Bosch eBike Systems

Profile of market leader Bosch eBike Systems Bosch tailwind has a lasting effect on the market

  • Bosch with Europe’s most successful eBike drive system
  • Fascinating and innovative products that capture the imagination
Add to my press materials
Save text
  • July 01, 2014
  • Bosch eBike Systems
  • Press releases

press release

Stuttgart/Reutlingen – Behind the electronic tailwind of more than 50 leading bicycle brands in Europe, there are perfectly coordinated and very powerful eBike drive systems with high quality and reliability “Made by Bosch.” The respective product lines consist of high-performance drive units, long-lasting batteries, and intuitive cycle computers. In short: Bosch eBike Systems develops, produces, and markets fascinating, innovative products that excite people and provide a unique riding experience.

Five years of Bosch eBike Systems – From startup to global player
In 2014 Bosch eBike Systems will be celebrating its fifth birthday. What began in 2009 as a startup company within the Bosch Group has grown into a successful product division which has had a critical influence on the eBike market. Since 2012, Bosch eBike Systems has been at the top of the European market. This was followed in March 2014 by the market launch in North America with an office in Irvine, California. Starting in July 2014, Bosch eBike Systems will be represented in Asia with its own office in Suzhou, China. The headquarters of the global Bosch product division is located in the Swabian town of Reutlingen near Stuttgart.

More fun with eBiking
With its product lines, Bosch has precisely met the needs of eBikers in different application areas: The dynamic and powerful Performance Line shows how much fun sportive biking with electrical assistance can be, so that performance-oriented riders are also appealed to. City, touring, and recreational cyclists experience how the Active Line shows its strengths with harmonious and well-measured support, offering unparalleled eBike enjoyment. In fall 2014, Nyon will be coming to stores as the first all-in-one eBike cycle computer with an integrated navigation and fitness function as well as smartphone connectivity. For the first time, the multifunctional cycle computer forms the interface between the virtual eBike world and the personal life of eBikers. The user can extend Nyon with the apps appropriate for him and thus adapt it to his individual needs.

At Eurobike 2014, Bosch eBike Systems is presenting even more new products: In addition to solutions for connecting integrated gear shifting systems from different manufacturers, the company is presenting a convenient Travel Charger and a Charger Adapter. In addition, new and individual design variants of the Drive Unit provide more visual variety in the eBikes equipped with them.

Bosch and e-mobility
Mobility has always played a central role at Bosch. That is why engagement in the area of e-mobility is a logical step for Bosch. The company recognized early on that bicycles and electric mobility complement each other very well, and for this reason has deliberately focused on drive systems for pedelecs. The product division Bosch eBike Systems makes use of synergies within the Bosch Group, concentrating this expertise under one roof.

“Our employees develop fascinating and beneficial solutions in the field of e-mobility,” says Claus Fleischer, head of the product division Bosch eBike Systems. “They work with passion for a forward-looking eBike world and make an important contribution to the mobility of tomorrow.”

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

For more information please visit

About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

Further information is available online at and,

PI8624 - July 01, 2014

Your contact person for journalists

Tamara Winograd

+49 7121 35-39464 Send Email

Share this information