Bosch eBike Systems

Bosch eBike Systems expands into Asia Strengthened presence in bicycle industry and eBike growth markets

  • Regional Business Unit Asia Pacific is the next milestone in global pedelec business
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  • June 26, 2014
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen – Following its North American market entry at the beginning of the year, Bosch eBike Systems, the European market leader in eBike drive systems, is extending its activities to the Far East from July 1, 2014. To do so the company is setting up a regional business unit with technical and commercial experts in Suzhou, China. Its main aims are to assist the local bicycle industry with development and production, to ensure swift and flexible delivery dates and to achieve proximity to the market. Bosch eBike Systems intends above all to make use of optimised logistics and to be ready to fulfil global market requirements. The company also sees potential for pedelecs in Asia Pacific (APAC) markets.

Industry and markets in Asia
To network more effectively with the bicycle industry in Asia, Bosch eBike Systems is setting up a regional business unit in Suzhou. From Suzhou, globally active eBike manufacturers in Taiwan, China and Vietnam are to receive direct support, initially for production and exports to Europe and the United States. In addition, established markets such as Japan and new markets in Australia, China and Korea are to be served. “We are delighted that the pedelec is catching on in the Asia Pacific region. Markets there have interesting growth potential and we are convinced that we can achieve in Asia the success that we have achieved in Europe”, said Claus Fleischer, Head of the Bosch eBike Systems product division.

Expand existing business structures
To cater adequately for specific requirements in Asia, a market presence there is required. The regional business unit Asia Pacific is being launched with a team of Bosch experts who have experience of different markets and product areas. “In the past our focus in Asia has been mainly on collaboration with suppliers. It is now being joined by logistics and production as well as sales and service in the region's markets. That requires a central point of contact, and from Suzhou we can intensify our cooperation with partners and customers and ensure swift response times and flexible deliveries”, said Fouad Bennini, former senior manager product management and future regional business unit leader Asia Pacific. One of his priorities will be to implement the logistics concept. “After our successful US market entry in April developing the Asian market is the next major step for us. We will launch a successful logistics concept and the support from Bosch to which we are accustomed. I am convinced that they will prove of decisive assistance as we progress globally”, Bennini added. Bosch eBike Systems can also build on an existing infrastructure. Bosch has been active in the automotive sector since 1999 in Suzhou.

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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PI8623 - June 26, 2014

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