Bosch eBike Systems

New man in charge of sales and service at Bosch eBike Systems Armin Harttig takes over from Claudia Wasko

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  • February 17, 2014
  • Bosch eBike Systems
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press release

Stuttgart/Reutlingen, Germany – From March 1, 2014, Armin Harttig will be in charge of sales and service at Bosch eBike Systems in Reutlingen. With 16 years of international sales experience he aims to extend further Bosch’s leading role in the pedelec segment throughout Europe. Forty-two-year-old sales engineer Harttig takes over from Claudia Wasko, who will still work for Bosch eBike Systems and is relocating to Irvine, California, to develop the company’s North American business.

Harttig has worked for Bosch since 2001, most recently as a head of department at Bosch Gasoline Systems, where he was responsible for, amongst others, automobile and motorcycle customers in Europe and Asia. An industrial engineering graduate, he has also gained international sales experience in the United States.

Further strengthen Bosch’s position in eBike markets
“eBike business is on the move. To safeguard Bosch eBike Systems’ long-term market leadership we need a keen sense of market trends. Armin Harttig has one and we are convinced he will continue Claudia Wasko’s successful work,” says Claus Fleischer, head of the Bosch eBike Systems product division. Harttig is looking forward positively to his new task. “At Bosch I have traditionally been responsible for developing promising markets and topics. Bosch eBike Systems combines these areas, as it were, which is why it offers exciting prospects.”

In private too, Harttig, a keen motorcyclist who took part in long-distance races for many years, has switched toward bicycles. He has lately competed in MTB races and says he thoroughly enjoys the fun of competing and the atmosphere.

The time is ripe for pedelecs in North America
For Claudia Wasko, the outgoing head of sales and service, a fresh challenge will begin on March 1, 2014 in the United States. She will be in charge of the newly founded Bosch eBike Systems Americas business unit in Irvine, California.
Her main task will be no less than to establish the pedelec sustainably in North America. “We anticipate a dynamic market development with interesting growth rates. In the years ahead the Generation Y will especially switch to the bicycle and the pedelec as a means of transport. In 2015 around 25 million Americans will be aged 30 to 36, an age that is considered to be a ‘sweet spot’ for buying bicycles and pedelecs,” Wasko says. So the age of the pedelec in North America can now begin.

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-ryday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made by what are already more than 50 leading brands in Europe is powered by components that Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle computer that can be used intuitively. Perfect coordination of components holds the key to typical Bosch performance in terms of both comfort and efficiency. Like other Bosch products, the eBike systems benefit from the Bosch Group’s technology and production know-how. From conception and engineering to manufacturing, marketing and after-sales service, Bosch eBike Systems constantly set new standards for the eBike industry. The Bosch Group’s experience in the areas of electric motors, sensor technology, displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is invented for life and that eBike users have their fun.

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About Bosch
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

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PI8458 - February 17, 2014

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