013, the Motul Deutschland GmbH with its broad range of lubricants, care and cleaning products joined as well. Since September 2013, the workshops can also collect “extra” points with the brands Spidan and Löbro by the GKN Service International GmbH and as of September 2014 also the Westfalia-Automotive GmbH with its tow bar and carrier system products will become new partners.

Easy registration via the Internet
To participate, the workshop must register on the webpage of the rewards system, www.extra-praemien.de, select the wholesaler and set up the “extra” points account. The collected points can be redeemed for attractive rewards. The extensive catalogue includes non-cash awards such as Bosch tools, home appliances, smart phones or tablet PCs. Moreover, the “extra” points can also be used to pay for Bosch Diagnostics or the participation in Bosch Trainings.

“extra” fall campaign around batteries, brakes and wiper blades
On October 1, Bosch will launch a fall campaign with the “extra” reward system in Germany, Austria and Switzerland in order to improve safety in road traffic. Under the motto “Safe with Bosch” and according to the season, the focus is on campaign products such as batteries, brakes and wiper blades. The 1 000 most successful participating workshops are also rewarded with a Bosch professional cordless screwdriver.

Bosch supports those who participate in the fall campaign with an advertising material package for customer loyalty. Besides the known light test stickers, the packages include service checklists and argumentation aids for customer dialogues as well as posters showing the campaign products. Please find further details at www.extra-praemien.de/at/ch/.

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 18,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 17,000 workshops. In addition, AA is responsible for more than 1,000 “AutoCrew” partners.

Additional information can be accessed at www.bosch-automotive.com

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at www.bosch.com and www.bosch-press.com, http://twitter.com/BoschPresse.

PI8690 - September 16, 2014

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