Competition for “best annual report by family- and foundation-owned companies” Bosch annual report takes first prize

  • Bosch annual report appeals best to target groups, gives best overall impression, and safeguards transparency
  • More than 90 assessment criteria
  • Private Public Award presented by high-caliber panel of judges on November 19
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  • November 20, 2013
  • Business/economy
  • Press releases

press release

Frankfurt – In competition with the 250 most successful family- and foundation-owned companies, the annual report of Robert Bosch GmbH has won first prize in the “best annual report” category. Uta-Micaela Dürig, senior vice president of Corporate Communications, Brand Management, and Sustainability at Robert Bosch GmbH, commented: “The annual report is our business card, both internally and in our dealings with the outside world. The entire team can be proud of this award. We won't rest on our laurels, however, but will carry on in our tradition of continuously improving our annual report.”

Modern annual reports beyond the stock exchange
The Public Private Award is given for the best examples of transparent communication by family- or foundation-owned companies. Of 250 annual reports, 50 were shortlisted – 40 of them family-owned and 10 foundation-owned. The companies' annual sales ranged from 0.8 to more than 50 billion euros.

Family-owned companies are the mainstay of the economy. Roughly 60 percent of all companies in the EU are family-owned. In Germany, this figure is far higher: more than 90 percent of all the country's companies are in family ownership. They generate more than 40 percent of the country's sales revenue and create just under 60 percent of all jobs. Interest in these companies is correspondingly high – whether from customers, associates and applicants, or the general public.

A sound assessment, thanks to more than 90 criteria
To be the best, an annual report has to satisfy a number of strict criteria: Is the company's business situation reported in a transparent way? Is the report complete and logical? How well has the guiding idea been translated in the image part? Is there a logical graphic concept? Only the company that collects enough points in all categories will emerge as the winner. On the basis of a checklist containing more than 90 criteria, the annual reports are assessed in terms of content, language, structure, and design.

High-caliber panel of experts
The Private Public Award was initiated by ergo Kommunikation and the accounting and tax advisory firm PKF Fasselt Schlage. They were supported by a high-caliber panel of judges:

  • Andreas Martin: partner and member of the management board, ergo Kommunikation, head of the Frankfurt and Munich offices
  • Dr. Martin Fasselt: partner, PKF Fasselt Schlage, Duisburg
  • Klaus Bietz: designer and art director
  • Dr. Lutz Raettig: chairman of the supervisory board, Morgan Stanley Bank AG
  • Prof. Dr. rer. pol. Katrin Stefan: professor, Kempten University of Applied Sciences
  • Thorsten Oltmanns: partner and global marketing director, Roland Berger Strategy Consultants GmbH
About the Private Public Award
This is the fourth year the Public Private Award has been presented. Past winners have included B. Braun Melsungen AG, Franz Haniel & Cie. GmbH, Otto Group, Heraeus Holding GmbH, and Adolf Würth GmbH & Co. KG.

Additional information about the event and the award is available online at:

The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). The company generated sales of 70.6 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at 118 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at and,

PI8384 - November 20, 2013

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