Expanding the company's international presence Bosch opens new regional subsidiary in Kenya Entry into east African market

  • Bosch sees huge long-term growth potential in Africa
  • Sale of auto parts and testing equipment, workshop concepts, power tools, and security systems
  • Growing middle class, very low average age, and growing automotive sales
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  • February 06, 2014
  • Business/economy
  • Press releases

press release

Nairobi, Kenya – On February 6, 2014, the Bosch Group opened a new sales and service subsidiary in Nairobi, the Kenyan capital. The supplier of technology and services plans to start operations in the east African country with five associates, offering auto parts and testing equipment, workshop concepts, power tools, and security systems. Given the rapid growth of Africa's population, a very low average age, and the increasing purchasing power of a growing middle class, the company sees huge potential for growth in Africa. In addition, Bosch expects automotive sales to rise significantly, especially in Kenya. The country's attractive position makes it a good entry point for the dynamically growing markets of eastern Africa.

“This entry into the east African market is an important milestone for Bosch. It shows the strategic importance we attach to east Africa,” said the Bosch board of management member Uwe Raschke at the opening ceremony in Nairobi. “Our focus is on affordable, Bosch-quality products that are adapted to the requirements of our customers.” Before the end of the year, Bosch intends to open a further five locations in Africa: in Algeria, Angola, Ghana, Mozambique, and Nigeria. According to preliminary figures, the company's more than 600 associates in Africa generated sales of some 340 million euros in 2013.

Bosch in Africa
Bosch has been present in Africa since 1906. The focus of the company's activities is South Africa, where there are two manufacturing sites, in Brits and Midrand. They primarily manufacture automotive components and assemble packaging machinery. There are additional regional subsidiaries in Egypt and Morocco. All four Bosch business sectors – Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology – have operations in Africa. Bosch also actively promotes talented young people in sub-Saharan Africa, and is one of the initiators of “Afrika kommt!”, a German business program for junior executives from sub-Saharan Africa. As an active member of this program, Bosch (together with 20 other companies) has been offering scholarships to African junior executives so that they can spend a year in Germany completing a professional training program since 2008. The goal of the program is to foster mutual exchange and learning between budding African executives and German companies.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

PI8434 - February 06, 2014

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